Digital Skills ltd

What Digital Skills ltd does

Digital Skills Limited is a UK-based digital transformation consultancy, incorporated in England and Wales (company number 09918739) and headquartered in Maidenhead, with regional offices in Amsterdam (Netherlands) and Dover, Delaware (USA). The firm delivers consulting, feature team staffing, and Admin-as-a-Service managed services across six interconnected practice areas: Salesforce, ServiceNow, Technology (architecture, engineering, QA, and cloud), Data & Analytics, Digital Marketing, and Customer Experience Management. It serves both UK public sector (via Crown Commercial Service framework accreditation) and private enterprise clients, with named logos including adidas, Booking.com, Etihad Airways, a tier-1 global consultancy, and a global fashion brand. The underlying technology stack is broad rather than deep: full-stack web development (Node.js, Angular, React, jQuery, .NET), multi-cloud expertise (Azure, AWS, GCP), enterprise platforms (Salesforce, ServiceNow), and digital commerce platforms (Oracle Cloud, Hybris, Adobe, Shopify, Commercetools, Elastic Path, Demandware, WordPress, Drupal, Joomla), with data capabilities spanning ETL, data strategy, migration, predictive analytics, and customer segmentation.

The business model is professional services-led with no disclosed proprietary software product. Revenue is generated through quote-based consulting engagements, feature team placements, and managed services (Admin-as-a-Service for Salesforce and ServiceNow); recruitment fees are also charged at 20% of candidate remuneration for permanent placements in the first 12 months, with fixed-term fee schedules of 80-100% depending on duration. Pricing is not publicly disclosed, payment terms are 14 days, and the go-to-market is relationship-driven enterprise sales, supported by LinkedIn, direct outreach, and a dedicated LinkedIn USA page. The firm appears to be founder-owned and operated by a small senior team: Mike Cheeseman (Managing Director and Founder, 25 years in digital), Darren Wilson (Director and Head of Digital Commerce), Brandon Smith (Account Director and Head of QA and Automation), and Rachel Murphy (Advisory Board Chairman, ex-NHS App CIO).

Name

Digital Skills ltd

Legal name

Digital Skills Limited

Website

https://digitalskills.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Skills Limited is a UK-based digital transformation consultancy delivering consulting, feature teams, and managed services across Salesforce, ServiceNow, cloud, data, and customer experience for UK public sector and private enterprise clients.

Ownership category

akta.pro rank

Product category

IT & Digital Transformation Consulting

NAICS

Professional and Management Development Training (61143), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Digital transformation consulting
• Enterprise platform consulting
• Salesforce consulting services
• ServiceNow consulting services
• Data and analytics consulting

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment/Staffing Services: Contingency-based permanent placement fees at 20% of candidate remuneration during first 12 months of engagement. Fixed-term placement fees at 80-100% depending on duration. VAT applied where applicable.
2. Technology Consulting: Consulting engagements delivering digital transformation, technology implementation, migration, configuration, and ongoing administration across enterprise platforms including Salesforce, ServiceNow, and cloud environments.
3. Platform Administration (Admin-as-a-Service): Ongoing platform support providing dedicated administrative resources without the overhead of hiring full-time staff, offered for ServiceNow and Salesforce environments.
4. Feature Team Delivery: Provision of skilled digital consultants and feature teams integrated into client organisations for project delivery, working with methodologies including Scrum, Kanban, SAFe, and hybrid approaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Digital Skills Ltd is a digital transformation consultancy that supplies skilled digital consultants and feature teams to public and private sector clients. The firm delivers professional services across six practice areas—Salesforce, ServiceNow, Technology, Data & Analytics, Digital Marketing, and Customer Experience Management—covering strategy, implementation, integration, migration, configuration, ongoing administration, and recruitment/staffing.

