Diversitat

What Diversitat does

Diversitat, now operating under the brand Cultura, is a non-profit community services organization headquartered in Geelong West, Victoria, Australia, founded in 1976 and employing 108 people. The organization provides settlement services, community and youth programs, cultural events, and aged care — including home care packages and residential aged care at Bella Chara — to culturally diverse individuals, refugees, migrants, and families throughout the Greater Geelong region. Cultura was formed from the merger of Diversitat and MACS (Multicultural Community Services Geelong Inc.) and operates under the legal name Multicultural Community Services Geelong Inc. (ABN 71 355 229 834).

The business model is a hybrid of three revenue streams: government-funded contracts for settlement, community, and aged care services (the largest stream); donations via the Annual Giving Appeal and online giving; and fee-for-service revenue from the Global Minds Cultural Awareness Program, which is sold to businesses, schools, and community organizations. Distribution is entirely direct — Cultura's own service delivery staff, facilities, and community events deliver the services — with no disclosed technology platform or proprietary software underpinning operations. The organization is led by newly appointed CEO Jess Harper and is governed as a non-profit incorporated in Victoria, with no external investment or ownership structure identified in available source data.

Name

Diversitat

Legal name

Multicultural Community Services Geelong Inc.

Website

https://diversitat.org.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Diversitat, operating as Cultura, is a non-profit community services organization in Greater Geelong, Victoria, delivering settlement, community, youth, and aged care services to culturally diverse individuals, refugees, and migrants, funded through government contracts, donations, and the Global Minds cultural awareness program.

Ownership category

akta.pro rank

Product category

Community Services for Multicultural Populations

NAICS

Civic and Social Organizations (8134), Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Resettlement, Relocation & Repatriation Support (BPADAHAD)

akta.pro secondary industries

Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI), Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD), Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Multicultural community services
• Settlement services
• Aged care support
• Cultural awareness training
• Refugee support programs

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government-Funded Services: Funded through government contracts to provide settlement services, community services, and aged care support to multicultural communities.
2. Donations and Appeals: Accepts donations through annual giving appeals (Annual Giving Appeal 2026) via givenow.com.au platform. The 2026 theme is 'A Million Stories. One Community' recognizing refugee contributions.
3. Cultural Awareness Program: Global Minds cultural awareness training offered to businesses, schools, and organizations on a fee-for-service basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Diversitat (now operating as Cultura) is a non-profit community organization providing multicultural support services in Greater Geelong, Victoria. It delivers settlement services for newly arrived migrants and refugees, community and youth programs, aged care and home care services, and cultural events such as the annual Pako Festa. The organization also offers the Global Minds Cultural Awareness Program as a paid training service to businesses, schools, and community groups.

Product overview

Diversitat, now operating as Cultura, is a community services organization providing a unified suite of multicultural support services in Greater Geelong. The organization offers Settlement Services for newly arrived migrants and refugees, Community Services including youth and social programs, Aged Care & Support with both home care and residential options, and Cultura Home Services. The portfolio also includes the Global Minds Cultural Awareness Program for businesses and organizations, and the annual Pako Festa cultural event. The organization rebranded from Diversitat and MACS (Multicultural Community Services Geelong Inc.) to Cultura to create a unified identity and voice for multicultural communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Settlement Services Services helping newly arrived migrants and refugees settle into the Greater Geelong community, providing support and resources for integration.
• Community Services Programs and services supporting multicultural communities including youth programs, community engagement, and social support initiatives.
• Aged Care & Support Aged care services including home care, residential aged care (Bella Chara), and support services for older culturally diverse individuals.
• Cultura Home Services In-home support and care services for individuals requiring assistance, delivered to culturally diverse clients in Greater Geelong.
• Global Minds Cultural Awareness Program A cultural awareness program designed for businesses, schools, community groups, and any workplace or organisation looking to improve cultural competence and inclusivity.
• Home Services In-home support and care services for individuals requiring assistance within Greater Geelong.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Diversitat and MACS MergercoreStrategic or Co-development PartnerDiversitat and MACS (Multicultural Community Services Geelong Inc.) merged to form Cultura. This strategic consolidation unified two organizations serving multicultural communities in Greater Geelong, creating a stronger unified voice and comprehensive service offering spanning settlement services, community programs, aged care, and cultural events.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Migrant Information Centre (Eastern Melbourne): Victorian migrant resource centre delivering settlement, aged care, and community programs in eastern Melbourne. Similar service portfolio and target population to Cultura.
• Multicultural Communities Council of Illawarra (MCCI): Regional NSW multicultural services organization providing settlement, community, and aged care support. Comparable regional service mix and target demographic to Cultura in Greater Geelong.

Broad incumbents

• Australian Red Cross: Major humanitarian organization providing refugee settlement, asylum seeker support, and community programs across Australia. Comparable in mission and service mix to Cultura's humanitarian and community offerings.
• AMES Australia (now part of MAX Solutions): One of Australia's largest settlement and migrant employment service providers, delivering AMEP and settlement programs across multiple states. Directly comparable to Cultura's settlement services but at national scale.
• Brotherhood of St Laurence: Major Australian community services organization with settlement, aged care, and social inclusion programs. Comparable breadth of services and government contract reliance, but at much larger scale.

Direct peers

• Spectrum Migrant Resource Centre: Victorian-based multicultural and settlement services provider operating across multiple regions. Strong regional peer given overlapping service offering and same Victorian jurisdiction.
• Australian Migrant Resource Centre (AMRC): South Australian settlement services provider delivering humanitarian settlement, community programs, and aged care from a regional base. Closely comparable operating model to Cultura.
• Multicultural Development Association (MDA): Queensland-based settlement and community services organization serving newly arrived migrants and refugees. Comparable mission and service framework to Cultura despite different geography.
• Settlement Services International (SSI): Australia-wide not-for-profit delivering refugee settlement, community engagement, and multicultural services. Closely matches Cultura's settlement and community services model, though at significantly larger scale.

Emerging players

• Centre for Multicultural Youth (CMY): Victorian specialist organization supporting young people from migrant and refugee backgrounds. Comparable to Cultura's youth and community programs segment, focused on a narrower demographic.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/diversitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversitat