dm drogerie markt Österreich

What dm drogerie markt Österreich does

dm drogerie markt Österreich (legal entity: dm drogerie markt GmbH) is the Austrian operating subsidiary of the German dm-drogerie markt GmbH & Co. KG group, founded in Austria in 1975 and headquartered at the dm dialogicum in Wals, Salzburg. It operates Austria's leading drugstore retail chain — 381 dm Märkte selling beauty, hair, skin care, baby and child care, and conscious nutrition products — alongside 118 integrated dm friseurstudios and 87 dm kosmetikstudios that generate service revenue from cosmetic, hairdressing, foot care, and nail treatments. The business employs approximately 7,000 people across retail, service studios, logistics, and corporate functions, supported by a ~30,000 sqm distribution center in Enns (850 staff from 36+ nationalities) and a new €230 million Kronstorf facility under construction to double logistics capacity.

The company generates revenue primarily through direct-to-consumer retail sales of drugstore merchandise and secondary revenue through beauty and wellness services in its integrated studios, with no enterprise or B2B channel disclosed. Pricing for talent follows Austrian collective-agreement norms, with transparent published salary bands ranging from ~€2,131/month for cosmetologists to ~€5,521/month for logistics management roles, reflecting a structured, partly commission-linked services revenue model. Distribution is omnichannel: physical stores dominate, supplemented by the dm.at online shop, the Mein dm app, and the dm Lernwelt digital learning platform that delivers 900+ annual workshops and seminars to staff. Logistics employs an intelligent warehouse management system and intermodal (rail + truck) transport introduced in 2024 to cut CO2 emissions by ~700 tonnes annually by 2026.

Technology is delivered through dmTECH GmbH, the wholly-owned IT subsidiary employing 1,400+ people across Germany and internationally (with an Austrian branch), which builds the online shop, mobile apps, CRM and analytics platforms, ERP systems, and AI initiatives including dmGPT — an internal generative AI assistant for employees. The stack also incorporates machine learning, data mining, robotics, and cloud computing across stores, distribution centers, and headquarters. dm Austria additionally serves as the regional hub coordinating 11 connected countries in Central and Southeast Europe, and operates the dm Lernwelt and dm Akademie training programs plus a multi-track apprenticeship (Lehre) program covering drogist, hairdresser, cosmetician, foot care, corporate, and logistics tracks.

Name

dm drogerie markt Österreich

Legal name

dm drogerie markt GmbH

Website

https://dm-jobs.at

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

dm drogerie markt Österreich is Austria's leading drugstore chain, operating 381 retail stores plus 118 hair and 87 beauty studios, serving mass-market Austrian consumers with beauty, health, and personal-care products and services under the German dm-drogerie markt group.

Ownership category

akta.pro rank

Product category

Drugstore Retail

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH)

akta.pro secondary industry

Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI)

Keywords

• Drugstore retail
• Personal care products
• Beauty services
• Household goods
• Health products

Headquarters

HQ city

Wals

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail sales of beauty, health, and personal care products: dm drogerie markt generates the majority of its revenue from retail sales of drugstore products including beauty, hair care, skin care, baby & child care, conscious nutrition, and more across its 381+ stores in Austria.
2. Beauty and wellness services: Revenue from services offered in dm kosmetikstudio (87 studios) and dm friseurstudio (118 studios), including cosmetic treatments, foot care, hairdressing, and nail services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

dm drogerie markt Österreich is a drugstore retail chain operating 381+ stores across Austria, selling beauty, personal care, health, and household products. The company also operates integrated beauty studios (dm kosmetikstudio) and hair salons (dm friseurstudio) within its retail locations, complementing its physical and online retail presence (dm.at).

