Direct Cleaning

Commercial Cleaning Servicesdirectcleaninggroup.co.uk

Company typePrivate
Founded-
HeadquartersBromborough, Wirral, United Kingdom
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Direct Cleaning does

Direct Cleaning, trading as Kaizen FM Group Ltd (Company number 13864956), is a privately held facilities services company headquartered in Bromborough, Wirral, delivering commercial, industrial, and domestic cleaning across Merseyside, the North West of England, Cheshire, Greater Manchester, Lancashire, and North Wales. Its service portfolio spans core janitorial and exterior cleaning (office, warehouse, contract cleaning, commercial kitchen deep cleans, industrial cleaning, planned preventative maintenance, construction cleans, grounds maintenance) together with specialist lines including high-level window cleaning up to 60 metres via MEWPs, rope access abseiling, water-fed pole purified-water window cleaning, solar panel cleaning, gutter vacuum clearing, pressure washing and graffiti removal, drone-based gutter and roof surveys, and biohazard/trauma/crime-scene/hoarding cleanup. The firm also operates a separate waste removal brand at directwasteremovals.co.uk.

Direct Cleaning firmographics

Firmographics

Name: Direct Cleaning
Legal name: Kaizen FM Group Ltd
Website: https://directcleaninggroup.co.uk
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Direct Cleaning industry classification

Industry

Product category: Commercial Cleaning Services
NAICS: Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (561740)
SIC: Sanitary Services (4950)
akta.pro primary industry: Post-Construction & Final Clean Services (BPABABAD)
akta.pro secondary industry: Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

Commercial cleaning services
Window cleaning services
Facilities management
Biohazard cleaning
Exterior cleaning

Where Direct Cleaning is headquartered

Location

Headquarters

HQ city: Bromborough, Wirral
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Direct Cleaning business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Commercial Cleaning Contracts: Long-standing contracts with businesses across sectors including leisure, retail, industrial, housing, social care, and manufacturing. Services include office cleaning, warehouse sanitation, commercial kitchen deep cleaning, industrial cleaning, planned preventative maintenance, and construction cleaning.
Residential/Domestic Services: Professional domestic window cleaning and exterior cleaning services for homeowners across the North West, including gutter cleaning, carpet cleaning, upholstery cleaning, and pressure washing.
Specialist Services: Specialist biohazard and trauma cleaning, crime scene cleanup, hoarding cleaning services, and sharps disposal. Also includes solar panel cleaning and post-construction builders cleans.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Gutter Cleaning starting price
Other	Pay-as-you-go	Individual job quotes

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Direct Cleaning product offering

Product offering

Core offering

Direct Cleaning is a specialist cleaning services company operating across Merseyside, the North West of England, Cheshire, Greater Manchester, Lancashire, and North Wales. The company delivers industrial and commercial cleaning, window cleaning (using water-fed poles, MEWPs, and rope access), gutter cleaning, exterior cleaning, pressure washing, carpet and upholstery cleaning, biohazard and trauma cleaning, hoarding cleaning, solar panel cleaning, facilities management, and waste removal services to both commercial and domestic clients.

Product overview

Direct Cleaning is a cleaning services company operating across Merseyside, the North West of England, and the whole of the North of England. The company offers a comprehensive portfolio of cleaning services structured around core service lines including Window Cleaning (domestic and commercial), Gutter Cleaning, Carpet & Upholstery Cleaning, Exterior Cleaning, Pressure Washing, Facilities Management (office, contract, warehouse, commercial kitchen, industrial cleaning, PPM, construction cleaning, grounds maintenance), Biohazard & Trauma Cleaning, Hoarding Cleaning Services, Solar Panel Cleaning, and Waste Removal. The company distinguishes itself through ISO 9001-backed quality management systems, specialist equipment (water-fed poles, MEWPS, rope access, drone surveys), and fully trained, uniformed, DBS-checked staff.

