Diverse Matters
Diverse Matters is a UK-based diversity and inclusion consultancy delivering bespoke EDI training, audit, policy, research, coaching, and e-learning services to organisations across the private, public, charity, and education sectors.
- Company typePrivate
- Founded-
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Diverse Matters does
Diverse Matters is a UK-based diversity and inclusion consultancy founded in 2016 and headquartered in Coventry, England, operating as Diverse Matters Ltd under director and founder Natasha Broomfield-Reid, who has over 25 years' experience in the D&I field. The firm delivers a portfolio of bespoke professional services — including diversity and inclusion training (face-to-face and virtual webinars), diversity and inclusion audits, policy and strategy development, diversity research and analysis, equality impact assessments, HR discrimination advice, events and seminars, coaching, e-learning modules and video briefings, recruitment support, and bundled sector-specific packages — to organisations across the private, public, charity, and education sectors. Core technology is limited to e-learning platforms, video briefing tools, and the Recite Me accessibility and language toolbar integrated into the corporate website, with all training accredited by the CPD Standards Office and certifications including IASME Governance and Cyber Essentials.
The business operates a sales-led, consultancy-based go-to-market model with pricing structured into tiers for Private Sector, Public Sector, Charity, and Small Charity clients, complemented by multi-year contract billing and a complimentary 30-minute introductory consultation. Marketing relies on content channels including the Diverse Talk Matters podcast (at Episode 31), a quarterly newsletter, multi-platform social media (LinkedIn, X, Instagram, Facebook, YouTube, Threads), free downloadable resources used to build a mailing list, and event presence such as exhibiting at the CIPD Festival of Work at ExCeL London. Differentiators centre on the founder's 25+ years' experience and prior leadership of Victim Support to Stonewall Top 100 status, the 20+ years' experience of multiple consultants, lived-experience specialists across protected characteristics, and brand recognition including the HR Outlook Top 10 Diversity and Inclusion Management Service Companies 2024 award.
Diverse Matters firmographics
Firmographics- Name
- Diverse Matters
- Legal name
- Diverse Matters Ltd
- Website
- https://diversematters.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diverse Matters is a UK-based diversity and inclusion consultancy delivering bespoke EDI training, audit, policy, research, coaching, and e-learning services to organisations across the private, public, charity, and education sectors.
- Ownership category
- akta.pro rank
Diverse Matters industry classification
Industry- Product category
- Diversity, Equality and Inclusion (DEI) Consultancy
- NAICS
- Educational Services (611), Business Schools and Computer and Management Training (6114), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Education Equity, Access & Inclusion Policy Research (EDADADAF)
- akta.pro secondary industry
- Professional Development for Inclusive Practices (General Education Staff) (EDAKABAL)
Keywords
Where Diverse Matters is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Diverse Matters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services and Training: Bespoke training and consultancy services delivered face-to-face and virtually. Services include diversity and inclusion training, policy and strategy development, audits, research and analysis, coaching, and events management. Pricing varies by sector (private, public, charity, small charity) and organisation size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Sector-based pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Diverse Matters product offering
Product offeringCore offering
Diverse Matters is a UK diversity and inclusion consultancy that sells bespoke training, audits, policy and strategy development, research and analysis, equality impact assessments, HR discrimination advice, coaching, recruitment support, events management, and sector-specific inclusion services (notably for schools/colleges). Services are delivered face-to-face on-site or via virtual webinars, with supplementary e-learning modules and video briefings. All training courses are CPD accredited.
Product overview
Diverse Matters operates as a diversity and inclusion consultancy offering a portfolio of professional services centred on helping organisations embrace EDI principles. The core offering comprises advisory, training, and audit services delivered by experienced consultants. Key service lines include Diversity and Inclusion Audit Consultancy, Policy and Strategy Development, Diversity Research and Analysis, Equality Impact Assessments, HR Discrimination Advice, Diversity Seminars and Events Management, Bespoke Consultancy, Inclusion in Schools/Colleges, e-Learning and Video Briefings, Coaching, and Recruitment Support. Training programmes are available face-to-face or as virtual webinars, and all courses are CPD accredited. The company also publishes the Diverse Talk Matters Podcast as a thought leadership channel. Services are priced through tailored packages for different sectors (private, public, charity, small charity). The offering is entirely service-based rather than a software product, and no API or AI-powered capabilities are indicated.
Differentiator
Problem solved
Functional benefit
Products and services
- Equality, Diversity and Inclusion Training Equality, diversity and inclusion training programmes delivered face-to-face or via virtual webinars, covering topics such as equality, cultural competence, anti-racism and inclusive management practices for employees, line managers and senior leaders across organisations of all sizes. All courses are CPD accredited.
- Diversity and Inclusion Audit Consultancy Comprehensive assessment of organisational diversity and inclusion practices, including policy review, recruitment and retention analysis, culture assessment and actionable recommendations across protected characteristics. For organisations seeking a baseline diagnosis.
- Policy and Strategy Development Development and review of Equality, Diversity and Inclusion (EDI) policies and strategic frameworks tailored to organisational needs and obligations under the Equality Act 2010. For HR, governance and senior leadership teams.
