Association Djarama

What Association Djarama does

Association Djarama is a Senegalese non-profit association founded in 2005 by Mamby Mawine (Patricia Gomis) and Alessandro Fanni, operating at the intersection of education, culture, agroecology, and sports. It runs two sites — Pôle culturel Djaram'Arts in Ndayane and Djarama Dialaw in Toubab Dialaw — serving primarily children, youth, and families in rural Senegal, with particular emphasis on girls and disadvantaged populations. Core offerings include the École du Dialaw (a Montessori-inspired community school from preschool to CM2), the Djaram'Arts cultural center with a 150-seat amphitheater, the professional Compagnie Djarama, the youth Compagnie Yaak'Art, the biennial Djaram'Art international puppet festival, the agroecology program (Les jardins and D-Jaba'Ma food lab/boutique), and the Sports pole including the Alleyoop Africa gender-equality campaign. The association is also represented internationally in France and Italy to support fundraising and operations.

The business model is donation- and sponsorship-driven rather than commercial. Revenue derives from individual and corporate donations (channeled partly through the HelloAsso platform in France), annual membership fees, student sponsorship (parrainage) programs for disadvantaged children, and limited school fees from families able to pay. Distribution is community-led: direct on-site delivery at the two physical sites, partnerships with approximately 10 public schools in the Dialaw region, and a performing arts diffusion network created in 2015 that includes the Grand Théâtre National de Dakar, French Institutes, and Alliances Françaises across Senegal. Strategic backers include Terre des hommes Suisse (Yoonu Ëllëg program since 2019) and France Volontaires Sénégal.

The organization is small (8 employees) and depends on volunteer participation, founder-led artistic direction, and international goodwill rather than technology infrastructure. Productions have toured 35 countries over 20 years, but commercial revenue and audited financials are not publicly disclosed. The model is operationally integrated — education, arts, agriculture, and sports reinforce one another — but is also sensitive to donor concentration and limited working capital.

Name

Association Djarama

Legal name

Association Djarama

Website

https://djarama.ong

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Association Djarama is a Senegalese non-profit operating two rural sites (Ndayane and Toubab Dialaw) that delivers Montessori-inspired education, performing arts, agroecology programs, and sports activities to children, youth, and families — with emphasis on girls and disadvantaged groups — funded primarily through donations, sponsorships, and membership fees.

Ownership category

akta.pro rank

Product category

Community Education and Cultural Development Services

NAICS

Civic and Social Organizations (813410), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Education Access & Quality (International Development) (BPAGABAE)

akta.pro secondary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Alternative primary education
• Youth performing arts
• Agroecology training programs
• Community sports activities
• Cultural festival organization

Headquarters

HQ city

Ndayane

HQ country

Senegal

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Individual and corporate donations directed to specific activities (arts, education, agroecology, sport). The association uses the HelloAsso platform for fundraising in France.
2. Membership Fees: Annual membership fees for supporters joining the Djarama community.
3. Student Sponsorship (Parrainage): Sponsorship program where supporters finance education for children from disadvantaged families. The school functions partly through these sponsorships and donations for families unable to pay tuition.
4. School Fees: Registration and tuition fees from parents who can afford to pay for their children's education at L'École du Dialaw.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Association Djarama operates an integrated four-pillar community development model in rural Senegal, delivering alternative preschool-through-CM2 education at École du Dialaw, professional and youth performing arts through its cultural center and theater companies, agroecological training and food production through community gardens and a food-processing laboratory, and weekly sports programs for youth. The association serves children, youth, and families across its two sites in Ndayane and Toubab Dialaw, with international fundraising representations in France and Italy supporting operations.

Product overview

Association Djarama operates as a multi-pillar non-profit organization in Senegal with four interconnected programs: Education (École du Dialaw and Yoonu Ëllëg), Culture (Djaram'Arts Cultural Center, Festival Djaram'Art, Compagnie Djarama, and Compagnie Yaak'Art), Agroecology (Les jardins and D-Jaba'Ma), and Sports (Activités Sportives and Programme Alleyoop Africa). The organization's offerings are structured around community-based initiatives rather than a unified technology product, with each pillar supporting the others through integrated educational, cultural, agricultural, and sports activities serving children and youth in the Ndayane and Toubab Dialaw regions.

Differentiator

Problem solved

Functional benefit

Brands

• Djaram'Arts: Cultural pole and arts center for youth, featuring a 150-seat amphitheater and promoting performing arts for children
• École du Dialaw
• Yoonu Ëllëg
• Yaakaar
• D-Jaba'Ma
• Festival Djaram'Art
• Djarama Dialaw

