Digimax Medicina Diagnóstica

What Digimax Medicina Diagnóstica does

Digimax Medicina Diagnóstica is a privately held Brazilian diagnostic medicine group founded in 2009 by radiologist Dr. Rodolpho Luiz de Faria Marsico and headquartered in Caçador, Santa Catarina. The company operates a network of more than 50 diagnostic imaging and laboratory service locations across the states of Santa Catarina, Paraná, and São Paulo, with active expansion projects consolidating in Maranhão (Northeast) and Rio de Janeiro. Its core offering spans magnetic resonance imaging (MRI), computed tomography (CT), ultrasonography, digital X-ray, bone densitometry, and an integrated laboratory line (Digimax Lab) with more than 400 tests, supplemented by a teleradiology reporting platform that connects owned, franchised, and partner sites to a centralized radiologist pool.

The company monetizes through multiple revenue streams: per-examination transaction fees from diagnostic imaging and laboratory services, recurring franchise fees from franchised units operating under the Digimax brand (promoted via digimaxfranquias.com.br), and professional-services consulting revenue from advising external clinics and hospitals on operations, quality, and commercial optimization. Go-to-market combines three channels — company-owned clinics, a franchise program, and hospital service implantation agreements in which Digimax integrates imaging into partner facilities — alongside direct-to-consumer access via WhatsApp scheduling (4000-2010), an online exam-results portal, and home delivery of results. Adjacent revenue lines include Digimax Ensino (medical residency and continuing education programs approved by the Brazilian College of Radiology since 2013), Digimax Móvel (mobile radiology launched 2024 with national scope), and Ultramax Medicina Academy (postgraduate ultrasound education founded 2024).

Differentiation rests on a 15-year regional brand, ISO 9001:2015 certification at the Caçador unit, Great Place to Work 2024 recognition in Santa Catarina, a CBR-approved residency pipeline, and the multi-format distribution model that combines owned, franchised, and partner-embedded sites under one operational backbone. The legal entity is DIAGMAX JOAÇABA CLÍNICA MÉDICA LTDA; ownership is concentrated with the founder and management team, with no disclosed external institutional, private-equity, or venture-capital investment.

Name

Digimax Medicina Diagnóstica

Legal name

DIAGMAX JOAÇABA CLÍNICA MÉDICA LTDA

Website

https://digimaxdiagnostico.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Digimax Medicina Diagnóstica operates 50+ diagnostic imaging and laboratory locations across southern Brazil, offering MRI, CT, ultrasound, X-ray, lab tests, and teleradiology. Founder-owned since 2009, the group actively expands via new units, franchises, and acquisitions.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro primary industry

Diagnostic/Lab & Imaging Referral Marketplaces (HLALALAG)

akta.pro secondary industry

Clinical Triage, Care Navigation & Routing Engines (HLALAKAH)

Keywords

• Diagnostic imaging services
• Medical laboratory testing
• Teleradiology services
• Healthcare franchise operations
• Medical residency training

Headquarters

HQ city

Caçador

HQ country

Brazil

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Primary revenue stream from providing diagnostic imaging services (MRI, CT, ultrasound, digital X-ray, bone densitometry) to patients through own clinics, franchised units, and hospital partnerships. Revenue is generated per examination performed, typically covered by health insurance (convênio) or private payment.
2. Laboratory Services: Clinical and pathology laboratory services offered through Digimax Lab, providing over 400 different tests including blood tests, genetic testing, and biopsies, generating revenue per test performed.
3. Franchise Fees: Revenue from franchisees who operate Digimax-branded diagnostic imaging clinics under license, paying franchise fees for brand, processes, and operational support.
4. Consulting Services: Advisory services provided to other diagnostic imaging clinics and hospitals seeking to improve their operations, including administrative/financial protocols, equipment structuring, pricing optimization, commercial innovation, marketing, and team training.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Digimax Medicina Diagnóstica provides diagnostic imaging and laboratory examination services for patients across Brazil, including MRI, CT, ultrasound, X-ray, and bone densitometry. The company also operates a teleradiology service that interprets imaging remotely for clinics and hospitals, and runs Digimax Lab for clinical laboratory testing. Additionally, Digimax offers a franchise program, consulting services, and an education division (Digimax Ensino) that delivers medical residency and training programs.

Product overview

Digimax Medicina Diagnóstica is a diagnostic medicine group operating a network of over 50 imaging and laboratory service locations across Santa Catarina, Paraná, and São Paulo. The core offering consists of diagnostic imaging services (Exames de Imagem) including MRI, CT, ultrasound, digital X-ray, and bone densitometry, alongside laboratory examinations (Exames Laboratoriais) through Digimax Lab. The company extends its reach through teleradiology services, franchise operations, and consulting for other diagnostic facilities. Education is a key pillar via Digimax Ensino, which provides medical residency programs and scientific courses. Notable differentiated features include Espaço Mulher and Espaço Kids waiting areas, Digimax Móvel mobile radiology units, and the newly established Ultramax Medicina Academy for ultrasound specialization.

