dm drogerie markt Česko
dm drogerie markt s.r.o. is the Czech subsidiary of dm group, operating a multi-channel drugstore retail business with physical stores, the dm.cz e-commerce platform, and the Moje dm mobile app serving Czech consumers with beauty, personal care, household, and health products.
- Company typePrivate
- Founded-
- HeadquartersČeské Budějovice, Czechia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What dm drogerie markt Česko does
dm drogerie markt s.r.o. (operating as dm drogerie markt Česko) is the Czech Republic subsidiary of the dm group, a Central and Eastern European drugstore chain with operations across 14 countries. The company runs a multi-channel drogerie retail business selling beauty, personal care, baby care, household, and health products through a nationwide network of physical stores located in shopping centers and high streets (Praha, Zlín, Domažlice, Sokolov, Mladá Boleslav and others), the dm.cz e-commerce platform, and the Moje dm mobile application. Supporting digital services include the dm active beauty loyalty program, Scan&Go self-checkout, e-Účtenky electronic receipts, e-Kupony digital coupons, dmLIVE live streaming, express delivery, and the ACTIVE BEAUTY Magazine. Approximately 4,000 employees work across stores, three logistics centers (Červený Kříž, Ostředek, Plandry), and the new dialogicum administrative headquarters in České Budějovice, which opened in January 2024.
The revenue model is fundamentally B2C retail, generating one-time-transaction revenue at physical point-of-sale and through the dm.cz online shop, supplemented by gift cards and digital coupon redemptions. Customer-facing technology is built around the Moje dm mobile app, with Algolia powering on-site search and Dynamic Yield handling personalization and recommendations. The recruitment website (dm-jobs.cz) is supported by Google Ads and Sklik job advertising, Dropbox and Google Drive for application document handling, and structured partnerships with Czech and Austrian universities and vocational schools for student internships. Marketing and engagement operations use Meta/Facebook Pixel, Google Ads, Kontentino, Emplifi, Publitas, Apple Search Ads, and BI tooling (MicroStrategy, Looker Studio, SAS VA), with Netigate for customer/employee surveys.
The company is privately held (s.r.o.), GDPR-compliant, and accessibility-certified to EN 301 549 v3.2.1. Competitive positioning rests on the established dm brand across CEE, the density of the Czech retail and logistics network, and an employee-centered culture ('PRÁCE mění ŽIVOT') recognized externally through 'Férový zaměstnavatel 2022', 'Nejžádanější zaměstnavatel mezi studenty 2024', and family-friendly workplace awards. No revenue figure, ownership structure, or group-level revenue split is disclosed in the available source data, leaving key investment-relevant financial detail as an information gap.
dm drogerie markt Česko firmographics
Firmographics- Name
- dm drogerie markt Česko
- Legal name
- dm drogerie markt s.r.o.
- Website
- https://dm-jobs.cz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- dm drogerie markt s.r.o. is the Czech subsidiary of dm group, operating a multi-channel drugstore retail business with physical stores, the dm.cz e-commerce platform, and the Moje dm mobile app serving Czech consumers with beauty, personal care, household, and health products.
- Ownership category
- akta.pro rank
dm drogerie markt Česko industry classification
Industry- Product category
- Drugstore retail
- NAICS
- Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industries
- Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH), Health & Pharmacy Omnichannel (CRAFAEAK)
Keywords
Where dm drogerie markt Česko is headquartered
LocationHeadquarters
- HQ city
- České Budějovice
- HQ country
- Czechia
- HQ region
- Europe
Offices10 records
Markets served
dm drogerie markt Česko business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail sales: Revenue generated from retail sales of drugstore products including beauty, personal care, baby care, household, and health products through physical stores and online shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Part-time helper position - 8 hours/week |
| Subscription | Monthly | Part-time helper position - 10 hours/week |
| Subscription | Monthly | Part-time cleaner - 10 hours/week |
| Subscription | Monthly | Part-time cashier - 15 hours/week |
| Subscription | Monthly | Part-time store assistant - 20-24 hours/week |
| Subscription | Monthly | Full-time store manager |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
dm drogerie markt Česko product offering
Product offeringCore offering
dm drogerie markt Česko operates a drugstore retail chain in the Czech Republic, selling beauty, personal care, baby care, household, and health products through a network of physical stores and an online shop, serving individual consumers as part of the broader dm group operating across 14 Central and Eastern European countries.
Product overview
dm drogerie markt Česko operates as a retail drogerie chain with a unified product ecosystem consisting of physical retail stores, an online e-commerce platform (dm Online Shop), and a mobile application (Moje dm). The core offering is supported by the dm active beauty loyalty program, digital services including Scan&Go, e-Účtenky, and e-Kupony, as well as a dedicated careers portal for recruitment. The company also publishes the ACTIVE BEAUTY Magazine and offers gift cards. The ecosystem integrates multiple third-party marketing and analytics platforms for customer engagement, personalization, and business intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Beauty and personal care product assortment Retail assortment of beauty and personal care products (cosmetics, skincare, fragrances, body care) sold through dm's drugstore network and online shop to Czech consumers for personal grooming use.
- Baby and family care product assortment Retail assortment of baby care, child care, and family-oriented products (diapers, baby food, child toiletries) sold through dm's drugstore network and online shop to Czech consumers and families.
- Household product assortment Retail assortment of household consumables (cleaning products, laundry detergents, paper goods, kitchen supplies) sold through dm's drugstore network and online shop to Czech consumers for everyday household use.