Product overview

dm drogerie markt Österreich operates a network of retail stores and service studios, functioning as a platform-plus-modules retail ecosystem. The core offering is the dm Markt drugstore chain (381 stores as of the source date), supplemented by integrated beauty studios (dm kosmetikstudio) and hair salons (dm friseurstudio). The company's digital infrastructure includes the dm Online Shop and the dm Lernwelt employee training platform. Operations are supported by the dm Verteilzentrum Enns distribution center and the dm dialogicum corporate headquarters, which houses the ISM IT department and the dmTECH international IT subsidiary responsible for e-commerce, mobile apps, and enterprise systems. The company also runs an apprenticeship program (Lehre bei dm) spanning retail, beauty services, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• dmTECH: Technology subsidiary of dm, responsible for digital dm experiences for customers and colleagues across Germany and internationally, with over 1,400 employees in Europe.
• dm kosmetikstudio
• dm friseurstudio

Products and services

• dm Retail Stores
• dm Online Shop (dm.at)
• dm kosmetikstudio
• dm friseurstudio
• Mein dm App

Quantifiable outcome

• 53% of employees feel particularly connected to dm as an employer, significantly above the Austrian average
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Rainbows (children's counseling)minorOthersdm has partnered with Rainbows to provide free counseling services for children of dm employees, including support for grief processing and separation issues.
• dmTECH GmbHcoreStrategic or Co-development PartnerdmTECH GmbH (Karlsruhe, Germany) is dm's wholly-owned IT subsidiary with over 1,400 employees. It provides all digital technology for dm including the online shop, apps, enterprise systems, and AI/digital innovations. dmTECH has branches in Austria and Poland, serving the entire dm group internationally.
• ASICS Österreichischer FrauenlaufminorGTM or Marketing Partnerdm is a long-term partner of the ASICS Austrian Women's Run, supporting women's health initiatives through a podcast partnership with Constantly K and Community Runs, in addition to product assortment and in-store advisory services.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ulta Beauty: Ulta Beauty operates a 'mass-prestige' beauty superstore model integrating drugstore staples with prestige beauty services — directly analogous to dm's drugstore-plus-kosmetikstudio concept. Although US-based, Ulta is the most analogous operating model benchmark for dm's store-plus-services strategy.
• Rossmann: Rossmann is one of Europe's largest drugstore chains with a similar beauty-and-personal-care assortment and value-led positioning. While primarily German, Rossmann competes with dm for the same European drugstore shopper and benchmarks on price, store footprint, and private-label strategy.
• Douglas: Douglas is Europe's leading perfumery and beauty retail chain, competing with dm particularly in prestige fragrance, cosmetics, and skincare. Douglas overlaps with dm's beauty-shopper target and benchmarks against dm's kosmetikstudios on service-driven beauty retail.
• Müller Drogerie: Müller is a German-headquartered drugstore chain with Austrian operations and a broad assortment spanning beauty, health, household, and stationery. As the parent of BIPA and a direct competitor to dm in Austria, Müller offers a closely comparable retail format and target customer.
• BIPA Parfümerien: BIPA is Austria's other major drugstore/beauty chain, with a comparable store network and product mix focused on beauty, personal care, and health. Now owned by Müller, BIPA is dm drogerie markt's closest direct head-to-head competitor in the Austrian market, contesting the same price-sensitive beauty shopper.
• Sephora: Sephora is a global multi-brand beauty retailer competing with dm for prestige and masstige beauty customers. While not a drugstore, Sephora's category leadership in colour cosmetics and skincare directly overlaps with dm's beauty assortment and is a key consumer benchmark.
• Marionnaud: Marionnaud is a pan-European perfumery and beauty retailer with strong Austrian presence, competing for the same beauty and fragrance shopper as dm. It is relevant as a beauty-anchored peer with a more focused assortment than full-line drugstores.

Broad incumbents

• Walgreens Boots Alliance: Walgreens Boots Alliance is a global drugstore and pharmacy giant combining US retail with European beauty/health brands (Boots). It is a broader incumbent peer for global drugstore scale, beauty retail strategy, and supply-chain benchmarking relevant to dm's multi-country structure.
• CVS Health: CVS is one of the largest US drugstore chains with a broad health, beauty, and personal-care assortment. It serves as a large-scale incumbent benchmark for omnichannel drugstore operations, private-label strategy, and integrated services, though its pharmacy-heavy mix differs from dm Austria's drogerie positioning.

Others

• dm-drogerie markt (Germany): dm-drogerie markt GmbH & Co. KG in Karlsruhe is the parent company of dm Austria and operates the German store network with an identical drugstore format. It is not a competitor but the controlling shareholder and provides shared IT (via dmTECH), brand, and procurement infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dmdrogeriemarktoesterreich

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dm drogerie markt Österreich