Digital Etikett

What Digital Etikett does

Digital Etikett AS is a Norwegian specialty printing company founded in 2007 by Kjetil Hovland in Gaupne, Vestland county, where it remains headquartered and operates two adjacent factories with approximately 15 employees. The company produces labels, stand-up pouches, and flexible film packaging using plate-less digital printing technology that runs directly from digital file to roll, eliminating per-job plate setup costs and enabling flexible production runs from hundreds to hundreds of thousands of units at consistent quality. Its product portfolio spans roll labels, shrink sleeves, foil labels, bottle labels, wine and mead labels, cider labels, specialty labels, stand-up pouches, and roll film across materials including recycled paper, unbleached kraft, FSC-certified papers, mono-PE laminate, plant-based PLA film, and OPP with water-based adhesive.

The company serves Norwegian food producers, breweries, distilleries, cideries, cosmetics brands, health supplement makers, and chemical/industrial customers across the country. Named enterprise accounts include Tine, Jotun, Lerum, Brynild, Mack, Arcus, Mapei, and Mesterbakeren, alongside a long tail of mid-market craft breweries and SMB producers. Digital Etikett operates a direct sales-led model through a dedicated sales team and its own e-commerce portal at digitaletikett.shop, with quote-based custom pricing and no publicly disclosed price list. Revenue is generated per production run with no minimum order quantities due to the plate-less technology.

Digital Etikett is privately held and operates as part of the Sams-konsernet (Sams Group) conglomerate. Its positioning rests on local Norwegian production, fast turnaround (with documented same-day deliveries), sustainability credentials (Miljøfyrtårn Eco-Lighthouse certification, FSC chain-of-custody, on-site 200,000 kWh/year solar panel park), food safety/hygiene certifications, and EU PPWR 2025/40 regulatory compliance documentation. The company expanded into flexible packaging in 2023 after operating exclusively in labels from its 2007 founding.

Name

Digital Etikett

Legal name

Digital Etikett AS

Website

https://digitaletikett.no

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Digital Etikett AS is a Norwegian plate-less digital printing company that produces labels, stand-up pouches, and flexible film packaging from two factories in Gaupne, serving Norwegian food producers, breweries, distilleries, cosmetics, and health supplement brands.

Ownership category

akta.pro rank

Product category

Label and Packaging Printing

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Converted Paper Product Manufacturing (3222)

akta.pro industry

PRIMARYIMALAKAF

Direct-to-Container & Digital Printing (Inkjet/Laser)

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMALAKAG

Flexible Packaging Printing (Film/Poly/Paper Print)

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMALAMAJ

Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC)

Industrials, Manufacturing & Construction/Packaging & Containers/Sustainable Packaging Solutions

Keywords

• Digital label printing
• Flexible packaging printing
• Roll label manufacturing
• Stand-up pouches printing
• Shrink sleeve labels

Headquarters

HQ city

Gaupne

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Printed labels: Digital printing of roll labels, bottle labels, wine and mead labels, shrink sleeves, foil labels, specialty labels for cosmetics and craft beverages. Sold per unit/run with no minimum quantities due to plate-less technology.
2. Flexible packaging (bags and film): Production and printing of stand-up pouches, flat bags, and roll film for food, coffee, snacks, protein powder, and pet treats. Includes mono-PE laminate and plant-based PLA film options.
3. Custom packaging solutions: Tailored packaging solutions for cosmetics, health supplements, and industrial products requiring precise ingredient lists, allergens, and quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Digital Etikett manufactures digitally printed labels, bags, and flexible film packaging for Norwegian food producers, breweries, distilleries, and consumer brands. Production uses plate-less digital printing, enabling print runs from a few hundred to hundreds of thousands of units at consistent quality without expensive plate setup fees. The portfolio spans roll labels, shrink sleeves, foil labels, stand-up pouches, and roll film across sustainable materials.

