Discover Oklahoma TV

What Discover Oklahoma TV does

Discover Oklahoma TV is a television program produced by the Oklahoma Tourism & Recreation Department (OTRD), a state government entity headquartered in Oklahoma City, Oklahoma. The program produces two video content formats: "Routes Episodes" (shorter thematic episodes exploring specific Oklahoma topics such as Route 66, the Tulsa music scene, aviation, and culinary destinations) and "Full Episodes" (longer location-based episodes featuring multiple Oklahoma cities and attractions). The show targets potential tourists and travelers—individuals and families seeking travel inspiration and trip-planning resources for Oklahoma vacations—and functions as a top-of-funnel destination marketing asset.

The content is distributed free to viewers through TravelOK.com, Oklahoma's Official Travel & Tourism website, which provides comprehensive travel planning tools including things to do, cities and regions, places to stay, festivals and events, state parks, and dining information. Distribution extends globally via country-specific TravelOK domains (UK, Germany, Australia, New Zealand, Ireland, Switzerland, Austria, Netherlands), a TravelOK Trip Planner tool, and mobile applications on iOS and Android. The underlying technology is a standard video streaming and digital content distribution platform embedded in TravelOK.com.

Discover Oklahoma TV is publicly funded through state government appropriations as part of Oklahoma's official tourism marketing efforts. The program does not generate commercial revenue through pricing, subscriptions, or significant third-party advertising; it serves as a destination marketing organization (DMO) asset aimed at driving visitation to Oklahoma. Episodes were actively airing throughout 2024 and into 2025, with thematic diversification into Route 66, music, aviation, and culinary content.

Name

Discover Oklahoma TV

Legal name

Oklahoma Tourism & Recreation Department

Website

https://discoveroklahomatv.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Discover Oklahoma TV is a state-funded television program produced by the Oklahoma Tourism & Recreation Department that produces Routes Episodes and Full Episodes showcasing Oklahoma destinations, distributed free through TravelOK.com and mobile apps to potential tourists and travelers seeking travel inspiration and trip-planning resources.

Ownership category

akta.pro rank

Product category

State Tourism Promotion

NAICS

Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• State tourism promotion
• Travel video content
• Destination video series
• Travel planning platform
• Tourism marketing content

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. State Government Tourism Promotion: As a program of the Oklahoma Tourism & Recreation Department (OTRD), Discover Oklahoma is funded through state government budgets to promote Oklahoma as a travel destination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Discover Oklahoma TV is a television program produced by the Oklahoma Tourism & Recreation Department (OTRD) that produces and distributes video episodes showcasing Oklahoma destinations, attractions, dining, and travel experiences. The program produces two formats—Routes Episodes (shorter thematic content such as Route 66, Tulsa Sound, aviation, and culinary themes) and Full Episodes (longer location-based explorations of multiple Oklahoma cities)—and distributes them through the TravelOK.com website, video streaming platforms, and a supporting mobile app and trip planner.

Product overview

Discover Oklahoma TV is a video-based travel content series embedded within TravelOK.com, Oklahoma's official state tourism platform. The offering consists of two video content formats: Routes Episodes (shorter thematic episodes exploring topics like Route 66, Tulsa music scene, and culinary destinations) and Full Episodes (longer location-based episodes showcasing multiple Oklahoma cities and attractions). The content is supported by the broader TravelOK.com platform which provides comprehensive travel planning tools including a Trip Planner, mobile app, and detailed listings for accommodations, dining, events, and outdoor activities across the state's six regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover Oklahoma TV A television series showcasing Oklahoma travel destinations, featuring Routes Episodes (shorter-form episodic content) and Full Episodes (longer location-based exploration videos) highlighting cities, attractions, dining, and activities across the state. Produced for consumers planning Oklahoma trips and seeking travel inspiration.
• Routes Episodes Shorter episodic video content exploring specific Oklahoma themes such as The Mother Road (Route 66), Tulsa Sound (music), Higher and Faster (aviation), and culinary themes. Targeted at travelers seeking themed Oklahoma experiences.
• Full Episodes Longer-form video episodes featuring multiple Oklahoma locations, showcasing destinations across cities including Oklahoma City, Broken Bow, Tulsa, Edmond, Norman, and other towns. Designed for viewers planning Oklahoma vacations and weekend getaways.
• TravelOK.com Oklahoma's Official Travel & Tourism website providing comprehensive travel planning resources including things to do, cities and regions, places to stay, festivals and events, state parks, and dining information for travelers.
• TravelOK Mobile App Mobile application available on iOS (App Store) and Android (Google Play) platforms for accessing Oklahoma travel information on the go for individual travelers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/discover-oklahoma-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Oklahoma TV