Digital Media and Communication Department - Ionian University

What Digital Media and Communication Department - Ionian University does

The Digital Media and Communication Department is a constituent academic department of Ionian University, a Greek public university, located in Argostoli, Kefalonia. It was formally established as a distinct department in 2019 and combines Communication Science with Information and Communication Technologies (ICT) to deliver interdisciplinary education. The department serves undergraduate, postgraduate, and doctoral students, with a primary offering being a four-year undergraduate programme covering digital journalism, data journalism, social media management, digital marketing, multimedia production, public relations, and tourism.

Its core academic portfolio is anchored by the HAHE-accredited MSc in New Media Communication and Digital Marketing and a doctoral programme aligned to faculty research interests. Supporting infrastructure includes four research laboratories (Digital Transformation, Technologies of Influence and Interaction, New Media Communication and Usability / NEMEculab, and Ecumenical Hellenism), an annual SCON student conference (third edition held May 2026), an open-courses digital platform (Open E-Class), and electronic student services. In July 2026 the department introduced new AI courses into its undergraduate curriculum.

The business model is non-commercial: as a public university department it is funded through the Greek state higher-education budget allocated to Ionian University, with tuition of approximately 3,000 euros per year. Go-to-market relies on the Greek national Pan-Hellenic Examinations admissions system, dedicated MSc application calls, Erasmus+ exchange agreements with European universities (Ferrara, Politecnica delle Marche, Nowy Sącz, Jaume I, Oxford), and participation in educational fairs such as the Thessaloniki International Fair. There are no venture or private-equity backers, no commercial revenue streams, and no M&A activity.

Name

Digital Media and Communication Department - Ionian University

Legal name

Τμήμα Ψηφιακών Μέσων και Επικοινωνίας - Ιόνιο Πανεπιστήμιο

Website

https://dmc.ionio.gr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Digital Media and Communication Department of Ionian University is a Greek public university department in Argostoli, Kefalonia, delivering interdisciplinary undergraduate, MSc, and doctoral programmes that combine Communication Science with ICT for students pursuing digital media, journalism, and marketing careers.

Ownership category

akta.pro rank

Product category

Higher Education

akta.pro primary industry

Higher Education Digital Courseware & Modules (EDAGAEAB)

akta.pro secondary industry

Higher Education Lecture Capture & Course Media (EDAGALAB)

Keywords

• Higher education programmes
• Digital media studies
• Communication science
• Digital marketing education
• University research laboratories

Headquarters

HQ city

Argostoli

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public University Education: As a public Greek university department, the institution operates primarily through government funding. Students pay approximately 3,000 euros per year for tuition at Ionian University.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Department of Digital Media and Communication is an academic unit of Ionian University that delivers undergraduate, postgraduate (MSc in New Media Communication and Digital Marketing), and doctoral education combining Communication Science with Information and Communication Technologies. It operates four research laboratories (Digital Transformation, Technologies of Influence and Interaction, NEMECULAB, and Ecumenical Hellenism), hosts the annual SCON student conference, and provides digital services including an open courses platform and electronic student administration.

Product overview

The Department of Digital Media and Communication at Ionian University offers a comprehensive academic portfolio consisting of undergraduate, postgraduate (MSc in New Media Communication and Digital Marketing), and doctoral programs. The curriculum combines communication science with information and communications technologies, covering digital journalism, data journalism, online advertising, digital marketing, multimedia production, public relations, and tourism. The department operates four research laboratories (Digital Transformation, Technologies of Influence and Interaction, NEMEculab, and Ecumenical Hellenism), hosts an annual student conference (SCON), and provides digital services including an open courses platform and electronic student services.

Differentiator

Problem solved

Functional benefit

Brands

• MSc in New Media Communication and Digital Marketing (ΠΜΣ Νέα Μέσα Επικοινωνίας και Ψηφιακό Μάρκετινγκ): Postgraduate program focusing on digital media for communication and marketing

Products and services

• Undergraduate Program in Digital Media and Communication Four-year undergraduate programme combining Communication Science with Information and Communication Technologies, covering social media, internet, data journalism, digital marketing, multimedia production, public relations, and tourism. Designed for Greek and international students entering via the national Pan-Hellenic Examinations.
• MSc in New Media Communication and Digital Marketing Postgraduate programme (ΠΜΣ Νέα Μέσα Επικοινωνίας και Ψηφιακό Μάρκετινγκ) focusing on utilising digital media for communication and marketing, with HAHE accreditation. Designed for graduates seeking specialised knowledge in digital marketing strategies and digital media management.
• Doctoral Studies Doctoral programmes in areas within the research interests and knowledge domains of the faculty members, including digital media, communication technologies, ICT, and digital transformation. Open to research candidates pursuing PhD-level study.
• Digital Transformation Laboratory Research laboratory focused on digital transformation topics within the department, supporting faculty research and student projects.
• Technologies of Influence and Interaction Laboratory Research laboratory focusing on technologies of influence and interaction, supporting faculty research and student projects in the department.
• New Media Communication and Usability Laboratory (NEMECULAB) Research laboratory dedicated to new media communication and usability studies, supporting faculty research and student projects within the department.
• Ecumenical Hellenism Laboratory Laboratory for the study of diaspora (Ecumenical) Hellenism, supporting faculty research and student projects within the department.
• Open Courses Platform Digital educational platform (Open E-Class) providing open access to course materials for students and the broader public, operated at https://opencourses.ionio.gr/.
• Electronic Student Services Digital student card, electronic academic ID, electronic student record system (e-Student), and electronic administration services supporting enrolled students at the department.

