What Super Point Holding does

Super Point Holding (超級點數銀行 / SUPER POINT Inc.) is a Taiwanese private limited company founded in 2021 that operates a cross-program loyalty-points aggregation and exchange platform under the brand SUPER POINT. The platform integrates 25+ partner loyalty programs — including HappyGO, Shopee, FamilyMart, POYA, 7-ELEVEN, LINE Points, Asia Miles, Rakuten, PChome, PX Pay, Carrefour, momo, McDonald's, Watsons, Hami Pay, Yahoo超贈點, UUPON, Ocard, uTagGo/eTag, and Taiwan government points programs (環保集點, New Taipei City Education Platform) — into a unified never-expiring asset denominated in TWD via a daily-updated points calculator. Users register as natural persons (with KYC required for cross-border use under Article 14 of Taiwan's Electronic Payment Institutions Act) or as legal-person corporate buyers, and can convert, redeem, transfer, or spend points across an e-mall of approximately 1,000 SKUs covering digital gift cards (7-ELEVEN, Cosmed, Breeze, Global Mall, Hi-Life), F&B vouchers (Häagen-Dazs, SushiPlus, Hi Café), consumer electronics (全國電子), and travel/booking rebates (Tripbaa, KLOOK, KKday up to 12% rebate). The platform also exposes API串接 (API integration) for partner-embedded consumption with delegated KYC.

The technology stack centers on a bidirectional exchange engine with serial-code and direct-exchange modes, real-name KYC via TWCA (Taiwan-CA), AML/CFT board-approved policy with NT$500K+ reporting, and offline SP Mini QR payment integrated with 街口支付, 悠遊付, and SuperTicket for hybrid checkout. Revenue mechanics span five streams: (1) B2B bulk SP sales to legal-person clients for employee incentives and promotional gifting, (2) 1% inter-user SP transfer fees with a 15-SP floor, (3) exchange-rate spreads and per-partner handling fees (e.g., uTagGo 10%), (4) affiliate commissions on referred GMV from shopping-guide partners, and (5) marketplace commissions on digital voucher and gift card distribution. Distribution is mobile-first self-serve (iOS/Android app, web) supplemented by an invite-a-friend referral program (30 SP per verified invitee), LINE official account engagement, owned content marketing (blog.superpoint.com.tw), and a structured merchant cooperation form funneling chain retailers, franchises, and e-commerce partners into the platform. Physical product redemption is achieved through ~10,000 storefront discount coupons and SP Mini QR payments.

Name

Super Point Holding

Legal name

超級點數股份有限公司 (SUPER POINT Inc.)

Website

https://superpoint.com.tw

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Super Point Holding operates a Taiwanese cross-program loyalty-points aggregation platform (SUPER POINT / 超級點數銀行) that integrates 25+ partner programs including HappyGO, Shopee, FamilyMart, and 7-ELEVEN into a unified never-expiring TWD-denominated asset, serving individual KYC-verified consumers, legal-person corporate buyers, and merchant partners through mobile app, web, and API channels.

Ownership category

akta.pro rank

Product category

Digital Loyalty Platform

NAICS

All Other General Merchandise Retailers (455219), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Miscellaneous Retail (5900), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Loyalty point aggregation
• Points exchange platform
• Digital voucher marketplace
• Cross-program rewards
• Mobile payment app

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate SP point sales (B2B): Legal persons (法人) purchase SUPER POINT in bulk for promotional/employee-incentive purposes; only natural persons may not purchase SP. Revenue is recognized on point sale.
2. Inter-user point transfer fee: User-to-user SP transfers deduct 1% as a handling fee, with a NT$15-point floor when the calculated fee is below 15 SP.
3. Spread on point-to-point exchange: Daily-updated exchange rates between SP and partner programs (e.g., uTagGo eTag Points incur an additional 10% handling fee per the partner activity rules). The platform captures the differential between buy and sell rates.
4. Cashback rebate commissions from partner merchants (Tripbaa, KLOOK, KKday): Affiliate/referral economics from partner shopping pages where users earn up to 12% rebate and SUPER POINT takes a cut of referred GMV.
5. Merchant voucher / e-mall distribution: Distributes digital vouchers and gift cards (7-ELEVEN, Cosmed, Breeze Group, etc.) at fixed NTD price points paid via SP, ST or third-party payment; revenue from merchant listing and the difference between face value and redemption economics.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

SUPER POINT operates a regulated cross-program loyalty points aggregation and exchange platform that lets individual Taiwanese consumers consolidate points from 25+ partner programs (HappyGO, Shopee, FamilyMart, POYA, 7-ELEVEN, and others) into a unified, never-expiring TWD-denominated asset. Users can exchange, transfer, redeem, and spend points via a mobile app, web platform, and SP Mini offline payment module, with a digital voucher and product e-mall powered by partner merchant integrations and API-embedded consumption for third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SP Mini: Compact version of the SUPER POINT app supporting physical coupon use and point payment.

