DJI by Camrise

What DJI by Camrise does

Camrise LLC, doing business as "DJI by Camrise," "DJI NYC," and "DJI Fifth Avenue," is a privately held American authorized retailer and certified service center for DJI drone and camera products. Founded in 2014 and headquartered in Englewood, New Jersey, the company operates a flagship retail and service location at 685 Fifth Avenue in Manhattan that is described as the exclusive Authorized DJI Store on the East Coast, alongside a US-only direct-to-consumer e-commerce storefront at djinyc.com. A second New Jersey store is currently listed as temporarily closed. The firm carries DJI's full product portfolio spanning consumer camera drones (Mavic, Air, Mini, Neo, Flip, Avata, FPV, Inspire), enterprise drones (Matrice 200/210/300/350/400 and Matrice 4 Series), payloads (Zenmuse H30/H20T, L1/L2, D-RTK stations, AS1 Speaker), handheld cameras (Osmo Pocket, Osmo Action), smartphone gimbals (Osmo Mobile), professional cinema stabilizers (Ronin/RS), DJI Transmission and Mic systems, and the DJI Dock autonomous drone-in-a-box line, plus secondary lines from Autel Robotics, CZI, and Colorado Drone Chargers.

The business sells through unit-priced hardware resale, certified repair services through a trained technician staff, DJI enterprise software resold as subscriptions or perpetual licenses (FlightHub 2, Terra Pro, Modify), certified refurbished hardware at 15-20% discounts, custom Camrise bundles, and protection plans (DJI Care Refresh, Enterprise Shield). Customer segments span consumer/hobbyist photographers, enterprise/commercial operators (construction, surveying, inspection, public safety), professional videographers/filmmakers, and budget-conscious buyers served through refurbished and trade-in programs.

The go-to-market combines a single high-profile Manhattan physical store with US-only e-commerce (free ground shipping over $100, no international shipping), supported by Facebook/Instagram organic social, email newsletter marketing, on-site SEO, and in-store workshops and demonstrations. As a privately held LLC with no institutional funding and approximately 6 employees, the company is a focused specialty retailer whose strategic leverage is tied directly to the DJI brand and authorization, with operational scale constrained by the absence of capital for multi-location expansion.

Name

DJI by Camrise

Legal name

Camrise LLC

Website

https://djinyc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camrise LLC, operating as DJI by Camrise, is an authorized DJI retailer and certified service center running the DJI Fifth Avenue flagship store in NYC plus a US-only e-commerce storefront, serving consumer hobbyists, enterprise operators, and professional filmmakers with the full DJI hardware, software, repair, and protection-plan stack.

Ownership category

akta.pro rank

Product category

Drone and Camera Equipment Retail

NAICS

Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431)

akta.pro primary industry

Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)

akta.pro secondary industries

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE), Drone Parts, Batteries & Accessories Retail (CRACAHAL), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Consumer Non-Imaging Drones (Toy/FPV, Racing, Delivery/Utility) (CRACARAH)

Keywords

• DJI drone retail
• Aerial imaging products
• Camera stabilizer sales
• Enterprise drone solutions
• Drone repair services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sales: Primary revenue from selling DJI products including consumer drones (Mavic, Mini, Air series), enterprise drones (Matrice series), handheld cameras (Osmo Pocket, Osmo Action), and gimbal stabilizers (Ronin series). Also sells accessories, spare parts, and bundles.
2. Repair and Service: Certified DJI service center offering repairs and maintenance for DJI products. They have a dedicated repair center with trained technicians.
3. Software Licenses: Sells DJI Enterprise software including DJI FlightHub 2, DJI Terra Pro, and DJI Modify. These are sold as subscription (12-month plans) or perpetual licenses.
4. Certified Refurbished Products: Sells certified refurbished DJI products at discounted prices, providing a mix of new and refurbished inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DJI by Camrise (Camrise LLC) is an authorized DJI retailer and certified DJI service center that operates the DJI Fifth Avenue flagship store in New York City and the e-commerce storefront djinyc.com. It sells the full DJI product ecosystem—including consumer drones (Mavic, Mini, Air, Flip, Neo series), enterprise drones (Matrice M30, Matrice 350 RTK, DJI Dock), handheld cameras (Osmo Pocket, Osmo Action), RS-series gimbals, DJI software (FlightHub 2, Terra Pro, Modify), and accessories—alongside certified in-house DJI repair services and a dealer/wholesale program.

Product overview

DJI by Camrise operates as an authorized DJI retail store offering a comprehensive portfolio of consumer, professional, and enterprise drone and imaging products. The product lineup spans multiple categories: consumer camera drones (Mavic, Air, Mini series), FPV drones (Avata, FPV, Neo), professional cinema drones (Inspire series), enterprise drones (Matrice series for mapping, inspection, and public safety), handheld cameras (Osmo Pocket, Osmo Action), smartphone gimbals (Osmo Mobile series), professional camera stabilizers (Ronin/RS series), video transmission systems (DJI Transmission), wireless audio (DJI Mic), enterprise payloads (Zenmuse cameras, thermal sensors), autonomous drone deployment systems (DJI Dock), and software solutions (DJI FlightHub 2, DJI Terra Pro, DJI Modify). The company also provides certified repair services, refurbished products, and protection plans. Software offerings enable mapping, surveying, 3D modeling, and fleet management. The portfolio integrates across hardware and software to serve aerial photography, cinematography, industrial inspection, public safety, and surveying applications.

