Distribuidora Centauro

What Distribuidora Centauro does

Distribuidora Centauro (legal name Centauro Distribuidora Comercial Margutti LTDA) is a privately held Brazilian B2B consumer-goods distributor founded on December 12, 1994 by Sr. Antônio Carlos Margutti and headquartered inside the Parque Logístico do Sudoeste in Vitória da Conquista, Bahia. The company purchases from more than 50 national and regional consumer-goods manufacturers — including Jasmine, Vitarella, Sakura, Sazon, Ajinomoto, Haribo, Mentos, Perfetti Van Melle, Dori Alimentos, and Grendene — and resells the resulting assortment of food, confectionery, personal-care, footwear, and general-merchandise SKUs to retail businesses across the Sudoeste, Chapada Sul, and Extremo Sul regions of Bahia. Its stated operating scope is 'exclusive service' to these three sub-regions, with no disclosed activity outside Bahia.

The company operates three commercial channels: a B2B e-commerce storefront at loja.distribuidoracentauro.com.br (powered by the Agile B2B platform), native iOS and Android mobile applications, and a dedicated WhatsApp commercial line, supplemented by an in-person/field sales-representative area. The technology stack is non-proprietary: the storefront and back-office integration rely on Agile B2B, and no internal R&D, AI/ML capability, patent, or proprietary platform is disclosed. The team is lean, with approximately 40 employees listed, and the legal entity is a limited-liability company (LTDA) registered in Bahia, with no parent company, subsidiaries, funding rounds, or M&A activity disclosed.

The revenue model is traditional wholesale distribution: Centauro purchases from multiple manufacturers and resells at mark-up to SMB retail customers, with pricing not publicly disclosed and customer-specific rates visible only behind a registered-account login. There is no subscription, SaaS, or transactional-fee revenue line; the entire monetization is transactional margin on physical goods distributed within a bounded regional territory.

Name

Distribuidora Centauro

Legal name

Centauro Distribuidora Comercial Margutti LTDA

Website

https://distribuidoracentauro.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Distribuidora Centauro is a privately held Brazilian B2B distributor, founded in 1994 and based in Vitória da Conquista, Bahia, that resells 50+ consumer-goods brands to retail stores across the Sudoeste, Chapada Sul, and Extremo Sul regions of Bahia via an e-commerce platform, mobile apps, and field sales representatives.

Ownership category

akta.pro rank

Product category

Consumer Goods Wholesale Distribution

NAICS

Confectionery Merchant Wholesalers (42445)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRAFAAAF

Wholesale/B2B Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYCRAEAEAD

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

SECONDARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Consumer goods distribution
• Wholesale distribution
• B2B distribution
• Food distribution
• Retail distribution

Headquarters

HQ city

Vitória da Conquista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution: Traditional B2B distribution model purchasing products from multiple consumer goods manufacturers (Jasmine, Vitarella, Sakura, Sazon, Ajinomoto, Haribo, Mentos, and 50+ other brands) and reselling to retail businesses. Revenue generated through mark-up on products distributed to stores in Bahia region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Distribuidora Centauro is a B2B wholesale distributor that purchases consumer goods from multiple national and regional manufacturers (including Jasmine, Vitarella, Sakura, Sazon, Ajinomoto, Haribo, Mentos, and 50+ other brands) and resells them to retail stores, supermarkets, and convenience stores in the Sudoeste, Chapada Sul, and Extremo Sul regions of Bahia state, Brazil. The company supports retail customers through a B2B e-commerce platform, native mobile applications for iOS and Android, and a direct WhatsApp sales channel.

Product overview

Distribuidora Centauro is a B2B consumer goods distributor operating since 1994, offering a portfolio of distributed brands across food (cookies, crackers, wafers, pasta, instant noodles), personal care (oral care, baby care), and cleaning categories. The company provides an e-commerce platform for retail ordering and mobile applications for iOS and Android. Key distributed brands include VITARELLA (food), GREEN (oral care), COTTONBABY (personal hygiene), SAKURA (Japanese sauces), TRELOSO (cookies), ADRIA (premium pasta), and KENKO (Asian condiments).

