Associação Divina flor

What Associação Divina flor does

Associação Divina Flor (legal name: Associação Sul-Mato-Grossense de Pesquisa e Apoio à Cannabis Medicinal) is a Brazilian nonprofit association headquartered in Campo Grande, Mato Grosso do Sul, founded in 2020 to provide medical cannabis treatment to patients who lack affordable access through conventional pharmacy channels. The organization serves approximately 500 patient-members nationwide, delivering full-spectrum cannabis oils containing both THC and CBD, prescribed by in-house physicians and dispensed via direct membership distribution rather than retail pharmacy. Beyond patient care, the association operates research and advocacy functions, partnering with UFMS, IFMS, and CRMV-MS on clinical protocols and engaging with ANVISA on regulatory development under RDC nº 660/2022.

The association's core technology is the LEGACY patient-management platform, which coordinates prescriptions, monthly donations, and home delivery logistics for its patient base. Its product portfolio centers on full-spectrum THC/CBD oils offered at donation tiers of R$150–R$550, with newer extensions into topical ointments and soaps, plus the Cursos Divina Flor educational program. Cultivation inputs are sourced through a long-standing partnership with Maria Flor, the raw-material supplier that has supported the association for over two years.

The business model is a hybrid nonprofit associative structure: patients pay a R$30/month membership donation plus variable oil donations (40% receive social discounts), which collectively fund operations, physician consultations, cultivation procurement, and home delivery. The organization recently expanded to a third branch (Filial-03) in Paraná and undertook statutory reform in August 2025 to accommodate multi-state governance, signaling intent to scale the associative model nationally.

Name

Associação Divina flor

Legal name

Associação Sul-Mato-Grossense de Pesquisa e Apoio à Cannabis Medicinal

Website

https://divinaflor.org.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Associação Divina Flor is a Brazilian nonprofit association, founded 2020 and based in Campo Grande, MS, that provides medical cannabis treatment to ~500 patient-members through full-spectrum THC/CBD oils distributed via a monthly membership model, with recent multi-state expansion into Paraná.

Ownership category

akta.pro rank

Product category

Medicinal Cannabis Healthcare Services

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAFAB

Medical Cannabis Dispensaries

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Dispensaries (Adult-Use & Medical)

SECONDARYCRANAFAD

Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Dispensaries (Adult-Use & Medical)

Keywords

• Medicinal cannabis treatment
• Cannabis patient association
• Full spectrum cannabis oils
• Integrative health services
• Social healthcare support

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Monthly Member Donations: Monthly donations from members at R$30.00 enabling association operations and social services.
2. Medicinal Oil Donations: Variable donations for Full Spectrum oils ranging from R$150.00 to R$550.00 depending on medical prescription, provided at cost price due to associative cultivation model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Associação Divina Flor is a nonprofit patient association that provides Full Spectrum cannabis oils (rich in THC and CBD) produced through organic and manual cultivation. The association distributes oils to approximately 500 registered members (humans and animals) across Brazil via a donation-based model, complemented by a Health and Quality of Life Center offering psychological support, social services, and integrative therapies. Treatment is provided at cost price, with sliding-scale subsidies ranging from 30% to 100% based on socioeconomic analysis.

Product overview

Associação Divina Flor is a non-profit association providing medical cannabis treatments through a patient-centered model. The core offering is Full Spectrum cannabis oil (rich in THC and CBD), distributed to registered members via the LEGACY platform. The association operates a Health and Quality of Life Center offering integrative support services including psychological care, social work, and complementary therapies. Patients access treatment through a membership registration system with sliding-scale pricing based on socioeconomic assessment. The association also provides topical products (ointments, soaps), educational programs, and maintains partnerships with prescribing healthcare professionals across multiple specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Óleo de Cannabis Full Spectrum (THC e CBD)
• Núcleo de Saúde e Qualidade de Vida (Health and Quality of Life Center)
• Atendimento Social e Acolhimento (Social Assistance)
• Pomada e Sabonete de Cannabis (Topical Cannabis Products)
• Cursos e Palestras sobre Cannabis Medicinal (Educational Programs)
• Cadastro de Associados (Member Registration)

