Discover Kalispell

Name

Discover Kalispell

Legal name

Discover Kalispell

Website

https://discoverkalispell.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

akta.pro primary industry

Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)

Keywords

• Destination marketing services
• Convention visitors bureau
• Meeting planning services
• Sports tourism hosting
• Travel guide distribution

Headquarters

HQ city

Kalispell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing Funding: Funded through Tourism Business Improvement District (TBID) assessments on hotels and lodging properties in Kalispell, plus potential state/local tourism promotion funds. Services to visitors and planners are provided free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Discover Kalispell operates as the official Convention and Visitors Bureau (CVB) and destination marketing organization (DMO) for Kalispell, Montana, providing free trip planning resources, visitor guides, meeting and convention planning services, sports event hosting facilitation, and a venue/lodging directory for visitors and event organizers. The organization is funded by Tourism Business Improvement District (TBID) assessments on 23 participating hotels and promotes Kalispell as the gateway hub to Glacier National Park and Flathead Lake.

Product overview

Discover Kalispell is a destination marketing organization (DMO) serving Kalispell, Montana, and the Flathead Valley region. Rather than a technology product, it provides a suite of visitor services including a free travel guide, meeting and event planning coordination, sports event hosting facilitation, venue and lodging search tools, and educational resources for responsible recreation. Key offerings include the Visitor Guide, Meeting & Events Planning Services, Group Incentive Program, Huckleberry Treat Trail loyalty program, Sports Event Hosting, Venue Directory, Lodging Search, Day Trip Planning, Responsible Recreation Guidance, and Camping & RV Planning. These services work together to promote tourism and provide comprehensive trip planning resources for visitors to northwest Montana.

Differentiator

Problem solved

Functional benefit

Products and services

• Kalispell Montana Visitor's Guide Free print and digital visitor guide providing trip planning resources, seasonal itineraries, insider tips, lodging recommendations, dining options, and attraction information for travelers visiting Kalispell, Glacier National Park, and northwest Montana.
• Meeting & Events Planning Services End-to-end meeting and convention planning support for groups of 10-500 people, including RFP distribution to hotels, venue consultation, site tours, FAM trips, welcome bags, and event logistics coordination.
• Group Incentive Program Referral incentive program awarding $25 gift cards per qualified lead and $1 per room night contracted when referred groups book at participating Kalispell hotels (minimum 20 room nights).
• Huckleberry Treat Trail Free mobile-only loyalty program allowing visitors to check in at participating huckleberry-themed restaurants, bakeries, and retailers to earn rewards while exploring Kalispell's culinary scene.
• Sports Event Hosting Services Facilitation services connecting tournament directors, sports leagues, and athletic organizers with venues (ski resorts, sports complexes, fairgrounds, arenas) and lodging properties for sports events in Kalispell.
• Venue Directory Searchable online directory of event venues including breweries, equestrian facilities, event centers, historic sites, hotel conference spaces, sporting facilities, unique venues, and wineries with filtering by capacity, catering, and accessibility.
• Lodging Search Hotel and lodging search tool with filtering by type (accessible, dog-friendly, downtown, points-friendly, ski-free, trail-adjacent) and seasonal special offers including Ski Free in Montana packages.
• Day Trip Planning Curated day trip itineraries and recommendations to destinations including Glacier National Park, Flathead Lake, Lone Pine State Park, Jewel Basin, and scenic drives throughout northwest Montana.
• Responsible Recreation Guidance Educational resources on outdoor safety, wildlife awareness (bears, mountain lions), campfire safety, water recreation, backcountry adventures, and Leave No Trace principles for visiting Montana responsibly.
• Camping & RV Planning Comprehensive camping resources including private RV parks, Montana State Park campgrounds, Glacier National Park campgrounds, and Flathead National Forest campgrounds with booking information.

Quantifiable outcome

• 1,800+ hotel rooms available to accommodate large groups and events
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, strategic and minor.

