Diversey Enschede

What Diversey Enschede does

Diversey Enschede operates as the Dutch/Netherlands branch of Solenis, a privately held global provider of water treatment, process, and hygiene solutions headquartered in the United States (Delaware). Following Solenis's 2023 acquisition of Diversey (and concurrent merger with NCH), the Enschede office (10 employees) functions as part of the retained Diversey brand and serves customers in the Netherlands market with the broader Solenis product portfolio.

Solenis's product platform spans five interconnected categories. Professional cleaning and infection-prevention products (including the TASKI cleaning-machine line, dilution-control systems, Diversey Consulting, and the Diversey Institute training program) serve institutional customers in healthcare, hospitality, food service, education, and commercial laundry. Industrial processing chemicals — scale inhibitors, corrosion inhibitors, microbiological control agents, defoamers, and process aids — are deployed in oil & gas, mining, refining, biorefining, chemical processing, and general manufacturing. Pulp & paper specialty chemicals include barrier coatings, coating additives, retention/drainage aids, strength additives, tissue-making additives, and the Xelorex Plus PVA performance additive. Water treatment solutions cover boiler water, cooling water, wastewater, raw water, membrane systems, and recovery boilers. A digital layer (OPTIX Applied Intelligence, Solenis Cloud, SolenisNow, OnGuard 2-plus, ClearPoint, and HexEval) provides monitoring, control, and analytics bundled with or sold alongside chemical programs.

The business model is B2B enterprise field sales: technical account managers and field specialists conduct audits, design custom chemical treatment programs, and support long-term service agreements with industrial and institutional customers. Pricing is not publicly disclosed and is set per engagement. Revenue is generated primarily through recurring chemical-program contracts, with digital solutions (hardware, software, and analytics) sold as standalone or bundled offerings. The company operates across North America, Europe, and Asia-Pacific, supported by a $35M, 60,000-tonne production facility under construction in Beihai, China.

Name

Diversey Enschede

Legal name

Solenis LLC

Website

https://diversey.nl

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Diversey Enschede is the Netherlands branch of Solenis, a global B2B provider of specialty water-treatment, process, and hygiene chemicals plus digital monitoring platforms serving industrial, institutional, food & beverage, and pulp & paper customers.

Ownership category

akta.pro rank

Product category

Specialty Chemicals & Water Treatment

NAICS

Management, Scientific, and Technical Consulting Services (5416), Software Publishers (5132)

SIC

Industrial Organic Chemicals (2860), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Industrial water treatment
• Specialty chemical solutions
• Professional cleaning products
• Pulp and paper chemicals
• Process treatment chemicals

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Water Treatment Chemicals: Specialized chemical treatment programs for boiler water, cooling water, wastewater, raw water, membrane systems, and recovery boilers sold through technical consultation and long-term service agreements with industrial customers.
2. Professional Cleaning Products: Commercial cleaning chemicals, infection prevention products, kitchen hygiene, building care, floor care, fabric care, and dilution control systems for institutional customers including healthcare, food service, and hospitality.
3. Industrial Process Chemicals: Specialty chemicals including scale inhibitors, corrosion inhibitors, defoamers, microbiological control agents, and process aids for oil and gas, mining, refining, biorefining, and general manufacturing operations.
4. Pulp & Paper Chemicals: Chemical additives for paper production including barrier coatings, coating additives, retention and drainage aids, tissue-making additives, strength additives, pulp mill additives, colorants, sizing agents, and contaminant control agents.
5. Digital Solutions: Monitoring systems, analyzers, controllers, and applied intelligence platforms (OPTIX, OnGuard, Solenis Cloud) that may be sold as standalone or bundled with chemical programs.
6. Technical Consulting Services: Expert consulting services including Diversey Consulting, customer application laboratories, and ongoing technical support for implementation and optimization of chemical treatment programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Diversey Enschede operates as the Netherlands site of Solenis (following the 2023 acquisition of Diversey), selling water treatment chemicals, process treatment chemicals, specialty pulp & paper additives, and professional cleaning and hygiene products. The portfolio is paired with proprietary digital monitoring and control platforms (OPTIX, OnGuard, Solenis Cloud, SolenisNow, HexEval, ClearPoint) and consulting/training services for industrial, food & beverage, institutional, and pool & spa customers.

Product overview

Solenis (formerly Diversey following their merger) offers a comprehensive portfolio of water treatment, process, and hygiene solutions organized across five main categories: Professional Cleaning (including TASKI machines, Diversey Consulting, Diversey Institute, infection prevention, kitchen hygiene, and dilution control systems), Digital Solutions (featuring HexEval™ Performance Monitoring, OPTIX™ Applied Intelligence, SolenisNow, and Solenis™ Cloud platforms for monitoring and analytics), Industrial Processing Chemicals (scale inhibitors, corrosion inhibitors, microbiological control agents, defoamers, and specialized process aids), Pulp & Paper Specialty Chemicals (barrier coatings, coating additives, strength additives, retention/drainage aids, colorants, and Xelorex™ Plus performance additives), and Water Treatment Solutions (covering wastewater, boiler water, cooling water, membrane treatments, and the ClearPoint℠ biofilm detection system). The company serves water-intensive industries including food/beverage processing, industrial facilities, institutional clients, pulp/paper manufacturing, and pool/spa operations.

