DIR'AUTO

What DIR'AUTO does

DIR'AUTO, commercially operating as PROCESS AUTOMOBILE, is a France-based B2B automotive logistics and vehicle preparation services provider headquartered at Le Cellier (Pays de la Loire) under the legal entity RABOUIN PROCESS AUTOMOBILE (SAS, RCS Nantes). The company is the operational arm of family-owned holding Groupe Rabouin, which retains three wholly-owned transport subsidiaries (Transports Rabouin, STCV, Oger transports) alongside the logistics and preparation business. The company operates 8 sites across France — Rennes, four Nantes-area facilities (Est, Sud, Ouest, Atlantis), Angers, Orange (forthcoming), and Paris — with combined vehicle storage capacity exceeding 13,100 units. Annual throughput is reported at 125,000+ vehicles across 300+ active client traffic flows, with services spanning just-in-time delivery to dealerships, fleet management on owned sites, vehicle maintenance and repair, cosmetic and technical preparation, pre-delivery inspection (PDI), and end-customer handover. Primary end-markets are automotive dealerships and manufacturers/importers, with fleet operators as a secondary segment.

The company's core digital product is MPA (MonProcessAuto), a proprietary web-based workflow management platform developed and hosted exclusively in France under RGPD-compliant infrastructure. MPA enables real-time tracking of vehicles from reception through stock status, service requests, preparation progress, and delivery completion, with API integration capabilities that allow clients to embed arrival flows directly into their own systems and extract operational data for analysis. Two specialized service modules operate alongside MPA: Process Auto VN (multi-traffic new vehicle preparation before dealership delivery) and Process Auto VO (used vehicle preparation for remarketing). Client-facing scheduling is supported by Calendly integrations deployed at multiple sites for driver and car-carrier appointment management. The Paris site is the most capable facility, combining full VN/VO/VU preparation, mechanical workshop for VL/PL, and integrated bodywork.

The business model is a professional services operation across three revenue streams — vehicle logistics services, vehicle preparation services, and storage/warehousing — with pricing customized per client and not publicly disclosed. The go-to-market is direct B2B sales targeting automotive manufacturers, dealership groups, and fleet operators, leveraging industry reputation and referral networks. In 2025, the group consolidated its commercial brand identity under PROCESS AUTOMOBILE, unifying all exploitation centers and web properties while retaining Groupe Rabouin as the family holding name. Ownership is concentrated with the Rabouin family, with Cécile RABOUIN serving as Director of publication, and no external institutional investment is indicated in available sources.

Name

DIR'AUTO

Legal name

RABOUIN PROCESS AUTOMOBILE

Website

https://dir-auto.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DIR'AUTO (operating as PROCESS AUTOMOBILE) is a French family-owned automotive logistics and vehicle preparation company running 8 sites across France, processing 125,000+ vehicles annually through its proprietary MPA tracking platform for dealerships, manufacturers, and fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Logistics Services

NAICS

Support Activities for Transportation (488), Warehousing and Storage (493)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Automotive Finished-Vehicle (RoRo) Storage & Marshaling Yards (TLALAKAA)

akta.pro secondary industries

Vehicle Port Processing & Terminal Operations (PDI, Marshaling, Stevedoring) (TLADAJAE), Vehicle Transportation & Logistics for Remarketing (Pickup/Delivery, Marshaling) (TLABAKAG), Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Automotive logistics services
• Vehicle preparation services
• Fleet management solutions
• Vehicle storage warehousing
• Pre-delivery inspection services

Headquarters

HQ city

Boissy-sous-Saint-Yon, Île-de-France

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Vehicle Logistics Services: Core revenue stream from automobile logistics including fleet management on sites, just-in-time delivery to dealerships, and vehicle preparation services.
2. Vehicle Preparation Services: Maintenance, repairs, cosmetic preparation, PDI (pre-delivery inspection), and handover services for new and used vehicles.
3. Storage & Warehousing: Vehicle storage capacity services at multiple operational sites across France.

Go-to-market motion1 record

Distribution channels1 record

Core offering

DIR'AUTO provides B2B automotive logistics and vehicle preparation services to dealerships, manufacturers, and fleet operators across France. Core services include fleet management at 8 owned operational sites, just-in-time vehicle delivery to dealerships, multi-stage preparation (maintenance, cosmetic, PDI), and storage with combined capacity exceeding 13,100 vehicles. The MPA (MonProcessAuto) proprietary web platform tracks each vehicle from reception through delivery and supports client API integration.

