Diocese of Altoona-Johnstown

What Diocese of Altoona-Johnstown does

The Diocese of Altoona-Johnstown is a Roman Catholic ecclesiastical jurisdiction serving 69,721 Catholics across eight counties in central Pennsylvania (Bedford, Blair, Cambria, Centre, Clinton, Fulton, Huntingdon, and Somerset). Founded in 1901 as the Diocese of Altoona and renamed in 1957, it is led by Bishop Mark L. Bartchak, the eighth bishop, installed in 2011. The diocese operates 87 parishes organized into 5 deaneries, 13 Catholic elementary schools (regionalized into three campuses in 2016), and 4 independent Catholic high schools, alongside Catholic Charities, vocations, youth protection, and family life ministries. Its 49-employee Diocesan Pastoral Center in Altoona coordinates centralized administration.

The diocese runs a media ministry branded Proclaim!, comprising Proclaim! TV (a weekly 30-minute news program broadcasting the live 11:00 AM Mass on WATM ABC 23, one of the few live hour-long Mass broadcasts in the U.S.), Proclaim! Magazine (print and digital, launched in 2019 to replace the Catholic Register), and Proclaim! E-News (electronic newsletter). The core technology stack is a conventional WordPress-based diocesan website with separate microsites for the Proclaim! brand, education, and youth protection operations; digital giving is processed through WeShare. There is no proprietary AI, API, or software product.

The revenue model is entirely donation-based. The annual Catholic Ministries Drive (CMD) raised funds from 5,788 donors in the prior year, with 100% of donations directed to nine diocesan ministries or to parishes that exceed their fundraising goals. Additional revenue comes from parish collections, school tuition, and ancillary fees, supplemented by canonical stewardship campaigns. The diocese is a Pennsylvania-incorporated nonprofit religious organization under the Roman Catholic Church and is not publicly traded; financial information is not publicly disclosed.

Name

Diocese of Altoona-Johnstown

Legal name

The Roman Catholic Diocese of Altoona-Johnstown

Website

https://dioceseaj.org

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

The Diocese of Altoona-Johnstown is a Roman Catholic ecclesiastical jurisdiction serving 69,721 Catholics across eight counties in central Pennsylvania through 87 parishes, 17 Catholic schools, Catholic Charities, and a Proclaim! media ministry. It is funded primarily by donations via the Catholic Ministries Drive.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Denominational & Ecclesiastical Governance Bodies (Dioceses, Synods, Conferences) (BPAGAJAB)

akta.pro secondary industries

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), Local Religious/Faith-Based Stations (MPABACAL)

Keywords

• Catholic diocese administration
• Religious education services
• Catholic charities services
• Parish network ministries
• Catholic media ministry

Headquarters

HQ city

Altoona

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Catholic Ministries Drive: Annual fundraising campaign supporting 9 diocesan ministries. 100% of donations go to ministries or parishes that exceed their goals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Diocese of Altoona-Johnstown provides Catholic spiritual services, seven sacraments, religious education, and charitable services to Catholics across eight counties in central Pennsylvania. It operates 87 parishes, 13 Catholic elementary schools and 4 independent Catholic high schools, Catholic Charities social services, and media ministries including Proclaim! TV (weekly televised Mass), Proclaim! Magazine, and Proclaim! E-News.

Product overview

The Diocese of Altoona-Johnstown operates a portfolio of media and ministry products rather than a unified technology product. The core offerings include Proclaim! TV (a weekly televised Mass broadcast and news program), Proclaim! Magazine (print and digital Catholic content), Proclaim! E-News (electronic newsletter), and the Catholic Ministries Drive (annual fundraising platform). These products serve the spiritual and administrative needs of the eight-county diocese covering 87 parishes and 69,721 Catholics.

