DNA Films USA

What DNA Films USA does

DNA Films USA is a privately held documentary film production studio operating under the Dicks + Nanton Celebrity Branding Agency umbrella, registered as an LLC in Florida with headquarters at 520 N Orlando Avenue #2, Winter Park. The company produces inspirational and motivational documentary films and series featuring high-profile personalities in business, entrepreneurship, personal development, technology, and sports — including Larry King, Tony Robbins, Sir Richard Branson, Dean Kamen, Peter Diamandis, Jack Canfield, and Brian Tracy, as well as sports subjects such as Dick Vitale and Rudy Ruettiger. The studio is led by director Nick Nanton (22 Emmy wins out of 43 nominations across 60+ documentaries) and producer J.W. Dicks, and is positioned within a broader portfolio that includes DNA Media, Dicks + Nanton Productions, CelebrityPress, DNA Pulse, DNA Capital Ventures, and Ambitious.com.

The catalog comprises roughly 20 standalone documentary titles (e.g., 'Visioneer: The Peter Diamandis Story,' 'Larry King: The Voice of a Generation,' 'Operation Toussaint,' 'Dickie V,' 'Soul of Success,' 'Human Longevity') plus the 'In Case You Didn't Know with Nick Nanton' interview series executive produced by Larry King. Production is documentary-format with no disclosed proprietary technology stack beyond standard film production tooling. Distribution is digital-first: films are sold via one-time license/pay-as-you-go transactions primarily through Amazon Prime Video globally, with major commissions also distributed via ESPN/ESPN+ (Dickie V), the company website (dnafilmsonline.com), and limited localized theatrical screenings. Additional revenue-adjacent activity includes co-production partnerships with nonprofits (K9s For Warriors, Operation Underground Railroad) and high-profile collaborators such as ClickFunnels' Russell Brunson.

The business model is transactional rather than subscription-based: pricing is set per title on Amazon Prime and is not publicly disclosed on the company site, with no headcount, ARR, or revenue figures available. The company holds GDPR and PCI DSS compliance attestations (via Infusionsoft, Net/CyberSource, PayPal, QuickBooks processors), is founder-owned with no institutional funding evidenced, and has received multiple regional Emmy awards, Telly Awards, and a Wall Street Journal best-seller credit (Nanton's 'StorySelling'). Customer concentration is bifurcated between long-tail Amazon Prime consumers and a small number of high-profile commissioning partners.

Name

DNA Films USA

Legal name

Dicks + Nanton Celebrity Branding Agency

Website

https://dnafilmsonline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DNA Films USA is a Winter Park, Florida-based Emmy-winning documentary production studio producing inspirational films and series featuring business, sports, and personal-development personalities, distributed globally via Amazon Prime and ESPN/ESPN+.

Ownership category

akta.pro rank

Product category

Documentary Film Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Branded Documentary & Purpose-Driven Content (MPADAEAJ)

akta.pro secondary industries

Historical, Biographical & Archival Documentaries (MPADADAE), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

Keywords

• Documentary film production
• Inspirational content creation
• Digital film distribution
• Celebrity documentary series
• Video streaming licensing

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Film Sales and Distribution: DNA Films generates revenue through the production and distribution of documentary films sold via Amazon Prime and their own website. Films are available for streaming purchase or rental through digital platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DNA Films USA produces and distributes Emmy Award-winning documentary films and documentary series centered on inspirational and motivational stories of notable personalities in business, entrepreneurship, personal development, technology, and sports. Films are sold to viewers primarily through digital streaming platforms such as Amazon Prime Video and selectively licensed to broadcast partners including ESPN and ESPN+, with promotional support from the company's own website.

Product overview

DNA Films USA is an Emmy Award-winning documentary film production company producing documentaries and documentary series featuring notable personalities in business, entrepreneurship, personal development, technology, sports, and inspirational stories. The portfolio includes standalone documentary films (Visioneer, Dreamer, Larry King: The Voice of a Generation, A New Leash on Life, Human Longevity, Soul of Success, Operation Toussaint, Dickie V, Folds of Honor) as well as the 'In Case You Didn't Know' interview series. The company is led by 22-time Emmy Award-winning director Nick Nanton and Emmy Award-winning producer J.W. Dicks, who have collectively won multiple Emmys and Telly Awards, producing over 500 television episodes and dozens of films.

