Wisconsin National Guard

What Wisconsin National Guard does

The Wisconsin National Guard is the organized militia force of the State of Wisconsin, operating under the Wisconsin Department of Military Affairs as a joint Army and Air National Guard organization headquartered at 2400 Wright Street, Madison, WI. The force comprises nearly 10,000 personnel under the command of Maj. Gen. Matthew Strub (the Adjutant General), with the Air component alone fielding more than 2,300 personnel across two flying wings and the Volk Field Combat Readiness Training Center. Its mission is dual-hatted: federal defense readiness under the National Guard Bureau and state emergency response under the Governor. Core operational assets include F-35A Lightning II, KC-135 Stratotanker, and F-16 Fighting Falcon aircraft; UAS operations; crash damaged and disabled aircraft recovery (CDDAR) training; explosive ordnance disposal; combat engineering; and signal/communications capabilities. The organization also runs youth programs (Badger Youth Camp, Challenge Academy — 5,136 lifetime graduates since 1998), education benefits (Wisconsin National Guard Tuition Grant), and emergency management coordination through Wisconsin Emergency Management and the Office of Emergency Communications. The business model is government appropriations-based: the entity receives federal and state funding rather than generating commercial revenue, and partners with entities including the U.S. Forest Service, the Papua New Guinea Defence Force (State Partnership Program since 2020), U.S. Marines VMX-1, Naval Air Warfare Center Aircraft Division, and academic institutions such as the Medical College of Wisconsin. No private ownership, shareholders, or venture capital apply.

Name

Wisconsin National Guard

Legal name

Wisconsin Department of Military Affairs

Website

https://dma.wi.gov

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Short description

The Wisconsin National Guard is the state's joint Army and Air National Guard force of nearly 10,000 personnel under the Wisconsin Department of Military Affairs, providing military readiness, domestic emergency response, youth education programs, and international partnership operations funded through state and federal appropriations.

Ownership category

akta.pro rank

Product category

Military Defense and Emergency Response Services

NAICS

National Security (928110), National Security and International Affairs (9281), Administration of Education Programs (92311)

SIC

Services-Educational Services (8200), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Military readiness training
• Emergency response services
• Aviation combat operations
• Youth development programs
• Defense force operations

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Federal and State Government Funding: The Wisconsin National Guard operates as a government agency funded through federal and state appropriations for military operations, emergency response, training, and administration. No commercial revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Wisconsin National Guard is the organized militia force of Wisconsin, operating the Wisconsin Army National Guard and Wisconsin Air National Guard under the Wisconsin Department of Military Affairs. It provides military readiness, federal mission support, state-directed emergency response and disaster relief, combat and aviation training, youth education through Challenge Academy and Badger Youth Camp, emergency management coordination, and education benefits through the Tuition Grant program.

Product overview

The Wisconsin National Guard, under the Wisconsin Department of Military Affairs, operates as a joint Army and Air National Guard force providing military readiness, emergency response, and community support. The organization offers a portfolio of programs including military training and readiness (Volk Field Combat Readiness Training Center), youth development (Badger Youth Camp, Wisconsin Challenge Academy), education benefits (Wisconsin National Guard Tuition Grant), emergency management coordination (Wisconsin Emergency Management), and community services (Facility Rentals, Community Relations Support, Flight Operations Alerts, Flag Lowering Orders). The primary divisions are the Wisconsin Army National Guard and Wisconsin Air National Guard, with support units including Wisconsin Emergency Management, Office of Emergency Communications, and the Retiree Activities Office.

Differentiator

Problem solved

Functional benefit

Brands

• Badger Youth Camp: A five-day summer camp experience for children of Wisconsin military members combining traditional camp activities with military skills training.
• Wisconsin Challenge Academy

Products and services

• Wisconsin National Guard Joint Army and Air National Guard force providing military readiness, emergency response, and state and federal mission support for Wisconsin. Comprises the Wisconsin Army National Guard and Wisconsin Air National Guard under unified command of the Adjutant General.
• Badger Youth Camp A five-day summer camp at Camp Lakotah for dependents of Wisconsin National Guard members, combining traditional camp activities with military skills training. Emphasizes mental health, resiliency, leadership, and team building for military children.
• Wisconsin Challenge Academy A nontraditional education program at Fort McCoy for at-risk youth aged 16-18, providing discipline, values, life skills, GED preparation, and pathways into military service. Has graduated 5,136 cadets since inception.
• Wisconsin Emergency Management A division of the Wisconsin Department of Military Affairs coordinating emergency preparedness, response, and recovery across Wisconsin state agencies, local governments, and the public.
• Volk Field Combat Readiness Training Center A combat readiness training center at Camp Douglas, Wisconsin, hosting the multinational Advanced Crash Damaged and Disabled Aircraft Recovery Course and various military exercises for U.S. and allied forces.
• Wisconsin National Guard Tuition Grant A tuition assistance program for Wisconsin National Guard members, administered through an online portal using MyWisconsinID identity verification. Available to eligible members pursuing higher education.
• Flag Lowering Orders Official notification service for flag-lowering orders issued by the President of the United States or the Governor of Wisconsin, provided as a courtesy resource to state facilities, local governments, schools, businesses, and individuals.
• Flight Operations Alerts Email subscription notification system providing advance notice of planned flight operations for communities near Wisconsin National Guard installations, including flight notices, community alerts, flag proclamations, and retiree news.
• Community Relations Support Services provided to Wisconsin communities including aircraft flyovers, static displays, military band support, Color Guards, speakers, and parade support for civic events and ceremonies.
• Facility Rentals Rental program for Wisconsin Army National Guard facilities made available to qualified federal, state, and local government entities and civic or charitable organizations.
• ID Card Services Military identification card issuance and renewal services provided through the Rapids Appointment Scheduler at various Wisconsin locations for service members, dependents, and retirees.
• Joint Wellness & Resilience Wellness and resilience support services for military members and their families, including behavioral health support and military culture education for civilian providers.
• Retiree Activities Office Interface between active duty and retired communities providing information on TRICARE, military ID cards, survivor benefits, and death reporting for Wisconsin National Guard retirees and their families.