Differentiator

Problem solved

Functional benefit

Brands

• Proclaim!: Diocesan television ministry featuring weekly news program and live Mass broadcast on WATM ABC 23
• Proclaim! Magazine
• Catholic Ministries Drive

Products and services

• Proclaim! TV

Quantifiable outcome

• 69,721 Catholics served across 8 counties
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• United States Conference of Catholic Bishops (USCCB)coreOthersNational governing body for Catholic bishops in the United States. The diocese participates in national Catholic initiatives and adheres to USCCB guidelines.
• Pennsylvania Catholic ConferencecoreOthersState-level Catholic conference representing Pennsylvania dioceses on legislative and policy matters.
• Independent Catholic FoundationsupportingOthersFinancial partner supporting Catholic organizations in the diocese with resources and endowment management.
• Radio MariasupportingOthersCatholic radio network providing spiritual programming that complements diocesan media ministry.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Diocese of Scranton: Catholic diocese in northeastern Pennsylvania operating parishes, schools, and charitable ministries under the same Roman Catholic ecclesiastical structure. Direct peer due to similar scale, geography, and dependence on parish giving in a rural Pennsylvania region.
• Diocese of Harrisburg: Another Roman Catholic diocese serving central Pennsylvania with a comparable mix of parishes, schools, and Catholic Charities operations. Direct peer because it operates the same ecclesiastical governance model and competes for the same pool of Catholic donors and clergy in overlapping Pennsylvania geographies.
• Diocese of Allentown: Roman Catholic diocese covering eastern Pennsylvania counties with a comparable mix of parishes, Catholic schools, and diocesan fundraising. Direct peer as a fellow Pennsylvania diocese operating under the same governance and funding model.
• Diocese of Erie: Catholic diocese serving northwestern Pennsylvania with comparable parish networks, Catholic schools, and charitable arms. Direct peer because it faces the same rural Pennsylvania demographics, clergy pool, and donation-dependent revenue model as Altoona-Johnstown.
• Diocese of Pittsburgh: Roman Catholic diocese covering western Pennsylvania with parishes, schools, and social services structurally similar to Altoona-Johnstown. Direct peer given shared Pennsylvania geography, identical Catholic diocesan governance, and similar reliance on parish donations and Catholic Ministries-style appeals.
• Diocese of Greensburg: Catholic diocese covering Westmoreland, Armstrong, Fayette, and Indiana counties in western Pennsylvania. Direct peer given the same operating model — parishes, schools, Catholic Charities, and a media/donations-driven funding base — and overlapping Appalachian demographic profile.

Others

• Catholic Charities USA: The national office supporting diocesan Catholic Charities agencies, including the Catholic Charities arm operated by the Diocese of Altoona-Johnstown. Relevant as an ecosystem peer given that diocesan social services delivery runs through this affiliated network.
• United States Conference of Catholic Bishops (USCCB): The national governing body for U.S. Catholic bishops, with which the Diocese of Altoona-Johnstown holds a core affiliation. Relevant as a governing/institutional peer that sets policy, doctrine, and abuse-prevention standards affecting diocesan operations.

Broad incumbents

• Archdiocese of Philadelphia: The metropolitan archdiocese overseeing eastern Pennsylvania Catholic governance and a much larger portfolio of parishes, schools, and charities. Broad incumbent because it operates the same Catholic governance category at significantly greater scale and exercises metropolitan authority over the Pennsylvania suffragan dioceses.

Regional players

• Catholic Diocese of Arlington: Catholic diocese in northern Virginia operating parishes, schools, and diocesan media on a comparable model. Regional peer because it shares the same governance structure, parish-school-charity portfolio, and broadcast ministry pattern but does not compete geographically with Altoona-Johnstown.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/DioceseAJ
• YouTubeyoutube.com/@DioceseofAltoona-Johnstown
• Facebookfacebook.com/Diocese-of-Altoona-Johnstown-203190606547368
• Instagraminstagram.com/dioceseofaltoonajohnstown
• LinkedInlinkedin.com/company/diocese-of-altoona-johnstown

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diocese of Altoona-Johnstown