Divine Box

What Divine Box does

Divine Box is a French direct-to-consumer e-commerce company founded in 2017 by siblings Astrid and Côme, headquartered in Paris. The company specializes in the curation, distribution, and sale of artisanal products manufactured by Catholic monastic communities across France and Europe. Its catalog spans more than 350 SKUs sourced from 89 monastic communities — including Trappist, Benedictine, Cistercian, and Carthusian orders — covering wines, liqueurs, beers, jams, honey, chocolates, essential oils, soaps, flan preparations, religious items, and home care products. The platform is built on WordPress with WooCommerce, augmented by a proprietary MONASTIC certification mark that guarantees authenticity of production within monastery walls under monastic responsibility.

The business operates through two complementary revenue streams: recurring subscription boxes (available in 3-, 6-, and 12-month commitments across three formulas — Curieux, Gourmands, and Trappiste — starting at €37.90/month with 10% subscriber discount) and individual one-time purchases of monastic products. Pricing on individual items ranges from approximately €2.05 for herbs to over €100 for multi-bottle wine sets, with free delivery offered on French orders above €115. Distribution is exclusively online through divinebox.fr, serving French consumers with occasional international sourcing from abbeys in Cameroon, India, and Greece.

Divine Box claims 566,824+ customers served cumulatively with a 4.9/5 average rating across 11,189 reviews. The company is bootstrapped (no disclosed funding rounds), employs approximately 6 people, and has built brand awareness through features in major French media outlets (Capital, Le Figaro, Le Parisien, Femme Actuelle) and television appearances. The GTM motion combines product-led growth (subscription discounts, themed seasonal boxes) with content-led storytelling (extensive blog and livret content about each abbey's history), targeting gift buyers and gourmet food enthusiasts as primary customer segments.

Name

Divine Box

Legal name

Divine Box

Website

https://divinebox.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Divine Box is a French e-commerce company that curates and sells artisanal products from 89 monastic communities across Europe through a WooCommerce-powered website, offering subscription boxes (starting at €37.90/month) and individual purchases of wines, liqueurs, foods, and wellness items, primarily serving French gift buyers and gourmet enthusiasts.

Ownership category

akta.pro rank

Product category

Specialty Online Food Retailer

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)

akta.pro secondary industries

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Gift Basket & Curated Hamper Assembly (HSACANAD)

Keywords

• Subscription box service
• Monastic food products
• Artisanal gourmet goods
• Abbey-made products
• Online specialty food

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Box Revenue: Monthly subscription boxes featuring monastic products from abbeys. Subscription options include 3-month, 6-month, and 12-month plans with formulas like 'La Divine Box des curieux', 'La Divine Box des gourmands', and 'La Divine Box Trappiste' for beer lovers. Subscribers receive 10% discount.
2. Individual Product Sales: One-time purchases of individual monastic products including wines, beers, liqueurs, jams, honeys, chocolates, biscuits, oils, soaps, and religious objects. All products sourced directly from abbeys.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Divine Box is a Paris-based online retailer (divinebox.fr) that curates and sells 350+ artisanal monastic products sourced from 89 abbeys and monasteries across France and Europe. The company operates subscription boxes in three tiers (Curieux, Gourmands, Trappiste) alongside à la carte sales of wines, jams, soaps, syrups, and other monastery-made goods, supported by the MONASTIC certification system.

Product overview

Divine Box is a French e-commerce company specializing in monastic products from French and European abbeys. The company operates primarily through a monthly subscription box service (Divine Box Subscription) offering curated products in three formulas (Curieux, Gourmands, Trappiste), as well as individual product sales. Their catalog includes over 350 products across categories: beverages (wines, liqueurs, beers, coffees, teas, syrups), sweet groceries (jams, chocolates, biscuits, caramels, honey), savory groceries (pâtés, crackers, oils, pastas), beauty & wellness (balms, essential oils, soaps), and religious items. Key products include Alexion and Baume d'Aiguebelle from Abbaye d'Aiguebelle, flan preparations from Abbaye de La Coudre, wines and liqueurs from Abbaye de Lérins, caramel and fruit pastilles from Abbaye de Landévennec, and Germalyne and jams from Abbaye de Sept-Fons. Products carry authenticity labels including MONASTIC and BIO certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Divine Box Curieux subscription box

