Drift Masters

What Drift Masters does

Drift Masters GP operates a professional multi-round drifting championship series headquartered in Poland, founded in 2014. The company organizes a circuit of head-to-head drifting competitions contested across European venues, with the season culminating in a Grand Finale at PGE Narodowy in Warsaw. Its core product is the live competition series, supported by a global broadcast distribution deal with Red Bull TV and a digital extension through the Virtual Drift Masters (vdm.gp) platform, which provides an online competitive layer tied to the physical events.

The underlying operations combine event production, judging systems for tandem drift battles, broadcast content generation, and fan engagement via on-site festival experiences including MOZA Racing sim zones. The technology stack is event-operations centric rather than software-centric: the digital surfaces (vdm.gp, shop.dm.gp) support the competition franchise but are not the primary value driver.

Revenue is generated across four streams: (1) ticket and on-site experience sales for stadium and venue events, including sold-out capacity at the 58,000-seat PGE Narodowy finale; (2) media rights and distribution via the Red Bull TV broadcast partnership; (3) a tiered sponsorship portfolio anchored by primary sponsor Budmat and strategic partner Valino, with technical partners including ORLEN OIL, MOZA Racing, FMIC.EU, and Pulsar Turbo; and (4) merchandise sales through the Drift Masters Shop. The organization runs on a lean 7-employee structure, indicating significant outsourcing of event production, broadcast operations, and on-the-ground logistics.

Name

Drift Masters

Legal name

Drift Masters GP

Website

https://dm.gp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Drift Masters GP operates a professional multi-round European drifting championship series, founded in 2014 in Poland. It sells tickets, broadcast rights via Red Bull TV, sponsorships, and merchandise to motorsport fans and brand partners across seven countries.

Ownership category

akta.pro rank

Product category

Professional Motorsports / Drifting Championship

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Leagues & Series (MPAKAAAH), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Professional drifting championship
• Motorsport event series
• Tandem drift battles
• Live motorsport broadcasting
• Motorsport entertainment events

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ticketing: Revenue generated from spectator tickets to live drift competition events held across European venues and stadium settings.
2. Media Rights and Broadcasting: Content distribution through Red Bull TV and other media platforms with Polish commentary available for rounds.
3. Sponsorship and Partnership Deals: Partnership arrangements with sponsors including primary partner Budmat, strategic partner Valino, and technical partners including ORLEN OIL, MOZA Racing, FMIC.EU, and Pulsar Turbo Systems.
4. Merchandise and Shop: Online merchandise store (shop.dm.gp) selling Drift Masters branded products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Drift Masters Grand Prix organizes and operates a multi-round professional drifting championship held across European venues, featuring the world's best drivers competing in tandem twin-battles on custom-built drift circuits and stadium arenas. The series includes qualifier rounds, knockout battles, and a finale event, with broadcasts distributed globally through Red Bull TV and supplementary merchandise, virtual racing, and media services.

Product overview

Drift Masters Grand Prix is the world's #1 drifting series, operating as a live event and broadcast product featuring professional tandem drifting competitions. The portfolio centers on the core live events held across European venues, supplemented by Red Bull TV broadcasts, the MOZA Racing sim racing experience zones at each event, a media application portal for accreditation, an online merchandise shop, the Virtual VDM platform, and driver regulations documentation. The 2026 season spans 7 rounds from Italy through Poland, with the Grand Finale at PGE Narodowy in Warsaw featuring Formula 1 car demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• Drift Masters Virtual: Virtual drifting platform/game associated with Drift Masters.
• Red Bull Drift Pursuit
• Drift Masters Application Portal

Products and services

• Drift Masters Grand Prix Championship Professional drifting championship featuring 7 rounds annually across European venues (Italy, Spain, Ireland, Finland, Latvia, Germany, Poland) with 37 elite drivers competing in tandem twin-battles. The 2026 season culminates in a Grand Finale at PGE Narodowy stadium in Warsaw featuring Formula 1 car demonstrations.
• Drift Masters Shop Official online merchandise store at shop.dm.gp selling branded Drift Masters apparel and accessories to fans and consumers worldwide.
• Virtual Drift Masters (VDM)
• Red Bull Drift Pursuit Additional competition format associated with Drift Masters where non-grid drivers compete for a chance to enter the Top 32 main competition, debuted at the Ireland 2026 round.
• Drift Masters Media Application Portal

Quantifiable outcome

• Drift Masters 2023 finale at PGE Narodowy sold out
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered technical, primary, strategic and contextual.

