dm-drogerie markt Polska

What dm-drogerie markt Polska does

dm-drogerie markt Polska (legal entity: dm-drogerie markt sp. z o.o.) is the Polish operating subsidiary of the German drugstore chain dm-drogerie markt GmbH + Co. KG. The Polish entity is headquartered in Wrocław at ul. Jaworska 13, was established in 2021, and operates a network of more than 30 drogeries across Poland with the store count growing monthly. The assortment spans cosmetics and perfumery, baby and child care, health and healthy nutrition, household articles, and makeup, supplemented by 28 proprietary private-label brands. Distribution combines physical retail drogeries with an online storefront at dm.pl, supported by an in-house eRecruitment Solutions platform (dm-jobs.pl) for hiring and employer branding.

The company's business model is high-volume B2C retail of fast-moving consumer goods at constant, favorable prices, with margin support from 28 own-label brands. The Polish subsidiary employs 123 staff based at head office and store level, served by a dedicated Expansion (Ekspansja) department that owns the full store lifecycle from site selection to construction and ongoing maintenance. Operations are organized into stores, Marketing & Buying, Expansion, and Administration (Office Coordination, HR, Logistics), with a separate IT subsidiary (dmTECH) handling technology and a Workers' Council (Przedstawiciele Pracowników) representing employees. The entity is a private limited company (sp. z o.o.) with registered capital of 1,000,000 PLN, NIP 8971887211, KRS 0000876646.

The technology footprint is conventional retail operations technology centered on the eRecruitment Solutions platform for recruitment; no proprietary AI/ML capabilities, public APIs, or documented integrations are disclosed. The company maintains a social media presence on Instagram (dm_polska), Facebook (DrogeriadmPolska), and LinkedIn (dm-drogerie-markt-polska) for customer engagement and employer branding. Revenue figures are not publicly disclosed. Strategic positioning leverages the German parent's 40+ years of operating history, 41,000 employees in Germany, 2,000+ German drogeries, and a network spanning 14 European countries to seed the Polish market with brand recognition, private-label assortment, and operating know-how.

Name

dm-drogerie markt Polska

Legal name

dm-drogerie markt sp. z o.o.

Website

https://dm-jobs.pl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

dm-drogerie markt Polska is the Polish subsidiary of German drugstore chain dm-drogerie markt, operating 30+ physical drogeries and an online store selling cosmetics, baby care, health, household, and food products to individual consumers.

Ownership category

akta.pro rank

Product category

Drugstore Retail

NAICS

Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industry

Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI)

Keywords

• Drugstore retail
• Health and beauty products
• Personal care products
• Baby care products
• Household goods

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail Sales: dm-drogerie markt generates revenue through retail sales of cosmetic, health, baby care, household, and food products across its chain of drogerie (drugstore) locations. The assortment includes 28 own-brand labels.

Distribution channels2 records

Marketing channels3 records

Core offering

dm-drogerie markt Polska operates a chain of drugstore (drogerie) retail locations across Poland, selling cosmetics, skincare, perfumes, baby and child care items, health products, healthy nutrition, household goods, and makeup. The assortment includes 28 proprietary own-brand labels. The company complements its physical stores with the dm.pl online shopping platform, serving individual retail consumers through both in-store and digital channels.

Product overview

dm-drogerie markt is a retail drugstore chain offering a unified retail experience through physical store locations and an online e-commerce platform. The core offering centers on physical drogerie (drugstore) locations supplemented by an online store, with a portfolio of 28 proprietary private label brands. Product categories include cosmetics, skincare, perfumes, baby and child products, health products, healthy nutrition, household items, and makeup. The company operates over 2000 stores in Germany and over 30 in Poland, providing retail consulting services and product sales through both in-store and online channels.

Differentiator

Problem solved

Functional benefit

Brands

• dm drogerie: The company's retail store brand operating in Poland offering cosmetics, personal care, baby products, household items, health products, and healthy food.

Products and services

• Drogerie dm Retail Stores Physical drugstore (drogerie) retail locations offering cosmetics, skincare, perfumes, baby and child care products, health products, healthy nutrition, household items, and makeup cosmetics for individual consumers. Over 30 stores in Poland with growing monthly expansion.
• dm.pl Online Store Online shopping platform for dm's drugstore product assortment, including cosmetics, health products, baby care items, and household goods, enabling consumers to shop digitally from home.
• Private Label Brands (28 Own-Brand Labels) Portfolio of 28 proprietary private-label brands covering multiple product categories within dm's assortment, sold exclusively through dm-drogerie markt retail stores and the dm.pl online store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• eRecruitment Solutions sp. z o.o.supportingTechnology or Integrationdm-drogerie markt uses eRecruitment Solutions software for their online recruitment portal (dm-jobs.pl). Job applications are processed through the eRecruitment platform, which redirects candidates to their system for application submission.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Lidl: German discount retailer with a Polish footprint that includes household and personal care categories. Comparable concept (German value retail parent) and overlapping low/medium price positioning.
• Biedronka: Portugal-origin (Jerónimo Martins) discount grocery chain dominant in Poland. Overlaps with dm on household essentials and healthy nutrition, and sets the price benchmark for value retail in Poland.
• Kaufland: German discount hypermarket chain active in Poland with broad GM and growing non-food assortment. Relevant as a broader German retail incumbent that competes for the same value-oriented Polish shopper.
• Sephora: Global multi-brand beauty retailer operating in Poland. Comparable on premium beauty assortment and in-store experience, partially overlapping with dm's cosmetics and perfumery offering.

Emerging players

• Notino: Online-first European beauty and perfume retailer with strong presence in Poland. Directly competes with dm's online store (dm.pl) for digital beauty shoppers, especially outside major urban areas.

Direct peers

• Douglas: European perfumery and beauty retail chain with a strong physical-store presence in Poland. Comparable to dm on the beauty/perfumery overlap and store-based customer experience.
• Müller: German drugstore/perfumery chain operating across Europe with similar assortment and store format. Closely comparable to dm in model and a fellow German-origin retailer expanding internationally.
• Hebe: Polish drugstore chain focused on health, beauty, and pharmacy products. Competes head-to-head with dm in assortment (cosmetics, dermo-cosmetics, own brands) and Polish store density.
• Rossmann: Largest drugstore chain in Poland and a direct competitor to dm-drogerie markt in retail drugstore assortment, private-label strategy, and omni-channel execution. Operates a much larger Polish footprint, making it the most direct comparable in market.
• Super-Pharm: Israel-origin drugstore chain in Poland with overlapping categories (cosmetics, health, household) and a similar physical-retail-led drugstore model, competing for the same Polish consumer basket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrogeriadmPolska
• LinkedInlinkedin.com/company/dm-drogerie-markt-polska
• Instagraminstagram.com/dm_polska

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dm-drogerie markt Polska