Dignidad Rebelde

What Dignidad Rebelde does

Dignidad Rebelde is a graphic arts collaboration co-founded in 2007 by Melanie Cervantes and Jesus Barraza that produces hand-made political screen prints, posters, Risograph prints, giclée prints, and relief prints grounded in Third World and Indigenous movements. The studio operates primarily out of a home kitchen studio in San Leandro, CA (with related work in Oakland and Emeryville) and partners with Taller Arte del Nuevo Amanecer (TANA) in Woodland, CA for large-format multi-layer prints. Production is intentionally analog: hand-pulled screen prints with multiple color layers on archival papers, supplemented by Risograph and giclée output, with no digital/AI components to the product.

The business operates four revenue streams: (1) direct-to-consumer art print sales through a BigCartel e-commerce storefront at $5–$600+ per piece with tiered institutional pricing at roughly 2x retail; (2) commissioned poster designs and illustrations on quote-based terms; (3) screen-printing and poster-design workshops plus presentations on radical graphics offered to universities and organizations; and (4) exhibition fees and visibility-driven sales at museums, galleries, libraries, and schools. Go-to-market is community-led, relying on exhibition presence at institutions including SFMOMA, the Smithsonian American Art Museum, Haight Street Art Center, The Huntington Library, the California Center for the Arts Escondido, La Peña Cultural Center, Cal State Channel Islands, and international venues in Hamburg, Bordeaux, and Ljubljana, alongside social media and free downloadable political graphics.

The company is privately held with no disclosed external funding, a team of approximately five, and is operated as an independent artistic collaboration between the two co-founders. Customer segments span museums/galleries and educational institutions as primary verticals, with activist organizations and individual collectors as secondary segments. Work is held in the permanent collections of the Smithsonian American Art Museum, Library of Congress, Stanford Green Library, Dartmouth Rauner Special Collections, and the Center for the Study of Political Graphics.

Name

Dignidad Rebelde

Legal name

Dignidad Rebelde

Website

https://dignidadrebelde.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Dignidad Rebelde is a San Francisco Bay Area graphic arts collaboration, founded in 2007 by Melanie Cervantes and Jesus Barraza, that produces hand-made political screen prints, posters, and multimedia works grounded in Third World and Indigenous movements and sells them to museums, universities, activists, and individual collectors.

Ownership category

akta.pro rank

Product category

Political Art Prints

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art & Drafting Supplies Retail (CRALABAG)

akta.pro secondary industries

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Political art prints
• Handmade screen prints
• Risograph print editions
• Custom poster commissions
• Art education workshops

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Art Print Sales: Dignidad Rebelde generates revenue primarily through the sale of screen prints, giclée prints, Risograph prints, postcards, and stickers via their BigCartel online store. Products range from small prints ($5–$30) to large format works ($100–$600+), with open edition and limited edition pieces. Institutional pricing is offered to libraries and universities.
2. Art Commissions: The studio accepts commissioned poster designs and illustrations for organizations, events, and institutions. Pricing varies by project scope and is handled through direct contact.
3. Workshops and Presentations: Dignidad Rebelde offers screen printing and poster design workshops at universities and organizations, as well as presentations on the history of radical graphics as tools for social change. These educational engagements serve as both a revenue stream and community outreach.
4. Exhibition Fees: The studio participates in exhibitions at museums, galleries, libraries, and schools, which may include exhibition fees, catalog sales, and increased visibility driving print sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dignidad Rebelde produces and sells political and cultural artwork in screen-print, Risograph, giclée, digital-print, and relief-print formats, including posters, postcards, and stickers. The studio also contracts for workshops, presentations, custom poster designs and illustrations, and traveling or hosted print exhibitions for museums, galleries, libraries, schools, and other organizations.

Product overview

Dignidad Rebelde is a graphic arts collaboration founded in 2007 by Melanie Cervantes and Jesus Barraza that produces screen prints, political posters, risograph prints, giclée prints, digital prints, and relief prints. The company offers original artwork across multiple print mediums, along with ancillary products including postcards and stickers. Services include art workshops, presentations on radical graphics, commissioned artwork, and exhibition rentals. The product portfolio centers on print-based political and cultural art grounded in Third World and indigenous movements, with a web store (shop.dignidadrebelde.com) powered by Big Cartel for retail sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Prints Handmade screen-printed artwork featuring political and cultural themes, created by Dignidad Rebelde and available in multiple sizes, paper types, and color options.
• Political Posters Art prints and posters grounded in Third World and Indigenous movements, with themes of resistance, social justice, cultural identity, and empowerment.
• Risograph Prints Limited-edition Risograph prints, including 2025 works such as “We Didn't Cross the Border, The Border Crossed Us” and “Tierra Indigena.”
• Giclée Prints Full-color giclée prints made on archival cotton rag paper, including works by Melanie Cervantes and Jesus Barraza.
• Digital Prints Digital reproductions of Dignidad Rebelde artwork addressing political and cultural themes.
• Relief Prints Relief-print artworks produced through methods including linocut printing.
• Postcards Postcard sets featuring Dignidad Rebelde artwork, including the Esperanza postcard set.
• Stickers Sticker packs featuring Dignidad Rebelde artwork designs, including the Florecer Sticker Set and Palabra sticker pack.
• Art Workshops Screen-printing and poster-design workshops offered to universities and organizations, teaching participants the basics while they create a poster to take home.
• Art Presentations Presentations on the history of Radical Graphics as tools for social change and the community-art methodologies used by Dignidad Rebelde.
• Art Commissions Commissioned poster designs and illustrations created for organizations, events, and institutions through direct engagement and custom pricing.
• Exhibitions Exhibitions of Dignidad Rebelde posters and prints available for museums, galleries, libraries, organizations, and schools.