Products and services

• SUPER POINT Main Platform (Mobile App + Web) The primary consumer-facing platform available as a mobile app (iOS 15.0+ and Android 7.0+) and web portal (superpoint.com.tw), enabling individual users to aggregate loyalty points from 25+ partner programs, exchange between programs, transfer to friends, and redeem via the e-mall.
• SP Mini A lite-app sub-module that supports physical discount coupon usage and points-as-payment at merchant locations via QR code scanning, with integrated third-party payment for change when points are insufficient.
• Corporate SP Bulk Purchase A B2B service allowing legal persons (corporations) to purchase SUPER POINT in bulk for promotional and employee-incentive purposes; only natural persons may not purchase SP. Purchased SP can be transferred to KYC-verified natural-person members downstream.
• Partner API Integration Service (API串接客戶) A partner-facing API integration capability that allows third-party platforms to connect their own KYC-verified members to the SUPER POINT electronic mall for consumption, with delegated identity verification and consumption-based transaction limit controls.

Quantifiable outcome

• Points never expire (永久不過期)
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShopBack: Singapore-headquartered cashback aggregator operating across APAC including Taiwan, partnering with merchants like KLOOK, KKday, and Tripbaa. Directly comparable to SUPER POINT's shopping-guide rebate product (Tripbaa/KLOOK/KKday up to 12% rebate); both compete for the same wallet share on partner-driven online purchases.
• 街口支付 (Jkopay): Taiwan's largest mobile payment wallet, integrated as a third-party payment option within SUPER POINT's checkout. Both operate as regulated electronic payment institutions in Taiwan; Jkopay is broader in pure payments while SUPER POINT specializes in points-as-asset — direct, partially overlapping competitors in Taiwan's e-payment landscape.
• Curve: UK fintech that consolidates multiple bank cards and loyalty programs into a single card/app with cashback rewards. Closest international analog to SUPER POINT's all-in-one consumer aggregation thesis — both solve the fragmentation problem across competing financial products by routing everything through a single regulated consumer wallet.
• HappyGo (Taipei Fubon Bank): Taiwan's largest multi-brand loyalty program with 20,000+ redemption stores, operated by Taipei Fubon Bank. Directly comparable to SUPER POINT as a cross-retailer points currency, but as a single program owner rather than a neutral aggregator — making SUPER POINT the meta-layer that aggregates HappyGo alongside competing programs.
• 悠遊付 (EasyCard Pay): Taiwan's second-largest mobile payment wallet operated by EasyCard Corporation, integrated as a third-party payment option within SUPER POINT. Both are regulated e-payment institutions in Taiwan serving the same consumer base with hybrid point-plus-cash checkout; competitive overlap in the Taiwan e-payment landscape.
• Plenti (Bread Financial): US-based multi-brand loyalty program operated by Bread Financial, aggregating points across gas, automotive, travel and retail partners. Directly comparable model to SUPER POINT's cross-brand loyalty aggregation but in a single-program operator structure rather than neutral aggregator.

Regional players

• Asia Miles (Cathay Group): Asia's largest airline loyalty program with millions of members across APAC, integrated as a SUPER POINT exchange partner. Comparable as a multi-brand loyalty currency but with different redemption mechanics (airline-centric, geographically broader) — both compete for the same end-user point accumulation wallet share.

Broad incumbents

• Rakuten Points (Rakuten Group): One of Asia's largest multi-vendor loyalty programs, integrated into Rakuten's e-commerce, payments, and fintech ecosystem. Comparable to SUPER POINT's cross-brand points aggregation thesis but at vastly greater scale; SUPER POINT added Rakuten Points to its exchange station in 2023, positioning the two as complementary rather than substitutive.
• LINE Points (LINE Corporation): LINE Points is a loyalty currency embedded in the LINE super-app messaging ecosystem across Taiwan, Thailand, and Japan, with deep LINE Pay integration. SUPER POINT offers bidirectional exchange with LINE Points, positioning itself as a complementary layer on top of LINE's broader consumer ecosystem rather than a head-to-head competitor.
• Honey (PayPal): US-origin cashback and coupon aggregator acquired by PayPal in 2020, operating globally with browser-extension based rebate mechanics. Comparable as a cashback/loyalty aggregation model but at much larger scale and with a different delivery mechanism (browser extension vs. native app + KYC'd wallet).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SPFintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Point Holding