Dix Sept Paris
Dix Sept Paris is a Paris-based luxury communication agency founded in 2016, serving premium brands such as Dior, YSL, L'Oréal, and Chloé with branding, influence, production, and AI generative content services across global offices.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dix Sept Paris does
Dix Sept Paris is a luxury communication agency founded in 2016 and headquartered in Paris, with international offices in New York City, Casablanca, Riyadh, Dubai, and Mumbai. The firm serves luxury Maisons and premium brands across fashion, beauty, and lifestyle — including YSL, Dior, BOSS, Miu Miu, L'Oréal, Rabanne, Chloé, Taittinger, Avène, and Petit Bateau — and is led by co-founders Elsa Barbier (President) and Wilfried Klucsar. Its core service lines span Branding, 360° Concept, Advocacy/Influence, Production, and AI Generative Content, with sub-brands including the TikTok Creative Lab (launched January 2025 under a strategic partnership with TikTok) and the Visionary Minds Podcast. The agency is recognized as Brand Content Agency of the Year 2022 and was nominated at the TikTok Awards 2025, and the team totals approximately nine employees.
The business operates a project-based, enterprise-tier model with a stated $55,000 minimum per project for its NYC operations, indicating a high-touch, retainer-style engagement approach typical of premium creative agencies. Long-term client relationships are central to the model — the agency is in its third consecutive year of engagement with L'Oréal Paris and maintains an ongoing partnership with Coty covering Chloé and BOSS. The TikTok Creative Lab formalizes a platform-native content capability, and the AI Generative Content Studio is positioned as a featured service rather than a core differentiator. Revenue mechanics are not publicly disclosed, but the combination of luxury-Maison retainers, platform partnerships, and high minimum engagement floors implies concentrated, high-value project revenue rather than high-volume transactional work.
Dix Sept Paris firmographics
Firmographics- Name
- Dix Sept Paris
- Legal name
- Dix Sept Paris
- Website
- https://dixsept-paris.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dix Sept Paris is a Paris-based luxury communication agency founded in 2016, serving premium brands such as Dior, YSL, L'Oréal, and Chloé with branding, influence, production, and AI generative content services across global offices.
- Ownership category
- akta.pro rank
Dix Sept Paris industry classification
Industry- Product category
- Luxury Communication Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Journey Strategy (MPAAAFAI)
Keywords
Where Dix Sept Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Dix Sept Paris business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Creative Campaigns: Project-based agency fees for creative communication services including branding, 360° campaigns, digital activation, advocacy/influence, and production (TVC & Digital). Minimum project budget of USD 55,000 for NYC operations.
- Podcast Production: Visionary Minds podcast production creating dialogue between Paris and US luxury ecosystems, building agency brand authority and client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise project minimum |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Dix Sept Paris product offering
Product offeringCore offering
Dix Sept Paris is a luxury communication agency that designs and delivers 360° brand campaigns for premium and luxury clients. Its core services cover branding, 360° concept development, advocacy and influence strategy, TVC and digital production, and AI generative content. It complements client work with proprietary initiatives including a TikTok Creative Lab and the Visionary Minds podcast.
Product overview
Dix Sept Paris is a luxury communication agency offering a comprehensive suite of creative services centered around brand building and digital marketing. Their core offerings include Branding (brand identity creation), 360° Concept (cross-channel campaign development), Advocacy/Influence (influence strategies), Production (TVC and digital content), and AI Generative Content (AI-powered creative studio). They also operate TikTok Creative Lab, a specialized offering for luxury brand engagement on TikTok, and produce the Visionary Minds Podcast. The agency serves luxury Houses and premium brands seeking to strengthen brand desire and stay ahead of market trends.
Differentiator
Problem solved
Functional benefit
Brands
- Visionary Minds: Podcast produced by Dix Sept Paris, exploring ideas, cultural dynamics, and creative frameworks shaping the future of luxury, featuring interviews with industry leaders from major luxury Houses.
- TikTok Creative Lab
Quantifiable outcome
- Brand Content Agency of the Year 2022 recognition
- +1 more outcomes
Companies that use Dix Sept Paris
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Dix Sept Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Dix Sept Paris partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Coty (Chloé Parfums, Boss Parfums)coreLong-term partnership with Coty for luxury fragrance campaigns including Chloé Parfums natural fragrance launch and multiple BOSS The Scent campaigns. Agency handles 360° campaigns, digital activation, and brand content for Coty-owned luxury fragrance brands.