Quantifiable outcome

• Work in permanent collections of major institutions including SFMOMA, Smithsonian American Art Museum, Library of Congress, Stanford University, and Dartmouth College
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Taller Arte del Nuevo Amanecer (TANA)coreStrategic or Co-development PartnerTaller Arte del Nuevo Amanecer (TANA) in Woodland, CA is Dignidad Rebelde's primary collaborative print studio for larger format and XL print editions. Several major works including 'A Las Cuatro Direcciones' (2013), 'Indigenous Women Defending Land and Life' (2019), and 'Mother's Milk' (2019) were printed at TANA. This partnership enables the production of large-scale, multi-layer screen prints that require professional studio equipment beyond what the home studio provides.
• Mission Cultural Center for Latino ArtscoreStrategic or Co-development PartnerJesus Barraza began his printmaking career at the Mission Cultural Center for Latino Arts in San Francisco in 2001, where he was responsible for creating flyers, brochures, and posters for the Center's exhibits. This early relationship shaped Dignidad Rebelde's collaborative and community-oriented approach to printmaking and political art.
• Haight Street Art CentercoreStrategic or Co-development PartnerHaight Street Art Center in San Francisco has hosted multiple solo exhibitions of Melanie Cervantes' work, including 'Bringing Back Ourselves' (2025) and 'Viva La Mujer' (2026). These exhibitions feature new works screen printed at the center's studio, demonstrating a close collaborative exhibition partnership.
• Smithsonian American Art MuseumcoreStrategic or Co-development PartnerDignidad Rebelde (Jesus Barraza and Melanie Cervantes) was featured in the landmark Smithsonian exhibition '¡Printing the Revolution! The Rise and Impact of Chicano Graphics, 1965 to Now' and its traveling extension 'Radical Histories: Chicanx Prints from the Smithsonian American Art Museum' at The Huntington Library. This major institutional partnership positions the collective within the canon of Chicanx graphic arts.
• California Center for the Arts, EscondidominorStrategic or Co-development PartnerPartner venue for the 'XICANA! San Diego' exhibition, which featured Dignidad Rebelde's work alongside over 100 other Chicanx artists. The exhibition explored themes of migration, resilience, cultural heritage, and collective memory.
• Museum am Rothenbaum (Markk Hamburg)minorStrategic or Co-development PartnerDignidad Rebelde's work was featured in the 'Cats!' exhibition at Museum am Rothenbaum in Hamburg, Germany, demonstrating international reach and cross-cultural exhibition partnerships.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Justseeds Artists' Cooperative: A worker-owned cooperative of ~25 artists producing radical political graphics, screen prints, and posters distributed through an online store. Closest direct peer to Dignidad Rebelde given the shared handmade printmaking model, political/activist content, and direct-to-consumer online sales.
• Hatch Show Print: A historic letterpress poster studio in Nashville producing hand-pulled show prints, posters, and limited editions with strong cultural brand recognition. Comparable in handmade poster craft, institutional licensing, and gift-shop distribution to museums and cultural institutions.
• Amos Paul Kennedy Jr. Independent letterpress artist producing bold, politically and socially charged posters in small editions. Highly comparable as a solo/small-team maker using traditional print processes to create activist visual work sold directly online and through galleries.
• Self Help Graphics & Art: A Chicano arts center in Los Angeles producing silkscreen prints and hosting exhibitions, workshops, and community programs. Direct peer given shared Chicanx printmaking heritage, workshop programming, and museum exhibition partnerships.

Emerging players

• Anchor Graphics: A nonprofit print workshop in Chicago focused on fine art lithography and collaboration with contemporary artists. Comparable as a small-scale printmaking organization producing editions and supporting artist-driven political/cultural work.
• RISOTTO Studio: A Brooklyn-based Risograph print studio and collective producing limited-edition prints, zines, and artist collaborations. Comparable as a small-scale contemporary print collective using alternative print processes (Risograph) to release artist editions online.

Others

• Center for the Study of Political Graphics: A Los Angeles-based archive and collection of over 90,000 historical and contemporary political posters. Adjacent peer given that it already holds Dignidad Rebelde work; relevant as a collector, exhibitor, and legitimizing institution in the same niche.

Broad incumbents

• The Poster House: A New York museum dedicated entirely to poster art, hosting exhibitions and programming that have featured Chicano and political graphics. Comparable as an institution that legitimizes and distributes poster art to cultural audiences and institutional buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dignidad-rebelde

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dignidad Rebelde