Divana

Spa and Wellness Servicesdivana-dvn.com

Divana is a privately held Thai wellness company operating premium spa locations, a medical/aesthetic clinic, and a branded DII skincare line in Bangkok, serving individual consumers through direct retail and Magento-based e-commerce.

Company typePrivate
Founded-
HeadquartersBangkok, Thailand
Headcount51–100
GTM typeB2C
OfferingServices

What Divana does

Divana is a privately held Thai wellness company headquartered in Bangkok that operates an integrated portfolio of premium spa, medical/aesthetic clinic, and branded skincare product businesses under multiple sub-brands. Its core operations consist of four-plus physical locations across Bangkok's premium districts: Divana Scentuara Spa in Lumphini, Divana Virtue Spa & Medical in Silom, Divana Divine Spa on Thonglor, and Divana Clinic (medical/aesthetic) in Silom. The company also markets the DII product line and runs an e-commerce storefront on a Magento platform at divana-dvn.com/products/, extending sales of branded skincare and wellness products beyond its physical locations.

The business serves individual wellness consumers, both local Bangkok residents and international visitors (signaled by a membership form that includes a global country selector). Revenue is generated across three streams: in-person spa and wellness services, medical/aesthetic clinic services, and product sales through e-commerce. Distribution is purely direct-to-consumer via owned retail locations and the owned Magento storefront, with no disclosed B2B or wholesale channels. Pricing is not publicly disclosed and appears to be quote-based with periodic promotions such as 'Promotion Sense of Love' and 'Promotion Early Bird'.

The company is independently operated with no disclosed parent, venture capital, or private equity affiliation, and has approximately 53 employees including therapists, nurses, receptionists, and administrative staff. Current activity is oriented around Bangkok expansion, evidenced by active hiring for spa supervisors, therapists, beauty advisors, clinic receptionists, nurses, nurse aids, housekeeping, and administrative officers. Marketing is conducted organically through Facebook, Instagram, and YouTube channels under the 'divanathailand' handle, supplemented by a corporate website featuring a company profile, awards and media page, sustainability project page, and member registration.

Divana firmographics

Firmographics

Name: Divana
Legal name: Divana
Website: https://divana-dvn.com
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Divana is a privately held Thai wellness company operating premium spa locations, a medical/aesthetic clinic, and a branded DII skincare line in Bangkok, serving individual consumers through direct retail and Magento-based e-commerce.
Ownership category
akta.pro rank

Divana industry classification

Industry

Product category: Spa and Wellness Services
NAICS: Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
SIC: Services-Amusement & Recreation Services (7900), Services-Offices & Clinics Of Doctors Of Medicine (8011)
akta.pro primary industry: Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
akta.pro secondary industry: Medical Spas (Medi-Spas) (HSALAFAB)

Keywords

Spa services
Wellness retreats
Medical aesthetics
Skincare products
Beauty treatments

Where Divana is headquartered

Location

Headquarters

HQ city: Bangkok
HQ country: Thailand
HQ region: Asia

Offices4 records

Markets served

Divana business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

Spa and Wellness Services: Revenue from providing spa treatments, wellness programs, and signature spa experiences at multiple Bangkok locations including Divana Spa, Divana Divine Spa, Divana Virtue Spa, and Divana Scentuara Spa.
E-commerce Product Sales: Online sales of Divana branded products through divana-dvn.com/products/ using Magento e-commerce platform.
Medical/Clinic Services: Revenue from medical clinic services at Divana Clinic location.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Divana product offering

Product offering

Core offering

Divana is a Thai wellness company that operates multiple premium spa locations in Bangkok (Divana Spa, Divana Divine Spa, Divana Virtue Spa, and Divana Scentuara Spa) offering signature spa programs and wellness treatments. It also operates Divana Clinic for medical and aesthetic services, and sells its own branded skincare and wellness products under the DII line through its own e-commerce storefront. The company serves individual consumers seeking spa, wellness, beauty, and medical aesthetic services in Bangkok.

Product overview

Divana is a Thai wellness company operating multiple spa, clinic, and product brands across Bangkok. The core offering consists of Divana Spa (premium spa and wellness services including signature programs), Divana Clinic (medical/aesthetic treatments), DII (Divana) product line, and an e-commerce platform for Divana products. The company operates multiple locations including Silom, Thonglor, and Lumphini areas, serving both local and international customers through physical locations and online sales.