Quantifiable outcome

• Approximately 500 patients served since founding in 2019
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Maria FlorcoreStrategic or Co-development PartnerPartner association located in Marília-SP that provides raw materials (cannabis plant material) for oil production. This partnership has been active for two years and enables hundreds of families to access affordable cannabis treatment. Both associations follow the same service and work approach, cultivating high-quality products through organic and manual cultivation with rigorous quality selection.
• Universidade Federal do Mato Grosso do Sul (UFMS)coreStrategic or Co-development PartnerPartnership for research, development, and collective knowledge building. The university has opened its doors for research and development collaboration with the association. Joint initiatives include the 'DIVINA NA ESTRADA' event bringing together health professionals from animal and human medicine.
• Instituto Federal do Mato Grosso do Sul (IFMS)coreStrategic or Co-development PartnerAcademic partnership through which the article 'Relato de Experiência sobre Práticas Educativas em Cannabis Medicinal na Associação Divina Flor' was published as part of a specialization thesis. Professor Dr. Guilherme Costa Garcia Tommaselli provided orientation for the academic work documenting educational practices.
• Conselho Regional de Medicina Veterinária de MS (CRMV-MS)minorStrategic or Co-development PartnerPartnership for the I Conference 'Introdução a Cannabis como Ferramenta terapêutica na Medicina Veterinária' held at the association's headquarters.
• Associação Pan-americana de Medicina Canabinoide (APMC)minorStrategic or Co-development PartnerMedical association that together with Ambcann sent a letter to ANVISA expressing concern about the proposed revocation of RDC nº 660/2022, supporting patient access to cannabis treatments.
• Associação Médica Brasileira de Endocanabinologia (Ambcann)minorStrategic or Co-development PartnerMedical association that together with APMC sent a letter to ANVISA expressing concern about the proposed revocation of RDC nº 660/2022.
• Central Única das Favelas (CUFA) de Campo GrandeminorGTM or Marketing PartnerPartnership for the 'Sarau da Divina' cultural event held at Armazém do Campo with MST participation.
• Movimento Sem Terra (MST)minorGTM or Marketing PartnerPartnership for the 'Sarau da Divina' cultural event held at Armazém do Campo.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Prati-Donaduzzi: Large Brazilian pharmaceutical manufacturer that produces regulated cannabis-based products (e.g., Canabidiol Prati-Donaduzzi). Comparable as an established, capitalized player in the Brazilian medicinal cannabis supply chain with broader product portfolios.
• Tilray Brands: Large global cannabis company with medical cannabis offerings in multiple international markets including Latin America. Comparable as a broad incumbent in medicinal cannabis with deeper capital, distribution, and product R&D than a regional association.

Direct peers

• Santa Cannabis (Associação Brasileira de Pesquisa e Apoio à Cannabis): Brazilian medicinal cannabis patient association based in Santa Catarina with a comparable associative cultivation and patient-dispensing model. Direct peer as a regional cannabis association serving patients via donations and social pricing.
• Reimaginar (formerly Abracannabis): Brazilian medicinal cannabis association advocating for patient access and supporting cultivation networks. Comparable as a peer association working on the same regulatory landscape (RDC 660/2022) and serving similar patient demographics.
• Apepi (Associação de Apoio à Pesquisa e Pacientes de Cannabis Medicinal): Brazilian patient association for medicinal cannabis in Piauí, operating a similar cultivation-and-dispensary model for patients with medical prescriptions. Comparable in mission (nonprofit, patient-led) and revenue model (donations/subscriptions).
• Maria Flor (Marília-SP): Sister cannabis patient association in Marília-SP that supplies raw materials to Divina Flor. Direct peer operating the same associative cultivation and patient-dispensing model in São Paulo state.
• GreenCare Cannabis Medicinal: Brazilian cannabis company focused on patient access, prescriptions, and product distribution. Comparable as a Brazilian cannabis operator in the patient-facing medicinal cannabis market with overlapping go-to-market.
• Cannect Brasil: Brazilian cannabis patient platform connecting patients with doctors, products, and associations. Comparable as an intermediary channel in the Brazilian medicinal cannabis ecosystem with overlap in patient-acquisition and education.

Emerging players

• Khiron Life Sciences: International cannabis company with Latin American operations focused on medical cannabis patients. Comparable as a multi-country medicinal cannabis operator targeting patients via prescriptions and education in emerging markets.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWpQAh9nudpkYxerr1OcmJg
• Instagraminstagram.com/associacao_divinaflor
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-divina-flor

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Divina flor