Digital Academy | Consulting and training - Milan

What Digital Academy | Consulting and training - Milan does

Digital Academy, operating as a brand and division of Newton S.p.A. (originally founded in 2013 as Key2Know Srl), is a Milan-based consulting and training firm focused on digital transformation for Italian mid-to-large enterprises. The company's headcount is reported at approximately 7 employees, with an additional office in Ancona (Marche region) opened through a 2014 partnership with Formaper. Its offering is structured as a series of vertical and functional "academies" — Digital Sales, Digital Marketing, Retail Academy, Sales Academy, Digital Recruiting, CSR 2.0, Social Customer Care, Pharma & Health 2.0, Agenzia 2.0, and Banking/Finance programs — each built on a proprietary "Digital Social Styles" diagnostic framework that evaluates individuals and teams along TECH (technical) and TOUCH (relational) dimensions.

The delivery model follows a three-phase methodology: an initial assessment using the Digital Social Styles instrument, blended training delivery (classroom, gamification, e-learning, webinars, and proximity learning), and ongoing community/coaching reinforcement. The firm emphasizes customization rather than off-the-shelf content, and tailors programs to specific industries such as pharma/health, insurance, banking/finance, and retail. Documented enterprise clients include Groupama, IKEA, illy, Pfizer, Zambon, Piam, Creval, 24 Ore Group, Adecco, Condé Nast, Goodyear, STING, Telepass, AboutPharma, Frem, and Tre (Telecom Italia). The company has publicly referenced partnerships with Mapp (marketing automation) and Studio Formazione (Interprofessional Funds administration), and during COVID-19 it pivoted to remote digital-selling training, including the Goodyear "WARM UP" program.

The business model is straightforward professional services: customized B2B consulting and training engagements sold direct to enterprise clients. A distinctive go-to-market feature is the exploitation of Italian Interprofessional Funds (Fondi Interprofessionali), which allows enterprises to subsidize training delivery through Studio Formazione as a funding intermediary. Pricing is per-engagement / per-program rather than per-seat, with revenue directly tied to consulting capacity. The company has served hundreds of enterprises cumulatively since 2013, but no revenue, contract value, or utilization figures are disclosed.

Name

Digital Academy | Consulting and training - Milan

Legal name

Newton S.p.A.

Website

https://digitalacademy.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Academy is a Milan-headquartered B2B consulting and training firm, division of Newton S.p.A., that delivers customized digital transformation programs (sales, marketing, retail, pharma, insurance, banking) to Italian mid-to-large enterprises using its proprietary Digital Social Styles diagnostic framework.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Professional and Management Development Training (61143), Computer Training (61142), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Technical & Digital Skills Training (BPACANAB)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Digital transformation consulting
• Corporate training programs
• Executive coaching services
• Change management consulting
• Professional development training

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Customized Training Programs: Bespoke consulting and training programs on digital transformation topics including digital sales, digital marketing, retail 2.0, and digital social styles. Programs include assessment, benchmark analysis, workshops, and ongoing coaching.
2. Funded Training via Interprofessional Funds: Training programs financed through Italian Interprofessional Funds (Fondi Interprofessionali), allowing companies with employees to access subsidized training at no additional cost.
3. Digital Retail Services: Comprehensive digital retail consulting including local SEO, Google My Business management, social media management, digital advertising, business intelligence dashboards, and marketing automation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Digital Academy provides consulting and training services for digital transformation, serving enterprise clients primarily in Italy. The company delivers customized consulting engagements, structured training programs, workshops, e-learning, and coaching services. The firm leverages a proprietary 'Digital Social Styles' framework with TECH and TOUCH dimensions to assess organizational digital maturity and guide transformation initiatives.

Product overview

Digital Academy is a consulting and training company (a division of Newton S.p.A., Milan) that offers a portfolio of digital transformation programs built around its proprietary Digital Social Styles framework. The core offering spans advisory and training across digital transformation strategy, digital learning (including Proximity Learning), digital sales (Sales Academy), retail (Retail Academy and Digital Retail), digital marketing, CSR 2.0, Social Customer Care, Digital Recruiting, and sector-specific programs for Pharma & Health, Banking/Finance, and Insurance. All programs are customized for each client and delivered through a three-phase methodology: assessment, training (workshops, webinars, e-learning, gamification), and sustained community/coaching.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Academy: Brand for digital transformation consulting and training services
• Sales Academy
• Retail Academy
• Digital Social Styles
• Pharma & Health 2.0
• Agenzia 2.0
• Retail 2.0

