Dig It!

What Dig It! does

Dig It! is a Scottish charitable engagement hub coordinated by the Society of Antiquaries of Scotland (registered Scottish charity No SC 010440) that aims to increase public engagement with Scottish archaeology. It serves the general public — anyone with an interest in Scotland's archaeological heritage, history, and cultural sites — as well as the broader Scottish archaeology sector, which it supports with promotional services. The platform does not sell to or buy from users in a commercial sense; its end audience consumes content and attends events at no or low cost (capped at £15). The organization is domiciled in Edinburgh, United Kingdom, and operates Scotland-wide, covering events and content from Orkney and Shetland in the north to Dumfries & Galloway in the south.

Its core product is the Dig It! Hub, a unified online platform built around three interconnected offerings: a 'Discover' section publishing entry-level editorial articles about Scottish archaeology topics (Pictish stones, geophysical survey techniques, site guides); an Events Platform that aggregates and lists free or low-cost archaeological events — community digs, guided walks, museum exhibitions, talks, and workshops — submitted by partner organizations across Scotland; and the Dig It! Digest, a monthly e-newsletter delivered via MailChimp. The technology stack is standard web publishing rather than proprietary IP: a WordPress-based website (digitscotland.com), third-party analytics (Google Analytics, Hotjar), paid acquisition (Google AdWords), and event ticketing integrations (Eventbrite, Ticket Tailor). No AI/ML capabilities, proprietary models, or novel technical components are evidenced.

Dig It!'s business model is grant-funded non-profit operations rather than commercial revenue generation. Primary funding comes from Historic Environment Scotland as a grant to the Society of Antiquaries of Scotland, which coordinates Dig It! in conjunction with the Scottish Archaeological Research Framework (ScARF). The go-to-market is event-driven engagement: content and event promotion drive newsletter sign-ups and social media following across Facebook, Instagram, Bluesky, Threads, LinkedIn, and YouTube. The organization reaches its audience through a mix of content marketing (website and newsletter), organic social, and partnerships with event-organizing institutions including National Museums Scotland, the University of Aberdeen, Kilmartin Museum, Culture Perth & Kinross, UHI Archaeology Institute, and multiple local archaeological societies. Revenue from events is incidental (most events are free; the maximum advertised price is £15), and the model explicitly excludes members-only events.

Name

Dig It!

Legal name

Dig It!

Website

https://digitscotland.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dig It! is a Scottish charity that runs a centralized public-engagement hub for Scottish archaeology, publishing entry-level articles, listing free or low-cost events, and distributing a monthly newsletter to the general public. It is coordinated by the Society of Antiquaries of Scotland and primarily funded by Historic Environment Scotland.

Ownership category

akta.pro rank

Product category

Cultural Heritage Services

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Historical Sites (712120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

News & Content Aggregation Portals (BPAMAAAI), Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ)

Keywords

• Scottish archaeology engagement
• Public heritage events
• Archaeology education
• Heritage event listings
• Community archaeology promotion

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Grant Funding: Dig It! is primarily funded by Historic Environment Scotland as a charitable initiative coordinated by the Society of Antiquaries of Scotland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dig It! is a public-facing online hub for Scottish archaeology that publishes entry-level articles, advertises free or low-cost archaeological events open to everyone, develops engagement initiatives, and provides promotional support to the Scottish archaeology sector. It is coordinated by the Society of Antiquaries of Scotland and primarily funded by Historic Environment Scotland as a charitable initiative. The core deliverable is a Scotland-wide engagement platform that aggregates heritage content, events, and community participation opportunities for the general public.

Product overview

Dig It! is a unified online hub for Scottish archaeology coordination and public engagement. The core platform provides three interconnected offerings: a Discover articles section publishing entry-level educational content about Scottish archaeology; an Events Platform listing free and low-cost archaeological events across Scotland including digs, guided walks, exhibitions, and talks; and a monthly Dig It! Digest e-newsletter. The service is coordinated by the Society of Antiquaries of Scotland and is designed to increase public engagement with Scottish archaeology by making events and information accessible to everyone.

