Diszasa

What Diszasa does

Diszasa (legal name Distribuidora Zablah S.A. de C.V.) is the leading consumer packaged goods distribution company in El Salvador, headquartered in Santa Tecla and operating as part of the family-owned Grupo Zablah conglomerate. The company traces its origins to 1917 as Almacén J. Antonio Zablah and was formally established as a distribution business in 1969. It distributes a broad international brand portfolio across eight product categories — food, alcoholic beverages, non-alcoholic beverages, personal care and cosmetics, home and cleaning, pet care, school and office supplies, and other — representing over 100 FMCG brands including Red Bull, Hershey's, Fonterra, McCain, Nivea, L'Oréal, Maybelline, Clorox, Chivas, and Jameson.

Name

Diszasa

Legal name

Distribuidora Zablah S.A. de C.V.

Website

https://diszasa.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Diszasa (Distribuidora Zablah S.A. de C.V.) is El Salvador's leading consumer packaged goods distributor, operating an owned multi-temperature fleet and warehouses to deliver 100+ international FMCG brands across supermarkets, convenience stores, pharmacies, and other retail channels nationwide.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

Keywords

• Consumer goods distribution
• CPG distribution
• Warehousing logistics
• Retail distribution
• Brand distribution services

Headquarters

HQ city

SANTA TECLA, Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Distribution Services: DISZASA generates revenue through distribution and logistics services for consumer packaged goods, serving as the market leader in El Salvador for CPG distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

DISZASA is a consumer packaged goods distribution company in El Salvador that warehouses, distributes, and sells brands across eight categories (food, alcoholic and non-alcoholic beverages, personal care and cosmetics, home and cleaning, pets, school and office supplies, and others) using its own truck fleet, GPS tracking, and multi-channel sales teams serving Walmart, chain and independent supermarkets, gas stations, pharmacies, hardware stores, restaurants, wholesalers, convenience stores, and corner stores. It also acts as a distribution partner that helps international and regional brands enter and develop the Salvadoran market.

Product overview

Diszasa (Distribuidora Zablah S.A. de C.V.) is a leading Consumer Packaged Goods (CPG) distribution company in El Salvador, established in 1969. The company operates as a comprehensive distribution platform offering multiple product categories across 8 distinct lines: Food (Hersheys, Fonterra, Mc CAIN, Malher), Alcoholic Beverages (Chivas, BEEFEATER, Jameson, GREY, KAHLÚA, Ballantine's), Non-Alcoholic Beverages (Redbull, Coscafé, Supremo), Personal Care and Cosmetics (Nivea, L'ORÉAL, Maybelline, TENA), Home and Cleaning (Raid, Clorox, Mr. Musculo, Glade), Pets (Gati, DOGUI), School and Office Supplies (Bic, CRAYOLA, tesa), and Others. The company complements its product distribution with logistics services including dry/refrigerated/frozen warehousing, GPS fleet tracking, nationwide coverage, and multi-channel sales teams covering major retail chains, independent stores, and convenience outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Distribution Distribution of food brands including Hersheys, Fonterra, Seda, Hero Baby, del Chef, Kimby, Venus, TROXIN, McCain, Malher, Demonios, and Herdez to retail channels across El Salvador.
• Alcoholic Beverages Distribution Distribution of alcoholic beverage brands including Chivas, Beefeater, Grey Goose, Jameson, Jim Beam, The Glenlivet, Kahlúa, Ballantine's, Malibu, and additional wine and spirits brands across El Salvador.
• Non-Alcoholic Beverages Distribution Distribution of non-alcoholic beverage products including Surf, Delisoy, Delipop, Coscafé, Red Bull, Supremo, and Oraldex to retail channels across El Salvador.
• Personal Care and Cosmetics Distribution Distribution of personal care and cosmetic brands including Nivea, L'Oréal, Maybelline, Elvive, TENA, Vogue, Tío Nacho, SABA, Asepxia, and Medicasp to retail channels across El Salvador.
• Home and Cleaning Distribution Distribution of home and cleaning brands including Raid, Clorox, Mr. Musculo, Pledge, Glade, Baygon, Ziploc, Windex, TORK, and Ensueño Max to retail channels across El Salvador.
• Pet Care Distribution Distribution of pet care brands including Gati and Dogui to retail channels across El Salvador.
• School and Office Supplies Distribution Distribution of school and office supply brands including Bic, Scribe, tesa, and Crayola to retail channels across El Salvador.
• Other Brands Distribution Distribution of additional brands outside the main categories, including Co-Industrias Gigante and RadioShack, to retail channels across El Salvador.
• Warehousing, Distribution, and Logistics Services Multi-temperature (dry, refrigerated, and frozen) storage, distribution, and logistics services for consumer goods suppliers and retailers across El Salvador, supported by an owned truck and container fleet and nationwide coverage.
• GPS Oversight and Georeferenced Client Tracking Real-time GPS tracking system that monitors the company's fleet movements and maintains georeferenced client data to support efficient delivery routing and accountability across El Salvador.
• Multi-Channel Sales and Marketing Coverage Multi-channel sales teams that cover Walmart, chain supermarkets, independent supermarkets, gas stations, pharmacies, hardware stores, restaurants, wholesalers, convenience stores, and corner stores across El Salvador.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered minor.

