Diversity for Social Impact

What Diversity for Social Impact does

Diversity for Social Impact (legal name Diversity Social) is a privately held, Baltimore-based professional services and digital platform company focused on the diversity, equity, and inclusion market. The company operates a multi-portal web ecosystem under the diversity.social domain, comprising a DEI Workplace Certification program, a diversity-focused job board, an expert/consultant directory, an online training portal, a low-cost press release distribution service, a paid Diversity Champion Pledge program, a coaching sub-brand, and a content hub featuring a comprehensive A-Z DEI glossary, a diversity calendar kit, and regional DEI news portals covering the USA, Canada, the United Kingdom, and Australia.

The underlying technology is a constellation of interconnected WordPress-style web properties tied together by shared branding and newsletter infrastructure rather than a unified SaaS platform, supported by 34,000+ newsletter subscribers and an 8,000+ LinkedIn audience used for content distribution. The business model is diversified across transactional one-time fees (press releases at $169, Diversity Champion Pledge at $6.99), recurring subscriptions (certification, training), transactional job board postings, and referral or engagement fees on the expert directory, with an inquiry-driven sales motion for enterprise certification and consulting work. Customer segments span organizations seeking DEI benchmarking and certification, DEI professionals and leaders seeking training and career support, aspiring DEI practitioners, and DEI consulting firms seeking distribution; one named specialist, Susanne Ricee (15+ years at Microsoft, Target, Kraft), anchors the team alongside 5 other employees.

Name

Diversity for Social Impact

Legal name

Diversity Social

Website

https://diversity.social

Company type

Private

Operating status

Operating

Short description

Diversity for Social Impact is a privately held, Baltimore-based digital platform and professional services company that runs a multi-portal DEI ecosystem, offering workplace certification, a diversity job board, expert directory, online training, press release distribution, and content resources to organizations and DEI professionals worldwide.

Ownership category

akta.pro rank

Product category

DEI Consulting & Certification Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), Services-Employment Agencies (7361)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industry

DEI, Equity & Inclusion Training (EDABAIAF)

Keywords

• DEI workplace certification
• Diversity job board
• DEI consulting services
• Inclusion training programs
• DEI expert directory

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Press Release Distribution Service: Organizations and individuals submit DEI-focused press releases which are published on the Diversity for Social Impact platform, amplified through LinkedIn (8,000+ audience), shared with hundreds of DEI journalists/bloggers globally, featured in the twice-weekly newsletter (15,000+ subscribers), and picked up by Google News. One-time fee per press release.
2. Diversity Champion Pledge: Individuals and organizations pay a one-time administrative fee of $6.99 to sign the I Am a Diversity Champion Pledge, receiving a permanent dedicated personal pledge page, verification at the DEI pledge platform, and inclusion in the online directory of Diversity Champions.
3. DEI Workplace Certification: Organizations pay for assessment and benchmarking against the Diversity Equity Inclusion Workplace certification framework. The certification helps organizations demonstrate their DEI progress and gain recognition for diversity and inclusion achievements.
4. Diversity Job Board Advertising: Employers pay to post diversity-focused job openings on the jobs.diversity.social platform. The company describes it as a 'high-value low-cost diversity job board.'
5. Diversity Training Programs: The company offers formal online training through training.diversity.social, enabling the next generation of social impact and D&I professionals to learn and improve. Training covers all levels and stakeholders and is described as scalable and repeatable.
6. DEI Expert/Speaker Engagement via Directory: Organizations engage DEI experts and consultants through the leadership.diversity.social directory. The company connects organizations with DEI professionals, specialists, and diversity-focused consulting firms, likely earning referral or listing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Diversity for Social Impact operates a multi-portal DEI ecosystem that helps organizations certify, benchmark, and improve their diversity, equity, and inclusion programs while giving DEI professionals training, a job board, an expert directory, and a press release distribution channel. Core revenue comes from paid employer certification assessments, recurring online training subscriptions, job board postings, D&I management consulting engagements, one-time press release distribution fees, and a paid Diversity Champion pledge program for individuals.

Product overview

Diversity for Social Impact operates as a multi-product platform offering DEI certification, talent acquisition, professional training, consulting services, and content resources for organizations and individuals advancing diversity and inclusion. The core offerings include the Diversity Equity Inclusion Workplace™ Certification program (a benchmarking and recognition tool for employers), the Diversity Job Board (a talent recruitment platform), and Diversity & Inclusion Training Programs (online education). These are complemented by the I Am a Diversity Champion™ Pledge (a formal commitment program with individual pledge pages), the Diversity Press Release Distribution Service ($169 per release targeting 15K+ newsletter subscribers and 8,000+ LinkedIn followers), a DEI Expert Directory for consulting discoverability, Coaching for Social Impact™, and specialized certifications for LGBTQ+-friendly and women-friendly employers. Additional resources include the DEI Glossary, Diversity Calendar Kit, Top Diversity Employers Directory, and a Global Newsletter serving 34,000+ subscribers. The portfolio spans from B2B employer certification and consulting to B2C training, community pledges, and content/media distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Diversity and Inclusion Expert Directory: A directory of DEI experts, specialists, and diversity-focused consulting firms that allows users to locate and engage professionals for diversity and inclusion needs.
• Diversity Job Board
• I Am a Diversity Champion™ Pledge
• Diversity for Social Impact Training
• Diversity Press Release Service
• Global Internship Program
• Coaching for Social Impact™

Products and services

• Diversity Equity Inclusion Workplace Certification
• Diversity & Inclusion Management Consulting
• Diversity and Inclusion Training Programs
• Diversity Job Board
• I Am a Diversity Champion Pledge
• Diversity Press Release Distribution Service
• DEI Expert Directory
• Coaching for Social Impact
• LGBTQ-Friendly Employer Workplace Certification
• Women-Friendly Employers Certification

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCC7x3j81VwQEsh0ldLeZ-bA?sub_confirmation=1
• LinkedInlinkedin.com/company/diversity-social-impact

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversity for Social Impact