Dive Team i Lysekil AB

What Dive Team i Lysekil AB does

Dive Team i Lysekil AB is a privately held Swedish Aktiebolag (org.nr 556606-7137) operating as a PADI-affiliated dive center and self-described 'Sweden's largest' dive center, headquartered at Badhusgatan 16, Lysekil, on the Bohusl\u00e4n coast. The company delivers a full PADI certification pathway from introductory Try-Dive experiences through Open Water, Advanced, Rescue, Divemaster, and full Instructor Development Course (IDC/OWSI plus EFR Instructor), alongside a broad catalog of specialty courses (Wreck, Deep, Night, Dry Suit, Nitrox, Underwater Photography/Videography, Enriched Air, SeaWeed Diver, and niche offerings like Zombie Apocalypse Diver and PADI Mermaid programs). It also operates boat diving excursions from its own converted dive boat 'Fourth', guided dives from the local Sl\u00e4gg\u00f6 site, a retail and service shop for brands including Santi, Halcyon, Cressi, Fourth Element, and Suunto, heated equipment storage, and an annual membership program.

The business model is a diversified small-scale service operation with multiple revenue streams: PADI certification courses (one-time fees per tier, ranging 1,250-19,900 SEK), boat diving excursions (650-950 SEK per person), guided dives and snorkeling tours (550-1,400 SEK), retail equipment sales and regulator/dry suit servicing, annual equipment storage rentals (1,000-1,500 SEK), an annual membership program (1,700 SEK), and revenue from organized dive travel through Scuba Travel and Dykplattformen. The company serves individual recreational divers across multiple segments: beginners, certified divers seeking skill development, children and families (mermaid programs), aspiring diving professionals, women/special interest groups, regular local divers, and visiting tourists. It is founder-owned, bootstrapped, GDPR-compliant, and uses Klarna and Swish for payment processing. Technical infrastructure is minimal and limited to PADI's third-party e-learning platform and a content-driven website with online booking; no proprietary AI, software, or API capabilities exist.

Name

Dive Team i Lysekil AB

Legal name

Dive Team i Lysekil AB

Website

https://diveteam.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dive Team i Lysekil AB is a privately held PADI dive center in Lysekil, Sweden, offering the full PADI certification pathway, boat diving, guided dives, equipment retail/service, storage, and an annual membership to individual recreational divers and aspiring professionals.

Ownership category

akta.pro rank

Product category

Scuba Diving Services & Education

NAICS

Scenic and Sightseeing Transportation, Water (4872), Tour Operators (56152)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)

Keywords

• Scuba diving courses
• PADI certification training
• Guided boat diving
• Diving equipment retail
• Dive travel excursions

Headquarters

HQ city

Lysekil

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dive Certification Courses: PADI certification courses from beginner (Open Water) through professional levels (Divemaster, Instructor Development Course). Revenue generated through course fees including tuition, materials, and certification costs. Courses offered year-round with intensive summer programs.
2. Boat Diving Excursions: Scheduled and charter boat diving trips to premier dive sites along the west coast of Sweden. Includes scheduled departures during summer season (Wednesday, Friday, Saturday, Sunday) and on-demand departures when minimum 3 divers are booked.
3. Guided Dives: Professional dive guiding services including land dives from Släggö, boat-guided dives, snorkeling tours, and private full-day guide services. Priced per person or as package deals.
4. Equipment Sales and Service: Retail sales of diving equipment including brands such as Santi, Halcyon, Cressi, Fourth Element, and Suunto. Full service maintenance on regulators, BCDs, and dry suits including repairs, regulator servicing, and dry suit seal replacements. Special pricing on service for equipment purchased at the store.
5. Equipment Storage Rental: Annual rental of heated storage spaces for customer dive equipment at the dive center, eliminating the need to transport gear to each dive. Includes storage for dive back, tank, suit, and BCD.
6. Annual Membership Program: Annual Dive Team Member membership (1,700 SEK) providing benefits including free air and Nitrox fills, 30% equipment rental discount, member pricing on service, discounted courses, reduced boat trip prices, and discounted guided dives.
7. Dive Travel: Organized dive trips in collaboration with Scuba Travel including the Tuna Hästberg underground mine diving trip (December 2026) at 4,950 SEK per person including accommodation, meals, guiding, diving, and gases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dive Team i Lysekil AB operates a PADI-affiliated dive center and dive school in Lysekil, Sweden, offering the full PADI certification pathway from beginner through professional levels. The company also sells and services diving equipment, provides equipment storage, runs guided boat dives, organizes dive travel and trips, and maintains an annual membership program for regular divers.

