Dixie Carter Performing Arts

What Dixie Carter Performing Arts does

The Dixie Carter Performing Arts & Enrichment Center (legal name: The Dixie Carter PAC) is a private, non-profit performing arts venue located at 191 Court Square in Huntingdon, Tennessee. The venue operates as an event-driven live entertainment and community enrichment organization, hosting concerts, comedy, and theater performances inside the Hal Holbrook Theatre, complemented by a Ballroom Art Gallery, a museum dedicated to actress Dixie Carter and her husband Hal Holbrook, and venue tours. It serves audiences of all ages in rural West Tennessee and also functions as the official Welcome Center for the Town of Huntingdon.

The underlying technology stack is asset-based and lightweight: the website is built on Squarespace (logo and content CDN confirm Squarespace hosting), ticketing is delivered through the third-party Ticketor platform with Google Calendar and ICS calendar export integrations, and remote audiences can watch performances via live streaming on Twitch.tv. There is no public or partner-facing API; the venue distributes technical specifications and artist intake forms via downloadable PDFs.

The business model combines one-time ticket sales (e.g., $65–$85 for The Travelin' McCourys, $73–$83 for The Frontmen), recurring and event-level sponsorships (including Presenting and Show sponsorships), ongoing donations through the Friends of The Dixie program, merchandise sales via an online shop, and fees from classes, camps, and academic enrichment programs. Distribution is hybrid: self-serve online ticketing (Ticketor), a physical box office open M–F 10–4P, e-commerce merchandise sales, and earned-media partnerships with local outlets such as Froggy 98.1. Customer segments include general audience patrons, touring artists and performers, and community members seeking educational programming.

Name

Dixie Carter Performing Arts

Legal name

The Dixie Carter PAC

Website

https://dixiepac.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dixie Carter Performing Arts & Enrichment Center is a private, non-profit performing arts venue in Huntingdon, Tennessee, operating the ~500-seat Hal Holbrook Theatre, an art gallery, and a museum, serving local audiences and touring artists with concerts, classes, and community events.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Live entertainment
• Theater performances
• Arts education
• Cultural enrichment

Headquarters

HQ city

Huntingdon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concerts, performances, comedy shows, and theater events held at the venue. Tickets are sold through Ticketor platform.
2. Donations and Dedication: Friends of The Dixie program where supporters help preserve the historic theater and expand access to programs through charitable contributions.
3. Sponsorships: Corporate sponsorships available for events, including Presenting and Show sponsorships, as well as general venue sponsorships.
4. Merchandise Sales: Online shop selling merchandise.
5. Classes and Programs: Fees from educational classes, camps, and academic enrichment programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Dixie Carter Performing Arts & Enrichment Center operates a historic performing arts venue that hosts concerts, comedy, theater, classes, camps, and educational programs in Huntingdon, Tennessee. The venue features the Hal Holbrook Theatre, a Ballroom Art Gallery, and the Dixie Carter and Hal Holbrook Museum, and also serves as an official Welcome Center for the Town of Huntingdon.

Product overview

The Dixie Carter Performing Arts & Enrichment Center is a single unified venue offering live performance events, educational programming, and community engagement. The portfolio centers on the Hal Holbrook Theatre as the core performance space, supplemented by the Ballroom Art Gallery (rotating visual art exhibitions), the Dixie Carter and Hal Holbrook Museum (memorabilia from the namesake performers), and complimentary venue tours. Additional offerings include event sponsorships, academic enrichment programs for all ages, and live streaming via Twitch for remote audiences. The venue serves as both a performance host and an official Welcome Center for the Town of Huntingdon.

Differentiator

Problem solved

Functional benefit

Brands

• Hal Holbrook Theatre: The main performance venue within The Dixie, where concerts, performances, classes, and community events take place.
• Dixie Carter and Hal Holbrook Museum
• Ballroom Art Gallery

Products and services

• Hal Holbrook Theatre The primary performance venue within The Dixie Carter PAC, hosting concerts, comedy, theater performances, classes, and community events.
• Ballroom Art Gallery A rotating gallery space within the venue celebrating visual artists and creative work from the region, available for visitors and touring audiences.
• Dixie Carter and Hal Holbrook Museum A museum tribute featuring memorabilia, photographs, and personal items from the lives and careers of actress Dixie Carter and actor Hal Holbrook, available for venue visitors.
• Venue Tours Complimentary guided tours of the venue during regular business hours, covering the Ballroom Art Gallery, Hal Holbrook Theatre, and Dixie Carter and Hal Holbrook Museum.
• Live Event Streaming Remote viewing option via Twitch.tv, allowing audiences to watch performances live from off-site locations.
• Academic Enrichment Programs Educational programs, classes, camps, and academic enrichment offerings for community members of all ages, hosted at the venue.
• Event Sponsorships Corporate sponsorship opportunities for events, including presenting and show sponsorships for individual performances, plus general venue sponsorships.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Friends of The DixiecoreStrategic or Co-development PartnerA donor program where generous supporters help preserve the historic theater while expanding access to inspiring performances, educational programs, and community events.
• Froggy 98.1minorGTM or Marketing PartnerMedia sponsor for The Frontmen event, providing promotional support.
• TicketorcoreTechnology or IntegrationOnline ticketing platform used for selling event tickets through dixiepac.net.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Station Inn: Intimate Nashville music venue specializing in bluegrass and roots music. Comparable as a small-capacity, music-focused venue built on artist loyalty and a strong regional reputation.
• The Bluebird Cafe: Small-capacity Nashville listening room hosting touring singer-songwriters and developing artists. Directly analogous to The Dixie as an intimate, artist-friendly venue where the performer experience is a core brand asset.
• Carolina Theatre: Historic restored theater in Durham, North Carolina hosting concerts, comedy, and film programming. Directly comparable as a heritage single-venue operator running a mixed live-performance calendar.
• Walton Arts Center: Regional performing arts center presenting concerts, theater, and educational programming in a mid-sized market. Comparable in combining ticketed performances with enrichment classes and community programming.
• The Colonial Theatre: Historic restored theater in Phoenixville, Pennsylvania presenting concerts, comedy, and community events. Mirrors The Dixie's small-team, single-heritage-venue operating model with diversified programming.
• The Bijou Theatre: Historic intimate theater in Knoxville, Tennessee presenting touring concerts, comedy, and community programming. Closely mirrors The Dixie's format of a heritage single-room performance venue in the Tennessee market.

Broad incumbents

• The Ryman Auditorium: Iconic historic music venue in Nashville, Tennessee. Comparable as a heritage theatre hosting touring concerts and performances; serves as the regional benchmark but operates at materially larger scale than The Dixie.
• Tennessee Performing Arts Center: Nashville-based multi-venue performing arts center presenting concerts, theater, and educational programming. Comparable business model (ticketed performances + education) but with a much larger venue portfolio and audience reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huntingdonheritageday
• LinkedInlinkedin.com/company/dixie-carter-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixie Carter Performing Arts