Daffodil International school

What Daffodil International school does

Daffodil International School (DIS) is a private K-12 educational institution in Bangladesh operating under the Daffodil Family/Group conglomerate. Founded in 2014, it runs six branches across Dhaka (Dhanmondi, Uttara), Gazipur, Chandpur, and Baburhat, serving students from Pre-School (Grade PG) through A-Level. The school operates two parallel tracks — English Medium (EM), which delivers Cambridge International and Edexcel curricula, and English Version (EV), which follows the NCTB-aligned national curriculum — allowing families to choose between internationally credentialed and domestically aligned pathways.

DIS's core products span four academic sections (Pre-School, Junior, Middle, Senior) and a set of branded facilities including STEM Labs, libraries, laboratories, day care, and safe transport. Technology components include an E-Learning platform, the My e-Kids digital learning platform for early learners, Google Classroom integration, and DISEV EMIS, an in-house Enterprise Management Information System that handles administration and student records across branches. Differentiated course offerings include Robot for Juniors, Python for Juniors, and Programming for Kids under the STEM Lab brand, alongside the recently introduced Duke of Edinburgh's International Award extracurricular program.

The business model is direct-to-consumer tuition-based: recurring annual tuition and academic fees per session form the core revenue stream, supplemented by one-time admission fees. The school uses a multi-channel enrollment approach — official website, admission hotlines, online Google Forms application, referral from existing parents, and on-ground events such as the DIS Campus Carnival 2025 and spot admission drives, the latter featuring admission fee waivers of up to 75%. Key institutional customers are parents and families seeking English medium education; strategic affiliations with Cambridge Assessment International Education, Edexcel (Pearson), British Council Bangladesh, BANBEIS, and NCTB underpin curriculum credibility.

Name

Daffodil International school

Legal name

Daffodil International School

Website

https://dis.edu.bd

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Daffodil International School is a Bangladesh-based private K-12 institution under the Daffodil Family/Group, operating six branches that deliver Cambridge, Edexcel, and NCTB-aligned curricula from Pre-School through A-Level to parents and families.

Ownership category

akta.pro rank

Product category

K-12 Private Education Services

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)

Keywords

• K-12 education
• English medium schools
• Cambridge A-Level programs
• STEM lab education
• Private school services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Academic Fees: Recurring tuition fees charged per academic session for students from Pre-School (Grade PG) through A-Level. Fees vary by academic section (Pre-School, Junior, Middle, Senior) and branch.
2. Admission Fees: One-time admission fees with promotional waivers offered during admission weeks (up to 75% waiver currently offered for 2026 academic year)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Daffodil International School is a private K-12 educational institution operating six branches across Bangladesh, delivering English Medium (Cambridge International, Edexcel) and English Version (NCTB-aligned) programs from Pre-School (PG) through A-Level. Core offerings include structured academic sections (Pre-School, Junior, Middle, Senior), STEM Lab courses in robotics and Python programming, digital learning platforms (E-Learning, My e-Kids), and extracurricular programs including the Duke of Edinburgh's International Award.

Product overview

Daffodil International School is an educational institution in Bangladesh offering comprehensive K-12 education across multiple campuses. The school provides a structured academic program from Pre School (PG to KG) through Senior Section (grades 8-12, including A-Level), organized into four academic sections. Technology-enhanced learning is delivered through platforms like E-Learning, My e-Kids, STEM Lab, and a dedicated Forum. The STEM Lab offers specialized courses in robotics (Robot for Juniors), programming (Python for Juniors, Programming for Kids), providing hands-on technical education. The school operates its own management information system (DISEV EMIS) and maintains multiple branches across Bangladesh.

Differentiator

Problem solved

Functional benefit

Brands

• My e-Kids: Early childhood education program
• STEM Lab
• DISEV EMIS

Products and services

• Pre School Program Early childhood education covering grades PG to KG, providing foundational learning for young students across DIS branches.
• Junior Section Program Primary education program covering grades 1 to 4, building core academic skills and foundational knowledge.
• Middle Section Program Secondary education covering grades 5 to 7, transitioning students to more advanced subjects.
• Senior Section Program Higher secondary education covering grades 8 to 12, preparing students for public examinations including A-Level.
• STEM Lab Specialized laboratory offering STEM courses including robotics and Python programming for students across DIS branches.
• Python for Juniors Programming course teaching Python language fundamentals for junior students as part of the STEM Lab curriculum.
• Robot for Juniors STEM course introducing robotics concepts and skills for junior students.
• My e-Kids Digital learning platform for young learners integrating technology into early childhood education.
• E-Learning Platform Online learning system with Google Classroom integration providing digital educational resources and instruction for DIS students.
• Duke of Edinburgh's International Award Program Extracurricular program offering a globally recognized personal development framework challenging students in physical, skill, and service dimensions.

