Bajka. Przedszkole Niepubliczne

What Bajka. Przedszkole Niepubliczne does

Bajka. Przedszkole Niepubliczne (legal name: Niepubliczne Przedszkole i Żłobek Bajka) is a privately held Polish operator of private kindergartens and nurseries headquartered in Września, in the Greater Poland (Wielkopolska) region. The company runs four physical locations — Września (the 2012 flagship and nursery-bearing site), Słupca (since 2018), Rudki near Trzemeszno (since January 2023), and Strzałkowo — serving local families with children approximately 1 to 6 years old. Its two core products are the Niepubliczne Przedszkole Bajka (private kindergarten) and the Prywatny Żłobek Bajka (private nursery), delivered as in-person early-childhood education and childcare services.

The operating model is direct-to-consumer: parents enroll children at a specific branch and pay recurring monthly fees for kindergarten and/or nursery care. There is no proprietary technology platform; the company relies on the third-party Livekid application for parent communication, attendance, and messaging. The value proposition centers on qualified teaching staff, modern facilities, parent-friendly hours, and a recognizable "Bajka" (fairy-tale) brand theme applied consistently across all sites. Marketing is conducted primarily through the company's website (nasza-bajka.pl) and local word-of-mouth, with no disclosed paid digital channels.

The business is independently owned with no disclosed external investors, parent company, or funding history. Expansion has been gradual and geographically contained within Greater Poland, with no reported M&A, leadership changes, or restructuring events. Revenue is not publicly disclosed, but the combination of four small local sites and a recurring fee model indicates a sub-$1M annual revenue operation by typical Polish private-kindergarten benchmarks.

Name

Bajka. Przedszkole Niepubliczne

Legal name

Niepubliczne Przedszkole i Żłobek Bajka

Website

https://dinobajka.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bajka. Przedszkole Niepubliczne operates four private kindergarten and nursery locations across the Greater Poland region of Poland, providing recurring early-childhood education and childcare services to local families with children aged 1–6.

Ownership category

akta.pro rank

Product category

Early Childhood Education & Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industry

Full-Day Nursery Programs (EDACACAD)

Keywords

• Private kindergarten services
• Early childhood education
• Nursery childcare
• Preschool day care
• Childcare facilities

Headquarters

HQ city

Września

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Childcare and Early Education Services: Recurring monthly fees charged to parents for kindergarten and nursery care services. The revenue is subscription-based, recurring in nature, with fees typically paid on a monthly basis for childcare and early childhood education services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bajka provides private kindergarten (przedszkole) and nursery (żłobek) services for children aged approximately 1–6 across four physical locations in the Greater Poland region of Poland. Services are delivered in-person at each branch, with recurring monthly fees charged to parents for early childhood education, supervised care, and developmental activities in a branded fairy-tale environment with qualified staff.

Product overview

Bajka operates as a multi-location private kindergarten and nursery network, offering two core educational service products: Niepubliczne Przedszkole Bajka (private kindergarten for preschool children, established 2012) and Prywatny Żłobek Bajka (private nursery for younger children, established 2015). The company operates four locations across the Greater Poland region: Września (headquarters), Słupca (since 2018), Rudki near Trzemeszno (since January 2023), and Strzałkowo. The organization provides early childhood education services with qualified staff, modern facilities, and parent-friendly hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Niepubliczne Przedszkole Bajka (Private Kindergarten) Private kindergarten offering early childhood education and supervised daytime care for preschool-aged children in a branded, fairy-tale themed environment with qualified staff and modern facilities. Served in-person across four locations in Greater Poland, Poland.
• Prywatny Żłobek Bajka (Private Nursery) Private nursery providing childcare and early developmental care for younger children (approximately from age 1), operating within Bajka's facilities in Września and Strzałkowo.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Goodstart Early Learning: Australia's largest network of early learning centers, providing daycare and preschool on a recurring-fee basis across hundreds of locations. Directly analogous to Bajka's subscription-based multi-site early-childhood model.
• Bright Horizons Family Solutions: Large global operator of employer-sponsored and standalone daycare/childcare centers with a recurring-fee model. Directly comparable in business model (subscription childcare) and core offering (early-childhood care), though at vastly greater scale and with employer-channel focus rather than Bajka's local direct-to-family motion.
• Learning Care Group: Operates multiple well-known US daycare and preschool brands (including Childtime and Tutor Time). Closely matches Bajka's model of recurring-fee early-childhood care delivered across many physical locations, though at substantially greater scale.
• KinderCare Learning Companies: US-headquartered multi-site operator of early childhood education centers serving infants through school-age children. Same fundamental business — recurring tuition, multi-site delivery of nursery + kindergarten services — but at much larger scale and a different geography.
• Maple Bear Global Schools: Canadian-origin bilingual (English-language) preschool franchise with active operations in Poland. Comparable as a private, multi-site preschool brand serving young children through a recurring tuition model in the same Polish market.

Regional players

• Żłobki i Przedszkola Mali Odkrywcy: Polish private network of nurseries and kindergartens running multiple locations. Closest direct regional analog to Bajka in terms of geography, scale tier, and the combined żłobek-plus-przedszkole offering.

Emerging players

• Dukes Education: European education group operating premium schools and nurseries, including in Poland. Comparable as a multi-site private early-years operator, though it positions upmarket and internationally rather than in small-town regional catchments like Bajka.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bajka.-przedszkole-niepubliczne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bajka. Przedszkole Niepubliczne