Differentiator

Problem solved

Functional benefit

Brands

Divana Spa Signature Program: Spa signature program offered at Divana Spa locations

Products and services

Divana Spa Premium spa and wellness services brand offering signature programs and treatments at multiple Bangkok locations, including the Spa Signature Program at Divine Spa locations.
Divana Clinic Medical clinic services providing aesthetic and wellness treatments, located in Bangkok's Silom area.
DII (Divana Product Line) Product line under the Divana brand offering skincare and wellness products for consumer purchase.
Divana Products Online Store Online retail platform for Divana-branded products, powered by Magento e-commerce platform, enabling direct-to-consumer product sales.

Companies that use Divana

Customer profile

Segments1 record

Ideal customer profiles1 record

Divana technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Divana partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Divana competitors and assessment

Company assessment

Direct peers

Kamalaya Koh Samui: Thai wellness sanctuary offering spa treatments, holistic health programs and wellness consultations; comparable as a Thai-rooted integrated wellness brand combining spa and clinical-style services.
HarNN Heritage Spa: Bangkok-based premium spa and Thai aromatherapy/skincare brand with retail product line; closely comparable to Divana given its combination of spa services, signature programs and branded skincare products.
Asia Herb Association: Thailand-based spa and aromatherapy operator offering Thai herbal massage and signature spa programs in Bangkok; comparable as a Thai-rooted premium day-spa with branded wellness products.
Let's Relax: Thai-origin day-spa and massage chain operating multiple Bangkok locations with standardized massage, spa and foot-reflexology services; directly comparable in service mix, Bangkok geography and price tier to Divana Spa.
Chiva-Som: Thailand-based destination wellness resort combining spa, holistic health, aesthetic and medical services under one brand; comparable to Divana for its integrated wellness-plus-clinical offering and premium positioning.
Thann: Thai-origin aromatherapy skincare and spa brand selling both retail products and operating spa services; comparable to Divana's DII product line plus spa combination and Bangkok retail presence.

Broad incumbents

Anantara Spa: Hotel-anchored luxury spa brand across Thailand and SE Asia with signature wellness programs; comparable premium positioning and spa signature-program model, but operates primarily inside Anantara hotels rather than standalone.
Six Senses Spa: International luxury hospitality group operating spas in Thailand and globally with integrated wellness and clinical programs; comparable premium wellness positioning but operates at much larger, multi-country scale.
Banyan Tree Spa: Global luxury hospitality spa brand with strong presence in Bangkok and Thailand offering signature wellness rituals; comparable as a premium spa operator in Bangkok, but distributed internationally and hotel-integrated.

Regional players

Chi, The Spa at Shangri-La: Hotel-based luxury spa brand from Shangri-La group with Bangkok and regional presence; comparable premium signature-program model but serves primarily hotel guests rather than standalone day-spa customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Divana financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Divana leadership team

Management profile

Number of profiles

Profiles1 record

Divana subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Divana funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Divana M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divana

What does Divana do?

Is Divana a public or private company?

Divana is a private company. It is classified as unknown and is currently operating.

When was Divana founded?

Divana was founded in -1. It employs 51 to 100 people.

Where is Divana based?

Divana is headquartered in Bangkok, Thailand, in the Asia region.

How does Divana make money?

Three revenue lines are on record. Spa and Wellness Services are the primary driver. The others are E-commerce Product Sales and medical/Clinic Services.

Who are Divana's main competitors?

Direct peers on record are Kamalaya Koh Samui, HarNN Heritage Spa, Asia Herb Association, Let's Relax, Chiva-Som and Thann. Broad incumbents are Anantara Spa, Six Senses Spa and Banyan Tree Spa. Chi, The Spa at Shangri-La is listed as a regional player.

Does Divana have an API?

No public API is recorded for Divana.

What industry is Divana in?

Divana's product category is Spa and Wellness Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of HSALAFAB, Medical Spas (Medi-Spas). Its NAICS code is 45612 and its SIC code is 7900.