Directions for Partners
Directions for Partners is a Denmark-based community and conference organizer serving Microsoft Dynamics ERP partners globally. It runs flagship Directions events (EMEA, ASIA, Enterprise) and Days of Knowledge training events, monetizing through ticket sales and sponsorships across a 10,000+ professional community.
- Company typePrivate
- Founded-
- HeadquartersAalborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Directions for Partners does
Directions for Partners (legally Events Central ApS) is a privately held, Denmark-based community platform and conference organizer serving the global ecosystem of Microsoft Dynamics ERP partners. Founded in 2007 and headquartered in Aalborg with a nine-person team, the company curates a community of more than 10,000 Dynamics ERP professionals spanning leadership, sales and marketing, consulting, and development roles, and serves as the primary neutral gathering point for partners working with Microsoft Business Applications — particularly Finance & Supply Chain, Business Central, Power Platform, Dynamics for Sales, and Power BI.
Its core offering is a portfolio of recurring regional conferences and training events — Directions EMEA, Directions ASIA, Directions for Enterprise (launching September 2026 in Copenhagen), and Days of Knowledge ANZ — supported by a web platform, a mobile events app, and a webinar program. Underlying technology is light: the website runs on the third-party Dynamicweb CMS, and the events app is a standard conference companion tool. No proprietary AI/ML, data products, or software-as-a-service platform is offered; the value is in the live and virtual convening, not in software tooling.
The business model is event-driven: revenue is generated through two streams — (1) transaction-based conference ticket sales (with Early Bird and standard tiers, e.g., EMEA 2026 Early Bird closing August 31), and (2) corporate sponsorship packages sold to ISVs and Microsoft-ecosystem vendors that gain visibility and partner access. Distribution is direct, via online registration on the company's website, supplemented by organic social channels (LinkedIn, Facebook, X, YouTube). Strategic positioning rests on a symbiotic relationship with Microsoft, which provides product and roadmap content at events while also using the community as a feedback channel to partners — embedding Directions for Partners inside the Dynamics partner go-to-market.
Directions for Partners firmographics
Firmographics- Name
- Directions for Partners
- Legal name
- Events Central ApS
- Website
- https://directions4partners.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Directions for Partners is a Denmark-based community and conference organizer serving Microsoft Dynamics ERP partners globally. It runs flagship Directions events (EMEA, ASIA, Enterprise) and Days of Knowledge training events, monetizing through ticket sales and sponsorships across a 10,000+ professional community.
- Ownership category
- akta.pro rank
Directions for Partners industry classification
Industry- Product category
- Technology Conference and Community Organization
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Partner, Channel & Vendor Conferences (MPAGAGAL)
- akta.pro secondary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Directions for Partners is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Directions for Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Conference and Event Tickets: Revenue generated from selling tickets to Directions conferences and training events including Directions Enterprise, EMEA, ASIA, and Days of Knowledge events. Pricing includes Early Bird and standard ticket tiers.
- Sponsorship Packages: Revenue from corporate sponsors who sponsor conferences and events. Sponsors gain visibility and access to the Microsoft Dynamics partner community through various sponsorship tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Conference tickets with Early Bird and standard pricing options |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Directions for Partners product offering
Product offeringCore offering
Directions for Partners operates a global community platform and a portfolio of conferences and training events for Microsoft Dynamics ERP Partners. Its core offerings include the Directions EMEA, Directions Enterprise, and Directions ASIA conferences, Days of Knowledge regional training events, the Directions Events App, webinars, and the underlying community platform connecting more than 10,000 Dynamics ERP professionals.
Product overview
Directions for Partners operates as a community platform and conference organizer rather than a traditional software product company. The organization functions as the biggest global community for Microsoft Dynamics ERP Partners, connecting over 10,000 professionals. Its core offerings include a portfolio of regional conferences (Directions EMEA, Directions ASIA, Directions Enterprise) and training events (Days of Knowledge ANZ, Polish BC Day), along with a community platform, webinars, and a Directions Events App. The community and its events focus on Microsoft Business Applications, particularly ERP solutions including Finance & Supply Chain, Business Central, Power Platform, Dynamics for Sales, and Power BI.
Differentiator
Problem solved
Functional benefit
Products and services
- Directions for Enterprise Conference Global conference launching in September 2026 focused on the Microsoft Dynamics 365 Finance & Supply Chain Management (F&SCM) partner ecosystem, targeting enterprise partners in the Microsoft Dynamics community.
- Directions EMEA Conference Annual flagship conference for the EMEA region bringing together the Microsoft Dynamics community for sessions, networking, and partner engagement. The 2025 edition in Poznan attracted 3,100+ attendees.