Quantifiable outcome

• First prize in journalism competition on freedom of expression and EU misinformation
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• University of Nowy SączminorStrategic or Co-development Partner · 23 June 2026Academic delegation from University of Nowy Sącz, Poland visited the department as part of Erasmus exchange programme, demonstrating ongoing international academic cooperation.
• Università Politecnica delle MarcheminorStrategic or Co-development Partner · 10 June 2026Erasmus+ consortium 'UniAdrion Italy' invited Ionian University students to participate in Blended Intensive Programme (BIP) 'Regional Resilience, Innovation and Economic Transformation in the Adriatic-Ionian Region' to be held September 7-11, 2026 in Ancona, Italy.
• University of FerraraminorStrategic or Co-development Partner · 30 July 2025Associate Professors Rachele Dubbini and Raffaella Cantore from University of Ferrara visited the Department of Digital Media and Communication within the framework of Erasmus+ mobility programme (KA131), promoting academic exchange and collaboration between institutions.
• University of OxfordminorStrategic or Co-development Partner · 4 February 2025PhD candidate Maria Filippi was selected for collaboration with AIEOU at Oxford University, contributing to research on digital communities of practice and innovative AI applications in education.
• Jaume I UniversityminorStrategic or Co-development PartnerDepartment of Digital Media and Communication students Magda Eirinaki and Erika Metousi studied at Jaume I University in Castelló de la Plana, Spain through Erasmus+ programme, winning first prize in Villarreal competition.
• UNESCOcoreStrategic or Co-development PartnerThe department actively participated in translating and editing the UNESCO book 'Guidelines for the Governance of Digital Platforms' into Greek. Associate Professor Valia Kaimaki coordinated the Greek edition in collaboration with teams from Aristotle University Thessaloniki, Panteion University, and National Kapodistrian University of Athens.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harokopio University of Athens - Department of Informatics and Telematics: Athens-based public university with a department at the intersection of informatics, telematics, and digital systems, providing a domestic Greek peer for Ionian DMC's technology-and-communication positioning.
• Panteion University of Social and Political Sciences - Department of Communication, Media and Culture: Athens-based public university focused on social and political sciences with a long-standing communication and media department; a direct peer in Greek communication scholarship and another co-participant in the UNESCO digital platforms translation.
• Aristotle University of Thessaloniki (AUTH) - School of Journalism and Mass Communications: Major Greek public university hosting a dedicated School of Journalism and Mass Communications, comparable to Ionian DMC in its blend of communication theory, journalism, and media practice and a co-participant in the UNESCO Greek translation effort.
• International Hellenic University - School of Journalism and Mass Communication: Greek public university with a dedicated School of Journalism and Mass Communication, offering comparable undergraduate and postgraduate pathways in journalism and digital communication to Ionian DMC.
• University of Western Macedonia - Department of Communication and Digital Media: Greek public university with a department explicitly focused on communication and digital media, making it one of the closest curricular peers to Ionian DMC within the Greek higher education system.
• University of Macedonia - Department of Communication and Digital Media: Thessaloniki-based public university offering programmes at the intersection of communication and digital media, overlapping directly with Ionian DMC's curriculum scope in digital marketing, journalism, and new media.
• University of the Aegean - Department of Cultural Technology and Communication: Greek public university with a department combining cultural technology, communication, and digital media; a direct peer in interdisciplinary communication-and-technology education, also based in a non-mainland Greek setting.
• National and Kapodistrian University of Athens (NKUA) - Department of Communication and Media Studies: Greece's largest public university with an established Department of Communication and Media Studies covering journalism, digital media, and communication science — the most direct Greek academic peer for Ionian DMC's curriculum and research footprint.

Regional players

• University of Ljubljana - Department of Media and Communication: Large Central European public university with a department in media and communication covering digital media, journalism, and communication science; comparable in curriculum and research themes to Ionian DMC but operating in a different national market.
• Goldsmiths, University of London - Department of Media, Communications and Cultural Studies: UK university internationally recognised for media, communications, and cultural studies research and teaching; a thematic peer for Ionian DMC in digital media scholarship, though operating in a different geography and student market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dmcionianuniversity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Media and Communication Department - Ionian University