National Museum of American Diplomacy
The National Museum of American Diplomacy is the only U.S. State Department museum dedicated to telling the complete story of American diplomacy, serving the general public, K-12 educators, and researchers through free physical and online exhibits, a 9,000+ artifact collection, diplomacy simulations, and teacher resources.
- Company typePublic
- Founded2014
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What National Museum of American Diplomacy does
The National Museum of American Diplomacy (NMAD) is a U.S. Department of State museum located at the entrance of the Harry S Truman Building in Washington, DC, and is the only museum dedicated to telling the complete story of American diplomacy. Established following a 2014 groundbreaking ceremony attended by former Secretaries of State Kissinger, Albright, and Powell, the museum operates as a free public institution through a 20,000-square-foot glass pavilion. Its collection has grown from 1,500 artifacts in 2004 to over 9,000 objects today, housed in a 2,000-square-foot custom storage facility completed in 2019. The museum also stewards the Tangier Old Legation in Morocco, the only U.S. National Historic Landmark in a foreign country.
NMAD's product surface consists of physical and online exhibits (including Berlin Wall, Faces of Diplomacy, Camp David, and the planned summer 2025 permanent exhibitions), a searchable collections database, oral histories from diplomats, diplomacy simulations built on real-world events, and a comprehensive suite of teacher resources including lesson plans, classroom activities, and professional development workshops. The museum's proprietary technology includes MADI (Museum of American Diplomacy Eye), an in-museum mobile interactive platform launched in November 2019. Distribution runs through on-site visitation in Washington DC, a global online platform via diplomacy.state.gov, teacher outreach programs, and partnerships with institutions including the Smithsonian, George Washington University, the Diplomacy Center Foundation, and the State Department's Office of Cultural Heritage.
NMAD's business model is non-commercial: admission is free, the museum is funded through U.S. Department of State appropriations, and exhibit-specific private donations are routed through the Diplomacy Center Foundation, a 501(c)(3) partner. Core customer segments are the general public, K-12 educators, and researchers/students, all served free of charge. Marketing operates through the museum website, social channels (Facebook, X, Instagram, YouTube), email newsletters, C-SPAN features, press coverage, and educational conferences. As of October 2024, the museum is led by Director Dr. Leslee Michelsen and operates with approximately 11 employees.
National Museum of American Diplomacy firmographics
Firmographics- Name
- National Museum of American Diplomacy
- Legal name
- National Museum of American Diplomacy
- Website
- https://diplomacy.state.gov
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The National Museum of American Diplomacy is the only U.S. State Department museum dedicated to telling the complete story of American diplomacy, serving the general public, K-12 educators, and researchers through free physical and online exhibits, a 9,000+ artifact collection, diplomacy simulations, and teacher resources.
- Ownership category
- akta.pro rank
National Museum of American Diplomacy industry classification
Industry- Product category
- Cultural & Diplomatic History Museum Services
- NAICS
- Museums (71211), National Security and International Affairs (928)
- SIC
- Services-Educational Services (8200), International Affairs (9721)
- akta.pro primary industry
- Public Diplomacy, Cultural Diplomacy & Strategic Communications (BPAIAIAE)
- akta.pro secondary industries
- History Museums (THAJADAB), Model UN & Parliamentary Procedure Programs (Oratory-Focused) (EDAMAOAG), Protocol, State Visits & Diplomatic Events Management (BPAIAIAJ)
Keywords
Where National Museum of American Diplomacy is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
National Museum of American Diplomacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Museum Admission: As a U.S. Department of State museum, NMAD operates as a free public institution with no admission fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Free admission to all museum visitors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
National Museum of American Diplomacy product offering
Product offeringCore offering
The National Museum of American Diplomacy operates as a free public museum at the U.S. Department of State headquarters in Washington, DC, offering on-site and online exhibitions on American diplomatic history, a searchable collections database of over 9,000 artifacts, and free educational resources including diplomacy simulations, lesson plans, and classroom activities for teachers and students. It serves the general public, K-12 educators, researchers, and students with both in-person and virtual access to its programs and collections.
