DAB Digitalagentur Berlin GmbH

What DAB Digitalagentur Berlin GmbH does

DAB Digitalagentur Berlin GmbH is a state-owned digital agency founded in 2020 and headquartered in Berlin-Charlottenburg (Lanolinfabrik, Salzufer 15/16, 10587 Berlin). It operates as an official instrument of the Berlin Senate's economic development policy (Wirtschaftsförderung) under the Senatsverwaltung für Wirtschaft, Energie und Betriebe, and is fully financed by the State of Berlin (Land Berlin). The company provides free digital transformation support to Berlin-based small and medium enterprises (KMU) across topics including IT security, AI adoption, online marketing, process automation, ERP, data analytics, funding navigation, and digital accessibility. All services are provided at no cost to end users, and the company does not generate commercial revenue.

The company's core product is the Digitalisierungsnavigator, a web-based digital maturity assessment platform developed in collaboration with HTW Berlin (Hochschule für Technik und Wirtschaft Berlin). Built on Next.js and PostgreSQL, the platform evaluates companies across 13 digitalization topics, provides a Reifegrad-Check (maturity assessment), and surfaces over 250 curated software tool recommendations. The platform was validated through research with 100 Berlin SMEs and iteratively tested with over 50 SME representatives from 2023–2025. Complementary services include DAB Orientierungsgespräche (free orientation consultations), the DAB Cyberhotline (free IT emergency hotline, 0800 360 30 60, Mon–Fri 9–17h), and a portfolio of event formats: DAB Webinare, DAB Cyberwerkstatt, DAB Digitalforum (annual flagship), DAB Digitalsalon (regional), DAB Digitalisierungsfrühstück, and DAB On Air (TV format). The technology stack also includes Zoho One (CRM, Bookings, TrainerCentral, Backstage, Forms, Survey, Desk, Campaigns) and Microsoft Teams for webinar delivery.

DAB is a private limited company (GmbH) governed by a Supervisory Board comprising Thomas Krause (Chairman, SenWiEnBe), Torsten Harr (Deputy Chairman, IBB Capital GmbH), and Manja Schreiner (Member, IHK Berlin), with Nicole Voigt as Managing Director. With 19 employees, the company serves exclusively Berlin-based SMEs and operates from a single office. The go-to-market is community-led and event-driven, leveraging partnerships with district economic development offices (bezirkliche Wirtschaftsförderung) and a peer network of Digitalagenturen der Bundesländer. The business model is structurally non-commercial: all services are free, and sustained funding comes from state appropriations — making this an economic development instrument rather than a venture-scale business.

Name

DAB Digitalagentur Berlin GmbH

Legal name

DAB Digitalagentur Berlin GmbH

Website

https://digitalagentur.berlin

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin-based state-owned digital agency (GmbH) founded in 2020, fully financed by the State of Berlin. Provides free digital transformation support to Berlin SMEs through the Digitalisierungsnavigator maturity assessment platform, orientation consultations, IT security services, and event-based knowledge transfer.

Ownership category

akta.pro rank

Product category

Government Economic Development Services

NAICS

Business Support Services (5614)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital transformation consulting
• SME advisory services
• Digital maturity assessment
• Cybersecurity support
• Government economic development

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: DAB Digitalagentur Berlin GmbH is fully financed by funds from the Land Berlin (Senate of Berlin). It is an instrument of the Wirtschaftsförderung (economic development agency) of the Berliner Senatsverwaltung für Wirtschaft, Energie und Betriebe. All services offered to Berlin companies are free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

DAB Digitalagentur Berlin GmbH provides free digital transformation consulting to small and medium-sized enterprises in Berlin. Its central offering is the Digitalisierungsnavigator — a web-based digital maturity self-assessment platform co-developed with HTW Berlin covering 13 digitalization topics — alongside free orientation consultations, IT security services including a Cyberhotline, funding navigation, and a portfolio of event formats (webinars, workshops, regional salons, annual Digitalforum, and DAB On Air video content). All services are provided at no cost to Berlin SMEs.

Product overview

DAB Digitalagentur Berlin GmbH is a digital consulting organization funded by the Berlin Senate, offering free digital transformation support to Berlin SMEs. The core offering consists of the Digitalisierungsnavigator—a free digital maturity assessment platform developed in partnership with HTW Berlin—and various consulting services including DAB Orientierungsgespräche (orientation sessions). The Navigator enables businesses to assess their digital readiness across 13 topics (including AI adoption, website optimization, CRM, online marketing, process automation, ERP, and sustainability) and receive personalized software recommendations. Complementary services include event formats (DAB Webinare, DAB Cyberwerkstatt, DAB Digitalforum, DAB Digitalsalon, DAB Digitalisierungsfrühstück), the DAB On Air TV-format program, and the DAB Cyberhotline for IT emergency support. IT security services cover prevention, emergency management, and NIS-2 compliance. All offerings are provided free of charge as part of Berlin's economic development initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitalisierungsnavigator A free web-based digital maturity self-assessment platform developed with HTW Berlin, enabling Berlin SMEs to evaluate their digital readiness across 13 topics and receive personalized software tool recommendations.
• DAB Orientierungsgespräche (Orientation Sessions) Free one-to-one orientation consultations (online or in-person) in which DAB experts assess a Berlin company's digital maturity, identify opportunities, and provide tailored support recommendations.
• DAB Webinare Free online webinar series delivering knowledge transfer on digitalization topics such as AI, IT security, digital accessibility, and KI-Compliance for Berlin SMEs.
• DAB Cyberwerkstatt Free interactive hands-on workshops focused on IT security topics such as password and account security practices for Berlin businesses.
• DAB Digitalforum Free annual flagship event bringing together Berlin business owners and digitalization experts for keynotes, impulse sessions, and networking.
• DAB Digitalsalon Free regional networking events held in different Berlin districts, combining expert presentations with peer networking and interactive discussion.
• DAB Digitalisierungsfrühstück Free informal breakfast meetings combining short digitalization inputs with peer exchange among Berlin SMEs.
• DAB On Air Free TV/video format featuring Berlin experts discussing how digital transformation impacts business, distributed via YouTube and embedded on the DAB website.
• DAB Cyberhotline Free emergency hotline (0800 360 30 60) for Berlin companies facing cyberattacks or IT emergencies, providing first aid, information, and referrals to DAB's expert network.
• IT-Sicherheit (IT Security) Comprehensive free IT security support for Berlin businesses, covering prevention, emergency management, GDPR (DSGVO) compliance checks, and guidance on the NIS-2 directive.
• Fördermöglichkeiten (Funding Opportunities Advisory) Free advisory service helping Berlin businesses discover and navigate public and private funding options for digitalization projects, including individual orientation conversations.

