Deutscher Ju-Jutsu Verband e. V.

What Deutscher Ju-Jutsu Verband e. V. does

Deutscher Ju-Jutsu Verband e. V. (DJJV) is a registered German nonprofit sports federation (eingetragener Verein) founded in 1990 and headquartered in Zeitz, Saxony-Anhalt. It is Germany's largest self-defense federation, operating through a network of more than 1,000 member clubs organized into state/regional associations (Landesverbände), with a small federal staff of 10 employees. The federation oversees four martial arts styles — Ju-Jutsu, Jiu-Jitsu, Brazilian Jiu-Jitsu, and Hanbo-Jutsu — and serves member segments spanning general fitness (Breitensport), competitive athletes (Leistungssport), children and youth up to age 27 (Jugend), women, seniors, and government personnel (Behörden­sport). It is an official member of the Deutscher Olympischer Sportbund (DOSB) and Deutsche Sportjugend (dsj), and affiliates internationally with the Internationale Jiu-Jitsu Federation (JJIF).

The DJJV's product portfolio is structured as a platform of interconnected programs rather than a single product. Core offerings include the award-winning "Nicht mit mir!" violence prevention concept, a structured Prüfungswesen (belt examination system), federal training camps (Bundeslehrgänge) and seminars (Bundesseminare), the DJJV Sportabzeichen achievement badge, club certification (Vereinszertifikat), and the Ju-Jutsu Journal publication. Digital infrastructure comprises the DJJV App, an Online Academy, a Wissensdatenbank (knowledge database), and a Buchungsportal (booking portal). The federation's value proposition centers on providing a recognized national infrastructure for martial arts instruction, violence prevention education, competitive pathways from local to international levels, and specialized programs for schools, police, customs, and justice personnel.

The federation's revenue model is built on three primary streams: (1) recurring membership fees from the 1,000+ club network, (2) professional services revenue from instructor certifications and licensing of the "Nicht mit mir!" concept, and (3) merchandise sales through the jujutsu.shop e-commerce platform. Supplementary income comes from federal government grants via the Kinder- und Jugendplan from the Bundesministerium für Familie, Senioren, Frauen und Jugend, support from Deutsche Sporthilfe and the Bundeswehr for elite athletes, and donations from partners such as Aktion Mensch. Distribution is achieved through the federated club network, regional associations, international JJIF competitions, and the online shop. Specific pricing is not publicly disclosed.

Name

Deutscher Ju-Jutsu Verband e. V.

Legal name

DEUTSCHER JU-JUTSU-VERBAND e.V. (DJJV)

Website

https://djjv.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

DJJV is Germany's largest self-defense and Ju-Jutsu federation, founded 1990, operating through 1,000+ member clubs nationwide. It delivers martial arts training, violence prevention, youth programs, competitive sports, and government-agency training, funded by club memberships, certifications, and federal grants.

Ownership category

akta.pro rank

Product category

Martial Arts Federation

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Combat Sports Sanctioning Bodies & Commissions (Boxing/MMA/Kickboxing) (MPAKAFAI)

akta.pro secondary industries

Competition & Tournament Team Training (HSADADAJ), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Martial arts federation
• Self-defense training
• Violence prevention
• Instructor certification
• Sports federation

Headquarters

HQ city

Zeitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The federation generates revenue through membership fees from its network of over 1,000 clubs across Germany, organized through state/regional associations.
2. Training and Certification: Revenue from instructor certifications, trainer education, and licensing of the 'Nicht mit mir!' violence prevention concept to clubs and external organizations.
3. Merchandise Sales: Sales of Ju-Jutsu equipment and the Ju-Jutsu Journal publication through the online shop at jujutsu.shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Deutscher Ju-Jutsu Verband e. V. (DJJV) is a national non-profit sports federation founded in 1990, headquartered in Zeitz, Saxony-Anhalt, Germany. It coordinates and promotes Ju-Jutsu, Brazilian Jiu-Jitsu, Jiu-Jitsu, and Hanbo-Jutsu through a network of more than 1,000 member clubs across Germany. The federation delivers structured training curricula, belt examination systems, instructor certifications, competitive sports programs, youth and senior initiatives, and the award-winning "Nicht mit mir!" violence-prevention program.

