Directions for Partners

What Directions for Partners does

Directions for Partners (legally Events Central ApS) is a privately held, Denmark-based community platform and conference organizer serving the global ecosystem of Microsoft Dynamics ERP partners. Founded in 2007 and headquartered in Aalborg with a nine-person team, the company curates a community of more than 10,000 Dynamics ERP professionals spanning leadership, sales and marketing, consulting, and development roles, and serves as the primary neutral gathering point for partners working with Microsoft Business Applications — particularly Finance & Supply Chain, Business Central, Power Platform, Dynamics for Sales, and Power BI.

Its core offering is a portfolio of recurring regional conferences and training events — Directions EMEA, Directions ASIA, Directions for Enterprise (launching September 2026 in Copenhagen), and Days of Knowledge ANZ — supported by a web platform, a mobile events app, and a webinar program. Underlying technology is light: the website runs on the third-party Dynamicweb CMS, and the events app is a standard conference companion tool. No proprietary AI/ML, data products, or software-as-a-service platform is offered; the value is in the live and virtual convening, not in software tooling.

The business model is event-driven: revenue is generated through two streams — (1) transaction-based conference ticket sales (with Early Bird and standard tiers, e.g., EMEA 2026 Early Bird closing August 31), and (2) corporate sponsorship packages sold to ISVs and Microsoft-ecosystem vendors that gain visibility and partner access. Distribution is direct, via online registration on the company's website, supplemented by organic social channels (LinkedIn, Facebook, X, YouTube). Strategic positioning rests on a symbiotic relationship with Microsoft, which provides product and roadmap content at events while also using the community as a feedback channel to partners — embedding Directions for Partners inside the Dynamics partner go-to-market.

Name

Directions for Partners

Legal name

Events Central ApS

Website

https://directions4partners.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Directions for Partners is a Denmark-based community and conference organizer serving Microsoft Dynamics ERP partners globally. It runs flagship Directions events (EMEA, ASIA, Enterprise) and Days of Knowledge training events, monetizing through ticket sales and sponsorships across a 10,000+ professional community.

Ownership category

akta.pro rank

Product category

Technology Conference and Community Organization

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Partner, Channel & Vendor Conferences (MPAGAGAL)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Microsoft Dynamics community
• ERP partner events
• Business Central conferences
• ISV partner networking
• Technology conference organizer

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Conference and Event Tickets: Revenue generated from selling tickets to Directions conferences and training events including Directions Enterprise, EMEA, ASIA, and Days of Knowledge events. Pricing includes Early Bird and standard ticket tiers.
2. Sponsorship Packages: Revenue from corporate sponsors who sponsor conferences and events. Sponsors gain visibility and access to the Microsoft Dynamics partner community through various sponsorship tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Directions for Partners operates a global community platform and a portfolio of conferences and training events for Microsoft Dynamics ERP Partners. Its core offerings include the Directions EMEA, Directions Enterprise, and Directions ASIA conferences, Days of Knowledge regional training events, the Directions Events App, webinars, and the underlying community platform connecting more than 10,000 Dynamics ERP professionals.

Product overview

Directions for Partners operates as a community platform and conference organizer rather than a traditional software product company. The organization functions as the biggest global community for Microsoft Dynamics ERP Partners, connecting over 10,000 professionals. Its core offerings include a portfolio of regional conferences (Directions EMEA, Directions ASIA, Directions Enterprise) and training events (Days of Knowledge ANZ, Polish BC Day), along with a community platform, webinars, and a Directions Events App. The community and its events focus on Microsoft Business Applications, particularly ERP solutions including Finance & Supply Chain, Business Central, Power Platform, Dynamics for Sales, and Power BI.

Differentiator

Problem solved

Functional benefit

Products and services

• Directions for Enterprise Conference Global conference launching in September 2026 focused on the Microsoft Dynamics 365 Finance & Supply Chain Management (F&SCM) partner ecosystem, targeting enterprise partners in the Microsoft Dynamics community.
• Directions EMEA Conference Annual flagship conference for the EMEA region bringing together the Microsoft Dynamics community for sessions, networking, and partner engagement. The 2025 edition in Poznan attracted 3,100+ attendees.
• Directions ASIA Conference Regional conference for the Asia-Pacific Microsoft Dynamics partner community, delivering sessions, networking, and partner engagement tailored to the APAC market.
• Days of Knowledge ANZ Training event for the Australia and New Zealand region focused on Microsoft Dynamics knowledge sharing and professional development for partners and consultants.
• Polish BC Day Regional Business Central focused event for the Polish Microsoft Dynamics partner community, providing targeted training and networking for the local market.
• Directions Events App Mobile application for conference attendees to access event information, schedules, and networking features during Directions conferences.
• Webinars Online educational sessions and presentations delivered to the Microsoft Dynamics partner community, complementing the in-person conference portfolio.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MicrosoftcoreStrategic or Co-development PartnerMicrosoft is described as a big part of the Directions for Partners community. Microsoft delivers products and knowledge at conferences while also participating in the community and engaging with partners to gather feedback. This is a strategic relationship where Microsoft provides product updates, roadmap information, and technical knowledge, while also benefiting from direct partner feedback channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Web Summit: Major general-purpose technology conference operator. Comparable as a large-scale conference organizer with global brand, sponsorship, and ticketing operations, though serving a broader tech audience.
• NetSuite SuiteWorld: Oracle NetSuite's flagship annual conference for its partner and customer ecosystem. Comparable as a large-scale ERP ecosystem event, though run by the vendor itself.
• Microsoft Inspire: Microsoft's own global partner conference serving the same Dynamics and broader Microsoft partner ecosystem. Most comparable as a potential substitute event run by the platform vendor itself.
• SAP Sapphire: SAP's premier annual business technology conference. Comparable as a large-scale ERP ecosystem conference, though much larger in scope and run by the vendor.

Direct peers

• SaaStr Annual: Community-driven annual conference for the SaaS ecosystem. Comparable as a community-led, high-attendance B2B software conference organized by a small independent team.
• Community Summit North America: Major North American conference for the Microsoft Dynamics community (Business Central, Finance & Supply Chain, Power Platform). Directly competes for the same Dynamics partner audience, especially in regions where Directions lacks presence.
• Dynamics User Group (DUG): Long-standing user community and event organizer for Dynamics professionals. Closely comparable community-led, member-driven model serving the same Microsoft Dynamics ERP audience.
• Directions for Partners ASIA (internal regional arm): The company's own APAC event serving Dynamics partners in Singapore, Australia, and New Zealand. Same operator but a distinct regional event, useful as a benchmark for region-specific execution.
• Acumatica Summit: Annual partner and user conference for the Acumatica ERP ecosystem. Operates the same conference-plus-community model for a competing mid-market ERP vendor's channel.

Others

• Microsoft Dynamics 365 / Business Central Community (Yammer/LinkedIn groups): Microsoft's own first-party community channels for Dynamics partners. Comparable as an adjacent community platform but vendor-controlled rather than independent, illustrating the structural risk from platform-owner competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/DirectionsEMEA
• YouTubeyoutube.com/@directions4partners394
• Facebookfacebook.com/Directions4Partners
• LinkedInlinkedin.com/company/directions-emea-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directions for Partners