The Dignity Index
The Dignity Index is a behavioral-science rating system, operated by the nonprofit Project Unite, Inc., that scores political speech and discourse on a scale from dignity to contempt. It was piloted in Utah's 2022 congressional races and serves political actors, schools, workplaces, and individuals via donations and program partnerships.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Dignity Index does
The Dignity Index is a behavioral-science-based rating system that scores political speech and discourse on a scale distinguishing language rooted in dignity from language rooted in contempt. It is operated by Project Unite, Inc., a 501(c)(3) nonprofit organized in the United States. The index was piloted in Utah's federal congressional races in Fall 2022 and serves four primary customer segments: political actors and communicators, educational institutions (K-12 and higher education), workplaces, and the general public. The core technology is a scoring methodology developed and refined in partnership with researchers at the University of Utah, the Kem C. Gardner Policy Institute, and the Hinckley Institute of Politics, and the framework is protected by a registered trademark (Dignity Index®). No software API, SDK, or machine-learning pipeline is disclosed in the available data.
The product surface extends beyond the core index into multiple packaged programs: Dignity Politics (political speech analysis), Dignity Works (workplace applications), Research and Evaluation, Higher Education, District Partnership (K-12 districts), and Certified District Trainer. The Dignity Community, hosted on Circle.so, operates as the member-facing platform where practitioners share ideas and resources, and The Dignity Daily functions as a newsletter/content channel. Supporting touchpoints include the Dignity Pledge commitment initiative, a video library, and ongoing news publishing on dignity.us. Distribution is direct-to-consumer through the dignity.us website with no disclosed reseller or partner channel.
The business model is donation-based: the organization runs primarily on charitable contributions to Project Unite, Inc., supplemented by product sales (classroom posters and educational materials) through the Dignity Store. No paid subscription tiers, enterprise contracts, or pricing schedules are disclosed. Customer concentration is diversified across individuals, schools, workplaces, and political actors, with no named enterprise logos disclosed. Operational signals (operating status, multiple active program pages, ongoing news publication) indicate the initiative is active since the 2022 pilot; quantitative scale metrics such as headcount, donation volume, or member counts are not disclosed.
The Dignity Index firmographics
Firmographics- Name
- The Dignity Index
- Legal name
- Project Unite, Inc.
- Website
- https://dignityindex.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Dignity Index is a behavioral-science rating system, operated by the nonprofit Project Unite, Inc., that scores political speech and discourse on a scale from dignity to contempt. It was piloted in Utah's 2022 congressional races and serves political actors, schools, workplaces, and individuals via donations and program partnerships.
- Ownership category
- akta.pro rank
The Dignity Index industry classification
Industry- Product category
- Civic Discourse and Behavioral Science Education
- NAICS
- Human Rights Organizations (813311), Educational Support Services (611710)
- akta.pro primary industry
- Equity, Inclusion & Civil Rights Reporting (Disparities, Access, Outcomes) (EDADAIAH)
- akta.pro secondary industry
- Transitional Justice, Accountability & Reparations (BPADAGAL)
Keywords
The Dignity Index business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Philanthropic Support: The organization operates on a donation-based model, with a prominent 'Donate' call-to-action on the website. As a 501(c)(3) nonprofit organization (Project Unite, Inc.), revenue is primarily derived from charitable contributions.
- Store Products: Sale of products through the Dignity Store, including classroom posters and other educational materials.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
The Dignity Index product offering
Product offeringCore offering
The Dignity Index is a behavioral science-based scoring system and framework that helps individuals and communities distinguish between treating others with dignity versus treating them with contempt, aimed at easing divisions in political, workplace, and educational discourse. It is delivered via the Dignity.us website alongside supporting programs (Dignity Politics, Dignity Works, Higher Education, District Partnership), the Dignity Community network, The Dignity Daily newsletter, and a small store of educational products.
Product overview
The Dignity Index is a unified platform focused on measuring and promoting dignity in political discourse and civic life. The core product is The Dignity Index itself, a scoring system tested and refined by researchers at the University of Utah and the Hinckley Institute of Politics. Supporting programs include Dignity Politics (analyzing political speech), Dignity Works (workplace applications), Research and Evaluation, Higher Education, District Partnership, and the Certified District Trainer program. The Dignity Community serves as the member network where users share ideas and resources. The Dignity Daily provides news coverage. All components work together to advance the mission of easing divisions, preventing violence, and solving problems.