Differentiator

Problem solved

Functional benefit

Brands

• Digimax Lab: Laboratory diagnostic services offering blood tests, clinical analyses, and integrated diagnostic services alongside imaging.
• Digimax Ensino
• Ultramax Medicina Academy (UMA)
• Digimax Móvel

Products and services

• Exames de Imagem (Diagnostic Imaging Exams)

Quantifiable outcome

• Over 50 diagnostic imaging locations and service points across three states
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hospital Thereza Mussi (Pato Branco/PR)coreStrategic or Co-development Partner · 23 September 2024Strategic partnership inaugurated in September 2024, housing Digimax Pato Branco unit adjacent to the hospital. The hospital, with 18+ years of operation, partners with Digimax to offer advanced diagnostic imaging (MRI, CT, ultrasound, bone densitometry, digital X-ray) to patients.
• Clínica São Lucas (Palhoça/SC)coreStrategic or Co-development Partner · 1 January 2024Partnership established in 2024 for diagnostic imaging services in Greater Florianópolis region.
• Clínica Radiodiagnose (Campinas/SP)minorStrategic or Co-development Partner · 1 January 2024Partnership established in 2024 with Clínica Radiodiagnose in Campinas/SP for diagnostic imaging services.
• Clínica Radiológica Imagem (Gaspar/SC)coreStrategic or Co-development Partner · 1 January 2024Partnership established in 2020 with Clínica Radiológica Imagem in Gaspar/SC for installation of Digimax services, including MRI equipment expansion in 2023.
• Centro de Diagnóstico por Imagem Unimed Alto Vale (Rio do Sul/SC)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Service implantation in 2020, providing Digimax diagnostic imaging services under Unimed health plan coverage in Rio do Sul, Santa Catarina.
• Ecoclinic (Balneário Camboriú/SC)coreStrategic or Co-development Partner · 1 January 2023Partnership established in 2023 with Ecoclinic for diagnostic imaging services on the Santa Catarina coast, in Balneário Camboriú.
• Digem Medicina Diagnóstica (Palhoça/SC)minorStrategic or Co-development Partner · 1 January 2023Partnership established in 2023 with Digem Medicina Diagnóstica in Palhoça/SC.
• Santa Casa Araraquara (SP)minorImplementation/ SI/ Consulting Partner · 1 January 2023Consulting BY DIGIMAX engagement in 2023, providing operational and quality improvement advisory services to Santa Casa Araraquara in São Paulo state.
• Clínica Radiologue (Pelotas/RS)minorImplementation/ SI/ Consulting Partner · 1 January 2022Consulting BY DIGIMAX engagement in 2022, providing advisory services to Clínica Radiologue in Pelotas/RS to improve operational performance and quality.
• Consórcio Intermunicipal de Saúde do Meio Oeste CatarinensecoreStrategic or Co-development Partner · 1 January 2016Partnership established in 2016 with the Intermunicipal Health Consortium of Mid-Western Santa Catarina, based in Fraiburgo/SC, to provide public health diagnostic imaging services to consortium member municipalities.

Scale indicators5 records

Recent moves20 records

Expansion highlights6 records

Broad incumbents

• Grupo Fleury: Premium Brazilian diagnostic chain offering imaging, lab tests, and outpatient services across multiple states. Operates in same diagnostic medicine category with overlapping imaging/lab services and similar hospital partnership models, but at a much larger scale with premium positioning.
• Hermes Pardini: Brazilian diagnostic laboratory chain with strong presence in Minas Gerais and expanding nationally. Comparable as a Brazilian diagnostic services provider with similar payer mix and franchise/partnership distribution strategy.
• Sabin Diagnósticos e Saúde: Large Brazilian diagnostic network headquartered in Brasilia with strong presence across multiple states, offering imaging, lab, and outpatient services. Comparable in offering mix and franchise-style expansion into secondary cities, with similar Brazilian payer dynamics.
• DASA (Diagnósticos da América): Brazil's largest diagnostic medicine chain offering imaging, lab, and hospital services nationwide. Comparable as a direct competitor in MRI/CT/lab services but at far greater scale and geographic reach, with broader insurance-network leverage.

Others

• RadNet: Large US diagnostic imaging chain operating 350+ outpatient imaging centers. Thematically comparable as a multi-site outpatient diagnostic imaging operator with teleradiology services, although operating in US healthcare market with different payer dynamics.

Regional players

• CURA Imagem e Diagnósticos: Diagnostic imaging chain with concentration in specific Brazilian regions, offering MRI, CT, ultrasound, and X-ray services. Directly comparable in imaging modalities, hospital service implantation model, and regional Brazilian market focus.
• Instituto de Radiodiagnóstico Bucomaxilofacial (IRB): Specialized Brazilian diagnostic imaging provider offering MRI, CT, and ultrasound services with hospital partnerships. Comparable in diagnostic imaging scope and franchise-style regional expansion in Southern Brazil markets.
• Centro de Imagem Diagnósticos: Brazilian diagnostic imaging network providing MRI, CT, ultrasound, and specialized imaging. Comparable as a regional diagnostic imaging competitor with similar convênio-based payer model and outpatient imaging focus.
• Alliança Saúde (formerly Diagnósticos da América): Diagnostic imaging and lab network with regional concentration in specific Brazilian states. Directly comparable as a multi-location diagnostic provider with imaging and lab integration, similar franchise and partnership expansion approach.
• CliniCore / Clínica Radiológica São Lucas: Regional Brazilian diagnostic imaging clinics providing MRI, CT, and ultrasound in Santa Catarina region. Directly comparable as local diagnostic imaging competitor with overlapping geography and similar hospital partnership model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9fD0--a-mZyLEfaj453knA
• Facebookfacebook.com/digimaxmedicinadiagnostica
• Instagraminstagram.com/digimaxmedicinadiagnostica
• LinkedInlinkedin.com/company/digimax-medicina-diagn%C3%B3stica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digimax Medicina Diagnóstica