- Diversity Research and Analysis Research services including demographic data monitoring, staff engagement surveys and bespoke diversity research to inform organisational strategy and practice. For organisations needing evidence-based DEI insight.
- Equality Impact Assessments Systematic analysis of organisational policies and practices to assess their impact on different equality groups and ensure compliance with equality legislation. Targeted at public sector and regulated buyers.
- HR Discrimination Advice and Support Advisory services on HR matters related to discrimination, harassment and equal pay, including guidance on legal compliance and internal procedures. For HR teams and managers handling sensitive people cases.
- Diversity Seminars and Events Management Organisation and delivery of diversity seminars, conferences and awareness-raising events, including guest speaker facilitation. For organisations seeking large-scale internal or external DEI events.
- Bespoke Diversity and Inclusion Consultancy Tailored consultancy services addressing specific organisational diversity needs, including focus groups, listening sessions and specialist advisory support. Bespoke scope priced by sector and organisation size.
- Inclusion in Schools and Colleges Specialised diversity and inclusion services for educational institutions, including audits and training to foster inclusive learning environments. For schools, colleges and universities.
- e-Learning and Video Briefings Digital e-learning modules and video-based briefings on diversity topics accessible for staff training and development purposes. For buyers wanting scalable, on-demand DEI learning.
- Coaching One-to-one coaching services to support individuals and leaders in embedding inclusive practices and addressing diversity-related challenges. For executives, managers and individual contributors.
- Recruitment Support Advisory services to enhance inclusive recruitment practices, including policy review and guidance on attracting diverse talent. For HR and hiring managers.
- Personal Development and Leadership Training Leadership and management-focused training courses covering personal development and inclusive leadership for line managers, senior leaders and people managers.
Quantifiable outcome
- Evidence shows organisations recruiting and retaining diverse teams and implementing inclusive culture enhances performance
Companies that use Diverse Matters
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Diverse Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Diverse Matters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Recite MecoreRecite Me is an innovative cloud-based software integrated into the Diverse Matters website that provides web accessibility and language toolbar. It helps people with disabilities access the website in a way that suits them best, including text-to-speech, translation into over 100 languages, and customisable display options.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Diverse Matters competitors and assessment
Company assessmentDirect peers
- EW Group: Well-established UK diversity, equity, and inclusion consultancy offering training, advisory, and research services to corporate and public-sector clients. Directly comparable to Diverse Matters in service mix, target buyer, and delivery model (training + consultancy + policy support).
- Brook Graham: UK-based diversity and inclusion consultancy offering bespoke training, strategy, and research services to corporate clients. Directly comparable to Diverse Matters on bespoke D&I advisory, training delivery, and multi-sector client base.
- Global Diversity Practice: International D&I consultancy delivering training, benchmarking, and advisory services across multiple sectors and geographies. Comparable to Diverse Matters on training-led D&I delivery and corporate client focus, with a broader international footprint.
- Inclusive Employers: UK membership and consultancy organisation helping employers build inclusive workplaces through training, accreditation, and advisory services. Closely overlaps Diverse Matters on D&I training, audits, and policy support for enterprise and public-sector clients.
- EA Inclusion (formerly Equal Approach): UK D&I consultancy providing training, audits, and accreditation (Leaders in Diversity). Notably, Diverse Matters' founder previously held a Head of Development role at Equal Approach, indicating direct competitive overlap in product, methodology, and customer profile.
Emerging players
- Purple: UK-based organisation focused on disability inclusion and accessibility, offering training, audits, and consultancy. Comparable to Diverse Matters on the inclusion/equality training and audit service line, with a narrower specialism in disability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Diverse Matters social profiles
Digital presenceDiverse Matters compliance and trust
Trust signalCompliance3 records
Diverse Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diverse Matters leadership team
Management profileNumber of profiles
Profiles1 record
Diverse Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diverse Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diverse Matters
What does Diverse Matters do?
Diverse Matters is a UK diversity and inclusion consultancy that sells bespoke training, audits, policy and strategy development, research and analysis, equality impact assessments, HR discrimination advice, coaching, recruitment support, events management, and sector-specific inclusion services (notably for schools/colleges). Services are delivered face-to-face on-site or via virtual webinars, with supplementary e-learning modules and video briefings. All training courses are CPD accredited.
Is Diverse Matters a public or private company?
Diverse Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diverse Matters founded?
Diverse Matters was founded in -1. It employs 11 to 50 people.
Where is Diverse Matters based?
Diverse Matters is headquartered in Coventry, United Kingdom, in the Europe region.
How does Diverse Matters make money?
One revenue line is on record: professional Services and Training.
Who are Diverse Matters's main competitors?
Direct peers on record are EW Group, Brook Graham, Global Diversity Practice, Inclusive Employers and EA Inclusion (formerly Equal Approach). Purple is listed as an emerging player.
Does Diverse Matters have an API?
No public API is recorded for Diverse Matters.
What industry is Diverse Matters in?
Diverse Matters's product category is Diversity, Equality and Inclusion (DEI) Consultancy. Its primary akta.pro industry code is EDADADAF, Education Equity, Access & Inclusion Policy Research, with a secondary code of EDAKABAL, Professional Development for Inclusive Practices (General Education Staff). Its NAICS code is 611 and its SIC code is 8200.