Product overview

Dive Team i Lysekil AB is a physical diving center positioned as Sweden's largest diving school, offering a comprehensive portfolio of PADI-certified diving courses, professional certifications, boat diving excursions, guided dives, equipment sales and service, and membership programs. The core offerings center on PADI Open Water Diver and Advanced courses as entry points, progressing through Rescue Diver and Emergency First Response to professional Divemaster and Instructor Development Courses (IDC/OWSI). Specialty courses span underwater photography, videography, wreck diving, deep diving, night diving, dry suit diving, Nitrox, marine biology, and unique offerings like SeaWeed Diver and Zombie Apocalypse Diver. The center also offers mermaid courses (Basic, Mermaid, Advanced Mermaid, and KIDZ Club for children), boat diving excursions, guided diving experiences, equipment storage rental, and a Dive Team Member annual membership program. Services include equipment rental, regulator and dry suit servicing, and travel expeditions such as the Tuna Hästberg underground mine diving adventure. The company integrates with Klarna and Swish for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• PADI Scuba Certification Courses (beginner through professional)

Quantifiable outcome

• PADI Open Water certification valid for life worldwide
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PADI (Professional Association of Diving Instructors)coreStrategic or Co-development PartnerDive Team is a PADI Dive Center offering the full range of PADI certifications from Open Water through Instructor Development Course. They share customer personal data (name, date of birth, health declarations, certification records) with PADI for course materials and certification processing. The PADI affiliation is fundamental to their entire business model, providing curriculum, certification standards, and international recognition for their students.
• Emergency First Response CorporationcoreStrategic or Co-development PartnerEFR is the primary first aid and CPR training provider integrated into the PADI system. Dive Team offers EFR Primary and Secondary Care courses, sharing student personal data, test results, and administrative documents with EFR Corporation for course completion and certification.
• Scuba TravelminorStrategic or Co-development PartnerDive Team collaborates with Scuba Travel to organize dive trips outside of Sweden. The company states that trips are organized 'together with Scuba Travel' and are designed to their specifications—'safe, simple and fun.' Multiple instructors attend all Dive Team trips.
• DykplattformenminorStrategic or Co-development PartnerDykplattformen arranges the Tuna Hästberg underground mine diving trip in collaboration with Dive Team. Dive Team provides dive instruction and guiding while Dykplattformen handles the logistics and travel arrangements for this specialized experience.
• Black Raven Dive ClubminorStrategic or Co-development PartnerBlack Raven Dive Club operates a military-surplus dive boat converted for diving. Dive Team uses the boat for events like PADI Women's Dive Day. Non-members pay an additional 150 SEK membership fee to participate. The club is separately managed at blackravendiveclub.se.
• Shearwater ResearchminorGTM or Marketing PartnerShearwater Research dive computers are sold at Dive Team, and the company participates in the 'Earn Your Diving' promotion where customers who purchase Shearwater computers earn dive credits toward services based on the number of dives completed with Dive Team.
• Equipment Suppliers (Santi, Halcyon, Cressi, Fourth Element, Suunto)minorChannel Partner/ Reseller/ DistributorDive Team is an authorized retailer for multiple diving equipment brands including Santi, Halcyon, Cressi, Fourth Element, and Suunto. They sell these brands in their retail store and offer special service pricing on equipment purchased at the store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dykhuset: Gothenburg-based Swedish dive center providing PADI courses, equipment retail, and boat diving on Sweden's west coast. Direct regional competitor for Swedish recreational divers, with overlapping Bohuslän/Gullmarsfjorden access and a comparable cold-water PADI training model.
• Dykeriet: Danish PADI 5-Star IDC center offering the same Open Water through Instructor Development pathway, boat diving, equipment retail, and dive travel packages. Closest Nordic PADI IDC peer in terms of full curriculum offering and professional-level training scope.
• Sub Vis AS: Norwegian PADI dive center offering similar recreational diving courses, boat diving, and equipment retail in the Nordic market. Most comparable geographic and operational peer — same PADI affiliation, similar cold-water Scandinavian context, and overlapping customer base for cross-border dive travel and equipment.

Others

• Mares: Italian diving equipment manufacturer producing regulators, BCDs, masks, fins, and dive computers sold through dive center retail channels. Comparable as an ecosystem supplier and competitor to brands stocked by Dive Team; relevant to equipment mix and pricing dynamics.
• Scubapro: Premium diving equipment brand owned by Johnson Outdoors, offering regulators, BCDs, and dive computers through authorized dive center retailers globally. Ecosystem participant competing with stocked brands (Cressi, Santi, Fourth Element) and influential in driving equipment revenue at dive retail.
• Aqua Lung International: Major diving equipment manufacturer whose regulators, BCDs, and dive computers compete with the brands Dive Team retails (Cressi, Suunto, Fourth Element). Ecosystem participant and supplier — comparable as part of the equipment value chain that drives retailer revenue and customer equipment cycles.
• Poseidon Diving Systems: Swedish-origin diving equipment manufacturer specializing in rebreathers and technical diving equipment, with historical presence in the Nordic diving community. Comparable as a regional equipment ecosystem participant and brand familiar to Scandinavian divers.
• Cressi-sub: Italian family-owned diving and snorkeling equipment brand that Dive Team retails alongside Santi, Halcyon, Fourth Element, and Suunto. Comparable as part of the multi-brand retail mix; brand selection directly affects equipment revenue and customer demographics.

Broad incumbents

• SSI (Scuba Schools International): Direct competing dive certification body to PADI, offering parallel Open Water through Instructor curricula and affiliated dive center network. Comparable to PADI in business model and represents the main alternative platform for recreational diving certification, creating platform-switching risk for PADI-affiliated centers like Dive Team.
• PADI Worldwide: Global Professional Association of Diving Instructors that licenses Dive Team as a PADI Dive Center and provides the entire certification curriculum, e-learning platform, and international recognition. PADI is the dominant certification body in the recreational diving industry and sets the economics for affiliated centers worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/diveteam
• LinkedInlinkedin.com/company/dive-team-i-lysekil-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive Team i Lysekil AB