What Dive and Travel does

Dive and Travel is a Netherlands-based direct-to-consumer tour operator, founded in 2003 by Sander Koele and headquartered in Hoevelaken, Gelderland, that specializes in scuba diving vacations. The company assembles and resells diving holiday packages to more than 20 international destinations — including Egypt, Indonesia, the Maldives, the Philippines, Curaçao, and Bonaire — for primarily Dutch and Belgian consumers. The business is registered as a Dutch private limited company (B.V.), is a member of the industry's self-regulatory bodies (SGR and CFR), and remains founder-owned with no external funding disclosed.

The core product is the bundled diving package: accommodations at dive resorts and on liveaboards, combined with guided dives, certifications, and ancillary services such as travel insurance intermediated through a partnership with A.S.R. Product breadth covers introductory dives, full certification courses, day-boat diving, multi-day liveaboard cruises, "Drive & Dive" self-drive itineraries (notably in Curaçao), and a multi-region "Passport to Paradise" package. The company runs on an off-the-shelf booking and back-office platform (1TIS) rather than proprietary technology, and customer advisory is performed by a small team of personally certified dive professionals — currently including travel advisors Sara van de Pol and Fenna Statema — rather than by algorithmic systems.

Revenue is generated on a direct-to-consumer basis: travelers purchase individual diving packages, with catalog-listed dive and course components priced between roughly €281 and €361 and complete itineraries (flights, accommodation, diving, transfers) typically valued several times higher. Per-package pricing and the small, founder-led staffing profile indicate a specialist, low-volume, high-touch business model. On July 1, 2025, the company executed a merger with competitor Diving Holidays, consolidating two Dutch diving tour operators and signaling the company's first material inorganic growth step.

Name

Dive and Travel

Legal name

Dive and Travel

Website

https://diveandtravel.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Dive and Travel is a Netherlands-based direct-to-consumer tour operator founded in 2003 that assembles and resells scuba diving vacation packages to 20+ worldwide destinations, primarily serving Dutch and Belgian consumers.

Ownership category

akta.pro rank

Product category

Diving Vacation Tour Operator

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Scuba diving vacations
• Diving holiday packages
• Liveaboard diving trips
• Dive resort bookings
• Dive travel agency

Headquarters

HQ city

Hoevelaken

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Diving Vacation Packages: Full package bookings combining flights, accommodation, transfers, and diving activities. The company acts as a tour operator arranging comprehensive diving vacation packages to destinations including Egypt, Maldives, Indonesia, Philippines, Thailand, and other diving locations worldwide.
2. Travel Insurance Intermediation: The company intermediates travel and cancellation insurance policies, placing them with A.S.R. insurance company. Dive and Travel receives commission from A.S.R. for insurance policies sold through their bookings.
3. Booking Fees: Administrative costs of €18 per booking are charged to customers. Additional fees include SGR contribution (€5 per person) and Calamiteitenfonds contribution (€2.50 per booking).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dive and Travel is a Dutch tour operator specializing in scuba diving vacation packages. The company arranges comprehensive diving trips that combine flights, accommodation, transfers, and diving activities at partner resorts and dive centers in destinations such as Egypt, the Maldives, Indonesia, the Philippines, Thailand, and other worldwide locations. They also offer liveaboard diving trips, PADI/SSI diving certification courses, and intermediated travel insurance, primarily serving divers from the Netherlands and Belgium.

Product overview

Dive and Travel is a specialized tour operator for scuba diving vacations, offering complete package holidays that combine flights, accommodation, transfers, and diving services. The core product is scuba diving vacation packages, supplemented by liveaboard diving trips, diving courses, and specialty experiences. Dive and Travel features resort partnerships worldwide including Vilamendhoo Island Resort in the Maldives, Nemo Dive Club & Hotel and Shams Alam Beach Resort in Egypt, and Kubu Indah Dive & Spa Resort in Bali. Add-on services include diving certification courses (PADI/SSI), land excursions, and A.S.R. travel insurance. Starting July 2025, Dive and Travel merged with Diving Holidays, combining 52 years of shared experience in scuba diving travel under the Diving Holidays brand.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Diving HolidayscoreStrategic or Co-development Partner · 1 July 2025Diving Holidays and Dive and Travel are merging their operations effective July 1, 2025. The merger combines 52 years of diving vacation sales experience. New reservations will be processed through Diving Holidays, while existing Dive and Travel bookings remain honored. The combined entity offers expanded destination coverage and maintains personal service.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Booking.com: The dominant OTA platform used by Dive and Travel itself for accommodation bookings. While not specialized in diving, Booking.com increasingly markets diving-friendly accommodations directly to consumers and poses a structural disintermediation threat to dive-focused tour operators.

Direct peers

• Dive Worldwide: UK dive travel agency offering diving holidays, liveaboards, and learn-to-dive packages to destinations worldwide. Same direct-to-consumer packaged holiday model with personalized service targeting enthusiast divers.
• Original Diving: UK dive travel agency focusing on luxury and boutique diving holidays. Operates a similar concierge-style packaged dive holiday model targeting dedicated diving enthusiasts, particularly in the Red Sea, Indian Ocean, and Pacific.
• Regaldive: UK dive holiday specialist with a long history of selling packaged diving vacations worldwide. Comparable offerings include resort-based dive holidays, liveaboards, and PADI certification trips sold direct to enthusiast divers.
• Oonas Divers: UK-based dive travel specialist offering worldwide scuba diving vacations with a strong focus on the Red Sea and personal customer service. Closely mirrors Dive and Travel's model of expert-led, enthusiast-focused packaged dive holidays.
• Scuba Travel: UK-based dive travel agency specializing in worldwide scuba diving vacations, liveaboards, and PADI courses. Comparable business model: bundled packages combining flights, accommodation, transfers, and diving, sold directly to enthusiast consumers across Europe.
• Sportif Dive Holidays: UK dive holiday agency specializing in resort-based and liveaboard diving vacations across the Mediterranean, Red Sea, and tropical destinations. Comparable niche packaged dive holiday model.
• Dive Quest Adventures: UK dive travel specialist offering worldwide scuba diving holidays including Red Sea liveaboards, Indian Ocean resorts, and Caribbean dive trips. Comparable enthusiast-focused packaged dive vacation model.
• Diving Holidays: The Dutch dive travel specialist that merged with Dive and Travel effective July 1, 2025. Operates the same model — packaged diving vacations, PADI courses, and liveaboards for the Netherlands/Belgium market — and is now the surviving brand absorbing new bookings from Dive and Travel.

Others

• A.S.R. Verzekeringen: The Dutch insurance company that underwrites the travel and cancellation insurance intermediated by Dive and Travel. Adjacent partner rather than a competitor — relevant as an ecosystem participant that supports Dive and Travel's commission revenue stream.

Market position

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Diveandtravel1/playlists
• Facebookfacebook.com/diveandtravel
• Instagraminstagram.com/diveandtravelnl
• LinkedInlinkedin.com/company/dive-and-travel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive and Travel