Products and services

• École du Dialaw A community school offering education from preschool to CM2 at the Djaram'Arts cultural site in Ndayane (and a preschool class in Toubab Dialaw), inspired by Montessori pedagogy, with small class sizes, play-based learning, and continuous teacher training. It targets local families, including disadvantaged children and girls.
• Yoonu Ëllëg An environmental education and child rights program launched in partnership with Terre des hommes Suisse, serving approximately ten public schools in the Dialaw region through environmental education activities, pedagogical support, and rights protection programs for students.
• Djaram'Arts Cultural Center A youth arts center located in Ndayane south of Dakar, featuring a 150-seat amphitheater, hosting 8 professional performances per year, and serving as a hub for performing arts diffusion, creation, and youth training in Senegal.
• Festival Djaram'Art A biennial international puppet festival held in the Ndayane-Toubab Dialaw and Dakar region, bringing international artists to perform in street and venue settings, with a focus on making art accessible to street children and rural communities.
• Compagnie Djarama A professional theater company directed by Mamby Mawine, specialized in theater for children and adolescents in Senegal, with productions performed in 35 countries across Africa, Europe, America, and Asia.
• Compagnie Yaak'Art A youth performing arts company created through the Yaakaar program, specializing in circus, theater, and puppetry performances for young audiences, staffed by eight young artists trained in artistic disciplines.
• D-Jaba'Ma A multifunctional space featuring a boutique selling local and artisanal products, a cafeteria, and a food processing laboratory promoting biological, local, and healthy eating, with produce sourced from Djarama's community gardens.
• Les jardins (The Gardens) Agricultural spaces across two sites (Ndayane and Djarama Dialaw) with over 150 fruit trees, vegetable gardens, greenhouses, and educational gardens supporting food autonomy for residents, trainers, artists, and students.
• Programme Alleyoop Africa A sports awareness campaign launched in 2021 that uses basketball as a vector to encourage behavioral change related to sustainable development goals in health and gender equality, training 20 young people as ambassadors.
• Activités Sportives Weekly sports activities at Djarama Dialaw for youth aged 12-18, including basketball, volleyball, handball, circus, table tennis, and rollers, complemented by mini-camps and tournaments promoting gender equality and teamwork.

Quantifiable outcome

• Productions performed in 35 countries across Africa, Europe, America, and Asia
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• France Volontaires SénégalminorStrategic or Co-development Partner · 16 February 2023France Volontaires Sénégal conducted a field visit to Djarama's sites in Ndayane and Dialaw on February 16, 2023. The team included Moussa BAH (national representative), Fatou NDIAYE DIOP, and Stevy Warren MBOUMBA.
• Terre des hommes SuissecoreStrategic or Co-development Partner · 1 January 2019ONG Terre des hommes Suisse supports the Yoonu Ëllëg program launched in 2019, which promotes inclusive, quality education while strengthening child rights protection in the Dialaw region. The program works with approximately 10 public schools.
• AIME ONGminorStrategic or Co-development PartnerListed as a partner organization. AIME ONG also hosts volunteer opportunities with Djarama.
• Grand Théâtre National de DakarminorChannel Partner/ Reseller/ DistributorCultural distribution partner for performing arts. Part of the network created in 2015 for youth performing arts diffusion.
• French Institutes and Alliances Françaises in SenegalminorChannel Partner/ Reseller/ DistributorNetwork of cultural institutions that present Djarama's performances and host pedagogical workshops by touring artists.
• Regional Cultural Centers in SenegalminorChannel Partner/ Reseller/ DistributorPart of the youth performing arts distribution network created in 2015.
• Partner Public Schools (approximately 10)coreStrategic or Co-development PartnerSchools in the Dialaw region participating in the Yoonu Ëllëg environmental education program.
• Terre des Hommes SuissecoreStrategic or Co-development PartnerBacker of the Yoonu Ëllëg education program.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tostan: Senegalese-headquartered international NGO focused on community empowerment, education, and child rights — directly comparable mission of holistic community development in rural Senegal.
• Africulturban: Senegalese cultural NGO promoting arts, creative industries, and youth cultural production — comparable community-based cultural mission in Senegal.
• Right To Play: International NGO using sports and play for child development and education in underserved communities — comparable model of combining sports, education, and youth empowerment across Africa.

Broad incumbents

• Save the Children Senegal: Major international NGO with active education and child protection programming in Senegal — comparable beneficiary base but vastly larger scale and broader mandate.
• Plan International Senegal: Branch of a global NGO focused on children's rights, education, and gender equality in Senegal — overlapping beneficiary base and education programs, with broader geographic scope.
• Terre des Hommes Suisse: Swiss NGO already partnering with Djarama on the Yoonu Ëllëg program — overlapping child rights, education, and child protection mandate in West Africa.

Regional players

• COOPI - Cooperazione Internazionale: Italian NGO with active programming in Senegal across education, child protection, and development — comparable funding geography (Italian donors) and overlapping education focus.
• Espace Culturel Kôrè: West African cultural organization promoting performing arts and youth training — comparable focus on professionalizing youth circus and theater; based in Mali but active across West Africa.

Emerging players

• Kelasi Senegal: Emerging Senegalese education-focused initiative working on alternative learning — comparable focus on innovative community-based education in Senegal.
• Worldreader Senegal: International education NGO with African programming on literacy and digital learning — partial overlap with Djarama's education mission and rural beneficiary focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/@djaramaart
• Facebookfacebook.com/photo
• LinkedInlinkedin.com/company/association-djarama
• Instagraminstagram.com/association_djarama

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association Djarama