Quantifiable outcome

• 13 digitalization topics covered with tool recommendations
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• HTW Berlin (Hochschule für Technik und Wirtschaft Berlin)coreStrategic or Co-development PartnerHTW Berlin is the research partner for the DigitalPlus / Digital+ project. The collaboration produced the Digitalisierungsnavigator platform based on research conducted with 100 Berlin SMEs. HTW provides scientific methodology for digital maturity assessment and hosts the platform technically. The partnership is funded by Senatsverwaltung für Wirtschaft, Energie und Betriebe and involves UX testing with over 50 SME representatives (2023-2025). DAB and HTW are joint controllers under Art. 26 DSGVO for the Digitalisierungsnavigator.
• Bezirkliche Wirtschaftsförderung LichtenbergcoreGTM or Marketing PartnerDistrict economic development office for Berlin-Lichtenberg co-hosts the DAB Digitalsalon events with DAB. This partnership brings digitalization support directly to businesses in the Lichtenberg district and leverages local networks for reach.
• Mittelstand-Digital Zentrum ZukunftskulturminorStrategic or Co-development PartnerPartner organization contributing expert speakers to DAB events. For the Ethik-Kompass für KI webinar (Sept 3, 2026), Senior Projektmanagerin Karoline Karl from Mittelstand-Digital Zentrum Zukunftskultur provided content on AI ethics and responsible leadership.
• Büro Blond GmbHminorGTM or Marketing PartnerBerlin-based Social Media agency founded by Käthe Fischer (2001, Online-Marketing; 2006, Social Media). Contributed as expert speaker for the DAB Digitalsalon für Lichtenberg event on the topic of social media visibility for businesses.
• Craftwerk BerlinminorGTM or Marketing PartnerCommunity garage and creative space in Berlin-Lichtenberg serving as venue partner for the DAB Digitalsalon für Lichtenberg event on September 2, 2026.
• Digitalagenturen der BundesländerminorStrategic or Co-development PartnerNetwork of digital agencies from other German federal states listed under the DAB Netzwerk section. Represents a peer network for knowledge exchange and collaboration among state-level digitalization support agencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berlin Partner für Wirtschaft und Technologie GmbH: Berlin's business development and location marketing agency. Shares DAB's mandate of supporting Berlin's economic ecosystem, including SME digitalization, innovation promotion, and investor/customer attraction — operating under similar state-aligned incentives.
• Digitalagentur Baden-Württemberg: Sister state-level digital agency in Baden-Württemberg, part of the 'Digitalagenturen der Bundesländer' network cited by DAB. Operates an analogous mandate of supporting SMEs with digital transformation in a different Bundesland.
• Mittelstand-Digital Zentrum Zukunftskultur: Federal Mittelstand-Digital center that is explicitly named as a content partner of DAB. Provides expert speakers and AI ethics guidance for DAB webinars, serving the same German SME digitalization audience with complementary content.
• Handwerkskammer Berlin: Berlin's trade chamber providing advisory and training services to craft and trades SMEs. Overlaps with DAB's audience on small business digitalization, IT security, and funding navigation.
• IHK Berlin (Industrie- und Handelskammer Berlin): Berlin Chamber of Industry and Commerce, whose CEO (Manja Schreiner) sits on DAB's Supervisory Board. Provides advisory, training, and digitalization support to Berlin SMEs — overlapping significantly with DAB's target audience and mandate.

Others

• Bitkom e.V. Germany's leading digital industry association. While not a direct competitor, Bitkom runs SME digitalization initiatives, policy advocacy, and events that intersect with DAB's advisory mandate and serve a similar audience.
• HTW Berlin (Hochschule für Technik und Wirtschaft Berlin): Strategic research partner that co-developed the Digitalisierungsnavigator platform. As a Berlin university of applied sciences, HTW provides scientific methodology, UX testing cohorts, and joint-controller governance under DSGVO.

Regional players

• Wirtschaftsförderung Land Brandenburg GmbH (WFBB): State economic development agency for neighboring Brandenburg. Operates a comparable mandate of supporting regional SMEs with innovation and digitalization but does not directly compete in Berlin — useful as a regional benchmark for state-level SME support models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DABGmbH
• YouTubeyoutube.com/@digitalagenturberlin
• LinkedInlinkedin.com/company/digitalagenturberlin
• Instagraminstagram.com/digitalagentur.berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAB Digitalagentur Berlin GmbH