Blue Water Diving

What Blue Water Diving does

Blue Water Diving is a PADI 5-Star IDC (Instructor Development Centre) scuba diving centre headquartered in Puerto Rico, Mogán, Gran Canaria, Canary Islands, Spain. Founded in 2015 and operating with approximately 8 employees, the centre serves individual tourists, families, certified recreational divers, and aspiring diving professionals visiting or relocating to Gran Canaria. The business is built on a direct-to-consumer model: bookings flow through a Fareharbor online reservation system, direct phone/email/WhatsApp contact, and walk-in inquiries, with no third-party resellers or distribution partners.

The company's product portfolio spans the full PADI certification ladder — Open Water Diver (€455), Advanced Open Water (€345), Rescue Diver (€299), Divemaster (€600), and Instructor Development Course — plus ten specialty courses (Nitrox, Wreck, Deep, Night, Dry Suit, Peak Performance Buoyancy, Boat, Sidemount, Search & Recovery, Underwater Navigator) and Emergency First Response. Recreational boat and shore dives, snorkelling excursions, and equipment rental round out the offering. A flagship 4-6 week Divemaster Internship program (€1,250-€1,900) includes accommodation and unlimited diving and is targeted at career-track divers. Training uses PADI's standardized curriculum delivered via an on-site heated swimming pool for confined-water sessions, multilingual instruction (Dutch, Spanish, German, French, English), and partnerships with a PADI Platinum Course Director for the Instructor Development Course.

Revenue is generated entirely through course fees, recreational dive pricing, internship tuition, and ancillary equipment rental — no subscription, licensing, or recurring contract revenue. Pricing is all-inclusive (equipment, insurance, local transport) with a 10% discount for online bookings and no deposit required. The centre claims 4,184 cumulative dives and 3,814 satisfied customers since inception, top-rated status on TripAdvisor, and a Travelers' Choice Award (2023). Geographic scope is limited to the Canary Islands market.

Name

Blue Water Diving

Legal name

Blue Water Diving

Website

https://divingingrancanaria.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Scuba Diving Services

NAICS

Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (487210)

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Scuba diving courses
• PADI certification
• Recreational diving
• Divemaster internships
• Dive centre operations

Headquarters

HQ city

Puerto Rico

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Diving Courses: PADI certification courses from beginner (Open Water) to professional levels (Divemaster, Instructor Development). Courses include Open Water, Advanced Open Water, Rescue Diver, Divemaster, and specialty courses. Revenue generated through course fees, materials, and certification charges.
2. Recreational Diving: Guided dive excursions for certified divers including boat dives and shore dives. Revenue from per-dive or dive package pricing.
3. Divemaster Internships: 4, 5, or 6-week intensive internship programs taking participants from zero experience to PADI Divemaster certification. Includes accommodation packages. Revenue from program fees of €1,250-€1,900.
4. Equipment Rental: Rental of scuba equipment including masks, fins, regulators, BCDs, wetsuits, and dive computers. Included free with some course packages.
5. Snorkelling: Snorkelling excursions for non-divers and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Blue Water Diving is a PADI 5-star IDC Dive Resort in Puerto Rico, Gran Canaria (Spain), that sells PADI-certified scuba diving courses (from beginner/discover scuba through Divemaster and Instructor levels), guided recreational dive trips, snorkeling excursions, and divemaster/instructor internships. Services are delivered in multiple languages by a small team of experienced PADI instructors using the company's on-site heated training pool and local Gran Canaria dive sites.

Product overview

Blue Water Diving operates as a PADI 5-star IDC Scuba Diving Centre offering a comprehensive suite of scuba diving education and experiences. The core offering includes PADI certification courses ranging from beginner (Open Water Diver) through professional levels (Divemaster, Instructor), supplemented by specialty courses covering Enriched Air/Nitrox, Wreck Diving, Peak Performance Buoyancy, Night Diving, Dry Suit, Deep Diving, Boat Diving, Sidemount, Search & Recovery, and Underwater Navigation. The company also provides Divemaster Internships (4-6 weeks), recreational diving excursions (boat and shore dives), and snorkelling activities. All training is conducted at their facility in Puerto Rico, Gran Canaria, featuring an onsite heated pool for confined water training.