Product overview
The National Museum of American Diplomacy is a museum located at the headquarters of the U.S. Department of State in Washington, DC. It operates as a physical and digital museum offering on-site and online exhibitions, a searchable collections database with over 7,500 artifacts, and a comprehensive suite of Teacher Resources including Diplomacy Simulations, Lesson Plans, Education Videos, and Classroom Activities. The museum serves to tell the story of American diplomacy, inspire the public to discover diplomacy, and educate students on diplomatic skills and history.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Museum Exhibits On-site exhibitions at the National Museum of American Diplomacy in Washington, DC, showcasing artifacts and stories of American diplomatic history including exhibits on the Berlin Wall, Saigon to Hanoi, Camp David, and other diplomatic milestones. Free admission for the general public.
- Online Exhibits Virtual exhibitions and digital collections available through the museum website, including Spotlight on Diplomacy rotating exhibits, the Berlin Wall online exhibit, and other diplomatic history features accessible remotely.
- Teacher Resources Educational materials for K-12 educators including diplomacy simulations, lesson plans, education videos, and classroom activities designed to teach diplomacy skills and American diplomatic history. Free to all educators.
- Diplomacy Simulations Immersive, skill-building scenarios based on real-world diplomatic events, including historical simulations and contemporary crisis scenarios used for K-12 educational purposes.
- Collections Database Searchable online database of the museum's collection featuring artifacts, documents, photographs, and other items related to American diplomatic history, including over 7,500 artifacts indexed for public research.
- Stories of Diplomacy Narrative content featuring stories of ambassadors, diplomats, and key diplomatic players including historical accounts of diplomatic negotiations and events.
- MADI (Museum of American Diplomacy Eye) Mobile Technology State-of-the-art in-museum mobile technology providing interactive visitor experiences during exhibits, first deployed for the Berlin Wall exhibit in November 2019.
Quantifiable outcome
- Collection grew from 1,500 to 9,000+ objects from 2004 to present
- +1 more outcomes
Companies that use National Museum of American Diplomacy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
National Museum of American Diplomacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
National Museum of American Diplomacy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Foundation for Art and Preservation in Embassies (FAPE)coreGenerously supported the transport of the LEGO model of the Tangier Legation to NMAD, enabling the display of this unique artifact that showcases American diplomatic architecture
- Crozier Fine ArtminorSupported the transport of the LEGO model of the Tangier Legation to NMAD
- Smithsonian InstitutioncoreNMAD partnered with the Smithsonian to install a special Yemen exhibit featuring a rare Yemeni artifact on loan from the Smithsonian's collections
- World Resources InstituteminorPartnered with NMAD to host ImpactHack 2018, a data visualization hackathon on diplomacy, development, and the environment
- Diplomatic Reception RoomscorePartnered with NMAD for the first annual Teacher Institute in July 2019, conducting professional development for 25 middle and high school teachers
- George Washington University Corcoran School of the Arts and DesigncoreCollaborated with students and faculty on the Faces of Diplomacy exhibit, creating portraits of diplomatic professionals
- Department of Defense Combat CameracoreCollaborated on the Faces of Diplomacy exhibit, contributing photographic expertise
- State Department's Office of Cultural HeritagecorePartnership with U.S. Department of State's Office of Cultural Heritage under the Bureau of Overseas Buildings Operations for the Tangier Legation exhibit
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
National Museum of American Diplomacy competitors and assessment
Company assessmentDirect peers
- National Museum of African American History and Culture: A Smithsonian museum in Washington, DC with a large artifact collection, free admission, and deep educational programming. Comparable in mission focus on telling an underrepresented American story and in operating within a federal/ Smithsonian governance structure.
- International Spy Museum: A Washington, DC-based specialty museum focused on intelligence and espionage history. Comparable as a privately operated specialty history museum with strong educator programming, immersive exhibits, and a comparable annual visitor base in the DC market.
