Diprom

What Diprom does

Diprom (legal name Distribuidora de Productos Múltiples) is a privately held Honduran wholesale importer and distributor headquartered in San Pedro Sula, operating since 1998. The company runs three product lines: imported fresh fruits sourced from more than 10 countries across the Americas, Europe, and Asia; the proprietary Costanera canned food brand launched in 2017 covering sardines, fruits, vegetables, dairy, and prepared foods; and a premium imported beer portfolio (Stella Artois, Quilmes, Becks, Hoegaarden, Leffe). Its core operational technology is a temperature-controlled cold chain consisting of modern cold rooms with capacity for 20 containers, digital temperature sensors, and ethylene filters, complemented by specialized clamshell and tray packaging and in-store display units with false bottoms.

Name

Diprom

Legal name

Distribuidora de Productos Múltiples

Website

https://diprom.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Diprom is a Honduran importer and distributor of fresh fruits, Costanera-branded canned foods, and premium imported beers, operating since 1998 with an owned refrigerated fleet and cold storage serving supermarkets, hotels, restaurants, and consumers across Honduras.

Ownership category

akta.pro rank

Product category

Food and Beverage Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRAOABAG

Ethnic & International Foods Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYCRAHAFAL

International Specialty Ingredients & Import Markets

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

SECONDARYCRAHAFAG

Latin American & Caribbean Grocery Stores

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

Keywords

• Fresh fruit distribution
• Cold chain logistics
• Imported food distribution
• Canned food products
• Premium beer import

Headquarters

HQ city

San Pedro Sula

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Fruit Importation and Distribution: Import and distribution of fresh fruits including apples, grapes, plums, nectarines, kiwis, peaches, pears, apricots, cherries, persimmons, clementines, oranges, and more from countries including USA, Mexico, Peru, Chile, Argentina, and others.
2. Costanera Branded Canned Products: Distribution of proprietary canned food brand 'Costanera' including sardines, peaches, fruit cocktail, sweet corn, mixed vegetables, peas, mushrooms, coconut milk, condensed milk, evaporated milk, and chicken sausage.
3. Imported Premium Beers: Commercialization of imported premium beers including Stella Artois, Quilmes, Becks, Hoegaarden, and Leffe for the Honduran market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Diprom imports and distributes fresh fruits (apples, grapes, plums, nectarines, kiwis, peaches, pears, apricots, cherries, persimmons, clementines, oranges) from over 10 countries, distributes proprietary canned food products under the Costanera brand (sardines, peaches, fruit cocktail, vegetables, dairy products), and commercializes imported premium beers (Stella Artois, Quilmes, Becks, Hoegaarden, Leffe) to supermarkets, markets, hotels, restaurants, and consumers in Honduras through a temperature-controlled cold chain and owned refrigerated fleet.

Product overview

Diprom is a wholesale importer and distributor based in San Pedro Sula, Honduras, operating since 1998. The company operates three core product lines: (1) Fresh Fruits imported from the USA, Mexico, Peru, Chile, Argentina, Italy, Spain, China, Malaysia, and Thailand, distributed to supermarkets, markets, hotels, and restaurants nationwide; (2) Costanera Enlatados, a canned food sub-brand launched in 2017 featuring sardines, fruits, vegetables, dairy products, and prepared foods; and (3) Imported Premium Beers including Stella Artois, Quilmes, Becks, Hoegaarden, and Leffe. The company maintains a fleet of refrigerated and dry vehicles for national distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Costanera: Canned food product line including sardines, peaches, fruit cocktail, sweet corn, mixed vegetables, peas, mushrooms, coconut milk, condensed milk, evaporated milk, and chicken sausage

Products and services

• Frutas Frescas (Fresh Fruits) Importation and distribution of fresh fruits including apples, grapes, plums, nectarines, kiwis, peaches, pears, apricots, cherries, persimmons, clementines, and imported oranges sourced from the USA, Mexico, Peru, Chile, Argentina, Italy, Spain, China, Malaysia, and Thailand. Distributed to supermarkets, retail markets, hotels, restaurants, and consumers through cold chain logistics.
• Costanera Enlatados (Canned Foods) Proprietary canned food brand carrying sardines in various tomato sauces, peaches, fruit cocktail, sweet corn, mixed vegetables, peas, mushrooms, coconut milk, sweetened condensed milk, evaporated milk, and chicken sausages. Sold through retail and hospitality distribution channels in Honduras.
• Cervezas Importadas (Imported Premium Beers) Commercialization of premium imported beers including Stella Artois, Quilmes, Becks, Hoegaarden, and Leffe, targeting clients seeking elevated standards in their hospitality and retail businesses.

Quantifiable outcome

• Cold storage capacity of 20 containers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Costanera Brand SupplierscoreOthersInternational suppliers providing ingredients for the Costanera branded canned food products, capturing freshness and authenticity of the coast in each product.
• Beer Brand Suppliers (Stella Artois, Quilmes, Becks, Hoegaarden, Leffe)coreOthersInternational beer suppliers providing premium imported beers for distribution in the Honduran market.
• Fresh Fruit Suppliers (USA, Mexico, Peru, Chile, Argentina, Italy, Spain, China, Malaysia, Thailand)coreOthersInternational fruit suppliers from multiple countries enabling Diprom's wide product portfolio of fresh imported fruits.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diprom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diprom