Product overview

Deutscher Ju-Jutsu Verband e.V. (DJJV) is a national martial arts federation offering a comprehensive portfolio centered around Ju-Jutsu, Jiu-Jitsu, Brazilian Jiu-Jitsu, and Hanbo-Jutsu styles. The organization operates as a platform of interconnected programs rather than a single unified product. Core offerings include competitive sports (Leistungssport) with disciplines in Duo, Fighting, and Ne-Waza; mass sports (Breitensport) for general fitness; self-defense training (Selbstverteidigung); and youth development programs (Jugend) with the JuJu mascot. Digital products include the DJJV App, Online Academy, Wissensdatenbank (Knowledge Database), and Buchungsportal (Booking Portal). Prevention-focused offerings include the award-winning "Nicht-mit-mir!" violence prevention concept and specialized programs for women (FrauenselbstSicherheit), seniors (Seniorensport), inclusion (Inklusion), and government agencies (Behördensport). Additional services include training camps (Bundeslehrgänge), seminars (Bundesseminare), belt examination systems (Prüfungswesen), the DJJV Sportabzeichen achievement badge, and club certification (Vereinszertifikat). Publications include the Ju-Jutsu Journal. The organization also provides youth events like Sommercamp and JuJu on Tour.

Differentiator

Problem solved

Functional benefit

Products and services

• DJJV App Official mobile application of the German Ju-Jutsu Federation providing members and clubs with federation information, training content and event updates.
• DJJV Online-Akademie Online learning platform offering video-based training content and instructional resources for federation members, instructors and clubs.
• DJJV Buchungsportal Online booking portal that lets members register and pay for federal training events, seminars and camps run by the federation.
• Nicht-mit-mir! Gewaltprävention Award-winning violence-prevention program delivered in schools, kindergartens and clubs, recognized by the Federal Crime Prevention Council (DFK) and honored with the German Sports Confederation quality seal.
• FrauenselbstSicherheit Self-safety training program designed specifically for women and girls, providing targeted self-defense skills and personal safety education.
• Szenarientraining Scenario-based training that simulates realistic threat and conflict situations for advanced practitioners and security personnel.
• Behördensport Specialized self-defense and training program tailored for police, customs, prison and judicial officers, offered through federal and state agencies.
• DJJV Sportabzeichen Federation-issued sports badge program recognizing skill and fitness achievements of DJJV members across age groups.
• DJJV Vereinszertifikat Quality certification awarded to member clubs that meet the federation's standards for instruction, safety, child protection and organizational quality.
• Prüfungswesen (Belt Examination System) Structured belt examination system used by member clubs to grade practitioners from beginner to black-belt level across multiple martial arts disciplines.
• Bundeslehrgänge und Bundesseminare Federation-organized national training camps and seminars for members, instructors and competitive athletes, often hosted regionally across Germany.
• DJJV Sommercamp Annual multi-day summer training camp organized by the federation for members of all ages, including youth and competitive athletes.
• Ju-Jutsu Journal Official federation magazine covering training techniques, federation news, event reports and interviews for DJJV members.
• Jugendsportabzeichen und Pet Patches 2.0 Youth sports badge program combined with the "Pet Patches 2.0" youth engagement project that rewards participation and personal development of young federation members.
• Schulsport und Zertifikat Schulsport Cooperation program integrating Ju-Jutsu into school physical-education curricula, supported by the certified "Zertifikat Schulsport" awarded to participating schools.
• Vereinsfinder (Club Finder) Online directory and map service allowing prospective members to locate more than 1,000 DJJV member clubs throughout Germany.