- Directions ASIA Conference Regional conference for the Asia-Pacific Microsoft Dynamics partner community, delivering sessions, networking, and partner engagement tailored to the APAC market.
- Days of Knowledge ANZ Training event for the Australia and New Zealand region focused on Microsoft Dynamics knowledge sharing and professional development for partners and consultants.
- Polish BC Day Regional Business Central focused event for the Polish Microsoft Dynamics partner community, providing targeted training and networking for the local market.
- Directions Events App Mobile application for conference attendees to access event information, schedules, and networking features during Directions conferences.
- Webinars Online educational sessions and presentations delivered to the Microsoft Dynamics partner community, complementing the in-person conference portfolio.
Companies that use Directions for Partners
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Directions for Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Directions for Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreMicrosoft is described as a big part of the Directions for Partners community. Microsoft delivers products and knowledge at conferences while also participating in the community and engaging with partners to gather feedback. This is a strategic relationship where Microsoft provides product updates, roadmap information, and technical knowledge, while also benefiting from direct partner feedback channels.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Directions for Partners competitors and assessment
Company assessmentBroad incumbents
- Web Summit: Major general-purpose technology conference operator. Comparable as a large-scale conference organizer with global brand, sponsorship, and ticketing operations, though serving a broader tech audience.
- NetSuite SuiteWorld: Oracle NetSuite's flagship annual conference for its partner and customer ecosystem. Comparable as a large-scale ERP ecosystem event, though run by the vendor itself.
- Microsoft Inspire: Microsoft's own global partner conference serving the same Dynamics and broader Microsoft partner ecosystem. Most comparable as a potential substitute event run by the platform vendor itself.
- SAP Sapphire: SAP's premier annual business technology conference. Comparable as a large-scale ERP ecosystem conference, though much larger in scope and run by the vendor.
Direct peers
- SaaStr Annual: Community-driven annual conference for the SaaS ecosystem. Comparable as a community-led, high-attendance B2B software conference organized by a small independent team.
- Community Summit North America: Major North American conference for the Microsoft Dynamics community (Business Central, Finance & Supply Chain, Power Platform). Directly competes for the same Dynamics partner audience, especially in regions where Directions lacks presence.
- Dynamics User Group (DUG): Long-standing user community and event organizer for Dynamics professionals. Closely comparable community-led, member-driven model serving the same Microsoft Dynamics ERP audience.
- Directions for Partners ASIA (internal regional arm): The company's own APAC event serving Dynamics partners in Singapore, Australia, and New Zealand. Same operator but a distinct regional event, useful as a benchmark for region-specific execution.
- Acumatica Summit: Annual partner and user conference for the Acumatica ERP ecosystem. Operates the same conference-plus-community model for a competing mid-market ERP vendor's channel.
Others
- Microsoft Dynamics 365 / Business Central Community (Yammer/LinkedIn groups): Microsoft's own first-party community channels for Dynamics partners. Comparable as an adjacent community platform but vendor-controlled rather than independent, illustrating the structural risk from platform-owner competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Directions for Partners social profiles
Digital presenceDirections for Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Directions for Partners leadership team
Management profileNumber of profiles
Directions for Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Directions for Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Directions for Partners
What does Directions for Partners do?
Directions for Partners operates a global community platform and a portfolio of conferences and training events for Microsoft Dynamics ERP Partners. Its core offerings include the Directions EMEA, Directions Enterprise, and Directions ASIA conferences, Days of Knowledge regional training events, the Directions Events App, webinars, and the underlying community platform connecting more than 10,000 Dynamics ERP professionals.
Is Directions for Partners a public or private company?
Directions for Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Directions for Partners founded?
Directions for Partners was founded in -1. It employs 1 to 10 people.
Where is Directions for Partners based?
Directions for Partners is headquartered in Aalborg, Denmark, in the Europe region.
How does Directions for Partners make money?
Two revenue lines are on record. Conference and Event Tickets are the primary driver. The others are sponsorship Packages.
Who are Directions for Partners's main competitors?
Broad incumbents on record are Web Summit, NetSuite SuiteWorld, Microsoft Inspire and SAP Sapphire. Direct peers are SaaStr Annual, Community Summit North America, Dynamics User Group (DUG), Directions for Partners ASIA (internal regional arm) and Acumatica Summit. Microsoft Dynamics 365 / Business Central Community (Yammer/LinkedIn groups) is listed as an others.
Does Directions for Partners have an API?
No public API is recorded for Directions for Partners.
What industry is Directions for Partners in?
Directions for Partners's product category is Technology Conference and Community Organization. Its primary akta.pro industry code is MPAGAGAL, Partner, Channel & Vendor Conferences, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 561920 and its SIC code is 8600.