Differentiator

Problem solved

Functional benefit

Products and services

Window Cleaning Services
Gutter Cleaning
Carpet & Upholstery Cleaning
Exterior Cleaning Services
Facilities Management
Biohazard & Trauma Cleaning
Hoarding Cleaning Services
Solar Panel Cleaning
Pressure Washing & Graffiti Removal
Waste Removal

Quantifiable outcome

Over 1000 regular customers in the North West sustained through reliability, efficiency and professionalism
+1 more outcomes

Companies that use Direct Cleaning

Customer profile

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Direct Cleaning technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Direct Cleaning partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Chroda Facilities ManagementcoreStrategic or Co-development Partner · 29 May 2018Following recent work on behalf of Chroda Facilities Management for a number of high profile clients, Direct Cleaning was awarded the external cleaning and window cleaning contract for the Waters Ltd site in Wilmslow. Chroda Facilities Management acts as an intermediary, providing Direct Cleaning access to commercial cleaning contracts at major corporate facilities.
Waters Science ParkminorOthers · 29 May 2018Waters is one of the largest companies in the analytical instruments industry, supporting scientists in thousands of laboratories worldwide. Direct Cleaning provides external cleaning and window cleaning services at their Wilmslow site.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct Cleaning competitors and assessment

Company assessment

Broad incumbents

Mitie Group: One of the UK's largest facilities management and professional services companies, with a dedicated cleaning services division serving commercial, public sector, and industrial clients. As a national-scale incumbent, Mitie competes with Direct Cleaning for enterprise and public-sector cleaning contracts but operates at vastly greater scale.
Bidvest Noonan: Large UK and Ireland facilities services company offering contract cleaning, security, and FM services across multiple sectors. Directly comparable to Direct Cleaning in services offered but with significantly larger geographic reach and enterprise customer base.
Atalian Servest: Major UK and international facilities services provider with a large cleaning services portfolio spanning commercial, industrial, and public sector clients. Comparable to Direct Cleaning in service scope (office cleaning, specialist cleaning, FM) but operates nationally and globally.
Compass Group (14Forty)& Winchester FM: Global food and support services giant with UK cleaning and FM operations through subsidiaries. While primarily food services, its FM and cleaning divisions compete with Direct Cleaning for enterprise and public-sector contracts.
Sodexo UK: Global facilities services and food services company with substantial UK cleaning services operations serving corporate, healthcare, education, and public sector clients. Comparable to Direct Cleaning in customer verticals but at vastly larger scale.

Direct peers

Cleanology: UK-based commercial cleaning company focusing on corporate, office, and eco-friendly cleaning services. Similar size and service profile to Direct Cleaning, with comparable customer segments in commercial and corporate environments.
Churchill Group: UK-based cleaning and FM services company offering contract cleaning, window cleaning, and specialist services to commercial and public sector clients. Highly comparable to Direct Cleaning in service mix and customer profile, with similar size and regional focus.
Julius Rutherfoord: London-based specialist cleaning contractor offering commercial window cleaning, high-rise cleaning, and specialist services. Comparable to Direct Cleaning's commercial window cleaning and high-level access capabilities.
Total Support Services: UK-based cleaning and facilities services contractor specializing in commercial cleaning, window cleaning, and specialist services. Direct competitor with similar service offerings and customer segments to Direct Cleaning.

Regional players

GSF Sandwellia Group: UK window cleaning specialist offering commercial window cleaning, rope access, and high-level cleaning services. Strong overlap with Direct Cleaning's commercial window cleaning and high-level access service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Direct Cleaning compliance and trust

Trust signal

Compliance10 records

Direct Cleaning financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Direct Cleaning leadership team

Management profile

Number of profiles

Profiles1 record

Direct Cleaning funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Direct Cleaning M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Cleaning

What does Direct Cleaning do?

Is Direct Cleaning a public or private company?

Direct Cleaning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Direct Cleaning founded?

Direct Cleaning was founded in -1. It employs 11 to 50 people.

Where is Direct Cleaning based?

Direct Cleaning is headquartered in Bromborough, Wirral, United Kingdom, in the Europe region.

How does Direct Cleaning make money?

Three revenue lines are on record. Commercial Cleaning Contracts are the primary driver. The others are residential/Domestic Services and specialist Services.

Who are Direct Cleaning's main competitors?

Broad incumbents on record are Mitie Group, Bidvest Noonan, Atalian Servest, Compass Group (14Forty)& Winchester FM and Sodexo UK. Direct peers are Cleanology, Churchill Group, Julius Rutherfoord and Total Support Services. GSF Sandwellia Group is listed as a regional player.

Does Direct Cleaning have an API?

No public API is recorded for Direct Cleaning.

What industry is Direct Cleaning in?

Direct Cleaning's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAD, Post-Construction & Final Clean Services, with a secondary code of BPABABAO, Move-In/Move-Out & Turnover Cleaning (Commercial). Its NAICS code is 561720 and its SIC code is 4950.