Discover Oklahoma TV
Discover Oklahoma TV is a state-funded television program produced by the Oklahoma Tourism & Recreation Department that produces Routes Episodes and Full Episodes showcasing Oklahoma destinations, distributed free through TravelOK.com and mobile apps to potential tourists and travelers seeking travel inspiration and trip-planning resources.
- Company typePrivate
- Founded-
- HeadquartersOklahoma City, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Discover Oklahoma TV does
Discover Oklahoma TV is a television program produced by the Oklahoma Tourism & Recreation Department (OTRD), a state government entity headquartered in Oklahoma City, Oklahoma. The program produces two video content formats: "Routes Episodes" (shorter thematic episodes exploring specific Oklahoma topics such as Route 66, the Tulsa music scene, aviation, and culinary destinations) and "Full Episodes" (longer location-based episodes featuring multiple Oklahoma cities and attractions). The show targets potential tourists and travelers—individuals and families seeking travel inspiration and trip-planning resources for Oklahoma vacations—and functions as a top-of-funnel destination marketing asset.
The content is distributed free to viewers through TravelOK.com, Oklahoma's Official Travel & Tourism website, which provides comprehensive travel planning tools including things to do, cities and regions, places to stay, festivals and events, state parks, and dining information. Distribution extends globally via country-specific TravelOK domains (UK, Germany, Australia, New Zealand, Ireland, Switzerland, Austria, Netherlands), a TravelOK Trip Planner tool, and mobile applications on iOS and Android. The underlying technology is a standard video streaming and digital content distribution platform embedded in TravelOK.com.
Discover Oklahoma TV is publicly funded through state government appropriations as part of Oklahoma's official tourism marketing efforts. The program does not generate commercial revenue through pricing, subscriptions, or significant third-party advertising; it serves as a destination marketing organization (DMO) asset aimed at driving visitation to Oklahoma. Episodes were actively airing throughout 2024 and into 2025, with thematic diversification into Route 66, music, aviation, and culinary content.
Discover Oklahoma TV firmographics
Firmographics- Name
- Discover Oklahoma TV
- Legal name
- Oklahoma Tourism & Recreation Department
- Website
- https://discoveroklahomatv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Discover Oklahoma TV is a state-funded television program produced by the Oklahoma Tourism & Recreation Department that produces Routes Episodes and Full Episodes showcasing Oklahoma destinations, distributed free through TravelOK.com and mobile apps to potential tourists and travelers seeking travel inspiration and trip-planning resources.
- Ownership category
- akta.pro rank
Discover Oklahoma TV industry classification
Industry- Product category
- State Tourism Promotion
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
- akta.pro secondary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Discover Oklahoma TV is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Discover Oklahoma TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- State Government Tourism Promotion: As a program of the Oklahoma Tourism & Recreation Department (OTRD), Discover Oklahoma is funded through state government budgets to promote Oklahoma as a travel destination.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Discover Oklahoma TV product offering
Product offeringCore offering
Discover Oklahoma TV is a television program produced by the Oklahoma Tourism & Recreation Department (OTRD) that produces and distributes video episodes showcasing Oklahoma destinations, attractions, dining, and travel experiences. The program produces two formats—Routes Episodes (shorter thematic content such as Route 66, Tulsa Sound, aviation, and culinary themes) and Full Episodes (longer location-based explorations of multiple Oklahoma cities)—and distributes them through the TravelOK.com website, video streaming platforms, and a supporting mobile app and trip planner.
Product overview
Discover Oklahoma TV is a video-based travel content series embedded within TravelOK.com, Oklahoma's official state tourism platform. The offering consists of two video content formats: Routes Episodes (shorter thematic episodes exploring topics like Route 66, Tulsa music scene, and culinary destinations) and Full Episodes (longer location-based episodes showcasing multiple Oklahoma cities and attractions). The content is supported by the broader TravelOK.com platform which provides comprehensive travel planning tools including a Trip Planner, mobile app, and detailed listings for accommodations, dining, events, and outdoor activities across the state's six regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Discover Oklahoma TV A television series showcasing Oklahoma travel destinations, featuring Routes Episodes (shorter-form episodic content) and Full Episodes (longer location-based exploration videos) highlighting cities, attractions, dining, and activities across the state. Produced for consumers planning Oklahoma trips and seeking travel inspiration.
- Routes Episodes Shorter episodic video content exploring specific Oklahoma themes such as The Mother Road (Route 66), Tulsa Sound (music), Higher and Faster (aviation), and culinary themes. Targeted at travelers seeking themed Oklahoma experiences.
- Full Episodes Longer-form video episodes featuring multiple Oklahoma locations, showcasing destinations across cities including Oklahoma City, Broken Bow, Tulsa, Edmond, Norman, and other towns. Designed for viewers planning Oklahoma vacations and weekend getaways.
- TravelOK.com Oklahoma's Official Travel & Tourism website providing comprehensive travel planning resources including things to do, cities and regions, places to stay, festivals and events, state parks, and dining information for travelers.
- TravelOK Mobile App Mobile application available on iOS (App Store) and Android (Google Play) platforms for accessing Oklahoma travel information on the go for individual travelers.
Companies that use Discover Oklahoma TV
Customer profileSegments1 record
Ideal customer profiles1 record
Discover Oklahoma TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discover Oklahoma TV partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Discover Oklahoma TV competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Discover Oklahoma TV social profiles
Digital presenceDiscover Oklahoma TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discover Oklahoma TV leadership team
Management profileNumber of profiles
Profiles1 record
Discover Oklahoma TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discover Oklahoma TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discover Oklahoma TV
What does Discover Oklahoma TV do?
Discover Oklahoma TV is a television program produced by the Oklahoma Tourism & Recreation Department (OTRD) that produces and distributes video episodes showcasing Oklahoma destinations, attractions, dining, and travel experiences. The program produces two formats—Routes Episodes (shorter thematic content such as Route 66, Tulsa Sound, aviation, and culinary themes) and Full Episodes (longer location-based explorations of multiple Oklahoma cities)—and distributes them through the TravelOK.com website, video streaming platforms, and a supporting mobile app and trip planner.
Is Discover Oklahoma TV a public or private company?
Discover Oklahoma TV is a private company. It is classified as state government owned and is currently operating.
When was Discover Oklahoma TV founded?
Discover Oklahoma TV was founded in -1. It employs 1 to 10 people.
Where is Discover Oklahoma TV based?
Discover Oklahoma TV is headquartered in Oklahoma City, United States, in the North America region.
How does Discover Oklahoma TV make money?
One revenue line is on record: state Government Tourism Promotion.
Does Discover Oklahoma TV have an API?
No public API is recorded for Discover Oklahoma TV.
What industry is Discover Oklahoma TV in?
Discover Oklahoma TV's product category is State Tourism Promotion. Its primary akta.pro industry code is MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement), with a secondary code of MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 516 and its SIC code is 4833.