Discover America Travel

What Discover America Travel does

Discover America Travel is a privately held North American escorted coach tour operator founded in 1989 and operated as a brand under Amsalem Business Travel (ABT). The company is headquartered in Wayne, New Jersey, and runs a portfolio of guided bus tours covering destinations across the United States and Canada, ranging from one-day Niagara Falls excursions to 19-day coast-to-coast itineraries. Its core offering bundles air-conditioned coach transportation, hotel accommodation, breakfast, professional guides, attraction admissions, and (for international packages) roundtrip flights from London/Europe. Per-person published pricing spans approximately $825 for short domestic tours up to $11,998 for the longest flagship packages, with double-occupancy-based unit pricing and add-on revenue from optional experiences such as Broadway shows and museum admissions.

The business operates a hybrid direct-to-consumer and reseller model. Customers can book directly via the company website (discoveramericatravel.com) or by phone through US and UK sales lines, while a parallel distribution layer relies on travel agents, tour operators, and online travel agencies (OTAs) — particularly to reach European inbound travelers, who represent a primary customer segment alongside US families and independent explorers. Marketing is concentrated on the company website, email/newsletter acquisition (offering a $100-per-coupon incentive), and travel blog content. The company reports operating 300+ tours per year and serving over 105,000 customers cumulatively, but discloses no revenue, headcount, funding, or proprietary technology platform. Leadership comprises a Chairman (Al B.), VP Operations (Tom A.), VP Sales & Marketing (Jill C.), Customer Experience lead (Shaked M.), and Customer Service Manager (Telly B.).

Name

Discover America Travel

Legal name

Discover America Travel

Website

https://discoveramericatravel.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Discover America Travel is a privately held, Wayne, NJ-based tour operator founded in 1989 that sells escorted coach tour packages across the United States and Canada, primarily to inbound European travelers and US families, with durations from one day to nineteen days and pricing from roughly $825 to $11,998 per person.

Ownership category

akta.pro rank

Product category

Guided Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Cultural/Heritage Multi-Day Tour Operators (THAKADAF), Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

Keywords

• Escorted coach tours
• North America tourism
• Guided vacation packages
• Multi-day tour operator
• International travel services

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Guided Tour Packages: Revenue generated from selling comprehensive escorted coach tour packages to North American destinations. Packages include transportation, accommodation, guided tours, and entrance fees to attractions. Additional revenue from optional add-ons such as Broadway shows, museum tickets, and specialized experiences.
2. Tour Add-ons and Optional Extras: Additional revenue streams from optional tour enhancements including Broadway show tickets, museum admissions, and specialized experiences not included in base package pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Discover America Travel is a tour operator founded in 1989 that sells escorted coach tours across North America (USA and Canada), including 1-day excursions such as Niagara Falls trips, multi-day escorted tours, city breaks, national parks tours, family tours, and shopping tours. The company is a subsidiary of Amsalem Business Travel (ABT) and primarily caters to international tourists, offering package deals that can include flights from Europe.

Product overview

Discover America Travel is a North American tour operator offering escorted coach tours across the USA and Canada. The company operates a portfolio of tour products including 1 Day Niagara Falls Tours, Multi-Day Tours, Escorted Tours with Flights from Europe, City Breaks, National Parks Tours, Family Tours, Shopping Tours, and City Tours. The core offering consists of guided bus tours with various durations (1-19 days) covering destinations across East Coast, West Coast, and cross-country routes. Tours include accommodation, transportation in air-conditioned vehicles, professional guides, and attraction admissions. The company was founded in 1989 and serves customers primarily from the UK and Europe, offering flights from London as part of their escorted tour packages.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Day Niagara Falls Tours
• Multi-Day Escorted Tours
• Escorted Tours with Flights from Europe
• City Breaks
• National Parks Tours
• Family Tours
• Shopping Tours

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Travel Agents NetworkcoreChannel Partner/ Reseller/ DistributorDiscover America Travel works with a variety of travel agents, tour operators and online travel agencies (OTAs) to ensure customers are handled in a spectacular way. This network serves as a key distribution channel for their tour packages.
• Tour OperatorscoreChannel Partner/ Reseller/ DistributorStrategic partnerships with tour operators who package and resell Discover America tours to their customer bases, particularly in European markets.
• Online Travel Agencies (OTAs)coreChannel Partner/ Reseller/ DistributorPartnerships with online travel agencies for digital distribution of tour packages to global audiences.
• Amsalem Business TravelcoreOthersDiscover America is a brand of ABT (Amsalem Business Travel). The company is owned and operated by Amsalem Business Travel, providing corporate backing and potentially shared services.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Viator: Large online tour and activity marketplace owned by Tripadvisor; not a direct escorted tour operator but a major distribution channel and competitor for tourist attention and bookings on the same North American destinations.
• Adventures by Disney: Disney-branded guided group tours of North America including national parks and city experiences; similar escorted tour format but operates as part of a much larger entertainment conglomerate with higher pricing.

Direct peers

• Trafalgar Tours: One of the world's largest escorted coach tour operators, offering multi-day guided tours across North America and globally with comparable duration, pricing, and guided-bus format. Most directly comparable peer for Discover America's escorted coach product.
• Contiki: Escorted coach tour operator focused on 18-35 year-old travelers with North American itineraries including national parks and city experiences; comparable format but different demographic target.
• SmarTours: Escorted tour operator offering guided multi-day tours of North America with similar duration mix and bundled pricing, including national park and city itineraries.
• Gate 1 Travel: Escorted and independent tour operator with comparable multi-day North American coach tours at value-to-mid price points, including national parks and city-focused itineraries.
• Brendan Vacations: Escorted tour operator with strong North American coach tour offerings, similar multi-day duration and guided-bus delivery model, competing for the same leisure traveler.
• Collette: Family-owned escorted tour operator with a North America-focused product line spanning city breaks, national parks, and multi-day coach tours, directly comparable in offering and pricing structure.
• Globus Journeys: Major escorted tour operator with family vacation and multi-day North American itineraries, similar duration (1-19+ days) and price points. Directly competes in escorted coach touring with overlapping destinations.
• Insight Vacations: Premium escorted tour operator offering guided coach and small-group tours of North America at higher price points, overlapping in destination mix (national parks, NYC, Washington DC) and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/discover-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover America Travel