Quantifiable outcome

• 566,824+ customers served with 4.9/5 average rating
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Abbaye d'AiguebellecoreStrategic or Co-development PartnerTrappist abbey in Drôme provençale near Montélimar, founded 1137. Provides Divine Box with Alexion (52-plant drink), Baume d'Aiguebelle (healing balm), lavandin essential oil, tisanes, herbs, honey, and syrups. The abbey has 19 monks following the Rule of St. Benedict.
• Abbaye de LérinscoreStrategic or Co-development PartnerCistercian abbey on Saint-Honorat island near Cannes, founded 400-410 AD. Provides Divine Box with wines (8.5 hectare vineyard producing ~40,000 bottles/year), and liqueurs (mandarin, lemon, verbena). Community of 21 monks. Wines served at G20 Summit 2010 and Cannes Film Festival.
• Abbaye de La CoudrecoreStrategic or Co-development PartnerTrappist nunnery in Laval, Mayenne, founded 1859. Provides Divine Box with preparations for flans/entremets in 8 flavors (vanilla, cacao, caramel, lemon, praline, pistachio, coffee, raspberry), representing 50% of abbey's revenue. 45 nuns in community.
• Abbaye de Sept-FonscoreStrategic or Co-development PartnerTrappist abbey in Auvergne at Diou, founded 1132. Provides Divine Box with Germalyne (wheat germ supplement), jams, honey, lemon curd, chestnut cream, muesli, and royal jelly. Community of 85 monks with dairy cows, beehives, and orchards.
• Abbaye de LandévenneccoreStrategic or Co-development PartnerBenedictine abbey in Brittany near Brest, founded 485 AD. Provides Divine Box with salted butter caramel, fruit pastes, apple juice, and cider. Community of 20 monks following Rule of St. Benedict since the 9th century.
• Abbaye d'OelenbergminorStrategic or Co-development PartnerFormer Trappist abbey in Alsace near Mulhouse, founded 1046. Previously provided Divine Box with artisan pastas, biscuits, and flour from abbey's wheat fields. Last monks departed in 2024 due to exhaustion.
• Abbaye Notre-Dame des NeigescoreStrategic or Co-development PartnerAbbey in Ardèche that was revived in 2022 with nuns from Boulaur. Provides Divine Box with home care products including air fresheners and cleaning products.
• Abbaye de BoulaurcoreStrategic or Co-development PartnerTrappist nunnery in Gers, founded 1952. Provides Divine Box with pork pâté with Espelette pepper and other prepared foods. Community of nuns with agricultural activities.
• Abbaye du Barroux (Sainte-Madeleine)coreStrategic or Co-development PartnerTrappist abbey in Vaucluse with 40 products on Divine Box. Provides olive oils (including La Siavo), wines (Vox Via Caritatis), and vinegar. Largest product portfolio among abbey partners.
• Monastère de la Grande ChartreusecoreStrategic or Co-development PartnerHeadquarters of the Carthusian order in Savoie. Provides Divine Box with Chartreuse liqueurs (yellow and green), the famous herbal liqueur made by monks using a secret recipe of 130 plants.
• Monastère de SolancoreStrategic or Co-development PartnerMonastery in Gard with 26 products on Divine Box. Provides wines, including a special Divine Box operation featuring wines from Solan monastery.
• Abbaye de BonnevalcoreStrategic or Co-development PartnerTrappist abbey in Corrèze with 12 products. Provides Divine Box with chocolate (78% dark chocolate with cocoa nibs), one of their bestsellers with 299 reviews.
• Abbaye de CampénéacminorStrategic or Co-development PartnerTrappist nunnery in Brittany founded 1953 by La Coudre. Provides Divine Box with sandy butter biscuits (galettes sablées) and other baked goods.
• Abbaye de RosansminorStrategic or Co-development PartnerAbbey in the Alps with 10 products. Provides Divine Box with apricot compotes and apple preserves from their orchard.