Product overview

Digital Etikett is a Norwegian digital printing company specializing in labels, bags, and flexible film packaging. Founded in 2007 and headquartered in Gaupne, Sogn, the company offers a portfolio of products including roll labels, shrink sleeves, foil labels, bottle labels, wine/mead labels, specialty labels, stand-up pouches, and roll film. Their digital printing technology enables short runs (from 100 units) without printing plates or expensive setup costs, serving food producers, breweries, distilleries, and brands of all sizes. In 2023, they expanded into flexible packaging with bags and film products. The company operates two factories and produces 200,000 kWh of solar energy annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Roll Labels (Rulletiketter) Digitally printed roll labels for bottles, jars, and packaging. Suitable for food producers, breweries, distilleries, cosmetics brands, and general consumer goods companies of all sizes. Includes bottle labels (beer, cider, soft drinks), wine and mead labels, cider labels, premium spirit labels, beer bottle labels, craft beer labels, spirit labels, and cosmetics labels, all delivered at consistent quality across the entire run.
• Shrink Sleeve Labels Heat-shrinkable labels digitally printed to wrap fully around containers, providing 360-degree branding coverage. Suited to beverage and consumer goods customers seeking maximum on-pack graphics.
• Foil Labels (Folieetikettar) Premium metallic foil labels digitally printed with foil accents and specialty finishes. Particularly popular for whisky, gin, aquavit, and other premium spirits where luxury positioning and detailed artwork are required.
• Flexible Packaging - Bags and Film (Posar og film) Flexible packaging including stand-up pouches, flat bags, and roll film for food products, coffee, snacks, protein powder, oat flakes, and pet treats. Includes mono-PE recyclable laminate structures and plant-based PLA film options, plus barrier properties for protein powder applications and resealable options for snack foods.
• Stand-up Pouches (Stå-posar) Stand-up pouches for snacks, protein powder, and pet food applications, available in mono-PE recyclable structures and with resealable options. Targeted at Norwegian health, supplement, and consumer food brands.
• Specialty Labels (Spesialetiketter) Custom specialty labels for various products including cosmetics and specialty beverages, with custom artwork and finishing tailored to brand requirements.

Quantifiable outcome

• Labels remain equally sharp from the first to the last copy — same colors, same details, same quality whether printing 100 or 100,000 units

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Make ASminorOthersNorwegian newsletter management service provider used to process newsletter sign-ups and send the monthly Nyheitsbrev. All data is stored on Norwegian servers. This is a data processing/vendor relationship rather than a commercial partnership.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• EtikettPartner: Norwegian digital label printer serving food, beverage, and industrial customers with roll labels, shrink sleeves, and special finishes. Closest direct competitor in the Norwegian SMB and brewery label market that Digital Etikett dominates.
• Norlabels: Norwegian label manufacturer producing self-adhesive labels, shrink sleeves, and flexible packaging for Nordic brand owners. Directly competes with Digital Etikett across the same brewery, distillery, and food segments in Norway.
• Nordisk Etikett: Scandinavian label printing specialist offering digital and conventional label production for Nordic brands. Comparable product range and target customers to Digital Etikett, with broader Nordic reach.

Broad incumbents

• CCL Industries: World's largest label manufacturer with operations across healthcare, consumer, and specialty labels including beverage labels. Provides the global benchmark for scale, pricing, and breadth that a specialist like Digital Etikett is differentiated against.
• Fortis Solutions Group (formerly Multi-Color Corporation): Large North American and European label converter serving premium beverage, food, and consumer brands. Operates at the broad-incumbent scale against which Digital Etikett's flexible short-run model is differentiated.
• Smurfit Kappa: Global paper-based packaging giant offering corrugated, folding carton, and flexible packaging solutions. Relevant broad-incumbent comparison for the bag/pouch and folding-carton sides of Digital Etikett's business.
• Mondi Group: European-headquartered packaging and paper group with flexible packaging and kraft paper operations. Comparable as a broad-incumbent reference point for sustainable paper-based and flexible packaging.

Others

• HP Indigo (HP Inc.): Manufacturer of digital printing presses widely used for short-run commercial, label, and packaging printing. Enabler/technology supplier relationship to Digital Etikett's plate-less digital workflow.
• Xeikon (Flint Group): Digital press manufacturer specializing in toner-based production presses for labels and packaging. Technology enabler whose equipment competes with the HP Indigo platform underpinning Digital Etikett-style short-run printers.

Regional players

• Ålgård Offset: Norwegian commercial printer offering labels, packaging, and printed materials primarily to West-Norwegian customers. Regional peer with overlapping product range but different geographic focus within Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@digitaletikett6403

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Etikett