• National Park ServicecoreStrategic or Co-development PartnerOfficial partnership for Glacier National Park visitor promotion. Discover Kalispell serves as the primary gateway destination marketing organization for visitors to Glacier National Park, located 32 miles from Kalispell. The partnership includes coordinated visitor services, shuttle information, and trip planning resources.
• Visit MontanacoreStrategic or Co-development PartnerOfficial state tourism partnership with Montana's statewide destination marketing organization. Discover Kalispell participates in state tourism marketing initiatives and uses the Visit Montana branding and resources.
• Kalispell Chamber of CommercecoreStrategic or Co-development PartnerCo-located partnership with Kalispell Chamber of Commerce. Discover Kalispell operates in partnership with the Chamber, sharing office resources and coordinating economic development initiatives for Kalispell and the Flathead Valley.
• Spartan Race MontanastrategicStrategic or Co-development PartnerSports event partnership for Spartan race events hosted in the Kalispell area. Discover Kalispell promotes and supports Spartan Race events as part of sports tourism initiatives.
• Glacier Range RidersstrategicStrategic or Co-development PartnerPartnership with the Glacier Range Riders professional baseball team playing at Glacier Bank Park (Range Riders Stadium) in Kalispell. The team is a key driver of summer sports tourism, with inaugural season in 2022 and record-breaking attendance in 2024.
• Flathead Valley Community College (FVCC)strategicStrategic or Co-development PartnerPartnership with FVCC for sports venue access (WCC gymnasium, tennis courts, fitness center) and accommodation of visiting teams and event attendees. FVCC serves as a key venue partner for tournaments.
• Glacier Park Boat CompanystrategicStrategic or Co-development PartnerPartnership promoting Glacier National Park boat tours, including the iconic Little Chief boat restoration celebrating 100-year legacy. Joint marketing for visitor experiences in Glacier National Park.
• Flathead County (Parks & Recreation)strategicStrategic or Co-development PartnerPartnership with Flathead County for sports facility promotion including Conrad Sports Complex, Northwest Montana Fair & Event Center, and other county-managed venues. County facilities are featured in sports event hosting.
• Whitefish Mountain ResortminorChannel Partner/ Reseller/ DistributorSki resort partnership for winter tourism promotion. Located in nearby Whitefish, MT, the resort is featured in Kalispell visitor marketing as a nearby activity option.
• Blacktail Mountain Ski AreaminorChannel Partner/ Reseller/ DistributorSki area partnership for winter recreation promotion. Located in Lakeside, MT near Flathead Lake, Blacktail is featured as a local ski option for Kalispell visitors.
• Flathead Valley Hockey AssociationminorStrategic or Co-development PartnerPartnership with FVHA for hockey facility promotion (Woodland Ice Center) and youth/adult hockey event support.
• Tour Operators & OutfittersstrategicChannel Partner/ Reseller/ DistributorNetwork of local tour operators and outfitters providing guided experiences including Swan Mountain Outfitters, Glacier Institute, and various adventure companies. Discover Kalispell promotes these partners to visitors seeking guided activities.
• Confederated Salish, Kootenai and Pend d'Oreille TribesstrategicStrategic or Co-development PartnerIndigenous land acknowledgment partnership. Discover Kalispell acknowledges the traditional lands of the Confederated Salish (Séliš), Kootenai (Ksanka) and Pend d'Oreille (Ql̓spé) Tribes of the Flathead Nation, recognizing tribal heritage in visitor education.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Glacier Country Tourism: Regional destination marketing organization covering western Montana including Glacier NP. Most directly comparable peer in geography, scale, and target market to Discover Kalispell.
• Explore Whitefish: Neighboring destination marketing organization for Whitefish, MT, including Whitefish Mountain Resort. Operates the same DMO model serving a complementary Montana mountain destination.
• Visit Missoula: Convention and Visitors Bureau for Missoula, MT. Comparable city-level Montana DMO promoting leisure travel, meetings, and events with similar TBID-funded structure.
• Visit Bozeman: Convention and Visitors Bureau for Bozeman, MT. Sister Montana city DMO with overlapping outdoor-recreation positioning and similar MICE/leisure service portfolio.
• Visit Big Sky: Destination marketing organization for Big Sky, MT. Comparable Montana resort DMO promoting year-round outdoor recreation, lodging, and group events.
• Yellowstone Country: Regional DMO promoting tourism in the Yellowstone region of Montana. Operates an analogous destination-marketing model anchored by a national park gateway.

Broad incumbents

• Visit Montana: State-level destination marketing organization for Montana. Coordinates statewide tourism promotion that includes and partially overlaps with Discover Kalispell's marketing efforts.
• Brand USA: National destination marketing organization promoting the United States to international travelers. Operates at a much broader scope but provides partnership and co-marketing opportunities for regional DMOs like Discover Kalispell.

Others

• Destinations International: Industry trade association for destination marketing organizations worldwide. Not a direct competitor but a peer ecosystem enabler providing best practices, advocacy, and benchmarking for CVBs like Discover Kalispell.
• Simpleview: Leading CRM, CMS, and digital marketing platform provider built specifically for destination marketing organizations. Functions as a technology ecosystem peer and likely vendor to DMOs of Discover Kalispell's type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/discoverkalispellmontana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Kalispell