• ORLEN OILtechnicalTechnology or Integration · 13 May 2026Company within the ORLEN Group specializing in production and distribution of high-quality lubricants to over 80 countries across four continents. Products tested under extreme drifting conditions including extreme temperatures, sustained high-rpm driving, and sudden load changes.
• FMIC.EUtechnicalTechnology or Integration · 27 April 2026Europe's largest distributor of Pulsar turbochargers. Tuning store that has supported Drift Masters since the very beginning of the league. Provides wide range of tuning parts with delivery across EU within 24 hours. Top drivers including Conor and Jack Shanahan win using FMIC.EU tuning parts and Pulsar turbochargers.
• Pulsar Turbo SystemstechnicalTechnology or Integration · 27 April 2026High-quality turbochargers engineered with perfection and endless boost for true champions. Distributed in Europe exclusively through FMIC.EU.
• MOZA RacingtechnicalTechnology or Integration · 19 April 2026Founded in 2012 by automotive engineers and simulation enthusiasts, MOZA Racing is a global leader in sim racing and flight simulation hardware. Partners with world-renowned names including Automobili Lamborghini, Porsche, Mercedes-Benz, and MotoGP. Provides sim racing experience zones at Drift Masters events.
• BudmatprimaryGTM or Marketing PartnerPrimary partner of Drift Masters. Budmat creates products that help provide safety, time and cost savings, and freedom for customers to live a courageous life. Provides primary sponsorship branding across the championship.
• ValinostrategicStrategic or Co-development PartnerStrategic partner. Designed and developed in Japan with close collaboration with top Japanese drifters, Valino Tires provides tires designed specifically for the drifting world.
• 4FtechnicalGTM or Marketing PartnerTechnical partner offering high-end sportswear and accessories. Combines quality, technology, and fashionable materials with modern design for training and everyday wear.
• Budmat SteeltechnicalTechnology or IntegrationFounded in 1996, Budmat Steel is a European leader specializing in production and processing of steel materials, cold-formed profiles, and steel window reinforcements.
• Red Bull TVcontextualGTM or Marketing PartnerContextual partner providing broadcast platform. Red Bull TV gives front row access to live events, action sports, and thrilling videos. Home to Drift Masters broadcasts and the Red Bull Drift Pursuit format.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• American Drift Series: American Drift Series is a smaller US-based drifting competition series operating at the regional level. It is an emerging peer in the drifting category that shares format and audience overlap but at a smaller scale than Drift Masters' European stadium-led production.

Direct peers

• Formula Drift: Formula Drift is the largest professional drifting championship in North America, operating a multi-round judging-based tandem format closely paralleling Drift Masters' competition structure. It is the most direct global peer for driver talent, broadcast rights, and motorsport sponsorship budgets.
• Drift Allstars: Drift Allstars is a European drifting series that directly overlaps with Drift Masters in geography and audience. The two compete for European venues, drivers, and the same pool of drift-specific sponsorships, making it the closest regional peer.
• King of Europe: King of Europe is another European drifting series that has historically competed in similar venues and driver segments. It is comparable in format and target market, representing an alternative series for sponsors and drivers evaluating championship platforms.
• D1 Grand Prix: D1 Grand Prix is Japan's premier professional drifting series and a direct competitor in the global drifting category. It shares the tandem battle judging format and competes with Drift Masters for the same international driver pool and automotive sponsorships.

Broad incumbents

• Formula E: Formula E is a multi-round international single-seater championship running events across major global cities. It is comparable as a broad motorsport series pursuing premium sponsorships, ticketing, and broadcast deals in the same European and global motorsport ecosystem.
• World Rally Championship (WRC): The FIA World Rally Championship is a multi-round, multi-country motorsport series operating across Europe and globally. It is a broader-incumbent comparable for series-format event operations, broadcast partnerships, and sponsor economics in European motorsport.
• NASCAR: NASCAR is a major North American stock car racing series with a multi-round event calendar. It is comparable as a broad-incumbent motorsport series competing for sponsorships, broadcast rights, and fan attention across the global motorsport landscape.
• IndyCar Series: IndyCar is a North American open-wheel motorsport championship operating a multi-round event calendar. While distinct in vehicle category, it is comparable as a sanctioned racing series pursuing sponsorships, ticketing, and broadcast deals in the global motorsport ecosystem.
• FIA Motorsport Games: FIA Motorsport Games is a broader multi-discipline international motorsport event run under FIA sanctioning. It is comparable as a sanctioned, multi-nation motorsport property competing for sponsorship and broadcast dollars, but at a different scale and category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DriftMastersGrandPrix
• Facebookfacebook.com/DriftMastersGP
• Instagraminstagram.com/driftmasters.gp
• TikToktiktok.com/@driftmasters.gp
• LinkedInlinkedin.com/company/driftmasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drift Masters