Quantifiable outcome

• Third place in medal standings at 2023 World Championship in Ulaanbaatar with 2 gold, 5 silver, and 6 bronze medals

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Deutscher Olympischer Sportbund (DOSB)coreStrategic or Co-development PartnerThe DJJV is an official member of the DOSB, Germany's umbrella sports organization. This membership provides legitimacy, access to government funding, and participation in the broader German sports ecosystem.
• Deutsche Sportjugend (DSJ)coreStrategic or Co-development PartnerDJJV Youth is a member of the Deutsche Sportjugend, enabling participation in youth sports programs and access to the Kinder- und Jugendplan (Children and Youth Plan) funding.
• Bundesministerium für Familie, Senioren, Frauen und JugendcoreStrategic or Co-development PartnerThe federal ministry provides funding through the Children and Youth Plan to support DJJV's youth programs and violence prevention initiatives.
• Internationale Jiu-Jitsu Federation (JJIF)coreStrategic or Co-development PartnerThe DJJV is affiliated with the international governing body for Jiu-Jitsu, enabling participation in world championships and establishing technical standards.
• Nationale Anti-Doping-Agentur (NADA)minorStrategic or Co-development PartnerPartnership for anti-doping education and enforcement in competitive sports.
• BundeswehrminorStrategic or Co-development PartnerBundeswehr supports elite athlete development through sports promotion programs.
• Deutsche SporthilfeminorStrategic or Co-development PartnerGerman Sports Aid foundation provides financial support to elite athletes.
• Interessengemeinschaft Nicht-Olympischer Verbände (IGNOV)minorStrategic or Co-development PartnerCoalition of non-Olympic sports federations working on shared interests in German sports policy.
• Gemeinsam gegen DopingminorStrategic or Co-development PartnerJoint initiative against doping in sports, supported by NADA and sports organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deutscher Olympischer Sportbund (DOSB): German Olympic Sports Confederation. Not a competitor but the umbrella body DJJV sits under. Comparable as the parent organization that governs how all member federations (including DJJV) access funding, recognition, and policy influence.
• UFC (Ultimate Fighting Championship): Global MMA promotion and dominant commercial force in combat sports. Not a direct competitor to DJJV's federation model but a major indirect competitor for combat sports attention, sponsorship dollars, and athlete aspirations.

Emerging players

• Krav Maga Global: International Krav Maga self-defense training organization. Comparable as a competing modern self-defense discipline that competes with DJJV's Selbstverteidigung offering, particularly for women and authority personnel. Different structure (commercial vs. federation) but overlapping customer segments.

Regional players

• British Ju-Jitsu Association (BJJA): UK national Ju-Jitsu governing body. Comparable as an analog national federation outside Germany operating the same sport, with member clubs, examination systems, and competitive pathways. Useful for understanding cross-border federation models.

Direct peers

• International Ju-Jitsu Federation (JJIF): Global Ju-Jitsu governing body of which DJJV is a national member. Direct comparable as the federation's international parent body, governing world championships and standards across the same sport.
• Deutscher Judo-Bund e.V. German national Judo federation. Most direct comparable as a national combat sports governing body in Germany with member club structure, DOSB membership, and competitive/instructional programs. Closely parallels DJJV's federation model and member-based revenue streams.
• Deutscher Aikido-Bund e.V. German Aikido federation. Direct peer as another German martial arts governing body with member clubs and DOSB affiliation, targeting similar demographics with related Japanese-origin self-defense techniques that overlap with DJJV's curriculum.
• Deutscher Karate Verband e.V. German national Karate federation. Direct peer operating as a DOSB-recognized national combat sports federation with similar Breitensport/Leistungssport structure, Prüfungswesen (belt examination), and 1,000+ club network.
• Deutsche Taekwondo Union e.V. German national Taekwondo federation. Direct peer as another Olympic-recognized combat sports governing body with member club structure, certification systems, and competitive pathways for German athletes.
• Ju-Jitsu European Union (JJEU): Continental Ju-Jitsu governing body. DJJV's Vice President Michael Korn sits on JJEU's board, evidencing DJJV's direct institutional engagement. Closely comparable as a tier-of-organization governing Ju-Jutsu across borders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DJJVeV
• Facebookfacebook.com/Deutscher.Ju.Jutsu.Verband
• Instagraminstagram.com/jujutsu_verband_deutschland
• LinkedInlinkedin.com/company/deutscher-ju-jutsu-verband-e.-v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Deutscher Ju-Jutsu Verband e. V.