Differentiator

Problem solved

Functional benefit

Brands

• TASKI: Professional cleaning machines for commercial and industrial cleaning applications.
• Diversey Consulting
• Diversey Institute
• HexEval
• OPTIX Applied Intelligence
• SolenisNow
• Solenis Cloud
• Xelorex Plus
• LESSEAU
• ClearPoint
• OnGuard
• OptiFill
• Zalta
• Biosperse

Products and services

• TASKI Cleaning Machines Professional cleaning machines for commercial and industrial building care and floor care applications.
• OPTIX Applied Intelligence Applied intelligence platform combining advanced analytics and intelligent control to improve process stability, prevent production disruptions, and significantly reduce chemical usage for water-intensive industrial customers.
• SolenisNow Digital customer service and support platform providing real-time monitoring and management of water treatment and process solutions.
• Solenis Cloud Cloud-based platform for monitoring, managing and analyzing water treatment and process operations.
• HexEval Performance Monitoring Program Performance monitoring program for tracking and optimizing cleaning, hygiene, and pool/spa operations.
• OnGuard 2-plus Control System Monitoring and control system for industrial heat exchange equipment that detects amine leaks and microbiological growth affecting corrosion and heat transfer.
• ClearPoint Biofilm Detection and Control Biofilm detection and management system for water treatment applications.
• Biosperse XD3899 Microbiocide Mild oxidizing biocide that effectively prevents biofilm formation, used for microbiological control in cooling towers and industrial applications.
• Zalta Antiscalants Antiscalant programs for mining and industrial water applications that reduce scale buildup in water pipes and recovery water systems, preventing operational downtime.
• Xelorex Plus Custom PVA formulas for stronger and more efficient wet-end paper production performance, helping reduce breaks, improve dry strength and drainage, and support sustainability goals.
• OptiFill Filler and Fiber Optimization Program Filler and fiber optimization program for paper manufacturers that enables increased filler content from 20% to 25% while maintaining quality and productivity.
• LESSEAU Fixed Hand Wash System Precisely designed dispensers paired with plastic-free, plant-based solid hand wash strips that reduce waste and CO2 emissions while providing rich, creamy foam for professional environments.
• Diversey Consulting Expert consulting services for cleaning, hygiene, and process optimization for institutional and industrial customers.

Quantifiable outcome

• Over 75% reduction in copper corrosion
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• NCHcoreStrategic or Co-development PartnerNCH merged with Solenis, creating a more diversified company with greater scale, broader global reach, and enhanced customer service capabilities. This merger combines NCH's product portfolio and market presence with Solenis' water treatment and hygiene solutions expertise.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ecolab: Ecolab is the global leader in water, hygiene, and infection prevention solutions for food, healthcare, hospitality, and industrial customers. It is Solenis' most direct and largest competitor across water treatment chemicals, institutional cleaning, and digital monitoring.
• Veolia Water Technologies: Veolia Water Technologies supplies water treatment chemicals, systems, and services to industrial and municipal customers globally. It competes head-to-head with Solenis in boiler water, cooling water, and process water treatment programs.
• SUEZ Water Technologies & Solutions: SUEZ (now part of Veolia) offers specialty chemicals, digital monitoring, and service programs for industrial water treatment across the same verticals as Solenis — power, oil & gas, refining, and pulp & paper.
• Kurita Water Industries: Kurita is a Japanese global leader in industrial water and process treatment chemicals, particularly strong in Asia-Pacific electronics, semiconductor, and boiler/cooling water markets. It is a comparable specialty water chemistry competitor with similar recurring service contract economics.
• Stepan Company: Stepan manufactures specialty and intermediate chemicals including surfactants, polymers, and specialty products for cleaning, personal care, and industrial applications. It is a comparable specialty chemicals manufacturer serving institutional cleaning and industrial process chemistries.

Broad incumbents

• Pentair: Pentair provides water treatment equipment, filtration, and flow solutions for industrial, commercial, and residential customers globally. It overlaps with Solenis in pool & spa water treatment and broader industrial water applications, but is more equipment-led than chemicals-led.
• Xylem: Xylem is a global water technology company serving utilities, industrial, commercial, and residential customers with pumps, treatment systems, and smart metering. It is an adjacent incumbent in industrial water with less overlap in chemicals but competes in integrated water solutions.
• Lonza Group: Lonza is a global specialty chemicals and contract manufacturing organization serving pharma, biotech, and consumer health customers. It overlaps with Solenis in hygiene-for-life-sciences and specialty process chemistries but at much larger scale across multiple end markets.
• Solenis's institutional cleaning peers — Henkel: Henkel's Adhesive Technologies and Beauty/Personal Care businesses include professional cleaning and institutional hygiene products that compete with Diversey's TASKI, infection prevention, and fabric care lines across European and global institutional customers.
• Church & Dwight: Church & Dwight manufactures consumer and specialty cleaning products, with overlap to Solenis/Diversey's institutional and consumer hand hygiene, fabric care, and professional cleaning product portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TeamSolenis
• YouTubeyoutube.com/channel/UCchfOscfbvTFd90dMs3-Kmw
• Facebookfacebook.com/Solenis-285432878481907
• LinkedInlinkedin.com/company/solenis
• Instagraminstagram.com/solenis.llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversey Enschede