Kodak Express Lab

What Kodak Express Lab does

Dina Color Lab, operating under the Kodak Express Lab brand and headquartered at Alwarpet, Chennai, is an Indian digital printing and photography services company founded in 1991. The firm operates a direct-to-consumer e-commerce platform (dinacolorlab.com) that lets customers design and order customized print products online, with same-day dispatch and free shipping across India. Its catalog spans more than 500 SKUs, anchored by business and visiting cards (offered in standard, Kraft, Linen, Tyvek, Synthetic, Gold Foil, Color Foil, Spot UV, Folded, and White-Ink-Kraft variants), personalized and magic mugs, custom posters, invitations, letterheads, and a growing set of personalized gifts such as crystal and wood engraving, fridge magnets, and keychains. The company also offers professional photography services for weddings and events.

Core production is built around digital printing technology, with a flagship deployment of the Konica Minolta KM1 UV Inkjet machine that the company claims is the only one of its kind in Asia, providing non-fading, scratch-resistant output. Production runs on 200+ printing machines supported by a 500+ staff base, with an in-house online design tool and a Fast Order feature enabling self-service customization for customers without design expertise.

The business model is transactional DTC e-commerce with pay-as-you-go unit pricing and progressive volume discounts (for example, mugs from Rs.199 down to Rs.125 per unit at 100 pieces, posters from Rs.75 down to effective Rs.18 per unit at 50 pieces, and invitations from Rs.20 down to Rs.7 per card at volume). Primary customer segments are SMBs and professionals buying business stationery, individuals planning weddings and personal celebrations, and photographers ordering photo products. Marketing is largely site-led via SEO-optimized product pages, an integrated blog, and on-site testimonials. The company is privately held, discloses no institutional investors or subsidiaries, and does not publish financials; over its 27-year operating history it claims to have served 10M+ cumulative customers.

Name

Kodak Express Lab

Legal name

Dina Color Lab

Website

https://dinacolorlab.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Dina Color Lab (Kodak Express Lab) is a Chennai-based digital printing company founded in 1991 that operates a pan-India e-commerce platform for customized visiting cards, invitations, mugs, posters, and personalized gifts, serving SMBs, professionals, and individual consumers.

Ownership category

akta.pro rank

Product category

Custom Printing Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Stationery Product Manufacturing (32223)

SIC

Commercial Printing (2750), Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Custom photo printing
• Business card printing
• Personalized gift printing
• Digital printing services
• Wedding photography services

Headquarters

HQ city

Chennai, Tamil Nadu

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printing Products: One-time transaction-based sales of custom printed products including visiting cards, invitations, mugs, posters, and other personalized items. Customers pay per order with volume discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dina Color Lab operates a direct-to-consumer e-commerce platform offering custom digital printing services for business stationery (visiting cards, letterheads, postcards), personalized gifts (mugs, magic mugs, photo prints), and event materials (wedding invitations, posters). The company also provides professional photography services and supports an online design tool that lets users customize products in real time before ordering. Production is built on Konica Minolta KM1 UV Inkjet printing technology with a fleet of 200+ printing machines and a 500+ person workforce, serving 10 Million+ customers since 1991.

Product overview

Dina Color Lab is a digital printing and photography services company offering over 500 print products through an e-commerce platform. The product portfolio centers on customizable business printing products (visiting cards in various materials and finishes), personalized gift items (mugs, magic mugs), promotional materials (posters, invitations), and office stationary. The company operates as a single integrated online ordering platform with an integrated design tool for customer self-service customization.

Differentiator

Problem solved

Functional benefit

Products and services

• Visiting Cards Custom-printed business visiting cards available in multiple paper and specialty stocks (Standard, Round Corner, Kraft, Linen, Tyvek, Synthetic, Foil), ordered online via the company's design tool, targeted at small businesses, professionals, and freelancers in India.
• Mugs and Magic Mugs Personalized ceramic mugs, including color-changing 'magic' variants, printed with customer photos or designs and sold as personalized gifts for personal celebrations and gifting occasions in India.
• Posters Custom-printed posters for personal events, home decor, and promotional use, produced on the company's UV Inkjet printing line and ordered online by Indian consumers.
• Wedding and Event Invitation Cards Custom-designed invitation cards for weddings and other personal or corporate events, configured through the online design tool and produced in-house for Indian customers.
• Letterheads and Postcards Custom-printed business letterheads and postcards, ordered online by small businesses and professionals in India and produced on the company's UV Inkjet press.
• Photography Services Professional photography services for weddings, events, and other occasions, offered alongside printing services so customers can order matching prints, posters, and photo gifts from the same provider in India.

Quantifiable outcome

• Serving over 10 Million customers since 1991
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Konica MinoltacoreTechnology or IntegrationKonica Minolta provides the KM1 UV Inkjet Printing machine - the only one of its kind in Asia. This technology partnership enables Dina Color Lab to offer superior quality prints that are non-fading, scratch-resistant, with improved readability and longer print life.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zoomin: India-based personalized gifting and photo-print platform offering mugs, prints, photobooks, and personalized gifts via e-commerce. Comparable product mix and consumer target audience, though with a stronger gifting emphasis.
• Printo: India-based online printing marketplace offering business cards, marketing collateral, and personalized gifts through a self-serve e-commerce platform. Directly comparable in product range (cards, mugs, invitations, posters), target SMB/consumer segments, and DTC ordering model.
• Canvera: India-based photography platform specializing in wedding albums, photobooks, and photo prints for professional photographers. Overlaps directly with Dina's wedding album printing and SMB photographer customer base.
• PrintStop: India-focused online printing platform specializing in business cards, stationery, and corporate printing with same-day dispatch. Closely overlaps Dina's B2B stationery and visiting card offerings and competes on turnaround time across the same geographies.
• Printmojo: India online printing service providing business cards, brochures, flyers, and personalized print products. Competes head-to-head on the same DTC e-commerce model and SMB/consumer demand pockets.

Broad incumbents

• Vistaprint (Cimpress): Global online print and marketing services leader with an India storefront offering business cards, marketing materials, signage, and promotional products. Larger, broader portfolio and multinational reach make it a broad incumbent rather than a niche specialist like Dina.
• FedEx Office: International printing services arm of FedEx offering business cards, posters, banners, and document printing with logistics-driven delivery. A broad incumbent in commercial printing rather than a niche personalized-gifting specialist.

Others

• HP Indigo (commercial digital press ecosystem): Provider of high-end digital commercial printing presses widely adopted by Indian print service providers for short-run commercial work. Comparable in technology tier (high-quality digital press) but operates as an equipment/ecosystem vendor, not a direct DTC print brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kodak-express-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kodak Express Lab