What dobro.ua does

dobro.ua is Ukraine's largest online charitable fundraising platform, operated by the International Charitable Fund 'Ukrainian Philanthropic Marketplace' (МБФ 'УББ'), a nonprofit organization founded in 2011 and headquartered in Kyiv. The platform functions as a unified donation intermediation ecosystem combining seven product modules: core project-based fundraising (Проєкти), personal fundraising campaigns (Кампанії), corporate co-projects (Спецпроєкти), SMS-based donations via short codes 88001/88002/88007 (SMS-благодійність), category-level reserve funds (Скарбнички), event-based giving (Заходи), and SignBot, a 2025-launched chatbot for hearing-impaired users. Underlying technology integrates LiqPay/PrivatBank card processing, Whitepay cryptocurrency rails, the Monobank super-app jar, and Viber/Telegram messaging bots to enable 24/7 self-serve donations globally with real-time tracking of contributions and project progress.

The platform's commercial model is unconventional for a marketplace: 100% of donated funds (minus payment system commissions) pass through to charitable projects, and platform administrative costs are covered by undisclosed annual grants from the founding Viktor Pinchuk Foundation plus voluntary donor contributions to the operational Скарбничка. The organization operates with a lean team of 9-15 staff, has 139 accredited Help Operators (verified charitable funds) and 200+ corporate partners including Kyivstar, Monobank, Vodafone, Visa, WOG, Kurazh, and Coca-Cola. Distribution is exclusively digital — website, mobile messaging bots, and partner app integrations — with no physical retail footprint.

Cumulatively since 2011, the platform reports 980,043,712 UAH raised, 1.5M+ benefactors, 1,485,863+ contributions, and 9,973+ hosted projects. Major causes include medical treatment for children with congenital heart defects (296+ children saved via the Save a Heart project), war-relief humanitarian aid (Ukraine Above All fund: UAH 43.1M+ across 18 regions), veteran rehabilitation, displaced persons support, animal welfare, and education. The platform received II place in the National Charitable Ukraine 2025 contest (among 1,698 entries), was listed in the TOP-100+ largest charitable organizations in 2026, and was presented at the 2012 Davos Round Table on Philanthropy.

Name

dobro.ua

Legal name

Міжнародний Благодійний Фонд «Українська Біржа Благодійності»

Website

https://dobro.ua

Company type

Private

Founded year

2011

Operating status

Operating

Short description

dobro.ua is Ukraine's largest online charitable fundraising platform, operated by a nonprofit founded in 2011; it connects 1.5M+ individual donors and 200+ corporate partners with 139 verified charitable funds via project-based giving, personal campaigns, SMS donations, and corporate co-projects, with 100% of contributions directed to charitable causes.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Charitable donations (project-based): The platform collects donations from individuals and corporations directed to specific charitable projects. 100% of donated funds go directly to project purposes, excluding only payment system commissions.
2. Platform operations funding: Administrative costs and staff salaries are funded by Viktor Pinchuk Foundation annual grants and voluntary charitable contributions from donors specifically designated for platform operations (Скарбничка dobro.ua).
3. Corporate partnerships and co-projects: Strategic partnerships with companies like Kyivstar, Monobank, Vodafone, Visa, Kurazh, and others co-develop charitable projects on the platform, providing both funding and promotional reach.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

dobro.ua is an online charitable crowdfunding platform operated by the International Charitable Fund "Ukrainian Philanthropic Marketplace" (МБФ "УББ"). The platform aggregates and curates charitable projects, personal campaigns, and special fundraising initiatives submitted by accredited charitable organizations ("Help Operators"), facilitating online donations from individual donors and corporate partners across Ukraine and internationally. Since 2011, it has raised over 980 million UAH across 9,000+ projects with 1.5 million+ benefactors.

Product overview

dobro.ua is the first and largest Ukrainian online charity crowdfunding platform operated by the International Charitable Fund 'Ukrainian Philanthropic Marketplace'. The platform functions as a unified ecosystem combining multiple product modules: core project-based charitable fundraising (Проєкти), personal crowdfunding campaigns (Кампанії), special partner initiatives (Спецпроєкти), SMS-based donations (SMS-благодійність), category reserve funds (Скарбнички), and event-based fundraising (Заходи). The platform connects donors with verified charitable organizations ('Оператори Допомоги') who manage specific causes. All 100% of donated funds (minus payment system commissions) go directly to charitable projects, with platform operations funded by Pinchuk Foundation grants and voluntary donor contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Проєкти (Projects) Fundraising projects created by accredited charitable organizations (Help Operators) for verified charitable causes, including medical treatment, humanitarian aid, animal welfare, and social support. Targeted at individual donors seeking to support vetted nonprofit initiatives.
• Кампанії (Campaigns) Personal fundraising campaigns initiated by individuals to raise money for their own medical treatment, creative projects, sports achievements, community initiatives, or other personal causes. Targeted at individual fundraisers and their donor networks.
• Спецпроєкти (Special Projects) Themed charitable initiatives organized in partnership with brands, media, and corporate donors, often tied to seasonal campaigns or specific social causes such as holiday giving, education support, or military aid.
• SMS-благодійність (SMS Charity) Donation service that enables supporters to contribute small amounts to charitable projects via SMS short numbers, allowing quick mobile donations without internet access.
• Скарбничка dobro.ua (dobro.ua Support Fund) Voluntary donor contribution mechanism through which benefactors fund the platform's operational costs in lieu of administrative fees deducted from charitable projects. Targeted at donors wishing to sustain the platform's infrastructure.