Differentiator

Problem solved

Functional benefit

Brands

• Camrise Bundles: Camrise bundles combining multiple DJI products at discounted prices.

Products and services

• DJI Consumer Drones (Mavic, Mini, Air, Flip, Neo series) Consumer-grade camera drones for hobbyist and prosumer aerial photography, videography, travel, and content creation—covering the Mavic series, Mini series, Air series, DJI Flip, and DJI Neo. Sold to individual consumers nationwide via djinyc.com and at the Fifth Avenue flagship.
• DJI Enterprise Drones (Matrice M30 and Matrice 350 RTK) Industrial-grade DJI Matrice platforms used by commercial operators and public-sector agencies for inspection, surveying, mapping, public safety, and other professional aerial missions. Sold to enterprise and government buyers via direct sales and djinyc.com.
• DJI Dock (Drone-in-a-Box) Autonomous docking station for DJI enterprise drones enabling scheduled, remote, and beyond-visual-line-of-sight operations. Targeted at enterprise and industrial customers running fleet-scale or autonomous aerial programs.
• DJI Osmo Pocket Series (Handheld Cameras) Compact handheld gimbal cameras for vloggers, travelers, and content creators seeking stabilized handheld footage. Sold to consumer and prosumer customers.
• DJI Osmo Action (Action Cameras) Rugged action cameras for sports, outdoor activities, and action videography. Sold to consumer and prosumer customers.
• DJI RS Series Gimbals Three-axis camera-stabilization gimbals (RS series) for mirrorless and DSLR cinematography, vlogging, and professional video production. Sold to videographers and content creators.
• DJI Software (FlightHub 2, Terra Pro, Modify) DJI's enterprise and developer software tools—FlightHub 2 (fleet and mission management), Terra Pro (mapping and surveying), and Modify (payload/SDK customization)—sold to enterprise operators and developers running commercial drone programs.
• DJI Accessories and Spare Parts First-party DJI accessories and consumables—including propellers, batteries, chargers, ND filters, and carrying cases—sold alongside main hardware purchases to consumer and enterprise customers.
• Certified DJI Repair Service Fee-based certified DJI repair service for in-warranty and out-of-warranty drones, cameras, and gimbals, delivered through the company's certified service center and supported by authorized-DJI parts and training.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DJIcoreChannel Partner/ Reseller/ DistributorCamrise is a DJI premier authorized sales and service center based in NYC. They are the exclusive authorized DJI store on the East Coast, offering the full range of DJI consumer, commercial, and enterprise products along with certified repair services.
• Autel RoboticsminorChannel Partner/ Reseller/ DistributorCamrise also carries Autel Robotics EVO Max series drones, offering alternative enterprise drone options alongside DJI products.
• CZIminorChannel Partner/ Reseller/ DistributorCZI products are offered through Camrise's accessory and peripheral offerings.
• Colorado Drone ChargersminorChannel Partner/ Reseller/ DistributorColorado Drone Chargers products are carried as accessories through Camrise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Autel Robotics: Drone manufacturer whose EVO Max 4T/4N enterprise drones are carried by Camrise alongside DJI. Relevant as a brand-level peer: competing product category, with potential to scale direct-to-consumer channels that would bypass authorized resellers like Camrise.

Regional players

• Heliguy: UK-based authorized DJI enterprise dealer and training provider with a similar service-center-plus-retailer model. Comparable business model (sales, repair, training, software) but geographically distinct from Camrise's U.S./East Coast focus.

Broad incumbents

• Skydio: U.S.-based autonomous drone manufacturer focused on enterprise, public safety, and inspection use cases. Competes head-to-head with DJI Matrice/Enterprise lines that Camrise resells, and represents an alternative enterprise drone channel that could bypass authorized DJI retailers.
• B&H Photo Video: Long-established NYC-based consumer electronics and camera retailer with a massive physical superstore and e-commerce site. Sells DJI drones alongside cameras, audio, and electronics, directly competing with Camrise for the same NYC consumer and prosumer drone buyer.
• Adorama: Major NYC camera/electronics retailer operating both a flagship store and a large e-commerce platform. Carries DJI consumer and prosumer drones, Osmo cameras, and gimbals, overlapping directly with Camrise's core assortment and Manhattan customer base.
• Yuneec USA: Consumer and commercial drone manufacturer competing with DJI across prosumer/enterprise segments. Relevant as an adjacent drone brand that competes for shelf space at retailers like Camrise and could expand DTC channels.

Direct peers

• DroneNerds: Authorized DJI enterprise dealer and integrator based in Florida, focused on Matrice/enterprise drones, payloads, Dock systems, and software. Highly comparable as a DJI-exclusive authorized retailer/service center operating primarily online with enterprise sales motion.
• Dronefly: Authorized DJI retailer and enterprise drone specialist operating primarily online with strong enterprise/inspection focus. Directly comparable product breadth (Mavic, Matrice, payloads, software) and dealer-of-record status.
• DSLRPros: Authorized DJI enterprise dealer specializing in commercial/industrial drones, Zenmuse payloads, thermal imaging, and flight training. Closely matches Camrise's enterprise segment, product mix, and service-center positioning.
• Multirotor ServiceDrone: Authorized DJI enterprise reseller and service center offering Matrice drones, payloads, Dock systems, and enterprise software. Closely matches Camrise's enterprise B2B motion, e-commerce storefront, and certified repair capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/djinyc
• Instagraminstagram.com/djinyc
• LinkedInlinkedin.com/company/dji-by-camrise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJI by Camrise