Differentiator

Problem solved

Functional benefit

Products and services

• Dig It! Hub A central online hub for Scottish archaeology that publishes entry-level articles, advertises free or low-cost events open to everyone, develops various initiatives, and provides promotional support to the archaeology sector. Coordinated by the Society of Antiquaries of Scotland.
• Discover (Articles) Entry-level articles about Scottish archaeology topics including Pictish stones, archaeological techniques, sites, and discoveries across Scotland, hosted on digitscotland.com.
• Events Platform A searchable directory of free or low-cost archaeological events across Scotland, including digs, guided walks, exhibitions, talks, and workshops. Organizers can submit events via the website for promotion.
• Dig It! Digest Monthly e-newsletter delivering Scottish archaeology stories, events, and news straight to subscribers' inboxes once a month, distributed via MailChimp.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Society of Antiquaries of ScotlandcoreStrategic or Co-development PartnerDig It! is coordinated by the Society of Antiquaries of Scotland (Charity No SC 010440), a registered charity and learned society dedicated to the study and protection of Scottish antiquities. The Society provides organizational support, oversight, and connects Dig It! with the wider archaeological community.
• Scottish Archaeological Research Framework (ScARF)coreStrategic or Co-development PartnerScARF is coordinated by the Society of Antiquaries of Scotland alongside Dig It!, serving as a free research resource providing an overview of Scotland's past. The frameworks work together to enhance understanding and encourage greater engagement as part of Scotland's Archaeology Strategy.
• National Museums ScotlandmajorStrategic or Co-development PartnerNational Museums Scotland hosts events promoted through Dig It! including the Scotland's First Warriors exhibition and curator tours at the National Museum of Scotland in Edinburgh and the National Museum of Rural Life in Glasgow.
• University of AberdeenmajorStrategic or Co-development PartnerThe University of Aberdeen's Northern Picts project coordinates excavations at Burghead Pictish Fort, with events promoted through Dig It!. Their work is funded by Historic Environment Scotland.
• ACFA Field Archaeology for AllminorOthersParticipating organization in the Archaeology Weekend event at National Museum of Rural Life, representing community archaeology groups.
• Langside Community HeritageminorOthersParticipating organization in the Archaeology Weekend event at National Museum of Rural Life.
• Scottish Stonemasons' Marks ProjectminorOthersParticipating organization in the Archaeology Weekend event, hosting the 'Find the Mark' competition.
• Clutha Archaeology GroupminorOthersParticipating organization in the Archaeology Weekend event at National Museum of Rural Life.
• Treasure Trove ScotlandminorOthersOrganization investigating and assessing new archaeological discoveries, participating in Archaeology Weekend on 25 July 2026.
• Stirling Field & Archaeological SocietymajorOthersOrganizes community excavations at Bannockburn House, coordinating volunteer participation in archaeological digs promoted through Dig It!
• Monikie Rock ArtminorOthersHeritage stone carver David McGovern FSAScot creates Pictish-style replicas and writes articles about Pictish symbol stones for Dig It!.
• Edinburgh Archaeological Field Society (EAFS)majorOthersConducts excavations at Cammo Estate in Edinburgh, with weekly fieldwork opportunities and open days promoted through Dig It!
• Kilmartin MuseummajorStrategic or Co-development PartnerOrganizes free guided walks in Kilmartin Glen, one of Scotland's most important archaeological landscapes. Dig It! promotes these events as part of its public engagement mission.
• UHI Archaeology InstitutemajorStrategic or Co-development PartnerConducts excavations at Spurness in Sanday, Orkney as part of the Northern Exposure project. Events are promoted through Dig It!
• AOC ArchaeologymajorOthersConducts excavations at Sprouston near Kelso and other sites, with volunteer opportunities promoted through Dig It!
• Historic Environment Scotland RangersmajorStrategic or Co-development PartnerHistoric Environment Scotland Rangers lead guided walks at sites including Arthur's Seat, Ring of Brodgar, and Stenness/Barnhouse, promoted through Dig It!
• Save Wemyss Ancient Caves SocietymajorOthersConducts guided tours of the Pictish caves in East Wemyss, Fife, with events promoted through Dig It!
• Culture Perth & KinrossmajorStrategic or Co-development PartnerOrganizes talks and walking tours in Perth, including the Vennels exhibition and archaeology presentations, promoted through Dig It!

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Trust: UK's largest conservation charity, operating heritage properties and engaging the public through events, educational content, and digital channels. Comparable as a heritage engagement organisation, though much broader in geography and scale.
• Historic Environment Scotland: Statutory body that operates and interprets Scotland's historic environment, runs heritage sites, and is also Dig It!'s primary grant funder. Comparable as a major heritage engagement organisation, though considerably larger in scope and operational scale.

Direct peers

• English Heritage: UK charity that operates historic sites, monuments, and museums, with public engagement through events, tours, and educational content. Closely mirrors Dig It!'s model of combining site-based experiences with content publishing, though at much larger scale and in England.
• National Trust for Scotland: Scotland's largest conservation charity, operating heritage properties and engaging the public through events, tours, and educational content. Directly comparable to Dig It! as a Scotland-based heritage engagement body running public-facing programmes.
• Scottish Civic Trust: Scottish charity focused on the built heritage, running events, walks, and engagement activities to promote Scotland's architectural and archaeological heritage. Comparable as a Scotland-based heritage engagement body with a public-events focus.
• Council for British Archaeology: UK-wide archaeology education and engagement organisation that promotes public participation in archaeology through events, publications, and partnerships. Directly comparable as a sector-wide engagement hub for archaeology, operating at a national scale.
• Archaeology Scotland: Scottish charity promoting archaeology and providing training, volunteering, and engagement opportunities across Scotland. Closely comparable mission and geography, with overlapping event-listing and community engagement activity.

Regional players

• Cadw: Welsh Government's historic environment service responsible for the protection and promotion of the built heritage of Wales, operating heritage sites and running engagement events. Comparable as a regional heritage engagement body in another UK nation.

Others

• VisitScotland: Scotland's national tourism organisation, promoting Scotland as a destination through content marketing and visitor information. Comparable as a Scotland-focused tourism and heritage engagement platform, though tourism-led rather than archaeology-specific.
• National Lottery Heritage Fund: Major UK heritage funding body that supports heritage projects across the UK. Comparable as a heritage funder, though it does not directly engage the public via events and content in the way Dig It! does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/1Qxy5Cb
• Facebookfacebook.com/DigItScotland
• LinkedInlinkedin.com/company/dig-it-scotland
• Instagraminstagram.com/digitscotland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dig It!