• ChivasminorOthersBrand distributed through DISZASA's network in El Salvador.
• BEEFEATERminorOthersPremium gin brand distributed through DISZASA's network in El Salvador.
• GREY GooseminorOthersPremium vodka brand distributed through DISZASA's network in El Salvador.
• JamesonminorOthersIrish whiskey brand distributed through DISZASA's network in El Salvador.
• Ballantine'sminorOthersScotch whisky brand distributed through DISZASA's network in El Salvador.
• The GlenlivetminorOthersSingle malt Scotch whisky brand distributed through DISZASA's network in El Salvador.
• NiveaminorOthersPersonal care brand distributed through DISZASA's network in El Salvador.
• L'ORÉALminorOthersCosmetics brand distributed through DISZASA's network in El Salvador.
• MaybellineminorOthersCosmetics brand distributed through DISZASA's network in El Salvador.
• RaidminorOthersHome pest control brand distributed through DISZASA's network in El Salvador.
• MR MUSCULOminorOthersCleaning products brand distributed through DISZASA's network in El Salvador.
• CloroxminorOthersCleaning and home care products brand distributed through DISZASA's network in El Salvador.
• HersheysminorOthersChocolate and confectionery brand distributed through DISZASA's network in El Salvador.
• McCainminorOthersFrozen foods brand distributed through DISZASA's network in El Salvador.
• FonterraminorOthersDairy and nutrition products brand distributed through DISZASA's network in El Salvador.
• Red BullminorOthersEnergy drink brand distributed through DISZASA's network in El Salvador.
• BicminorOthersWriting instruments and stationery brand distributed through DISZASA's network in El Salvador.
• CrayolaminorOthersSchool and office supplies brand distributed through DISZASA's network in El Salvador.
• DoguiminorOthersPet food brand distributed through DISZASA's network in El Salvador.
• GatiminorOthersPet products brand distributed through DISZASA's network in El Salvador.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ARCA Continental: Major Coca-Cola bottler and CPG distributor across Latin America; comparable CPG distribution model with route-to-market execution for retail and foodservice, with broader geographic footprint.
• Sigma Alimentos: Large Latin American refrigerated and packaged foods company with distribution operations across multiple countries; comparable cold-chain distribution infrastructure and CPG focus, though at significantly larger scale.
• Grupo Bimbo: Global baked goods and CPG company with extensive distribution networks across Latin America; comparable multi-channel distribution model and route-to-market scale.
• Coca-Cola FEMSA: Largest Coca-Cola bottler in Latin America with extensive multi-country distribution; comparable CPG distribution scale and route-to-market execution, though focused on beverages.
• FEMSA Comercio / OXXO: Large Latin American retail and distribution platform with extensive route-to-market capabilities; comparable in distribution scale and channel execution, though primarily retail-led.

Regional players

• Grupo Terra: Honduran conglomerate with food and consumer products distribution; comparable Central American route-to-market and supermarket/walmart channel execution.
• Distribuidora Sula: Honduran consumer goods distributor with multi-category portfolio and nationwide retail coverage; directly comparable Central American CPG distribution business model.
• Grupo Pellas: Nicaraguan conglomerate with consumer products distribution operations; comparable Central American CPG distribution model serving Walmart and supermarket channels.
• Grupo Solid: Salvadoran conglomerate with consumer products and distribution operations; directly comparable local market structure and retail relationships in El Salvador.

Direct peers

• Grupo Corripio: Dominican Republic conglomerate with a major consumer products distribution arm covering food, beverages, household, and personal care categories; comparable multi-line CPG distribution model with similar retail-channel coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diszasa
• Instagraminstagram.com/diszasa
• LinkedInlinkedin.com/company/diszasa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diszasa