DLRG-Jugend

Name

DLRG-Jugend

Legal name

DLRG-Jugend Bundesebene

Website

https://dlrg-jugend.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Youth development services
• Volunteer engagement programs
• Youth leadership training
• Violence prevention support
• Youth event organization

Headquarters

HQ city

Bad Nenndorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership and Participation: Revenue derived from youth members participating in DLRG-Jugend activities through the broader DLRG organizational structure. Members contribute through organizational membership fees.
2. Donations: The organization accepts donations via bank transfer to their Volksbank account (IBAN: DE08 2559 1413 7307 6767 00). Donations represent a non-recurring revenue stream from supporters.
3. Event Fees and Qualifications: Revenue generated through event participation fees, particularly for certification programs like Juleica (youth leader card) and other educational training programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DLRG-Jugend operates as the federal-level youth wing of the German Life Saving Association (DLRG), delivering youth work programs including leadership certification (Juleica), themed events such as UnicornDays, OutdoorDays, Train the Leader, and Demokratie-Reihe, violence prevention services via a helpline and mail counseling, and staff development weekends. The organization coordinates these programs through 16 state associations (Landesverbände) across Germany, supported by themed teams covering prevention of sexualized violence, youth policy, international youth work, queer-sensitive work, diversity, environment and sustainability, volunteering, and media.

Product overview

DLRG-Jugend is the youth wing of the German Life Saving Association (DLRG), operating as a non-profit youth organization rather than a commercial technology company. The organization offers a portfolio of educational programs, events, and support services for youth development, including leadership training (Juleica, Train the Leader), themed events (UnicornDays, OutdoorDays, Mitarbeiter*innenwochenenden), violence prevention services (Hilfetelefon helpline, Mailberatung mail counseling, PsG-Qualireihe qualification series), and democracy education (Demokratie-Reihe). These are complemented by internal services including a Team Medien (media team) managing communications and digital presence, design resources via a centralized Styleguide, newsletter distribution, coaching services, and the #ehrensache volunteer campaign. The organization does not offer commercial software products, APIs, or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Juleica (Youth Leader Card Certification)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BUNDjugend: Youth organization of BUND (Friends of the Earth Germany). Directly comparable as the Jugendverband of a large German nonprofit with thematic focus on environment and sustainability, runs campaigns, training, and regional structures aligned with DLRG-Jugend's Umwelt & Nachhaltigkeit team.
• Deutsche Sportjugend (dsj): Umbrella youth organization of the German Olympic Sports Confederation. Comparable as a federal-level Jugendverband representing youth members of a large German civil-society structure, delivering Juleica training, international exchanges, and themed program teams.
• Malteser Jugend: Youth organization of the Malteser Hilfsdienst. Provides youth leadership training, social engagement programs, international youth encounters, and themed initiatives — operating under the same German Jugendverband framework as DLRG-Jugend.
• DPSG (Deutsche Pfadfinderschaft Sankt Georg): Largest German Catholic scouting organization. Comparable as a national Jugendverband delivering youth leadership training, outdoor programs (OutdoorDays equivalent), themed teams, and violence prevention / safeguarding policies through regional structures.
• Naturschutzjugend (NAJU): Independent German youth environmental organization under NABU. Comparable as a nationally structured Jugendverband with state associations delivering environmental education, outdoor programs, and youth leadership — overlapping directly with DLRG-Jugend's environmental sustainability programs.
• THW-Jugend: Youth organization of the Federal Agency for Technical Relief (THW). Like DLRG-Jugend, it is the Jugendverband of a federal safety/rescue entity, delivers youth leadership qualification, and engages young members in technical and civic education through regional associations.
• DRK-Jugend (Deutsches Rotes Kreuz Jugend): Youth wing of the German Red Cross, structurally identical as the Jugendverband of a major German humanitarian aid association. Operates nationwide with state associations, runs Juleica-style youth leadership programs, and offers thematic teams around humanitarian education, international youth work, and diversity — closely mirroring DLRG-Jugend's model.
• Bund der Deutschen Katholischen Jugend (BDKJ): Umbrella association of Catholic German youth organizations. Operates nationwide with diocesan structures, runs political education, international youth work, and youth leadership certification — directly comparable in mission, governance structure, and program portfolio to DLRG-Jugend.
• ASB-Jugend: Youth wing of the Arbeiter-Samariter-Bund. Comparable mission (youth empowerment within a major welfare organization), Juleica training, international youth work, and structured regional association model.
• Johanniter-Jugend: Youth wing of the Johanniter-Unfall-Hilfe, another major German aid organization. Comparable structure: nationwide youth association, Juleica training, international exchanges, first-aid and humanitarian education programs for youth.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dlrg-jugend

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLRG-Jugend