• Abbaye Notre-Dame de Miséricorde de RosansminorStrategic or Co-development PartnerSister abbey in Rosans providing fruit compotes including apricot compote with 4.97/5 rating from 30 reviews.
• Abbaye de lérins (additional wines)coreStrategic or Co-development PartnerProvides BIO-certified wines: Saint-Honorat red, Saint-Eucher red, Saint-Sauveur red, and Le Silence (Saint-Pierre) white. All wines are IGP Méditerranée with BIO certification since 2019.
• Additional Abbey PartnersminorStrategic or Co-development PartnerDivine Box works with 89 monastic communities total including: Abbaye de Blauvac, Abbaye de Bricquebec, Abbaye de Castagniers, Abbaye de Chantelle, Abbaye de Cîteaux, Abbaye de Fleury, Abbaye de Jouques, Abbaye de Koningshoeven (La Trappe beers), Abbaye de Koutaba (Cameroon), Abbaye de Rieunette, Abbaye de Rochefort, Abbaye de Scourmont (Chimay), Abbaye de Soligny (La Trappe), Abbaye de Solesmes, Abbaye de Timadeuc, Abbaye de Tournay, Abbaye de Westmalle, Abbaye des Gardes, Abbaye Saint-Wandrille, Abbaye Sainte-Anne de Kergonan, Carmel de Micy-Orléans, Carmel de Surieu, and various monasteries including Ananda Matha (India), Azille, Ormylia (Greece), Bois-Salair, Bouzy-la-Forêt, Cabanoule, Chambarand, Ganagobie, Taulignan, Thiais, and Sainte-Marie-Madeleine.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maison Fossier: Heritage French artisan biscuit brand selling direct-to-consumer and through retailers. Comparable on the curated French gourmet/gifting positioning and the producer-origin storytelling approach.
• BienManger.com: France's largest online specialty food retailer, carrying thousands of artisan and regional products from small producers. Highly comparable to Divine Box's individual-product e-commerce arm, though without the monastic/subscription angle.
• Le Petit Ballon: French wine subscription club delivering curated bottles monthly with producer storytelling. Comparable subscription model, premium French gifting positioning, and content-led DTC marketing.
• Chimay (Abbaye de Scourmont): Trappist abbey brewery with a strong international e-commerce and brand operation. Comparable as both a supplier (listed partner) and a competitor selling authentic monastic products direct, with a much larger global footprint.
• Abbaye Notre-Dame de Saint-Rémy (Rochefort): Trappist abbey brewery that retails its own beers (Rochefort 6/8/10) direct. Both a listed supplier partner for Divine Box and a direct competitor selling authentic Trappist monastic products online.
• La Bonne Box: French subscription-box service offering themed monthly boxes across multiple categories (food, beauty, lifestyle). Closest direct peer on subscription mechanics, GTM motion and target customer — gift-oriented French consumers.
• Brasserie de Westmalle (Abdij der Trappisten van Westmalle): Trappist abbey brewery that sells its own monastic products direct to consumer. Comparable supplier/competitor on the Trappist beer portion of Divine Box's catalog and on the monastic-origin brand narrative.

Broad incumbents

• Caves Augé: Long-established Parisian specialty wine and spirits retailer. Comparable premium-positioning French beverage retailer for the wine/liqueur side of Divine Box's catalog.
• La Ruche qui dit Oui: French online marketplace connecting consumers to local artisan/producer food. Comparable in curating small-producer, story-driven food commerce in France, but operates at broader scale and scope than monastic specialty.

Emerging players

• Le Comptoir des Abbayes: Independent online and physical retailers specializing in monastic products (religious articles, abbey-made goods). Direct niche competitor on the religious/spiritual-object subset of Divine Box's catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/divine-box

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine Box