- United States Holocaust Memorial Museum: A federal museum in Washington, DC with a free-admission model, federal charter, and education-focused programming. Comparable as a small-team, government-affiliated museum with a strong K-12 teacher training program and digital learning resources.
- Museum of the American Revolution: A privately operated history museum focused on the American Revolution, located in Philadelphia. Comparable as a specialty American history museum that combines physical exhibits with educator programming and digital learning resources.
- Smithsonian National Museum of American History: The Smithsonian's flagship museum of American history, located on the National Mall in Washington, DC. Most comparable as a federal museum telling broad American history narratives with a similarly free-admission model and large artifact collection.
Others
- Council on Foreign Relations: A nonpartisan think tank focused on U.S. foreign policy and international affairs. Comparable as an adjacent organization that operates in the same foreign-affairs subject domain and serves overlapping educator, researcher, and policy-engaged audiences.
Regional players
- Canadian Museum of History: Canada's national history museum in Gatineau, Quebec. Comparable as a national-level government museum focused on the country's diplomatic and political history, with a strong educational programming function.
Broad incumbents
- The National WWII Museum: A federally designated museum in New Orleans with a major collection, paid-admission model, and extensive teacher professional development programs. Comparable as a national history museum with strong educator outreach and traveling exhibits.
- The Henry Ford Museum of American Innovation: A large American history and innovation museum in Dearborn, Michigan. Comparable as a comprehensive American history museum combining physical exhibits, a large artifact collection, and strong K-12 educational programming.
- Diplomatic Reception Rooms (U.S. Department of State): The historic diplomatic reception rooms housed in the Harry S Truman Building where NMAD is also located. Comparable as a State Department cultural and diplomatic heritage program that partners directly with NMAD on teacher training and special events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
National Museum of American Diplomacy social profiles
Digital presenceNational Museum of American Diplomacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Museum of American Diplomacy leadership team
Management profileNumber of profiles
Profiles3 records
National Museum of American Diplomacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Museum of American Diplomacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Museum of American Diplomacy
What does National Museum of American Diplomacy do?
The National Museum of American Diplomacy operates as a free public museum at the U.S. Department of State headquarters in Washington, DC, offering on-site and online exhibitions on American diplomatic history, a searchable collections database of over 9,000 artifacts, and free educational resources including diplomacy simulations, lesson plans, and classroom activities for teachers and students. It serves the general public, K-12 educators, researchers, and students with both in-person and virtual access to its programs and collections.
Is National Museum of American Diplomacy a public or private company?
National Museum of American Diplomacy is a public company. It is classified as state government owned and is currently operating.
When was National Museum of American Diplomacy founded?
National Museum of American Diplomacy was founded in 2014. It employs 11 to 50 people.
Where is National Museum of American Diplomacy based?
National Museum of American Diplomacy is headquartered in Washington, United States, in the North America region.
How does National Museum of American Diplomacy make money?
One revenue line is on record: museum Admission.
Who are National Museum of American Diplomacy's main competitors?
Direct peers on record are National Museum of African American History and Culture, International Spy Museum, United States Holocaust Memorial Museum, Museum of the American Revolution and Smithsonian National Museum of American History. Council on Foreign Relations is listed as an others. Canadian Museum of History is listed as a regional player. Broad incumbents are The National WWII Museum, The Henry Ford Museum of American Innovation and Diplomatic Reception Rooms (U.S. Department of State).
Does National Museum of American Diplomacy have an API?
No public API is recorded for National Museum of American Diplomacy.
What industry is National Museum of American Diplomacy in?
National Museum of American Diplomacy's product category is Cultural & Diplomatic History Museum Services. Its primary akta.pro industry code is BPAIAIAE, Public Diplomacy, Cultural Diplomacy & Strategic Communications, with a secondary code of THAJADAB, History Museums. Its NAICS code is 71211 and its SIC code is 8200.