Product overview

DIR'AUTO (operating as PROCESS AUTOMOBILE) operates a platform-plus-services model combining a proprietary web-based workflow tool (MPA/MonProcessAuto) with physical automotive logistics and vehicle preparation services. MPA serves as the central digital hub for tracking and managing all vehicle flows across 8 operational sites, while Process Auto VO and Process Auto VN are specialized service modules addressing distinct vehicle preparation workflows for remarketing and new vehicle delivery respectively. The company's core offering is automotive logistics—combining fleet management, just-in-time delivery to dealerships, maintenance, and vehicle preparation—powered by the MPA tool that processes over 125,000 vehicle flows annually.

Differentiator

Problem solved

Functional benefit

Brands

• MPA (MonProcessAuto): Web interface tool developed exclusively for the company's activities, allowing clients to track each step from vehicle reception, stock status, service requests and preparation status to delivery. Developed and hosted exclusively in France.

Products and services

• MPA (MonProcessAuto) Proprietary web-based workflow management platform developed exclusively for DIR'AUTO's automotive logistics operations. Enables real-time tracking of vehicles from reception through stock management, service request status, preparation tracking, and delivery completion. Supports API integration for client arrival data flows and unlimited data extraction for analysis. Developed and hosted exclusively in France under RGPD-compliant infrastructure. Targeted at automotive dealerships, manufacturers, and fleet operators using DIR'AUTO logistics services.
• Process Auto VO (Used Vehicle Preparation for Remarketing) Used vehicle (VO) preparation service targeting remarketing operations, including dedicated traffic management and preparation workflow tailored for remarketing-grade cosmetic and technical preparation before resale. For automotive fleet operators and remarketers.
• Process Auto VN (New Vehicle Preparation Before Delivery) Multi-traffic new vehicle (VN) preparation service before delivery, handling multiple incoming vehicle flows for final preparation and just-in-time delivery to dealerships. For automotive manufacturers, importers, and dealerships.
• Automotive Logistics Services Comprehensive automotive logistics offering that covers fleet management at DIR'AUTO sites, just-in-time delivery to dealerships, maintenance and repair operations, vehicle restoration management, aesthetic and technical preparation, pre-delivery inspection (PDI), and handover to end customers. For automotive dealerships, manufacturers, importers, and fleet operators in France.

Quantifiable outcome

• 125,000+ vehicles processed annually
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Technical Control Centers and Repair PartnersminorOthersPartnership network with local technical control centers, mechanical repairs, and bodywork shops near the Paris site for complementary vehicle services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transalliance: French road transport and logistics network with dedicated automotive vehicle transport services across France and Europe. Comparable as a direct competitor in vehicle transport flows feeding into dealer networks, with overlapping French geographic coverage.
• Jacky Perrenot: Large French family-owned transport and logistics group with significant automotive and finished vehicle exposure across France and Europe. Comparable business model — privately held, multi-site automotive logistics — though operating at substantially larger scale.
• Dupessey: French automotive and industrial transport specialist operating across France with vehicle logistics capabilities. Directly comparable as a similarly sized French player serving automotive manufacturers and dealers with road transport and preparation-adjacent services.
• CAT Group (Compagnie Automobile de Transport): French vehicle logistics specialist offering finished vehicle transport, storage, and preparation services to OEMs and dealers. Directly comparable to DIR'AUTO in terms of customer base (French automotive), service mix (transport + preparation), and geographic focus on France.

Others

• STEF: Leading French transport and logistics group primarily focused on temperature-controlled and food logistics, with broader multi-temperature and parcel operations. Comparable as a major French privately/family-controlled logistics operator with similar operational scale and ownership profile, though with a different end-market focus.

Broad incumbents

• Gefco: Historically the dominant French automotive logistics provider with global footprint, offering finished vehicle logistics, supply chain, and transport services. Comparable as a much larger incumbent serving the same French OEM customer base with broader geographic and service scope.
• XPO Logistics: Major European road transport and contract logistics provider with significant French and automotive exposure. Comparable as a broad-portfolio incumbent that can compete for finished vehicle transport contracts in the same French customer set.
• Kuehne+Nagel: Global logistics provider with a dedicated automotive vertical offering finished vehicle logistics, inbound logistics, and aftermarket services to OEMs. Comparable as a broader incumbent competing for the same manufacturer logistics spend with global scale.
• Wallenius Wilhelmsen: Global RoRo and finished vehicle logistics leader serving automotive OEMs worldwide. Comparable as a benchmark for finished vehicle handling, storage, and PDI processes, though operating at significantly larger scale and global scope.
• BCA Group (BCA Logistics): European vehicle remarketing, logistics, and inspection services provider serving OEMs, fleets, and dealers. Comparable as a wider-portfolio incumbent in vehicle movement and preparation with established dealer relationships across multiple European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dir-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIR'AUTO