Differentiator

Problem solved

Functional benefit

Products and services

• PADI Discover Scuba / Try Dive Introductory scuba experience for first-time divers visiting Gran Canaria, combining pool-based skill introduction with an optional shallow open-water dive under direct instructor supervision.
• PADI Open Water Diver Course Entry-level PADI scuba certification course that combines knowledge development (theory / eLearning), confined-water training in the on-site heated pool, and open-water qualifying dives at Gran Canaria dive sites. Targeted at holiday-makers who want a full internationally recognised certification.
• PADI Advanced Open Water Diver Course Post-O Open Water PADI certification course comprising adventure dives (deep, navigation, and elective dives such as night, wreck, or underwater photography) at Gran Canaria dive sites, taken over 2–3 days.
• PADI Rescue Diver Course Advanced PADI course focused on recognising and managing dive emergencies, including self-rescue, buddy rescue, and search-and-recovery scenarios, using the centre's pool and local dive sites.
• PADI Divemaster Internship / Course Professional-level PADI Divemaster training delivered under the centre's PADI 5-star IDC status, combining theory, skills assessment, and real-experience internship hours, preparing candidates for employment as a working dive professional.
• PADI Instructor Development Course (IDC) and IE prep Instructor-level PADI training (Assistant Instructor and Open Water Scuba Instructor) delivered through the centre's PADI 5-star Instructor Development Centre status, preparing candidates to sit the PADI Instructor Examination (IE).
• Guided Recreational Dives (Fun Dives) Guided boat and shore dives at Gran Canaria dive sites for already-certified divers, delivered in small groups with multilingual briefing and standard rental equipment included or available.
• Snorkel excursions Guided snorkelling trips at Gran Canaria marine sites for non-divers and families accompanying divers.
• Technical (Tec) Diving Instruction and Guiding Technical diving instruction and guided tech dives covering decompression, extended-range, and overhead-environment procedures for certified technical divers visiting Gran Canaria.

Quantifiable outcome

• 4,184 total dives completed and tracked
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• PADI (Professional Association of Diving Instructors)coreStrategic or Co-development PartnerBlue Water Diving operates as a PADI 5-Star IDC (Instructor Development Centre), authorized to deliver all PADI certification courses from beginner to professional levels. Partnership involves curriculum, certification standards, materials, and instructor examination coordination.
• Colin ScowcroftcoreStrategic or Co-development PartnerPADI Platinum Course Director with 25+ years experience and 10,000+ dives. Works with Blue Water Diving to deliver Instructor Development Courses. One of only 50 people awarded Platinum Course Director status. Has personally taught 1,000+ divers and successfully taken 500 candidates through instructor courses. Teaches IDC courses in Dutch, French, German, Spanish, Russian, and English.
• Project AWAREminorStrategic or Co-development PartnerEnvironmental partnership with PADI Project AWARE for ocean conservation. Dive centre participates in annual beach cleanups and Dive Against Debris specialty courses. Blue Water Diving adopted Amadores Beach as their designated cleanup area in 2018.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Marlin Diving (Gran Canaria): PADI dive centre based in Gran Canaria offering recreational diving and PADI certification courses to visiting tourists. Comparable as a direct competitor on the same island with overlapping course catalogue and fun-dive offering.
• Davy Jones Diving (Gran Canaria): Established PADI dive centre operating in Gran Canaria offering courses, fun dives, and instructor training in the same island market. Comparable as a direct local competitor serving the identical tourist-diver catchment from the same destination.
• Scuba Sur Gran Canaria: Long-running PADI dive centre in Gran Canaria running boat dives, courses, and dive trips for visiting holiday-makers. Comparable as a directly competing PADI centre in the same local tourism market with parallel product structure.

Broad incumbents

• PADI (Professional Association of Diving Instructors): The global certifying body whose curriculum, standards, and brand Blue Water delivers under its 5-Star IDC licence. Comparable as the dominant incumbent in recreational scuba certification that anchors the entire industry value chain.
• SDI / TDI / ERDI (International Training Group): Scuba Diving International and Technical Diving International deliver open-water and tech diving certifications through affiliated centres. Comparable as a PADI alternative particularly relevant for technical and sidemount diving like Blue Water's tec offerings.
• NAUI Worldwide: Long-established recreational diving certification body offering diver and instructor training through affiliated centres. Comparable as another incumbent alternative to PADI's curriculum and instructor pathway.
• SSI (Scuba Schools International): The largest direct competitor to PADI for recreational diving certification, running its own network of dive centres and instructor training programmes globally. Comparable as an alternative incumbent training ecosystem that competes for the same tourist diving customers.

Others

• Project AWARE Foundation: PADI-affiliated ocean conservation non-profit that Blue Water Diving partners with for beach cleanups and Dive Against Debris courses. Comparable as a thematically adjacent ecosystem partner in the same dive community.
• Cressi-Sub: Major dive equipment manufacturer explicitly partnered with Blue Water Diving for equipment and dive computer compatibility. Comparable as an enabling/ecosystem supplier within the same recreational diving value chain.

Emerging players

• Pro Dive International: Multi-destination dive operator running dive centres and liveaboards across several regions with PADI/SSI training. Comparable as a larger multi-location operator targeting the same tourist-diver customer profile with similar course-and-fun-dive bundles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyDQ3BRFX6XwwEwtMpPdVsw
• Facebookfacebook.com/bluewaterdivinggc
• Instagraminstagram.com/blue_water_diving
• LinkedInlinkedin.com/company/blue-water-diving

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Water Diving