Quantifiable outcome

• 118 military dependents served through Badger Youth Camp
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Papua New Guinea Defence Force (PNGDF)coreStrategic or Co-development Partner · 1 January 2020Wisconsin National Guard became partners with Papua New Guinea through the National Guard State Partnership Program in 2020. Partnership includes military exchanges focused on disaster response, engineering, medical readiness, leadership development and regional security throughout the Indo-Pacific. The partnership enabled the recovery and return of Richard Bong's P-38 Lightning aircraft section from Papua New Guinea, demonstrating continued cooperation built on WWII history.
• U.S. Forest ServicecoreStrategic or Co-development PartnerInnovative Readiness Training (IRT) program partnership involving joint operations between the Wisconsin Army National Guard's 950th Route Clearance Company and the Bitterroot National Forest. The partnership provides military training through real-world missions including explosive culvert removals and environmental restoration while delivering lasting benefits to American communities. The 829th Engineer Vertical Construction Company also participates in this ongoing multi-phase project.
• Joint Program Office (JPO)coreTechnology or IntegrationThe Joint Program Office administers the Crash Damaged and Disabled Aircraft Recovery (CDDAR) course at Volk Field Combat Readiness Training Center. Course provides practical, hands-on training for military and civilian defense partners on aircraft recovery techniques and equipment. Since 2019, nearly 1000 military members have been trained through this program.
• U.S. Marines (Marine Operational Test and Evaluation Squadron 1 - VMX-1)minorStrategic or Co-development PartnerU.S. Marines assigned to VMX-1 provided CH-53K King Stallion helicopters for CDDAR training at Volk Field, performing sling lift operations of various aircraft with 100% success rate.
• Iowa Army National Guard's 1st Battalion, 171st Aviation RegimentminorStrategic or Co-development PartnerProvided CH-47 Chinook helicopters for transportation to training locations during the CDDAR course.
• Wisconsin Army National Guard's 173rd Brigade Engineer BattalionminorStrategic or Co-development PartnerCompany D of the 173rd Brigade Engineer Battalion operated tactical unmanned aircraft systems to provide precision drone mapping of crash sites during CDDAR training.
• Star Behavioral Health Providers (SBHP)minorStrategic or Co-development PartnerPartnership with SBHP to provide military culture training to civilian mental health professionals. Wisconsin and Illinois Army National Guard directors of psychological health partner with SBHP to facilitate workshops such as the Tier One: Introduction to Military Experience Culture seminar.
• Center for Deployment Psychology (CDP)minorStrategic or Co-development PartnerCDP at Uniformed Services University of the Health Sciences provides military behavioral health training and coordination for National Guard mental health initiatives.
• Medical College of WisconsinminorStrategic or Co-development PartnerHosted military culture training seminar at the Medical College of Wisconsin Kerrigan Auditorium for approximately 70 mental health professionals and community members.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pennsylvania Department of Military and Veterans Affairs: Oversees the Pennsylvania National Guard along with veterans services, offering an analogous mix of combat readiness, emergency response, youth programs, and educational benefits to service members.
• California Military Department (California National Guard): Operates the California Army and Air National Guard with full state-federal mission portfolio including youth programs, State Partnership Programs, aviation assets, and emergency response functions paralleling Wisconsin's structure.
• Ohio National Guard: Adjacent Midwest state National Guard with parallel Army and Air components, combat readiness training at Camp Perry, youth Challenge Academy, and State Partnership Program participation — closest geographic and structural peer.
• Minnesota National Guard: Neighboring Upper Midwest state National Guard with combined Army and Air wings, 34th Infantry Division 'Red Bull,' and parallel youth development, training facility, and emergency response operations to Wisconsin.
• Texas Military Department (Texas National Guard): Largest state National Guard force in the U.S. with combined Army and Air components, federal-state dual mission, youth Challenge Academy programs, and combat readiness training centers — directly comparable in structure and scope to Wisconsin.
• Illinois National Guard: Adjacent Midwest state National Guard with full Army and Air components, State Partnership Programs, Challenge Academy-style youth programs, and shared behavioral health partnership infrastructure (e.g., Star Behavioral Health Providers).
• Florida Department of Military Affairs: Administers the Florida National Guard with similar combined-force structure, combat readiness training centers, State Partnership Programs, and youth intervention academies serving comparable federal and state mission sets.
• New York State Division of Military and Naval Affairs: State agency administering the New York National Guard with combined Army and Air wings, emergency management, youth academy programs, and educational benefits — operates under the same federal-state dual-authority construct.
• Michigan National Guard: Neighboring Great Lakes state National Guard with combined Army and Air wings, comparable emergency response posture, youth academies, and educational benefit programs serving similar state populations.

Broad incumbents

• National Guard Bureau: Federal joint bureau that channels funding, policy, and program oversight to all 54 state and territorial National Guard organizations including Wisconsin — the umbrella authority and principal funding conduit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100095319543732
• Instagraminstagram.com/wi_dma/#
• LinkedInlinkedin.com/company/wisconsin-national-guard

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin National Guard