Products and services

• Digital Transformation Consulting Customized consulting engagements for enterprise clients to support digital transformation initiatives, leveraging the proprietary Digital Social Styles framework.
• Corporate Training Programs Structured training programs covering digital transformation, change management, and professional development for corporate employees.
• Executive Coaching One-on-one coaching services for executives and managers navigating digital transformation.
• Workshops Short-term, intensive workshop sessions on digital transformation topics for corporate teams.
• E-Learning Online learning modules covering digital transformation topics, allowing flexible, self-paced learning for corporate employees.

Quantifiable outcome

• Hundreds of sellers trained using Digital Social Styles model
• +1 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core, regional and minor.

• MappcoreTechnology or IntegrationMapp is a strategic partner for marketing automation and customer insight capabilities. Digital Academy leverages Mapp's marketing suite to deliver Insight-Led Customer Experience solutions for retail clients, combining marketing automation with real-time customer insights across all channels.
• Studio FormazionecoreImplementation/ SI/ Consulting PartnerStudio Formazione is a key partner helping companies identify and build optimal training paths while researching funding opportunities through Italian Interprofessional Funds (Fondi Interprofessionali). They specialize in matching training needs with available public funding mechanisms.
• Michele RiderelliregionalStrategic or Co-development PartnerMichele Riderelli is a consultant for digital innovation in business models for SMEs. He leads Digital Academy Marche division, bringing expertise in digital transformation for small and medium enterprises in the Marche region.
• MedialabminorStrategic or Co-development PartnerCollaborated with Medialab on Digital Retail Report 2016 research, analyzing online behavior of shopping center customers based on 3 million internet sessions and 7 million page views.
• GoodyearminorGTM or Marketing PartnerGoodyear partnered with Digital Academy to create WARM UP platform for tire dealers, featuring weekly video content on sales and communication topics during the COVID-19 emergency period.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GP Strategies Corporation: Global workforce performance solutions provider delivering customized training programs, managed learning services, and consulting to large enterprises. Comparable to Digital Academy on customized enterprise training delivery, though significantly larger and broader in scope.
• FranklinCovey: Global performance improvement company offering leadership, sales, and effectiveness training programs for organizations and individuals. Comparable to Digital Academy on blended training delivery to enterprise clients and use of proprietary frameworks.
• Skillsoft: Large-scale digital learning and corporate training content provider, including technology and digital skills training programs. Comparable to Digital Academy on the digital skills training curriculum, though Skillsoft operates a global SaaS/content model rather than customized consulting.
• Dale Carnegie & Associates: Long-established training organization offering leadership, sales, communication, and presentation courses for professionals and enterprises. Comparable to Digital Academy on professional development training delivery and sales skills curriculum.
• Cegos Group: Global training and organizational development consultancy with a broad portfolio spanning leadership, digital, and project management. Comparable to Digital Academy on training content and blended delivery, but operates globally and at significantly larger scale than the Italy-only Digital Academy.

Direct peers

• Wilson Learning Worldwide: Sales and leadership development consultancy providing customized training programs and methodologies (e.g., Counselor Salesperson, Social Styles) to global enterprises. Directly comparable to Digital Academy on customized methodology-driven sales training for enterprise sales networks.
• Miller Heiman Group: Sales methodology and performance firm offering strategic selling, account management, and sales training programs to enterprise sales organizations. Directly comparable to Digital Academy in delivering methodology-driven sales training for large enterprise sales networks.
• Mercuri International: European sales training and performance consultancy offering customized sales development programs for B2B sales networks. Closely comparable to Digital Academy's Sales Academy and digital sales programs in target audience (enterprise sales forces) and delivery model (blended consulting plus training).
• Huthwaite International: Sales performance consultancy built around the SPIN selling methodology, providing customized sales training programs to enterprise clients. Closely comparable to Digital Academy's Sales Academy in focusing on B2B sales force capability uplift through structured proprietary frameworks.
• BTS Group: Business simulation and sales force effectiveness consultancy that designs customized training and assessment-led development programs for enterprises. Comparable to Digital Academy's assessment-benchmark-training-coaching methodology, especially for sales and leadership programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/digital.academy.formazione
• LinkedInlinkedin.com/company/digitalacademy-milano

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Academy | Consulting and training - Milan