Differentiator

Problem solved

Functional benefit

Products and services

• Visioneer: The Peter Diamandis Story Documentary film telling the story of Peter Diamandis and his vision to create the X Prize, featuring Sir Richard Branson, will.i.am, Dean Kamen, and others; sold via Amazon Prime Video for streaming purchase.
• Choose Yourself An 8-part documentary series following James Altucher's personal story and the Choose Yourself philosophy for happiness and success.
• Dreamer Documentary about entrepreneurs who never gave up on their dreams, featuring Dean Kamen, Anousheh Ansari, Peter Diamandis, Lisa Nichols, and Jessica Cox.
• Dream Big: Rudy on Broadway Filmed Broadway staging of Rudy Ruettiger's autobiographical solo show at the Samuel J. Friedman Theatre on February 11, 2019.
• Rudy Ruettiger: The Walk On Documentary about Daniel Rudy Ruettiger's journey to play football for Notre Dame despite numerous rejections.
• Larry King: The Voice of a Generation Documentary featuring Larry King's career journey, personal life, and memorable moments including 9/11 and the OJ Simpson trial.
• A New Leash on Life: The K9s for Warriors Story Documentary about K9s for Warriors organization that pairs veterans suffering from PTSD with rescued service dogs.
• Human Longevity Documentary covering the A-Fest annual conference on longevity, featuring fitness experts, doctors, and entrepreneurs discussing healthy aging.
• Soul of Success Documentary following the life and career of Jack Canfield, best-selling author of the Chicken Soup for the Soul series.
• Operation Toussaint Documentary exposing sex trafficking and following Operation Underground Railroad's mission to rescue children.
• DICKIE V Documentary chronicling the remarkable life and career of legendary college basketball broadcaster Dick Vitale; commissioned and distributed through ESPN/ESPN+.
• In Case You Didn't Know with Nick Nanton Interview series featuring legends in business, entrepreneurship, personal development, technology, and sports, executive produced by Larry King.
• Maximum Achievement: The Brian Tracy Story Documentary chronicling the life of business and self-development expert Brian Tracy and his secrets to wealth, love, and happiness; available on Amazon Prime.
• Live Your Quest Documentary featuring experts in spirituality, motivation, technology and self-transformation including Vishen Lakhiani, Rev Michael Beckwith, Lisa Nichols, and Jack Canfield.
• Ramy Romany: Out of Egypt Documentary following Egyptologist Ramy Romany's journey fleeing Egypt during the 2011 revolution and building a new life in America.
• Bob Delaney: Hiding in Plain Sight Florida-only screening episode of In Case You Didn't Know featuring Bob Delaney.
• Craig Morgan: A Life Off-Grid Utah-only screening documentary episode featuring country music star Craig Morgan living off-grid.
• The Iron Cowboy – Conquer 100 Utah-only screening documentary about The Iron Cowboy's Conquer 100 challenge.
• Tactical Empathy Utah-only screening documentary.
• Folds of Honor Documentary about Lt Col Dan Rooney's organization providing educational scholarships to families of fallen and disabled service members.
• Real Heroes: The Rudy Story Documentary about motivational speaker Rudy Ruettiger, who inspired the film Rudy about his journey to play football at Notre Dame; principal photography began April 2017.

Quantifiable outcome

• 43 Emmy nominations and 22 wins across regional and national competitions

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ESPN / ESPN+coreStrategic or Co-development Partner · 1 July 2022ESPN commissioned DNA Films to produce Dickie V documentary about legendary broadcaster Dick Vitale. The 80-minute documentary debuted on ESPN+ and also aired on ESPN television. This represents a significant media partnership for major documentary distribution.
• K9s For WarriorscoreStrategic or Co-development Partner · 1 April 2018DNA Films partnered with K9s For Warriors, an organization that pairs veterans with rescued shelter dogs, to produce a documentary feature film. The 'Mission for Good' documentary focuses on the organization's mission to save veterans and shelter dogs through their training program together.
• Russell Brunson / ClickFunnelscoreStrategic or Co-development Partner · 7 March 2018Nick Nanton partnered with Russell Brunson, co-founder of ClickFunnels, to co-produce Operation Toussaint documentary about Operation Underground Railroad. Brunson's generous support helped fund the film production and brought awareness to the anti-human trafficking cause. The collaboration combined Nanton's filmmaking expertise with Brunson's entrepreneurial resources and platform reach.
• Operation Underground Railroad (O.U.R.)coreStrategic or Co-development PartnerDNA Films produced Operation Toussaint documentary about Tim Ballard's anti-human trafficking organization. O.U.R. is a 501(c)(3) that has rescued more than 1,000 victims and helped arrest over 445 traffickers worldwide. The documentary features Tony Robbins, Glenn Beck, Congresswoman Mia Love, Senator Orrin Hatch, and others.
• Randy GarnminorGTM or Marketing PartnerExecutive Producer on the Real Heroes: The Rudy Story documentary along with Nick Nanton and Rudy Ruettiger himself. Garn was involved in the initial discussions and assessment of the documentary project.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Believe Entertainment: Purpose-driven content company producing short-form documentary and branded series for non-profits and social causes. Comparable in cause-driven/NGO documentary production and brand-partner monetization.
• ro*co films: International documentary sales agent and producer representing award-winning documentary features. Comparable as a sales/distribution peer for prestige documentary content targeting festivals, broadcasters, and platforms.
• Magnolia Pictures: Independent film distributor with a strong documentary slate distributed via Magnolia and via Magnet Releasing. Comparable as a documentary distribution peer with theatrical, digital, and platform reach.
• Abramorama: Independent documentary distribution and impact strategy firm handling theatrical and platform releases for doc features. Comparable as a specialized distribution channel for documentary content similar to DNA Films' output.
• Submarine Entertainment: Sales, distribution, and production company specializing in documentary and independent film. Comparable as a documentary-focused distribution and production peer with similar platform and broadcast sales channels.
• Kartemquin Films: Emmy-winning independent documentary production studio (Hoop Dreams, The Interrupters). Directly comparable as a small-to-mid documentary production company with similar prestige positioning and award-winning track record.
• FilmRise: Independent film and documentary distributor with a streaming-first model on Amazon Prime, Netflix, and other AVOD/SVOD platforms. Highly comparable as a distribution peer for DNA Films' Amazon Prime-led go-to-market.

Broad incumbents

• Participant Media: Larger impact-driven media company producing purpose-driven documentaries and narrative films (e.g., An Inconvenient Truth). Comparable in mission-driven documentary production and NGO/cause partnerships, though at significantly greater scale.
• National Geographic Documentary Films: Major documentary film production and distribution arm producing prestige documentary features for theatrical and Disney/streaming platforms. Comparable in high-production documentary output, though at vastly greater scale and brand reach.
• Discovery Documentary Films: Broad non-fiction media producer/distributor commissioning and distributing premium documentary features and series. Comparable as a large-scale documentary buyer/distributor relevant to DNA Films' enterprise commissioning pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dna-films-usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA Films USA