DIVERSITY in Ed

What DIVERSITY in Ed does

DIVERSITY in Ed is a specialized B2B job board marketplace that connects K-12 schools, school districts, and higher-education institutions with qualified educators from underrepresented minority groups, including African American, Asian American and Pacific Islander, Latino/Hispanic American, Native American, and women candidates. The platform operates as a vertical service within the parent IMDiversity ecosystem, which traces its origins to THE BLACK COLLEGIAN magazine launched in 1970, transitioned online in 1995, and was rebranded as IMDiversity.com in 1997. The company is a Certified Minority Vendor and lists 35+ featured employers across education, government, and nonprofit sectors.

The platform is built on JobMount job board software (jobs.imdiversity.com) and offers targeted recruitment, a virtual LinkedIn Community for candidate engagement events, employer branding services, and year-round visibility for job postings. Functional capabilities cover both teaching and non-teaching positions and include job alerts, resume posting, an employer directory, and resume search. The site is self-serve for both employers and job seekers, with no mobile app or public API.

Revenue is generated primarily through two streams: transaction-based job posting fees paid by employers (schools, districts, higher-education institutions, government agencies, nonprofits), and professional services revenue from employer branding offerings. No pricing tiers or fee structures are publicly disclosed. The platform is US-only, with no global footprint claim, and operates with a small team as suggested by the limited public contact surface (single email, single Houston-area phone number) and the absence of a disclosed management team.

Name

DIVERSITY in Ed

Legal name

IMDiversity (parent company of DIVERSITY in Ed)

Website

https://diversityined.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

DIVERSITY in Ed is a B2B job board marketplace connecting K-12 schools, school districts, and higher-education institutions with qualified educators from underrepresented minority groups through targeted recruitment, virtual engagement events, and employer branding services.

Ownership category

akta.pro rank

Product category

Education Recruitment Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

akta.pro secondary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Diversity recruitment
• Education job board
• Educator hiring platform
• Inclusive workforce hiring
• Talent acquisition marketplace

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Job Posting Fees: Revenue generated from employers (schools, districts, higher-education institutions) paying to post job listings on the platform. The platform offers employer services and products for posting jobs.
2. Employer Branding Services: Services to help employers build their brand as inclusive workplaces to attract diverse candidates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DIVERSITY in Ed operates an online job board marketplace that connects schools, K-12 districts, and higher-education institutions with qualified diverse educators. Employers pay to post job listings and can purchase employer branding services, while job seekers from underrepresented minority groups search and apply for positions for free. The platform supplements postings with virtual LinkedIn Community candidate engagement events and year-round posting visibility to support inclusive workforce growth.

Product overview

DIVERSITY in Ed is a specialized recruitment platform operating under the IMDiversity brand. The platform consists of a core job board service (DIVERSITY in Ed) that connects schools, districts, and higher-education institutions with diverse educators through targeted recruitment, virtual candidate engagement events (LinkedIn Community), employer branding, and year-round visibility. The IMDiversity.com portal serves as the underlying job board technology providing job search, resume posting, and employer directory services. The company traces its roots to THE BLACK COLLEGIAN magazine (launched 1970), evolved to IMDiversity.com (1997), and later added DIVERSITY EMPLOYERS (2011) for new graduate recruitment across industries.

Differentiator

Problem solved

Functional benefit

Brands

• DIVERSITY EMPLOYERS: A print and digital publication offering a job board with career opportunities specifically targeting new college graduates of diverse backgrounds across every industry nationwide.
• IMDiversity.com

Products and services

• DIVERSITY in Ed Job Board Platform

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Higher-Ed CareersminorGTM or Marketing PartnerPartner organization providing additional career resources for higher education professionals. Listed as part of the Our Partners section on IMDiversity.
• TeacherJobBoardminorGTM or Marketing PartnerPartner organization specializing in teaching positions. Listed as part of the Our Partners section on IMDiversity, providing complementary job board services.
• JobMountcoreTechnology or IntegrationJobMount provides the underlying job board software platform that powers IMDiversity.com. The copyright indicates Powered by JobMount.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SchoolSpring: A national K-12 education job board serving teachers, administrators, and support staff with district and school hiring. Comparable to DIVERSITY in Ed's K-12 verticals with both offering targeted recruitment for education employers.
• EdJoin: The largest K-12 education job board in California, connecting teachers and administrators with school districts. Directly competes with DIVERSITY in Ed's K-12 segment, though primarily regional to California.
• Jopwell: A diversity-focused career advancement platform connecting Black, Latinx, and Native American professionals with employers. Directly competes with IMDiversity's core value proposition of minority-focused recruitment, though with a broader cross-industry focus.
• HigherEdJobs: One of the largest online job boards exclusively focused on higher education positions, directly competing with DIVERSITY in Ed's higher-ed segment. Both serve colleges and universities seeking faculty and administrative talent, with overlapping employer bases.

Broad incumbents

• Indeed: The largest general-purpose job board with broad reach across education and other verticals. Competes with DIVERSITY in Ed through scale and free posting tiers, though without the same diversity specialization.
• LinkedIn: The dominant professional networking platform with extensive job board capabilities and diversity-focused features. Serves as a broad incumbent with overlapping recruitment use cases across education and other industries.

Emerging players

• DiversityInc: A media and data platform focused on diversity, equity, and inclusion best practices, including employer rankings and career resources. Comparable to IMDiversity's content and employer branding services for diversity-focused organizations.
• iHispano: A job board and career network specifically targeting Hispanic and Latino professionals. Part of the same niche diversity-job-board category as IMDiversity, with overlapping cultural-recruitment focus.
• Handshake: A career platform focused on early-career and student recruitment with strong higher-ed penetration. While not diversity-specialized, it increasingly overlaps with DIVERSITY in Ed's university recruiting and new graduate placement use cases.

Others

• Teach For America: A nonprofit teacher recruitment and training organization that places diverse educators in underserved schools. While not a direct job board competitor, it competes for the same diverse teacher talent pool that DIVERSITY in Ed serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IMDiversity
• LinkedInlinkedin.com/company/diversity-in-ed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVERSITY in Ed