Differentiator

Problem solved

Functional benefit

Products and services

• B2B E-commerce Platform Online B2B ordering platform (loja.distribuidoracentauro.com.br) enabling registered retail customers to browse the catalog of 50+ distributed brands, place wholesale orders, and manage their accounts. Platform is powered by Agile B2B e-commerce technology.
• Mobile App (iOS and Android) Native mobile applications for iOS (App Store) and Android (Google Play) enabling retail customers to browse distributed products and place orders via mobile devices.
• VITARELLA Distributed Product Line Distribution of Vitarella food products including cookies, crackers, wafers, pasta, instant noodles, and toast products to retail customers in Bahia.
• GREEN Distributed Product Line Distribution of GREEN oral care products including mouthwashes, dental gels, orthodontic wax, oral sprays, and dental floss to retail customers in Bahia.
• COTTONBABY Distributed Product Line Distribution of COTTONBABY personal hygiene and baby care products including cotton balls, swabs, adhesive bandages, diapers, and maternal care creams and oils to retail customers in Bahia.
• SAKURA Distributed Product Line Distribution of SAKURA Japanese cuisine sauces and condiments including soy sauces (shoyu), teriyaki, yakisoba sauce, miso, and rice to retail customers in Bahia.
• ADRIA Distributed Product Line Distribution of ADRIA premium pasta products including durum wheat penne, spaghetti, and fusilli to retail customers in Bahia.
• TRELOSO Distributed Product Line Distribution of TRELOSO cookie and wafer products including chocolate-filled cookies, butter cookies, and mini wafers in various flavors to retail customers in Bahia.
• RICHESTER Distributed Product Line Distribution of RICHESTER cookie and cracker products including chocolate-filled cookies and wafer items to retail customers in Bahia.
• KENKO Distributed Product Line Distribution of KENKO Asian sauces and condiments including soy sauce, teriyaki sauce, BBQ sauce, mustard, and specialty oils to retail customers in Bahia.
• AJINOMOTO Distributed Product Line Distribution of AJINOMOTO seasoning and umami flavor enhancer products for food preparation to retail customers in Bahia.
• BOM SABOR Distributed Product Line Distribution of BOM SABOR pasta products including spaghetti and other pasta items to retail customers in Bahia.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• JasminecoreChannel Partner/ Reseller/ DistributorJasmine is one of the featured brands on Distribuidora Centauro's platform, with dedicated brand page and promotional banner on homepage. Company distributes Jasmine food products including rice and related items.
• SazoncoreChannel Partner/ Reseller/ DistributorSazon seasoning brand featured with promotional banner on homepage. Company distributes Sazon caldo, tempero, and seasoning products.
• VitarellacoreChannel Partner/ Reseller/ DistributorVitarella is prominently featured with dedicated brand section and promotional banner. Company distributes Vitarella pasta, cookies, wafers, and snack products.
• VonocoreChannel Partner/ Reseller/ DistributorVono brand featured with promotional banner on homepage. Company distributes Vono pasta and noodle products including Vono Proteína line.
• AjinomotomajorChannel Partner/ Reseller/ DistributorAjinomoto is listed among the brands distributed by the company, featuring in the brand logo section of the website.
• Grendene (Sobal)minorChannel Partner/ Reseller/ DistributorGrendene/Sobal brand featured in brand section. Company distributes Grendene footwear products including sandals.
• HaribomajorChannel Partner/ Reseller/ DistributorHaribo candy brand distributed by the company, listed in confectionery brands section.
• MentosmajorChannel Partner/ Reseller/ DistributorMentos confectionery brand distributed by the company, featured in candy and sweets product categories.
• Perfetti Van MellemajorChannel Partner/ Reseller/ DistributorManufacturer of confectionery products distributed by the company, including Mentos brand and other candy products.
• Dori AlimentosmajorChannel Partner/ Reseller/ DistributorDori Alimentos confectionery and snack brand distributed by the company, featuring in candy and sweets categories.
• SakuramajorChannel Partner/ Reseller/ DistributorSakura Japanese food products including soy sauce (shoyu), teriyaki sauce, miso, and specialty ingredients distributed through food service and retail categories.
• PanasonicminorChannel Partner/ Reseller/ DistributorElectronics brand distributed by the company, appearing in the brand section of the website.
• TekbondminorChannel Partner/ Reseller/ DistributorAdhesives and sealants brand distributed by the company in the bazaar/household category.
• Agile B2BcoreTechnology or IntegrationE-commerce platform technology provider. The company's online store is powered by Agile B2B platform (agilecdn.com.br), a B2B e-commerce integration platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Martins (Martins Atacado): One of Brazil's largest wholesale/ atacadista distributors, with a broad multi-category portfolio across food, household, and personal care. Comparable to Distribuidora Centauro at the business-model level (B2B wholesale distribution to retailers), but operates at significantly larger national scale.
• Atacadão (Carrefour): National wholesale/cash-and-carry chain owned by Carrefour, serving small retailers and B2B buyers across Brazil. Comparable B2B distribution model with similar customer base (independent retailers, food service), but at much larger national scale and broader assortment.
• Assaí Atacadista: Major Brazilian cash-and-carry wholesale club owned by GPA/Casino, serving small retailers and resellers with a broad grocery and general merchandise assortment. Comparable B2B wholesale distribution model, though at substantially larger national scale and with broader assortment.

Direct peers

• Tenda Atacado: Brazilian regional wholesale/club operator targeting small retailers and consumers, with a multi-category assortment including food, household, and personal care. Directly comparable business model to Centauro - multi-brand B2B distribution to small/independent retail - though operating on a larger scale.

Regional players

• Topázio Atacado & Varejo: Regional wholesale distributor in Brazil serving small retailers with multi-category assortment. Comparable B2B distribution model to Centauro, primarily operating in different geographic regions.
• Dislub Combustíveis & Logística (Dislub Atacadista): Regional distribution and wholesale operator in Brazil, with multi-category distribution to retail. Comparable B2B wholesale distribution model to Centauro, though operating in different regions and with a different category focus.
• Assaí Atacadista Nordeste / GBarbosa: Regional operating arms of Assaí Atacadista in Northeastern Brazil, including GBarbosa. Broad B2B wholesale distribution to small retailers in the same broad geography (Northeast) as Centauro, and competing for the same SMB retail customer base.
• Grupo Balaroti: Regional Brazilian wholesale distributor based in southern Brazil serving independent retailers with multi-category assortment. Comparable B2B distribution model to Centauro, though serving a different geographic region (Paraná/Santa Catarina).
• Fort Atacadista: Regional Brazilian wholesale/club operator in southern Brazil (GPA group), serving small retailers with food and general merchandise. Comparable B2B wholesale distribution model to Centauro, though operating in different geography and with larger scale.
• Mateus Supermercados & Atacado: Regional Northeastern Brazilian retail and wholesale operator based in Maranhão, with combined supermarket and atacado formats serving consumers and small retailers. Comparable B2B distribution component though integrated with retail; similar Brazilian regional Northeast geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/distribuidoracentauro
• LinkedInlinkedin.com/company/distribuidoracentauro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distribuidora Centauro