Quantifiable outcome

• 75% admission fee waiver available during admission weeks

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cambridge Assessment International EducationcoreStrategic or Co-development PartnerCambridge International provides globally recognized curriculum and certification for O-Level and A-Level programs at DIS branches.
• Edexcel (Pearson)coreStrategic or Co-development PartnerEdexcel provides internationally recognized General Certificate of Secondary Education (GCSE) and A-Level curriculum and certification.
• British Council BangladeshcoreStrategic or Co-development PartnerBritish Council affiliation supports English language education quality and provides international standards for the English Medium program.
• BANBEIS (Bangladesh Bureau of Educational Information and Statistics)coreStrategic or Co-development PartnerGovernment affiliation body that recognizes DIS as an approved educational institution.
• NCTB (National Curriculum Development Board)coreStrategic or Co-development PartnerNCTB affiliation for English Version (EV) branches following Bangladesh National Curriculum.
• The Duke of Edinburgh's International AwardminorStrategic or Co-development PartnerDIS has introduced the Duke of Edinburgh's International Award as an extracurricular activity, providing students with globally recognized personal development program.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aga Khan Academy Dhaka: Premium international school in Bangladesh affiliated with the Aga Khan network, offering IB and international curricula to elite and expatriate families. Comparable to DIS in the international-curriculum segment but at a higher price point with established global brand recognition.
• British International School of Dhaka: International school in Dhaka offering British curriculum (Cambridge/Edexcel) primarily to expatriate and affluent local families. Comparable to DIS EM branches on curriculum alignment and UK-university pathway focus, but serves a higher-income segment with longer operating history.

Direct peers

• Scholastica: One of the largest English-medium K-12 chains in Bangladesh, operating multiple campuses in Dhaka. Directly comparable to DIS in target market (Bangladesh middle-class families seeking English-medium education) and curriculum mix (Cambridge and local). A key head-to-head competitor for student enrollment.
• International School Dhaka (ISD): Bangladesh-based international school delivering international curricula (IB and/or Cambridge) primarily to expatriate and affluent local families. Comparable to DIS's EM Cambridge branches in curriculum positioning and premium target segment, though ISD typically serves a higher-income bracket.
• Maple Leaf International School: English-medium K-12 chain in Bangladesh with multiple branches. Comparable to DIS on multi-branch model, English-medium positioning, and middle-class family targeting in the same geography.
• Academia School Bangladesh: Multi-branch English-medium K-12 chain in Bangladesh offering Cambridge and Edexcel programs. Overlaps directly with DIS on curriculum mix (Cambridge + Edexcel), multi-branch model, and middle-class family targeting.
• Mastermind School: Bangladesh-based English-medium K-12 school offering Cambridge curriculum programs. Comparable to DIS in serving middle-class Bangladesh families seeking international curriculum at premium price points, with overlap on curriculum and target geography.
• Sunbeams School: Established Bangladesh English-medium K-12 school with multiple branches, offering both national and international curricula. Comparable to DIS in scale, target segment, and curriculum flexibility, making it a primary competitor for premium English-medium enrollment.

Regional players

• Chittagong Grammar School: Established English-medium school in Chittagong, Bangladesh, offering international curricula. Comparable to DIS in curriculum approach and English-medium model, but operates in a different Bangladeshi city, making it a regional rather than direct Dhaka-market competitor.

Others

• Daffodil University: Bangladesh-based private university under the same Daffodil Family/Group as DIS. Comparable as an ecosystem peer (shared brand, shared governance, vertical extension into higher education) rather than a direct K-12 competitor; relevant for understanding the parent conglomerate and the natural pipeline of DIS graduates into Daffodil University.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/daffodil-international-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daffodil International school