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• Київстар (Kyivstar)coreStrategic or Co-development PartnerMajor corporate partner supporting 14 projects worth UAH 65.4M+. Co-developed 'Children's Hope' (Дитяча надія) special project supporting children with heart disease, oncology, and burns. Allocated UAH 15M for medical equipment at UNBROKEN Center including a pediatric burn treatment ward opened in Lviv in 2025.
• MonobankcoreGTM or Marketing PartnerSupported 63 projects totaling UAH 45.1M+. Monobank app integration allows one-click charitable donations through the Monobank jar feature. Platform is promoted to millions of monobank users as a trusted charitable giving option.
• VisamajorGTM or Marketing PartnerGlobal payments partner supporting 20 projects worth UAH 20.4M+. Visa's payment infrastructure enables secure card transactions on the platform for Ukrainian and international donors.
• Vodafone Україна (Vodafone Ukraine)majorStrategic or Co-development PartnerSupported 58 projects worth UAH 19M+. SMS donation short number 88001 for healthcare equipment operated in partnership with Vodafone. Active supporter of the 'Vodafone: Help Children's Hearts' cardiac project.
• Kurazh (Кураж)majorStrategic or Co-development PartnerEvent organizer donating portions of event profits to charity and creating charity collaborations with major businesses. Supported 66 projects totaling UAH 27.8M+. Hosted major events at VDNH Kyiv including Kurazh NOT ONLY JAZZ 2025 festival.
• WOGmajorGTM or Marketing PartnerSupported 31 projects totaling UAH 14.9M+ through corporate social responsibility initiatives.
• SOCARsupportingGTM or Marketing PartnerCorporate partner supporting charitable projects on the dobro.ua platform.
• Датагруп / DataGroup (DataHeart)majorStrategic or Co-development PartnerSports-charity project DataHeart engaged employees in sports activities while raising funds for children's heart surgeries. Raised UAH 1.1M+ for cardiac operations for children.
• NewRunmajorStrategic or Co-development PartnerSports event organizer running half-marathons (Lviv, Kyiv, Poltava) that channel charitable donations through dobro.ua. Lviv Half Marathon raised UAH 1.88M for UNBROKEN Games. Kyiv Marathon 2019 raised significant funds for charitable projects.
• StarLightMediamajorGTM or Marketing PartnerUkraine's largest media group — provides media coverage and promotional support for platform projects and charitable initiatives through its TV channels and digital platforms.
• ПриватБанк / PrivatBank (LiqPay)coreTechnology or IntegrationLiqPay payment solution from PrivatBank enables all card transactions (Mastercard/VISA/UnionPay/Простір) on the platform in real-time. All international currency automatically converted to UAH at current exchange rates.
• WhitepaysupportingTechnology or IntegrationCryptocurrency payment platform enabling international donors to contribute to dobro.ua using various cryptocurrencies, expanding global donation capabilities.
• SendPulsesupportingTechnology or IntegrationMarketing automation platform used for email and multi-channel marketing communications with donors and platform users.
• БО 'БФ Незламні' (UNBROKEN Center)coreStrategic or Co-development PartnerPartner organization running the UNBROKEN National Rehabilitation Center. dobro.ua raised UAH 430,000+ through Lviv Half Marathon for UNBROKEN Games veteran sports rehabilitation program. Supported prosthetics and rehabilitation equipment funding.
• БФ 'Серця Майбутнього' (Children's Heart Foundation)coreStrategic or Co-development PartnerPrincipal Help Operator for the 'Save a Heart' project, acquiring cardiac implants for children with congenital heart defects. Over 800 implants purchased through the platform. 296+ children saved.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GoFundMe: Global leader in online charitable and personal crowdfunding, allowing individuals to raise funds for medical, emergency, and community causes. Directly comparable to dobro.ua's personal campaign ("Кампанії") and project-based fundraising model.
• JustGiving: UK-based online charity crowdfunding platform connecting individual donors with thousands of vetted charitable causes. Operates an analogous marketplace model with verified charities and project-based fundraising that mirrors dob, the Help Operator structure.
• GlobalGiving: US-based international charitable crowdfunding marketplace connecting donors to vetted nonprofit projects worldwide. Highly comparable given dob, the international donation infrastructure (SWIFT, crypto) and Help Operator vetting approach.
• Fundly: Online fundraising platform focused on nonprofit and personal charitable campaigns with social sharing mechanics. Comparable campaign-centric model with peer-to-peer fundraising features similar to dob, the "Кампанії" personal campaigns.
• Mightycause: US-based nonprofit crowdfunding platform with peer-to-peer fundraising, donation pages, and event ticketing. Comparable feature set including project listings, personal campaigns, and event-driven fundraising akin to dob, the "Заходи" events module.
• betterplace.org: Germany-based online donation platform for charitable projects with transparent project tracking and 100%-pass-through model. Closely parallels dob, the 100%-to-projects structure and project-based donation marketplace.

Broad incumbents

• Network for Good: US-based nonprofit software and donation platform serving thousands of charities with broader fundraising, CRM, and event tools. Comparable marketplace-to-nonprofit positioning but offers a much wider suite of nonprofit-tech capabilities beyond pure crowdfunding.

Emerging players

• DonorsChoose: US online charity platform connecting individual donors to public school classroom projects. Comparable crowdfunding intermediary model but focused narrowly on education causes, whereas dob, the platform spans medical, social, ecological, and community causes.
• Kiva: Online crowdfunding platform enabling individuals to lend to entrepreneurs and projects globally. Overlaps with dob, the marketplace intermediary model and project-based storytelling, but uses a micro-lending rather than donation-based mechanism.

Others

• Patreon: Online platform enabling creators to receive recurring support from their audience. Adjacent rather than directly competitive: applies a similar subscription/community-funding mechanic that could inspire post-war recurring-give extensions to dob, the model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/dobrouacharity
• Facebookfacebook.com/dobro.ua.charity
• Instagraminstagram.com/dobro.ua__

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dobro.ua