Product overview

Digital Skills Ltd operates as a digital transformation consultancy offering a portfolio of professional services rather than a single unified software product. The company's service offering consists of six interconnected practice areas: Salesforce Services and ServiceNow Services (enterprise platform consulting covering implementation, integration, migration, and administration), Technology Services (spanning architecture, engineering, QA, and cloud platforms), Data & Analytics Services (encompassing data strategy, ETL, migration, storage, and predictive analytics), Digital Marketing Services (campaign activation, analytics, content, and omni-channel marketing), and Customer Experience Management (user research, service design, prototyping, testing, and AI integration). These services work together to help private and public sector clients achieve digital transformation and enhance customer experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Services Comprehensive Salesforce consulting covering implementation, integration, migration, configuration, and ongoing systems administration across all major Salesforce clouds including Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud, aimed at enterprise and government clients seeking to drive platform value and operational efficiency.
• ServiceNow Services Expert ServiceNow consulting spanning implementation, integration, migration, configuration, and systems administration across ITSM, CSM, HRSD, ITOM, ITAM, Security Operations, and Field Service Management, helping organisations streamline operations and enhance service delivery.
• Digital Marketing Services Digital marketing services including campaign activation and delivery, marketing analytics, content services, omni-channel marketing, and project delivery management, designed to drive brand momentum, build advocacy, and deliver measurable impact for enterprise and government clients.
• Data & Analytics Services End-to-end data services covering data strategy, ETL (Extract, Transform, Load), data migration and storage, and insights and analytics including forecasting, predictive analytics, and customer segmentation to enable strategic decisions and business transformation.
• Customer Experience Management (CXM) Customer Experience Management services providing deep audience insights, customer-centric service design, engaging content creation, interactive prototype development, real-world user testing, and AI integration to elevate satisfaction, loyalty, and personalised customer experiences.
• Technology Services Technology services spanning enterprise and solutions architecture, software engineering, quality assurance testing, and cloud platform management across Azure, AWS, and GCP, supporting full-stack web development and cloud migration for public and private sector clients.
• Admin-as-a-Service Ongoing platform support service providing dedicated administrative resources for ServiceNow and Salesforce environments without the overhead of hiring full-time staff, offering continuous configuration and administration as a managed service.
• Feature Team Delivery Provision of skilled digital consultants and feature teams integrated into client organisations for project delivery, operating with methodologies including Scrum, Kanban, SAFe, lean, hybrid, and waterfall approaches.
• Recruitment and Staffing Services Permanent and fixed-term placement services for digital technology professionals, with contingency-based fees of 20% of candidate remuneration for permanent placements in the first 12 months and 80-100% fees for fixed-term engagements depending on duration.

Quantifiable outcome

• 30 million downloads of the NHS App under advisory leadership

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Crown Commercial ServicecoreImplementation/ SI/ Consulting PartnerRegistered supplier on Crown Commercial Service Digital Outcomes and Specialists framework, enabling all public sector organisations to procure Digital Skills' bespoke digital services using an agile approach.
• Crown Commercial Service - QA FrameworkcoreImplementation/ SI/ Consulting PartnerParticipant in Quality Assurance and Testing for IT Systems framework providing independent QA testing services for UK public sector and associated bodies, including testing environments, specialists, automation, and consultancy.
• SalesforcecoreTechnology or IntegrationCertified expertise across all major Salesforce clouds (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud) delivering implementation, integration, migration, configuration, and administration services.
• ServiceNowcoreTechnology or IntegrationComprehensive ServiceNow expertise spanning ITSM, CSM, HRSD, ITOM, ITAM, SecOps, and Field Service Management for streamlining operations and enhancing service delivery.
• Microsoft Azure, AWS, GCPmajorTechnology or IntegrationExpert cloud architects work with engineering, data, security, and DevOps teams to design and manage robust platforms across all three major cloud environments.
• Oracle Cloud, HybrismajorTechnology or IntegrationSpecialist knowledge in digital commerce platforms from Oracle Cloud and Hybris for enterprise e-commerce implementations and integrations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thoughtworks: Global technology consultancy specialising in digital transformation, custom software engineering, and platform modernisation. Overlaps with Digital Skills on full-stack engineering, cloud architecture, and enterprise platform consulting.
• Methods: UK digital, data, and technology consultancy with a strong public-sector heritage and growing private-sector practice. Highly comparable to Digital Skills' Crown Commercial Service framework position and UK-centric delivery model.
• BJSS: UK-headquartered technology and digital consultancy delivering enterprise and public-sector transformation across cloud, data, and platform engineering. Comparable in size, geography, and dual public-private sector focus to Digital Skills.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe, focused on customer experience, data, and platform engineering. Comparable to Digital Skills' CX, data, and digital commerce offerings, though at substantially larger scale.
• AND Digital: UK-based digital transformation consultancy of similar mid-market scale, focused on private and public sector clients with platform engineering, data, and CX practices. Directly comparable to Digital Skills' positioning as a multi-practice UK digital consultancy serving both government and enterprise buyers.
• Slalom: Mid-sized US-headquartered transformation consultancy delivering strategy, technology, and CX services to enterprise and public-sector clients. Comparable in service breadth (Salesforce, cloud, data, CX) and mid-market positioning, though larger in scale.

Broad incumbents

• Capgemini Invent: Digital innovation and transformation arm of Capgemini, competing for the same Salesforce, ServiceNow, cloud, and CX transformation deals as Digital Skills but with much larger global delivery capacity.
• Cognizant: Global IT services and consulting firm with strong Salesforce, ServiceNow, and digital transformation capabilities. Competes with Digital Skills on enterprise platform implementation and managed services engagements.
• Deloitte Digital: Big Four digital transformation practice offering enterprise platform, cloud, data, and CX consulting. Competes with Digital Skills for enterprise and public-sector transformation mandates and holds UK government framework positions.
• Accenture: Largest global professional services firm with deep Salesforce, ServiceNow, cloud, and digital transformation practices. Directly competes with Digital Skills on enterprise and UK public-sector transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-skills-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Skills ltd