- Health and wellness product assortment Retail assortment of basic health, wellness, and over-the-counter pharmacy-style products (vitamins, supplements, personal hygiene, first aid) sold through dm's drugstore network and online shop to Czech consumers for everyday health needs.
- dm online shop (e-commerce) Online shop providing Czech consumers with the dm drugstore assortment of beauty, personal care, baby care, household, and health products for purchase via the internet, complementing the physical store network.
- dm student practices program Structured student practice / graduate program offering Czech students and graduates practical experience and entry paths into dm drogerie markt Česko's retail operations.
Companies that use dm drogerie markt Česko
Customer profileSegments2 records
Ideal customer profiles1 record
dm drogerie markt Česko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
dm drogerie markt Česko partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- dm-Gesundheitsservices s.r.o.minorPartner company operating pharmacies in Bor, offering additional career opportunities within the dm group ecosystem
- dm-Pharmahandel s.r.o.minorPartner company handling pharmaceutical trade operations in Bor, part of dm group providing career paths in healthcare retail
- Partner schools networkminorPartnership with Czech and Austrian educational institutions for student internship programs, including universities (České Budějovice, Jihlava, Prague, Jindřichův Hradec) and vocational schools
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
dm drogerie markt Česko competitors and assessment
Company assessmentDirect peers
- Teta drogerie: Czech-owned value drugstore chain operating physical stores across the Czech Republic with a similar drogerie assortment (beauty, personal care, household), competing directly with dm on price and convenience in domestic catchments.
- Pilulka Lékárna: Czech online-first pharmacy retail chain (Pilulka Lékárny a.s.) competing with dm in OTC, beauty-adjacent health, baby and personal care, with both e-commerce and brick-and-mortar pharmacies - the type of regulated healthcare retail dm is extending into via dm-Gesundheitsservices.
- BIPA: Austrian drugstore chain (S. Bacher group) with a strong beauty/personal-care focus and physical presence in the Czech Republic; directly comparable to dm on assortment mix and store format.
- Lékárna.cz: Czech online pharmacy platform selling OTC, health and personal-care products with delivery - comparable to dm's online shop assortment in OTC and pharmacy categories and relevant for dm-Pharmahandel's positioning.
- Müller Drogerie: Germany-based Müller (Müller Holding GmbH & Co. KG) operates drugstore stores in the Czech Republic selling beauty, personal care, household and health products, putting it in the same value-drugstore category as dm with overlapping target customers.
- Notino: Czech-founded beauty pure-play e-commerce leader, head-quartered in the Czech Republic and competing head-on with dm for online beauty and personal-care wallet share, particularly via the dm.cz online shop and Moje dm app.
- Rossmann: Germany-headquartered value drugstore chain with a direct Czech subsidiary (Rossmann drogerie) competing head-to-head with dm in the same beauty, personal care, baby, household and OTC categories through overlapping physical store locations in shopping centers across the Czech Republic.
Broad incumbents
- Douglas: European perfumery and beauty chain with a Czech retail presence, focused on premium fragrances and cosmetics - an adjacent incumbent whose beauty assortment overlaps with dm's but whose overall portfolio does not match dm's full drogerie breadth.
- Sephora: Global multi-category beauty retailer operating in the Czech Republic with broader premium beauty assortment; overlaps with dm's beauty category but does not compete in household, baby or OTC, making it a partial incumbent.
- Albert (Albert Heijn CR / AHOLD): Czech grocery chain (part of Ahold Delhaize) whose drugstore-adjacent household, baby and personal-care aisles compete for the same basket trips; representative of grocery incumbents that increasingly encroach on dm's traditional categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
dm drogerie markt Česko social profiles
Digital presencedm drogerie markt Česko compliance and trust
Trust signalCompliance2 records
dm drogerie markt Česko financial estimates
Financial estimateRevenue estimate
Valuation estimate
dm drogerie markt Česko leadership team
Management profileNumber of profiles
Profiles1 record
dm drogerie markt Česko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dm drogerie markt Česko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dm drogerie markt Česko
What does dm drogerie markt Česko do?
dm drogerie markt Česko operates a drugstore retail chain in the Czech Republic, selling beauty, personal care, baby care, household, and health products through a network of physical stores and an online shop, serving individual consumers as part of the broader dm group operating across 14 Central and Eastern European countries.
Is dm drogerie markt Česko a public or private company?
dm drogerie markt Česko is a private company. It is classified as corporate owned and is currently operating.
When was dm drogerie markt Česko founded?
dm drogerie markt Česko was founded in -1. It employs 251 to 500 people.
Where is dm drogerie markt Česko based?
dm drogerie markt Česko is headquartered in České Budějovice, Czechia, in the Europe region.
How does dm drogerie markt Česko make money?
One revenue line is on record: retail sales.
Who are dm drogerie markt Česko's main competitors?
Direct peers on record are Teta drogerie, Pilulka Lékárna, BIPA, Lékárna.cz, Müller Drogerie, Notino and Rossmann. Broad incumbents are Douglas, Sephora and Albert (Albert Heijn CR / AHOLD).
Does dm drogerie markt Česko have an API?
No public API is recorded for dm drogerie markt Česko.
What industry is dm drogerie markt Česko in?
dm drogerie markt Česko's product category is Drugstore retail. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of CRAEAHAH, Discount Drugstores with Beauty & Personal Care Focus (Value Beauty). Its NAICS code is 45611 and its SIC code is 5912.