- L'Oréal PariscoreThird consecutive year selected for Karl Lagerfeld makeup collaboration campaign across social media platforms and e-commerce internationally. Also created Color Queen campaign content.
- TikTokcoreLaunched TikTok Creative Lab dedicated offering for luxury brands. Strategic platform partnership for delivering platform-native campaigns to Gen Z audiences.
- Petit Bateau Parfums (Groupe Rocher)minorCreative concept, storytelling, creative packshot, digital content strategy, and brand content development for Eau de Petit Bateau international launch.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dix Sept Paris competitors and assessment
Company assessmentDirect peers
- Publicis Luxe: Publicis Groupe's dedicated luxury division providing brand strategy, creative campaigns, digital activation, and production for premium Maisons including LVMH brands. Most direct structural competitor to Dix Sept Paris in the luxury communication space.
- Havas Paris: Havas Paris and its luxury-focused offering (Havas Couture) deliver brand strategy and creative campaigns for premium and luxury clients across fashion, beauty, and spirits. Comparable in client mix, geography, and creative scope to Dix Sept Paris.
- Sid Lee Paris: Independent creative network with a Paris office serving premium fashion, beauty, and lifestyle brands on branding, campaigns, and experiential. Comparable in full-service creative offering and luxury client base.
- Anomaly: Independent creative agency with luxury and premium brand experience across branding, digital campaigns, and content production. Comparable boutique-scale creative model and enterprise luxury client roster.
- Marcel (Publicis): French creative agency within the Publicis network known for award-winning work with luxury, beauty, and FMCG brands. Directly comparable in 360° campaign execution and luxury creative positioning to Dix Sept Paris.
- Romance: Paris-based independent creative agency working with luxury and premium fashion houses on brand campaigns, digital activation, and production. Closely matches Dix Sept Paris's boutique creative model and luxury client orientation.
- BETC Paris: Leading full-service French creative agency with longstanding luxury and premium brand clients (LVMH, L'Oréal). Competes with Dix Sept Paris on integrated 360° campaigns, brand platforms, and platform-native creative for luxury Maisons.
Others
- Karla Otto: Leading global luxury fashion PR and communications agency representing premium fashion and beauty brands. Adjacent in client base and luxury marketing focus, though focused on PR/show production rather than advertising creative.
- KCD Paris: Global luxury fashion communications and production agency serving top Maisons on PR, events, and brand activations. Adjacent rather than directly competing, but serves the same luxury client decision-makers as Dix Sept Paris.
Broad incumbents
- TBWA\Paris: Large network-affiliated Paris creative agency offering brand strategy and 360° campaigns across multiple sectors including luxury and premium brands. Broader portfolio and greater scale than Dix Sept Paris but overlapping client categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dix Sept Paris social profiles
Digital presenceDix Sept Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dix Sept Paris leadership team
Management profileNumber of profiles
Profiles2 records
Dix Sept Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dix Sept Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dix Sept Paris
What does Dix Sept Paris do?
Dix Sept Paris is a luxury communication agency that designs and delivers 360° brand campaigns for premium and luxury clients. Its core services cover branding, 360° concept development, advocacy and influence strategy, TVC and digital production, and AI generative content. It complements client work with proprietary initiatives including a TikTok Creative Lab and the Visionary Minds podcast.
Is Dix Sept Paris a public or private company?
Dix Sept Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dix Sept Paris founded?
Dix Sept Paris was founded in 2016. It employs 1 to 10 people.
Where is Dix Sept Paris based?
Dix Sept Paris is headquartered in Paris, France, in the Europe region.
How does Dix Sept Paris make money?
Two revenue lines are on record. Professional Services - Creative Campaigns are the primary driver. The others are podcast Production.
Who are Dix Sept Paris's main competitors?
Direct peers on record are Publicis Luxe, Havas Paris, Sid Lee Paris, Anomaly, Marcel (Publicis), Romance and BETC Paris. Others are Karla Otto and KCD Paris. TBWA\Paris is listed as a broad incumbent.
Does Dix Sept Paris have an API?
No public API is recorded for Dix Sept Paris.
What industry is Dix Sept Paris in?
Dix Sept Paris's product category is Luxury Communication Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 54181 and its SIC code is 7311.