Differentiator
Problem solved
Functional benefit
Brands
- The Dignity Index: A framework to measure and promote dignity-based discourse versus contempt-based discourse in political speech and communication.
Products and services
- The Dignity Index A behavioral science-based scoring system and framework that helps individuals and communities distinguish between treating others with dignity versus contempt, aimed at easing divisions in political, workplace, and educational discourse. Developed and tested by researchers at the University of Utah, the Kem C. Gardner Policy Institute, and the Hinckley Institute of Politics.
- Dignity Politics
Quantifiable outcome
- Pilot launched fall 2022, earned national attention across political spectrum
Companies that use The Dignity Index
Customer profileSegments4 records
Ideal customer profiles4 records
The Dignity Index technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Dignity Index partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- University of UtahcoreResearch partner in the development and testing of The Dignity Index. University researchers conducted validation studies and refinement of the scoring methodology.
- Kem C. Gardner Policy InstitutecoreResearch partner contributing to the development and testing of The Dignity Index methodology for analyzing political discourse.
- Hinckley Institute of PoliticscoreResearch partner at University of Utah involved in the development, testing, and refinement of The Dignity Index for political speech analysis.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Dignity Index competitors and assessment
Company assessmentDirect peers
- More in Common: Nonprofit dedicated to reducing political polarization and building more connected communities through grassroots programs; directly aligned mission and community-based approach with The Dignity Index's framework.
- Living Room Conversations: Provides structured conversation guides for cross-difference dialogue in homes and communities; comparable grassroots framework for practicing respectful engagement.
- BridgeUSA: Student-led organization bridging political and ideological divides on college campuses; overlaps directly with The Dignity Index's Higher Education program.
- Facing History and Ourselves: Nonprofit providing educator resources and curricula on difficult historical and ethical conversations for schools; comparable school-district partnership and classroom program model.
- AllSides: Media company rating news bias and exposing multiple perspectives to reduce polarization; comparable mission around balanced discourse and a comparable rating/measurement orientation.
- Braver Angels: Bipartisan organization running structured red/blue workshops to depolarize political conversations among ordinary Americans; directly comparable approach to improving discourse through structured encounters.
- National Institute for Civil Discourse: University-affiliated institute focused on promoting civil political discourse and reducing incivility; highly comparable mission around measuring and improving political speech.
- iCivics: Largest provider of civic education curriculum for K-12 schools; directly comparable in serving school districts with structured civics programming.
- Listen First Project: Nonprofit coalition bridging divides through structured conversation and listening skills; overlaps with The Dignity Index's community practice and school-based programs.
Broad incumbents
- No Labels: Established bipartisan political reform organization advocating for cross-party solutions and civic problem-solving; broader political mandate but overlapping civic discourse mission.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
The Dignity Index social profiles
Digital presenceThe Dignity Index financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dignity Index leadership team
Management profileNumber of profiles
The Dignity Index funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dignity Index M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dignity Index
What does The Dignity Index do?
The Dignity Index is a behavioral science-based scoring system and framework that helps individuals and communities distinguish between treating others with dignity versus treating them with contempt, aimed at easing divisions in political, workplace, and educational discourse. It is delivered via the Dignity.us website alongside supporting programs (Dignity Politics, Dignity Works, Higher Education, District Partnership), the Dignity Community network, The Dignity Daily newsletter, and a small store of educational products.
Is The Dignity Index a public or private company?
The Dignity Index is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Dignity Index founded?
The Dignity Index was founded in -1. It employs 11 to 50 people.
How does The Dignity Index make money?
Two revenue lines are on record. Donations and Philanthropic Support is the primary driver. The others are store Products.
Who are The Dignity Index's main competitors?
Direct peers on record are More in Common, Living Room Conversations, BridgeUSA, Facing History and Ourselves, AllSides, Braver Angels, National Institute for Civil Discourse, iCivics and Listen First Project. No Labels is listed as a broad incumbent.
Does The Dignity Index have an API?
No public API is recorded for The Dignity Index.
What industry is The Dignity Index in?
The Dignity Index's product category is Civic Discourse and Behavioral Science Education. Its primary akta.pro industry code is EDADAIAH, Equity, Inclusion & Civil Rights Reporting (Disparities, Access, Outcomes), with a secondary code of BPADAGAL, Transitional Justice, Accountability & Reparations. Its NAICS code is 813311.